MANAGEMENTDEVELOPMENTPROGRAMMEPART 2

CONTENTS

• PART 2 – COURSE CONTENT• VENUE• TESTIMONIALS• PRESENTERS• DATES & RATES• BOOKING FORM

Supported by and in conjunction with Gaming and Leisure

These courses form the first building blocks for thosewho wish to work towards taking their CCM exam.

Full details can be found by following the link below:www.cmaeurope.org/education/mdp

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MANAGEMENTDEVELOPMENTPROGRAMME

COURSE DATES

Part TwoMONDAY 22 - FRIDAY 26 OCT 2018

VENUEGrand Hotel MalahideMalahideCounty Dublin K36 XT65IrelandT: +353 1 601 7200www.thegrand.ie

OVERVIEW OF PARTS 1 & 2

In these challenging economic times Club Managers are under greater pressurethan ever from their committees, owners and members to create and implementbusiness strategies that guarantee the continued success of their clubs.

Club Secretaries/Managers invariably come into the industry with some strongskills sets brought with them from a previous career, and this comprehensivetraining programme can now supplement these in each of the core competencyareas of the modern club manager:

• CLUB GOVERNANCE • ACCOUNTING & FINANCIAL MANAGEMENT • STRATEGy & LEADERShIP • GOLF, SPORTS AND RECREATION MANAGEMENT • FACILITIES MANAGEMENT • MEMBERShIP & MARKETING • hUMAN RESOURCES & PROFESSIONAL RESOURCES • INTERPERSONAL SKILLS • FOOD AND BEVERAGE MANAGEMENT • STATUTORy COMPLIANCE

PART 2The Part 2 course is also a week long and builds on the foundations of Part 1 tofocus on strategic and business planning, performance and service standards, andthe professional and communicative skills to develop every aspect of both theindividual’s performance and that of their club. At the end of Part 2 there is anoptional examination to attain the CMAE Diploma in Club Management.

PART 1Part 1 is a week long course targeted in particular towards those managers whoare either new to a post, recently appointed or simply want to enhance theirknowledge so that they may better serve their club committee, owners andmembers. At the end of the week, those taking the course will have an excellentgrasp of the basics in every area of club business, and will have established avaluable network of support for their career in this industry.

MANAGEMENTDEVELOPMENTPROGRAMME

The curriculum and learning outcomes have been provided by the Club ManagersAssociation of Europe and this training course is endorsed by the Club ManagersAssociation of America as part of the educational pathway to the CCM qualification.

A BUSINESS PLAN FOR yOUR CLUB Few clubs have carried out a comprehensive analysis of their businesses to enablethem to create a business plan. This course will provide you with the tools to do so,and a simple action plan for taking strategic thinking and business planning intoyour club.

SUCCESSFUL COMMITTEE STRATEGIESHaving clear direction and measurable goals for your club to pursue are keyoutcomes of this course. The other essential component for success in your careeris to ensure that you have the support of your club committee and members. Learnthe 20 lessons that have served successful managers well at successful clubs.

COMMUNICATION AND INFLUENCECommunicating a vision for the club and implementing a strategic plan will requireenhanced communication and influencing skills. This course will provide a strategyfor building relationships in your club at every level to secure the sustainablesuccess of the organization under your leadership.

TEAM BUILDINGThe strength of a team far outweighs that of a group. This course will providemanagers with a thorough understanding of a well balanced team and how eachmember of the team can make a contribution in a club or department. Using thelatest Team Role theories, delegates will learn how to build a high performing teamand how team dynamics can affect your club. Each manager will complete a pre-course questionnaire and the subsequent report will be used as the vehicle for thissession and will give managers a template to take back and use at their club.

MANAGING PERFORMANCEThis session will allow you to evaluate the benefits of performance review at yourclub and provide you with a structured template system and action plan forimmediate implementation. For clubs with a system in place, this session willenhance and re-energise your current practice and thereby improve employeeengagement.

CONDUCT OR CAPABILITy? INVESTIGATING UNDER PERFORMANCEYour staff handbook can guide you through the disciplinary or grievanceprocedures at your club which negatively affect your business. However thissession will teach you to address issues before they reach a crisis by showing youhow to conduct the essential unbiased investigation aimed at positively supportingstaff who may be currently under performing.

PART 2COURSE CONTENT

MANAGEMENTDEVELOPMENTPROGRAMME

SERVICE STANDARDSManagers will discover the importance of a solid customer focused culture at theirclub and learn how to identify and set measurable front of house customer servicestandards. Delegates will ascertain how to use customer feedback to help set andmaintain those values and how to implement an assessment programme to monitorthe staff adherence. Delegates will also find out how to use this programme totrain staff in service standards to achieve consistency throughout the club.

