Club Mahindra Mahindra Offering 25 years of family vacations A week of vacations every year Resorts...
Transcript of Club Mahindra Mahindra Offering 25 years of family vacations A week of vacations every year Resorts...
• Travel & Tourism Industry (Direct) Contribution is $36 Billion: 2% of GDP
High Growth • Demand growth expected at 14% in next 5 years,
expected improvement in occupancy levels, Average Room Rate*
Significant contributor to the economy
Domestic Dominates • Indian Industry is largely domestic (80%)*
Top Priority • “Holiday” is top of discretionary spend list for 2 out of 5 Indians **
* Source: Hotels Industry – Trends & Opportunities 2014, HVS
** Source: www.traveldailynews.asia/columns/article/49833/the-indian-traveller-2014
• Consumers are seeking variety and flexibility Variety & Flexibility
• Consumers are no longer content with “one size fits all” >> greater customization expected Personalization
• Rapid urbanization >> nuclear families >> family getaways becoming important Work life Balance
• Holiday is not just about leisure & relaxation but also about activities and bonding Beyond leisure
• Post Holiday social sharing of photographs, videos and stories are as integral as the Holiday itself Capture & share
Market Opportunity
Thus, current Vacation Ownership market opportunity is
nearly 4.5x
Assuming similar ratios in India, Vacation Ownership market potential stands at
Rs 5400 cr
Indian Vacation Ownership market currently stands at Rs 1250 cr *
Vacation Ownership industry in the US contributes to 5% of the total hotel industry *
Current US Vacation Ownership market stands at Rs 42,000 cr *
* Source: World Travel and tourism council, Smith Travel research, MKG Hospitality and Marriott estimates; IITM ITC Report
2011; “Select USA” Industry report, NBI expo report, ARDA - Developments magazine, Technopak, Indiabiznews
Club Mahindra Offering
25 years of family vacations
A week of vacations every year
Resorts located in beaches, forest reserves, mountains, deserts, hill stations and around cities
Offers romantic, relaxed, adventure, active, wildlife, heritage vacations
In India & Globally
Club Mahindra: By the Numbers
• 41 Resorts
• RCI tie up enables holidaying in 4,500 RCI resorts globally
• 2,515 rooms as of Dec’14
• Addition of 466 rooms in last 2 years (as of Dec’14)
Footprint & Expansion
• Over 178,000 Members
• 83% resort occupancy
Members
Founded in 1996
Unique Offerings
• Local cuisine
• Minimal preservatives, artificial
and coloring agents
• Exclusive dining range for
children
• Separate preparation for Jain /
pure vegetarian food
Food & Dining
• Wide range of spa offerings
• Highly experienced therapists
• Complimentary offerings such
as foot massage on advance
bookings
Spa Services
Creating Unique Experiences
Integrated
dining & fun:
Themed
designs,
restaurants
combined with
entertainment
shows
(Food Drama)
Creating Unique Experiences
• Highly trained Fun Rovers and Holiday Champs to take charge of
kids at resorts
• Uniquely crafted activities for different resorts integrating local
themes
o Land & Aqua Zorbing
o Puppet Making
o Backgammon
o Pottery
o Towel Art
o Rock Painting
o Sack Race
o Swimming Pool Games and
pool volley ball
At Unique Destinations
• Currently, Club Mahindra has presence in most of the known tourist
destinations such as Ooty, Goa, Munnar
• We take pride in gaining deeper understanding of member needs and
creating newer destinations which members look forward to exploring
• We have converted various offbeat locations into tourism hotspots
Kandaghat
• Nearest airport: Chandigarh (82 km)
• By road: Shimla (52 km)
Kumbalgarh
• Overlooks the Aravali hills
• Nearest railway station: Udaipur (80 km)
Unique destinations
Virajpet
• Nearest airport: Mysore (115 km), Bangalore (265 km)
• By road: Kannur (80 km)
Binsar
• Airport: Delhi (380 km)
• Hit the road: Nainital (95 km)
Why Club Mahindra Kanha
First Club Mahindra resort in Madhya Pradesh
2015 is the Madhya Pradesh Year of Tourism *
Kanha – Largest forest reserve in Madhya Pradesh by area (1945 sq km)
Forest Reserve (30% of state area under forest cover) **
Tiger Country – among Top 3 tiger states after Karnataka (408) & Uttarakhand (340) **
* Source: http://www.business-standard.com/article/pti-stories/mp-to-observe-2015-
as-tourism-year-chouhan-114112900616_1.html
** Source: en.wikipedia.org/wiki/Tiger_reserves_of_India
Club Mahindra Kanha Offerings
Total Units: 50 (32 Studios | 18 One Bed Rooms)
Spa
Fun Zone
Kids Area
Adventure Zone
Swimming Pool
Curio Shop
Fact files
No of tigers in Kanha
90+
How to reach
Closest airport: Jabalpur (143
km)
By road: Mandla (36 km)
Attractions
Jungle Safari, Khajuraho
Dance festival, Bhoramdeo
Temple