eduCAtIoNINNoVAtIoNexCeLLeNCeexperIeNCeINteGrIty

LONDON& HOMECOUNTIES

MANAGeMeNtdeVeLopMeNtproGrAMMepArt 1terM 2017/2018

CoNteNtS

• pArt 1 – CourSe CoNteNt• pArt 2 – CourSe CoNteNt• VeNue• teStIMoNIALS• preSeNterS• dAteS & rAteS• booKING ForM

Supported by:

these courses form the first building blocks for thosewho wish to work towards taking their CCM exam.

Full details can be found by following the link below:www.cmaeurope.org/education/mdp

LONDON& HOMECOUNTIES

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CourSe dAteSpart 129th January - 2nd February 2018

VeNueThe University of WarwickGibbet Hill Rd, Coventry CV4 7SHwww2.warwick.ac.uk/services/conferences/spaces/radcliffe

MANAGeMeNtdeVeLopMeNtproGrAMMe

oVerVIeW oF pArtS 1

In these challenging economic times Club Managers are under greater pressurethan ever from their committees, owners and members to create and implementbusiness strategies that guarantee the continued success of their clubs.

Club Secretaries/Managers invariably come into the industry with some strongskills sets brought with them from a previous career, and this comprehensivetraining programme can now supplement these in each of the core competencyareas of the modern club manager:

• CLub GoVerNANCe • ACCouNtING & FINANCIAL MANAGeMeNt • StrAteGy & LeAderShIp • GoLF, SportS ANd reCreAtIoN MANAGeMeNt • FACILItIeS MANAGeMeNt • MeMberShIp & MArKetING • huMAN reSourCeS & proFeSSIoNAL reSourCeS • INterperSoNAL SKILLS • Food ANd beVerAGe MANAGeMeNt • StAtutory CoMpLIANCe

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pArt 1Part 1 is a week long course targeted in particular towards those managers whoare either new to a post, recently appointed or simply want to enhance theirknowledge so that they may better serve their club committee, owners andmembers. At the end of the week, those taking the course will have an excellentgrasp of the basics in every area of club business, and will have established avaluable network of support for their career in this industry.

The curriculum and learning outcomes have been provided by the Club ManagersAssociation of Europe and this training course is endorsed by the Club ManagersAssociation of America as part of the educational pathway to the Certified ClubManager (CCM) qualification.

prIVAte CLub GoVerNANCeThe structure, the process and the politics. You will explore best practice in thisarea and discover the common traits of the most effective volunteer committees.

MArKetING IN prIVAte CLubSGone are the days when a club could afford to ignore the opportunities presentedby effective marketing campaigns. Whether your club is aiming to recruit membersor attract visitors, this course will give you the basics of that plan, consideringcurrent trends, modern social media and the use of demographic tools.

StAtutory CoMpLIANCe & rISK MANAGeMeNtTo help you sleep peacefully at night you need to know that you have all the basicscovered with regard to Health & Safety, Employment Law and many other legalhurdles facing your club. Experts, familiar with private clubs in each of these areasof law, will be on hand to give you the knowledge that will help keep you and yourClub out of court.

the Food & beVerAGe bASICSWhether your operation is in house or outsourced, there is far more Member focuson this area of the business than ever before. Gaining knowledge of stock control,menu construction, bar set up and industry standards will enable you as a modernmanager to balance the conflicting demands of delivering great food and beveragewith achievable financial results.

INtroduCtIoN to CLub ACCouNtING ANd budGetINGFinancial Management is the most common competency area to trip up a ClubManager. This session will begin to build your knowledge, credibility and mostimportantly confidence so that you are better prepared to handle financialstatements such as the profit & loss, balance sheet and budgets.

the IMportANCe oF SerVICe IN prIVAte CLubSIn this competitive environment there is always a competitor willing to look afteryour customers. You will learn how to guide your staff so that they react correctlyto the many opportunities they have to impress a customer each year, and toremind members why they should renew their subscription for the following year.