MANAGING CONFLICTThis session will raise the managers’ understanding of the background to conflictand the behaviours they can personally display to prevent escalation of thoseissues which ultimately devour precious time and focus. Managers will learn torecognise their own physical and emotional signals, to help them maintaincomposure no matter what the source of conflict at the club while choosing toadopt a variety of positive protocols and processes.

TIME MANAGEMENTAs the manager is expected to be the “Jack of All Trades” in their club, this coursewill help improve personal effectiveness through better management of personalresources. Delegates will identify barriers to their effectiveness caused bythemselves and others and employ practical techniques to improve productivityand performance.

CASE STUDyThroughout the week of the course delegates will explore a typical club scenario insmall workgroups and be invited to share their evolving views on the challengesfacing this fictitious club, based on the personal learning outcomes of eacheducation session.

OPTIONAL DIPLOMA ExAMINATIONHaving attended Part 1 and Part 2, managers who wish to secure the new CMAEDiploma in Club Management may sit this optional examination. Having deliveredtheir part of a group presentation of the case study, candidates sit a one hourmultiple choice examination which is based on the learning outcomes from bothcourses and some typical experiences facing a modern club manager. A third finalobjective is to show that the theory learned during Part 1 & 2 has been successfullyapplied in the workplace by completing a work based assignment of thecandidates’ choosing. This can be any current and relevant challenge facing themanager at their workplace, stating the current scenario, tools used, evidencecollected and research carried out to consider the possible solutions and selectedoutcome. Delegates must submit this final element of the examination within 90days of completing the course.

MANAGEMENTDEVELOPMENTPROGRAMME

VENUE

Ideally located by the sea in Dublin’s most attractive town, Malahide, the Grand Hotel is alsoclose to Dublin Airport and the M1/M50 motorways. Our location in the heart of Malahide isa unique seaside retreat while remaining convenient to the attractions of Dublin city centre.Just 15 minutes from Dublin International Airport and 5 minutes from the M50 motorwaythe Grand Hotel is one of the finest Four Star Hotels in Dublin. We have beautiful bedrooms,many with sea views, a full range of conference and banquet facilities and our renownedArena Health and Fitness Club.

Enjoy the benefits of the facilities of one of Ireland’s leading conference centres.Malahide is home to a variety of stylish restaurants, characterful bars, friendly shops and issurrounded by amenities that include a stunning Marina, Malahide Castle & Gardens, aChampionship Golf Course and of course the Irish Sea coastline. It is a great place forinteresting routes for walking and running in Malahide. The town is serviced by local busand rail giving you easy access to Dublin City Centre.

Grand hotel Malahide, Malahide, County Dublin K36 xT65, Irelandwww.thegrand.ie

MANAGEMENTDEVELOPMENTPROGRAMME

PRESENTERS

The MDP pathway has been designed by the club industry for the club industry. Thecurriculum is delivered by external specialists with a history of working in the club industryand experienced qualified Club Managers.

Presenters for MDP Part 1 in Ireland will include:

Other presenters will be announced nearer the date.

MANAGEMENTDEVELOPMENTPROGRAMME

Torbjörn JohanssonServed as CEO for the Swedish Golf Club Management Assocation and facilitated the Golf Club Manager Educationprogramme for 7 years. Torbjörn started working for the Club Manager Association of Europe in October 2017 andis now a regular presenter on the programme.Contact: Torbjorn.johansson@cmaeurope.eu

Bill Sanderson, www.thebusinessperformancecoach.com Bill has been in constant demand as a business coach, to all types and sizes of business, for over thirty years. Billguides, motivates and inspires in equal measure but always through the delivery of exceptional performance. Bill has built a unique reputation for delivering performance, through business and management coaching, with aspecific application to the golf industry. Bill works with The PGA, PGAsE, CMAE, EGCOA and many PGAs of Europe.He works across Europe and Asia Pacific with national golfing bodies, commercial groups, manufacturers, GolfClubs plus Golf Professionals and Club Managers. As a regular facilitator and presenter, at all levels, of the highlysuccessful MDP programme Bill is now a well-established member of the CMAE design and delivery team. Contact: bill@thebusinessperformancecoach.co.uk

Kevin Fish, CCM - Contemporary Club Services LtdKevin has over twenty years of experience in the club industry, including nine years serving as the Manager ofthe Glen GC in North Berwick, during which time he won the UK Club Manager of the Year award & was in thefirst group of Managers to secure the CCM designation in Europe. He spent seven years with the NationalGoverning Body for golf in Scotland where he led a team specializing in supporting golf clubs to take a morebusiness-like approach to their operations through a combination of effective governance, business planningand manager development.

