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Nearly 900,000consumers tune in to Cities 97 each week

Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, Persons 6+, 850,900 Weekly Cume Persons; Persons 6+, AQH Audience Composition, M-Su 6a-12m

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Cities 97 has Top Ratings

Cities97 Delivers Top Female Ratings• #5t Women 18+ (0.5 AQH Rating)• #4 Women 18-34 (0.6 AQH Rating)• #4t Women 18-49 (0.6 AQH Rating)• #3t Women 25-54 (0.7 AQH Rating)• #3t Women 35-54 (0.7 AQH Rating)

Source::    Aug  2014  -­ Jul  2015  Nielsen  Scarborough,  Minneapolis-­St.  Paul  Metro,  Adults  18+,  M-­Su  6a-­12m  (Some  College  includes  1-­3  years-­not  Graduate  or  AA/Associates)

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Cities 97 Audience Statistics

81% of Cities 97 listeners have graduated or attended college

9 in 10 have 2+ peoplein the household

Nearly 8 in 10 Cities 97listeners are employed

53% of Cities 97 listeners live in households generating $75,000+

Source: Aug 2014 - Jul 2015 Nielsen Scarborough, Minneapolis-St. Paul Metro, Adults 18+, M-Su 6a-12m (Some College includes 1-3 years-not Graduate or AA/Associates)

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Cities 97 is Engaged

90,882 website uniques

66,982 E-news subscribers

378,835 page views

59,898Facebook likes

35,883iHeartRadio uniques

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The Power of PersonalityON AIR PERSONALITIES DRIVEINFLUENCE, INTEREST & TRUSTWith on-air personalities having connections that feel like friendships, it’s not surprising that most listeners value and trust their opinions.

“I am interested in their opinion.”

“I value their opinions and perspectives.”

“I would trust them.”

64% 64% 57%

Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics

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The Power of PersonalityLISTENERS TRUST DJ’SENDORSEMENT OF BRANDSRecommendations by on-air personalities are assumed to be based on personal experience, making them feel more like a friends’ recommendations.

DJs use recommended brands,products and services

I trust brands, products and services my DJ recommends

DJ recommendation increases my perceived value of brands, products and services

51% 49%56%

Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics

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The Power of PersonalityMORE THAN ANY OTHER FORM OF ADVERTISING ENDORSEMENTS ARE LIKE

RECOMMENDATIONS FROM A FRIENDDJ endorsements even outpace sponsored Facebook posts that lie side by side with friend commentary.

DJ endorsements

Sponsored Facebook post

30-60 second radio ad

TV commercials

Sponsored Tweet on Twitter

Product message on email

Are Like  a  Friend’s  Recommendation  Index  Relative  to  Average

118 114 109 105 98 94

Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics

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Cities 97 Personalities

Keri NobleWeekdays 5:30a-10a

Min LeeWeekdays 7p-12a

MadisonWeekdays 10a-2p

Paul FletcherWeekdays 2p-7p