MANAGeMeNt & deLeGAtIoNThere is only one of you, so how can you create a supportive environment to helpmanage change in your club? You will learn what are the do’s and don’ts ofeffective delegation in a club.

pArt 1CourSe CoNteNt

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LONDON& HOMECOUNTIES

eFFeCtIVe StAFF MANAGeMeNt WIthIN A CLubManaging staff in a club environment is especially challenging but is the key to highperformance & member satisfaction. You will learn sound HR principles andmanagement skills to support you in this goal.

the bASICS oF StrAteGIC pLANNINGWithout a plan your club can spend many hours and many pounds heading in thewrong direction. This course will help you start the process of plotting the best wayforward for your club so that your management team and committee are pulling inthe same direction.

FACILIty MAINteNANCeOften overlooked until it is too late, your facilities need to reflect the short and longterm aspirations of your club, taking into account customer demand, safety, legalrequirements, financial restraints and many other factors. Learn to plan for thefuture through a combination of maintenance and capital investment programmes.

CreAtING A MeMber eVeNt At your CLub thAt WoN’t hAVe to beCANCeLLed“We put on these great events, and nobody comes!” You will be told the ten keyingredients to a successful event at your club.

eFFeCtIVe MeMber CoMMuNICAtIoNSMembers demand up to date, well written and appropriate communication, whichwill consume much of the club managers daily life. You will be given techniques tobest manage this part of your job in the context of a modern club utilising moderntechnology.

CAreer deVeLopMeNt ANd proFeSSIoNALISMWe are lucky to work in places where our customers choose to spend their leisuretime, but despite that fact, job satisfaction can be hard to find. We will establishhow to obtain the correct training and focus to cement the trust of your committeeand your members.

MANAGeMeNtdeVeLopMeNtproGrAMMe

LONDON& HOMECOUNTIES

the university of Warwick,Gibbet hill rd, Coventry CV4 7Shphone: 024 7647 4711www2.warwick.ac.uk/services/conferences/spaces/radcliffe

VeNue

MANAGeMeNtdeVeLopMeNtproGrAMMe

LONDON& HOMECOUNTIES

We look forward to welcoming you to these residential training courses, which run fromMonday to Friday, approximately 9am to 5pm. To accommodate those travelling to Warwickon the Monday, the registration desk will be open from 9.00 am, and the course will commencewith introductions at 9.30 am.

The Radcliffe is located within the University of Warwick Campus and is well sign posted fromthe campus entrances. It is 4 miles from Coventry Railway Station. There are many otheramenities located within the campus.

The meeting rooms within the hotel provide a superb environment for the delivery of a modernbusiness course, with full flexibility for the varied styles of tuition and team-working. The hotelhas free Wi-Fi Internet access throughout, and free car parking. There is an on-site bar andevening meals are served from 6pm to 9 pm every night.

The cost of the course includes four nights’ accommodation and full breakfast at the hotel, anda 2 course buffet lunch and regular refreshments during the course. There will also be awelcome drinks party on Monday evening of the Part 1 course, hosted by the CMAE L&HCregion. On the other evenings delegates are free to make their own arrangements.

By prior arrangement it is possible to book into the hotel on the Sunday night immediatelybefore the course, at the delegate’s own expense, to ensure a prompt and stress-free start onthe Monday morning. 

“Thank you, I have developed an informalpeer support network that I am sure willbe valuable to me in the coming years.”

“I got a brilliant response back at my clubto what I have learned. It was intense,hard work at times but a lot of fun andvery entertaining. I learned so much,gained new friends and contacts that Iknow will help me for years to come.Thank you.”

“Invaluable insight, fun, professional, forlife network – priceless.”

“Lit my fire and left me with a burningdesire to go ahead and continue todevelop as a manager and enable me todrive my club forward.”

“Excellent platform for developingeffective professional management atgolf clubs in Scotland and ultimatelyensuring a successful future for golf inScotland. Thank you.”

“A one-stop shop that covers all areas ofgolf club management”

“Educational & Entertaining. A must forClub Managers of any age!”

“A great insight in to the breadth of skillsrequired to be a club manager of thefuture.”

“Anybody not undertaking the course isat a clear disadvantage in the industry.”