Kevin was the Chairman of the CMAE Education Policy Board that introduced formal structured education tothe club industry in Europe and as the Governance Gatekeeper in Europe consistently achieves high evaluationsfrom delegates across the continent. He now sits on the CMAA Professional Development Committee responsiblefor overseeing the curriculum throughout the globe.

Kevin now runs his own training and consultancy firm Contemporary Club Leadership Ltd where he aims to helpclubs do the right things, right.Contact: kevin@ccl.services

Ronnie Malcolm - RRMRonnie Malcolm brings two decades of consultancy and training experience to your organisation. Ronnie runshis own consultancy and training firm RRM (UK) Limited and his activities fall into three broad businessgroupings: delivering high impact, high quality training courses; business consultancy advice and coaching;conference speaking engagements across the globe. Ronnie has worked in consultancy since 1988, he wasManaging Director and co-owner of ECN Limited (1992/99) and established RRM (UK) in 2000. His initialconsultancy and training experience was with P-E International where he operated from several regional offices.He is a time served engineer with a degree (BSc Honours in Production Engineering and Management) from TheUniversity of Strathclyde. Subsequently he worked at two very different ends of the manufacturing industry withWEIR Pumps and as a business planner with Motorola Semiconductors. His consultancy experience now spansall industry sectors working predominantly in the UK but also with clients across the USA and mainland Europe.Ronnie is a skilled communicator and motivator with a clear ability to link vision and strategic development withday-to-day operations. His objective is to help you to see your world differently and provide a valuablecontribution to you and your team.Contact: ronnie@rrmuk.com

PRICES

“I attended MDP 1 in 2012 and then MDP2 in 2014, gaining the Club ManagersDiploma in the process. What I foundmost beneficial from these 5 day courseswas the chance to spend quality,uninterrupted time with fellow industryProfessionals who each have their ownindividual challenges at their own Clubs.Each willing to share their opinions andexperiences. It is rare to get such anopportunity and the amount of ‘free’information I gathered during thesesessions was invaluable. In my opinion,any industry manager looking for ways togain additional knowledge and developthemselves would be wise to look intohow the MDP Programme can help themwith their career aspirations.”

“Thank you, I have developed an informalpeer support network that I am sure willbe valuable to me in the coming years.”

“Lit my fire and left me with a burningdesire to go ahead and continue todevelop as a manager and enable me todrive my club forward.”

“A one-stop shop that covers all areas ofgolf club management”

“A great insight in to the breadth of skillsrequired to be a club manager of thefuture.”

“Anybody not undertaking the course isat a clear disadvantage in the industry.”

“Fully recommend it, amazing, loads ofinformation to think about and you candigest, think about it and put it intoaction”

“I learned more in one week than in 5years of college”

“Of benefit to people about to start aswell an aid to people already in post”

“The future and possibly saviour of golfclubs in the UK and Ireland”

“To meet so many likeminded peoplewho have the same desires and issues,with whom we can discuss and find the best way forward –superb!”

“Education is the key to success. If youwant to have a successful club andcareer, this is the best place to start.”

“What a week, the amount of informationwas just phenomenal! My head feels likeit’s going to explode, so I‘ll take theweekend to relax. Next week I’ll startlooking at the information I’ve beengiven. I’m sure it will last for years andyears to come and help me in my career.”

TESTIMONIALS

MANAGEMENTDEVELOPMENTPROGRAMME

DATES RESIDENTIAL

€1650Includes 4 nights accommodation

with lunch provided each day22 - 26 OCT 2018

BOOKING FORMMANAGEMENTDEVELOPMENTPROGRAMME

NAME (BLOCK CAPITALS PLEASE)

CLUB (BLOCK CAPITALS PLEASE)

POSITION AT CLUB:

CONTACT TEL:

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PLEASE SELECT RELEVANT PRICE OPTIONS:

PART 2 - MANAGEMENT DEVELOPMENT PROGRAMME, €1650INCLUDES 4 NIGHTS ACCOMMODATION, LUNCH EACH DAY

SUNDAy NIGhT ACCOMMODATION SUPPLEMENT - €125PLEASE LET US KNOW IF YOU REqUIRE ACCOMMODATION ON THE SUNDAY NIGH

PAyMENT METhOD: ChEqUE BACS INVOICE TO CLUB

PAyING By ChEqUEPLEASE MAKE PAYABLE TO CMAE

PAyING By BACSACCOUNT NAME: CMAESORT CODE: 60-08-15 ACCOUNT NO: 59190000BIC: NWBKGB2L  IBAN: GB81NWBK60081559190000REFERENCE: PLEASE USE ‘MDP-YOUR FIRST INITIAL-LAST NAME

PAyING By INVOICEPLEASE SELECT THIS OPTION IF YOUR CLUB IS PAYING AND REqUIRES AN INvOICE.

