CM/KM/GM Conference - Austin, Texas, September 2014
40
PAST PRESENT FUTURE
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My presentation to Alamo Drafthouse CInema GMs, CMs and KMs at our recent conference in September 2014
Transcript of CM/KM/GM Conference - Austin, Texas, September 2014
PAST PRESENT FUTURE
THE PAST
THE MOVIE THEATERFOR MOVIE LOVERS
THE PRESENT
19 LOCATIONS141 SCREENS
6 STATES73 NPS
$120 MILLION IN ANNUAL SALES
BRAND PROMISE
THE BEST FOOD, FILM AND DRINKSALL AT ONE SEAT.
BRAND PROMISE
THE BEST FOOD, FILM AND DRINKSALL AT ONE SEAT.
BRAND PROMISE
THE BEST FOOD, FILM AND DRINKSALL AT ONE SEAT.
BRAND PROMISE
THE BEST FOOD, FILM AND DRINKSALL AT ONE SEAT.
BRAND PROMISE
THE BEST FOOD, FILM AND DRINKSALL AT ONE SEAT.
MEASURES OF SUCCESS
HAPPY GUESTS
MEASURES OF SUCCESS
HAPPY GUESTSHAPPY EMPLOYEES
MEASURES OF SUCCESS
HAPPY GUESTSHAPPY EMPLOYEES
PROFITABILITY
THE JOB OF MANAGEMENTHAPPY STAFF
THE JOB OF MANAGEMENTHAPPY STAFF
HAPPY GUESTS
THE JOB OF MANAGEMENTHAPPY STAFF
HAPPY GUESTS
BUILD A CULTURE THAT FOSTERS IMPROVEMENTTHAT IS INITIATED BY THE ENTIRE STAFF
THE FUTURE
WHAT IS MY JOB AS CEO?
SHEPHERD THE BRAND
SHEPHERD THE BRANDDENY MEDIOCRITY
SHEPHERD THE BRANDDENY MEDIOCRITY
HIRE AWESOME PEOPLE
SHEPHERD THE BRANDDENY MEDIOCRITY
HIRE AWESOME PEOPLEREMEMBER OUR ORIGINS
SHEPHERD THE BRANDDENY MEDIOCRITY
HIRE AWESOME PEOPLEREMEMBER OUR ORIGINS
DEMAND THE BEST
SHEPHERD THE BRANDDENY MEDIOCRITY
HIRE AWESOME PEOPLEREMEMBER OUR ORIGINS
DEMAND THE BESTACCOMPLISH AMAZING THINGS
WHY ARE WE GROWING?
WHATEVER YOU ARE THINKING...THINK BIGGER. DOES THE VISION HAVE
MEANING? CHASE THE VISION, NOT THE MONEY. -TONY HSIEH
SELLING OUT IS COMPROMISING YOUR VALUES TO PANDER TO THE LOWEST
COMMON DENOMINATOR. -SHEPARD FAIREY
OUR SECRETMISSION:
BUILD A YOUNGCINEPHILE AUDIENCE
^
not very
WE NEED YOUR HELPTO ACCOMPLISH OUR GOAL.
WE WANT YOU TO BELIEVE IN OUR GOAL.
OUR AUDACIOUS GOALBY BEING MISSION DRIVEN AND COMMUNITY FOCUSED, BY WORKING TOWARDS OUR
LONG-TERM OBJECTIVES EVERY DAY...
THE ALAMO DRAFTHOUSEWILL SAVE CINEMA.