“Fully recommend it, amazing, loads ofinformation to think about and you candigest, think about it and put it intoaction”

“I learned more in one week than in 5years of college”

“What a great week of informationoverload!”

“Of benefit to people about to start aswell an aid to people already in post”

“The future and possibly saviour of golfclubs in the UK and Ireland”

“To meet so many likeminded peoplewho have the same desires and issues,with whom we can discuss and find the best way forward –superb!”

“Education is the key to success. If youwant to have a successful club andcareer, this is the best place to start.”

“What a week, the amount of informationwas just phenomenal! My head feels likeit’s going to explode, so I‘ll take theweekend to relax. Next week I’ll startlooking at the information I’ve beengiven. I’m sure it will last for years andyears to come and help me in my career.”

“The week provided me with theconfidence and knowledge to take backa bit more control at the golf club.”

“This week has proven to me yet againthat the learning journey is never over.”

“Thought provoking - if you are notdoing this course, what are you doing?”

teStIMoNIALS

MANAGeMeNtdeVeLopMeNtproGrAMMe

LONDON& HOMECOUNTIES

preSeNterS

MANAGeMeNtdeVeLopMeNtproGrAMMe

Course dates Full rate CMAe Members rate

Part 1 29TH JAN - 2ND FEB 2018 £1450* £1300

LONDON& HOMECOUNTIES

WIth thANKS to our SpoNSorthese courses are generously supported by CircleClub Golf whose sponsorship allows us to subsidisethe courses to make them affordable to all.

prICeS

CANCeLLAtIoNS & AMeNdMeNtS to your booKING• All requests for cancellations and/or transfers must be received in writing.• Changes will become effective on the date of written confirmation being received.• The appropriate cancellation charge will be applied to the cost of your booking, as shown below.• Any extenuating circumstances will be considered, at CMAE’s discretion.

CALeNdAr dAyS NotICe beFore the StArt dAte oF the CourSe reFuNd AppLICAbLe

29 calendar days or more Full refund minus a £30 plus VAT administration fee

Between 15 and 28 calendar days (inclusive) 50% refund minus a £30 plus VAT administration fee

Between 1 and 14 calendar days (inclusive) No refund will be given

Failure to attend Treated as late cancellation and no refund given

• In the event that an individual named on the booking form cannot attend, we will accept substitution of another delegate on the condition that written notification of the substitution has been received by us prior to the course date and an administration fee of £30 plus VAT has been paid.

• If the individual named on the booking form is unable to attend, and cannot or does not wish to transfer their place to another individual, then a part of the fee paid (after deduction of any relevant cancellation fee) may be accepted as payment towards a place on the same or another course that takes place within 12 months following the originally booked event.

*The full rate is applicable to all non CMAE members and includes CMAE-LONDON & HOME COUNTIES2018 Membership.

The MDP pathway has been designed by the club industry for the club industry. Thecurriculum is delivered by external specialists with a history of working in the clubindustry and experienced qualified Club Managers.

preSeNterS For Mdp pArt 1 IN WArWICK WILL INCLude:

Bill Sanderson Business Consultant www.thebusinessperformancecoach.co.uk

Darshan Singh Business Consultant darshan@mtiworldwide.com

Kevin Fish CCM Contemporary Club Services kevin@ccl.services

Michael Braidwood CCM CMAE michael.braidwood@cmaeurope.eu

Steven Brown InnFormation     herinn@aol.com

Duncan Ritchie FCA Finance Consultant ds_ritchie@hotmail.com

Presentations also from XACT, PGA, BIGGA.

Presenters subject to availability

booKING ForMMANAGeMeNtdeVeLopMeNtproGrAMMe

NAMe: (BLOCK CAPITALS PLEASE)

CLub: (BLOCK CAPITALS PLEASE)

poSItIoN At CLub:

CoNtACt teL:

e-MAIL:

CMAe MeMberShIp No:

I WouLd LIKe to booK:

pArt 1 - MANAGeMeNt deVeLopMeNt proGrAMMe29TH JANUARY - 2ND FEBRUARY 2018

pLeASe SeLeCt reLeVANt prICe optIoN:

FuLL rAte - £1450INCLUDES COURSE, CMAE MEMBERSHIP, ACCOMMODATION

CMAe MeMber rAte - £1300INCLUDES COURSE & ACCOMMODATION

SuNdAy NIGht ACCoMModAtIoN SuppLeMeNt - £90PLEASE LET US KNOW IF YOU REqUIRE ACCOMMODATION ON THE SUNDAY NIGHT

pAyMeNt Method: Cheque bACS INVoICe to CLub

LONDON& HOMECOUNTIES

pAyING by ChequePLEASE MAKE PAYABLE TO CMAe

pAyING by bACSACCouNt NAMe: CMAESort Code: 60-08-15 ACCouNt No: 59190000bIC: NWBKGB2L  IbAN: GB81NWBK60081559190000reFereNCe: PLEASE USE ‘MDP-YOUR FIRST INITIAL-LAST NAME

pAyING by INVoICePLEASE SELECT THIS OPTION IF YOUR CLUB IS PAYING AND REqUIRES AN INVOICE.

CredIt/debIt CArd pAyMeNtSPHONE KAREN ON 02476 414 999 EXT. 211 TO SUPPLY THE CARD DETAILS  

bookings are not guaranteed until payment is received in full.please read the information on cancellations and amendments on page 10.

to booK, pLeASe returN ForMS & ANy Cheque pAyMeNtS to:Debbie Goddard Association Manager - CMAE Office 8, Rural Innovation Centre Avenue H Stoneleigh Park Warwickshire CV8 2LGTel: +44 (0) 2476 692359Email: debbie.goddard@cmaeurope.eu

Members’ zone on CMAe websiteOur members’ zone on our website allowsmembers to track their education credits aswell as using it as an educational resourceto access a host of ‘best practice’ articles,white papers and benchmarking articles onclub operational procedures.industrymatters.online business Networking and SupportWe invite all CMAE members to participate inour business networking group in LinkedIn –exclusively for CMAE members. This groupwill enable you to share thoughts and ideaswith other CMAE members, ask for help andsupport or start discussions and debates onissues of the day.

CMAe e-newsletterAll CMAE members receive ClubNetworker,our monthly e-newsletter which is packedfull of information and news about theactivities of the CMAE, regions and affiliatepartners, industry news and jobs, eventsdiary and much more.

Clubhouse europe MagazineCMAE members receive a free hard copy ofour quarterly magazine, Clubhouse Europewhich has the latest industry updates andadvice.

Career opportunities serviceWith the help of our partners CMAEprovides members with access to jobopportunities, careers advice and mostrecently, the ability to advertise for stafffree of charge on the web.

Access to other clubsPerhaps one of the most under-valuedbenefit is that, as a CMAE member, you willbe welcomed at the vast majority of clubsaround the world.

beNeFItS oF CMAe MeMberShIp

eligibility to gain the Club Managementdiploma and coveted Certified Club Manager(CCM) designation Only CMAE members can apply to sit the ClubManagement Diploma and CCM exams, and indoing so, join the elite group of club managersfrom all over the world that have demonstrateda detailed and in-depth knowledge of theirchosen profession.

Access to education opportunitiesThe CMAE, together with our regions andaffiliate partners across Europe regularly stageone and two-day educational events, fromworkshops and seminars to conferences. CMAEmembers will enjoy being welcomed at any ofthese events, giving access to an unrivallednetwork of educational opportunities.

biannual conferencesCMAE organises a biannual conference for itsEuropean members to compliment the annualCMAA World Conference. In 2016 our AnnualConference will be held in London inconjunction with CMAA’s BMI Internationalevent. In addition, CMAE members who areMDP delegates gain complimentaryregistration to the CMAA World Conferencewhich represents a saving of $950!

the Global network of club managersMembership of CMAE gives you the chance tomeet and build relationships with colleaguesdoing the same jobs at clubs all over Europe,and also in the USA, Canada, South Africa,Australia, China and other regions of the world.These relationships can be, not only personallybeneficial, but also for members of your club.You can help them perhaps visit andexperience some of the great clubs of theworld, and this will assist you, as their clubmanager, to establish yourself as theprofessional club manager and the source ofexpertise and knowledge in your field.

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