CREDIT/DEBIT CARD PAyMENTSPHONE KAREN ON 02476 414 999 EXT. 211 TO SUPPLY THE CARD DETAILS  

Bookings are not guaranteed until payment is received in full.Please read the information on cancellations and amendments on page 10.

TO BOOK, PLEASE RETURN FORMS & ANy ChEqUE PAyMENTS TO:Debbie Goddard Association Manager - CMAE 1b Bagshaw CloseRyton on DunsmoreWarwickshire Cv8 3EX Tel: +44 (0) 2476 692359Email: debbie.goddard@cmaeurope.eu

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Online Business Networking and SupportWe invite all CMAE members to participate inour business networking group in LinkedIn –exclusively for CMAE members. This groupwill enable you to share thoughts and ideaswith other CMAE members, ask for help andsupport or start discussions and debates onissues of the day.

CMAE e-newsletterAll CMAE members receive ClubNetworker,our monthly e-newsletter which is packedfull of information and news about theactivities of the CMAE, regions and affiliatepartners, industry news and jobs, eventsdiary and much more.

Clubhouse Europe MagazineCMAE members receive a free hard copy ofour quarterly magazine, Clubhouse Europe

Other online publications – Every month,the CMAE provides its members with copiesof various other online industrypublications, including:Tribal TuesdayClub NetworkerEducation Networker

Career opportunities serviceWith the help of our partners CMAEprovides CMAE members with access to jobopportunities, careers advice and mostrecently, the ability to advertise for stafffree of charge on the web.

Access to other clubsPerhaps one of the most undervaluedbenefit is that as a CMAE member, you willbe welcomed at the vast majority of clubsaround the world.

BENEFITS OF CMAE MEMBERShIP

Eligibility to gain the Club ManagementDiploma and coveted Certified Club Manager(CCM) designation Only CMAE members can apply to sit the Clubmanagement diploma and CCM exams, and indoing so, join the elite group of club managersfrom all over the world that have demonstrateda detailed and in-depth knowledge of theirchosen profession.

Access to education opportunitiesThe CMAE, together with our regions andaffiliate partners across Europe regularly stageone and two-day educational events, fromworkshops and seminars to conferences. CMAEmembers will enjoy being welcomed at any ofthese events, giving access to an unrivallednetwork of educational opportunities.

Biannual conferencesCMAE organises a biannual conference for itsEuropean members to compliment the annualCMAA World Conference. In 2016 our Annualconference will be in London and will be held inconjunction with the CMAA’s BMI Internationalevent. CMAE members who are also MDPdelegates also gain complimentary access tothe CMAA’ World Conference which representsa saving of $950!

The Global network of club managersMembership of the CMAE gives you the chanceto meet and build relationships with colleaguesdoing the same jobs at clubs all over Europe,and also in the USA, Canada, South Africa,Australia and many other regions of the world.These relationships can not only be personallybeneficial, but also for members of the clubwhere you work. You can help them perhapsvisit and experience some of the great clubs ofthe world, and this will help you, as their clubmanager, clearly establish yourself as theprofessional club manager and the source ofexpertise and knowledge in your field.

Members’ zone on CMAE websiteOur members’ zone on our website allowsmembers to track their education credits aswell as using it as an educational resource toaccess a host of ‘best practice’ articles, whitepapers and benchmarking articles on clubindustry matters.

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The IGCMA represents the professional club manager in Ireland. Originallyestablished in 1968, the Association is to the forefront of Education andNetworking opportunities for club managers. Through its membership of CMAE,and its Education partnership with the Confederation of Golf in Ireland (CGI), itoffers the Irish Club industry the opportunity to take the now well establishedManagement Development Program for managers aspiring to learn more abouttheir chosen career. The program leads to the coveted Certified Club Manager(CCM) designation. It has already jointly run two MDP Part 1 programs and 2Food and beverage management programs in 2014/15. It also runs a number ofEducational and networking events through the year.

One of the CGI’s stated aims is to aid “the development and provision of thesuite of club services for golf clubs” which includes providing educationalopportunities for club management and staff.

Please contact Michael Walsh CCM, Executive Officer, IGCMA atclubmatters34@gmail.com or the CGI at info@cgigolf.org.

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