Cmm, Smed,Taghuchi, Servqual
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Transcript of Cmm, Smed,Taghuchi, Servqual
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Cmm WAS DEVELOPED BY software engineering institute, university of pittsburg, usa
Funded largely by U.S. defense dept
CMM unique quality certification program adopted by soft sector
It is a model used by firms to identify the best practices useful in helping themincrease the maturity of their processes.
Evaluations of firms are done by third parties; these third-party evaluators have varyingdegrees of expertise and creditability.
The highest level of CMM is Level Five; less than a hundred organizations in the worldare certified as Level Five.
Difference between cmm and iso 9000CMM focuses primarily on improving performance, ISO 9000 focus on establishing and
maintaining careful documentation, procedures, and standards.
ISO9000 is a process compliance standard
CMMI is a process improvement model
CMM upgraded to CMMI in 2000
process improvement model for the development and maintenance of productsand services
consists of best practices that addresses productivity, performance, costs, andstakeholder satisfaction
Integrates systems and software disciplines into one process
improvement framework.
Provides a framework for introducing new disciplines as needs
arise.
PCMM helps organizations in developing workforce maturity and addressing critical
people issues
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ADVTG:
o CMMI enables organizations that want to pursue process improvement in multiplefunctional areas to do so with less additional investment for each additionalfunction.
o CMMI supports process integration and product improvement.
o Allows for better business alignment
o Increased customer satisfaction
o Increased return on investment
o Improved employee morale
CMM levels and outsourcing controversy:
Many u.s. govt agencies insist that companies that bid for their business obtain atleast
CCM at level 3. Wheras CIOs in IT companies , increasingly use CMM assessments to
whittle down unfamiliar offshore service providers specially in india
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SERVQUAL:
TQM in SERVICE INDUSTRY:
Service sector is all about interacting with customers. Measuring quality in Services set-up is different from a Mfg. set-
up
Service is perishable, intangible Services are performances that one party offers to another and are
intangible and does not result in transfer of ownership of a tangible asset.
Whereas, manufacturing deals with tangible products.
Services are heterogeneous because performances vary from producer toproducer & consumer to consumer. E.g. all Dentists do not produce the same
service to customers. Services have an element of Simultaneity because, unlike a product,
services are not manufactured in a plant and then delivered to customer.
Here, quality occurs during delivery of service.
Service quality difficult to evaluate then product quality
SERVQUAL:
American school proposed a service quality measuring instrument
called SERVQUAL. It is a scale which asks customers what they expect from excellent
companies in any service sector and their perception towards thelevel of service delivered by a specific company in that sector.
The difference in expectation (E) and perception (P) scores gives themeasure of service quality (SQ). If perceived performance is higherthan the expectations, then it signals the company is able to deliverhigh service quality, and the reverse indicates poor quality.
SQ = PE
Servqual model is basically a gap analysis tool where 5 gaps which exist areanalysed on 5 dimesions.
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Advtg of servqual:
1. Asses service quality from customer perspective2. Track customer expectation over a period of time3. Compare servqual scores against competitors4. Compare expectation & perception of different consumer groups5. Use data on customer which can be given to quality improvement dept.
SERVQUAL analysis method:
SERVQUAL analyses five dimensions of service quality:Reliability, responsiveness, assurance, tangibility, and empathy
SERVQUAL measures expectation and perception of the service on a scale of 1- 7. Each of the five dimensions are weighted according to customer importance.
Following this, the Gap Score for each dimension is calculated by subtracting theExpectation score from the Perception score.
A negative Gap score indicates that the actual service was less than what wasexpected .
Using SERVQUAL, gap scores, we can get an indication of the level of servicequality, and highlight areas requiring improvement.
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TAGHUCHI LOSS FUNCTION
o They are statistical methods developed by Genichi Taguchi to improve the quality of
manufactured goods.o Taguchi method Incorporates quality considerations at an early stage of product designing.
El iminates need for mass inspection at design stage itself
o potential weaknesses of the product and process is identified at an early stage
Quality and the Loss Function:
If any product or service does not perform as per the targeted performance level fulfilling thecustomers needs and expectations, the products or services create loss to the society
Cost includes the tangible cost of warranty and servicing cost as well as the loss of theproduct cost, including the manufacturing, shipping and the government taxes levied on the
product The cost also includes intangible cost like loss of future sales, loss of mrkt reputation
Taguchis focus is more on controlling the variation in product performance
Product does not cause a loss when it is just outside the limits or a slight deviation from target
Main objective of quality improvement programme should be to minimize prdt performancedeviation from its target value
Smaller the variation better the quality
Larger the deviation greater is the loss
Loss directly proportional to square of deviation from target.
Taghuchi equation:
L(Y) = {M/D} {Y-t}, M is monetary loss to producer
L(V) = C (V/delta)2
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Taghuchi experimental design:
Factors which are responsible for prdt and process variation and control them
It eliminates no. of time consuming and costly tests thus saving cost and reducing waste
Objective is to build quality into prdts and process so there is no need to inspect
2 types of factors:
1. Controllable factors:Variable control factor VCF affect variability in performance
Target level factor TCF, affect avg level of performance matching target.
2. Uncontrollable factors: it is noise, overall performance should be insensitive tonoise. Two types of noise.
Outer noise: operating conditions and env.
Inner noise: deterioration in process and prdt control factors and mfg
imperfections
Taghuchi tries to foolproof mfg system and achieve zero defect in prdtn process