CMO Event - MARKETING LIKE A START UP - LESSONS FROM THE DISRUPTORS

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meet our story. revolutionary model #stelladotuk #stelladotstyle #sdtrunkshow #sdjoy #dreamjob

Transcript of CMO Event - MARKETING LIKE A START UP - LESSONS FROM THE DISRUPTORS

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meet

our story. revolutionary model

#stelladotuk #stelladotstyle #sdtrunkshow #sdjoy #dreamjob

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VERYAN EPERON-ROACH

Country Manager UK/IEStella & Dot

@stelladotuk @vblonde

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• STYLISTS• HOSTESSES• CUSTOMERS

WHO ARE WE TALKING TO?‘Filling the funnel’

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It all starts with GREAT PRODUCT

!

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• Custom, award winning design

• Accessible luxury, ½ the line under £40

• Celebrity coveted

• Personal service

• Delight guaranteed

STYLE THAT PRACTICALLY sells itself

Image of product

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TREND SETTING STYLE

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WHAT DOES A STYLIST DO?

Welcome to your modern workplace1

GET PAIDShare your style in person

or online2

FREE PRODUCTOur stylists get the best

discounts

3100% FLEXIBILITY

You choose the hours you call the shots

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STYLE ITThe very best personal service at Trunk

Shows Earn £600 a month with 1 show/week

£600 + Trunk Show sales averages.£50 HOUR EARNINGS

+ ONLINE sales!25% - 35% COMMISSION

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A SIMPLE START. Own it.

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A SOCIAL RETAIL REVOLUTION. Style Online.

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SHARE YOUR STYLE SOCIALLYPersonal recommendation

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WHO IS A STELLA & DOT STYLIST?

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EVERYTHING WE DO…Is empowering our Stylists

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OUR MOST POWERFUL VOICE…

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WITH SO MANY CHOICES

How do you focus? WE GO WHERE THEY ARE & WHERE WE CAN BE VISUAL

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WHAT DO WE DOSupport our Stylists to share their life!

& nowPeriscope

!

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WE GIVE OUR COMMUNITY BEST

PRACTICEMax Impact with Minimum Time

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WHAT WOULD YOU DO?With the extra income?

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WHAT DO WE DOCreate Lots of Shareable Content!

!

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THE LIFE OF A STYLIST

Create Lots of Shareable Content!

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WITH SO MANY CHOICES

How do you focus?

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A CULTURE OF WE Leads to Fierce Loyalty

We love our community

We create together

We show them the way

We stand for something bold

We initiate opportunities for shared experiences

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FIERCE LOYALTY* HAS HUGE BENEFITS

ROI1. Empowered evangelists2. Grass roots r&d team

3. Hungry client base4. Reduced attrition

5. Happier clients & customers

*Sarah robinson ‘ fierce loyalty’

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WINTER LAUNCHCommunity Driven Content

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160 MILLION POTENTIAL CUSTOMERS!

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Thank You

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Q

A