Partner with Salesforce.com and Seize

the Social Enterprise Opportunity

Avanish Sahai, VP of Alliances

@avanishsahai

in/ asahai

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may

contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ

materially from the results expressed or implied by the forward-looking statements we make. All statements

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Prime Targets for this Session

Where the Puck is Going

We’re Focused

We’re Making it Real in Our Own Products

Customers Get it

Your Opportunity: They Want More Apps

Here’s How

Build apps that solve business

problems

Make them “social” through

and through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

The Social

Enterprise

Opportunity

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through

and through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Deliver Business Value = Table Stakes

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through

and through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Building Blocks of Social Enterprise Apps

One More Thing…

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through

and through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Every Social Enterprise is Multi-app and Unique

Your

Product

Social

Contract

Management

File

Collaboration

Identity

Management

Social

Digital

Signature

Social

Incentive

Management

Customer

Support

Social

Procurement

Social

Accounting

Example: Pandora’s Social Enterprise

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through

and through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Sell Your Part of the Big Vision

Align and Amplify the Messages

Be a Great Social Enterprise Example

Listen &

Analyze

Social

Marketing

Product &

Partners

Collaborate

Service &

Engage

Automate

& Extend

Connect &

Sell

Social Customer

Profile Employee

Social

Networks

Customer Social Networks & Product Social Networks

Social Enterprise

Our ISV Program Delivers the Right Tools for Success

ISVforce is Our Leading Technology, Packaged for ISVs

ISVforce Allows You to Build, Deliver and Support Your App

Like No Other Cloud Service

1500+ Apps for All Departments & Industries

1000+ ISVs are Standardizing on Our Platform

AppExchange Delivers a World-Class Marketplace

•

•

•

•

•

•

•

And Our Partnership Model is Built on Shared Success

A Distribution Model for Every Partner

Planning & Enablement Resources Ensure Partner Success

Go -to-Market

Planning

Technical

Enablement

Hands-On

Training

Self-Service

Portal Content

Sales

Enablement Co-Marketing

Concur Finds Success with AppExchange Partner Program

“Salesforce.com is a

great partner – we share

a vision for the Social

Enterprise.”

Steve Singh

CEO and Chairman

Don’t Miss these ISV Sessions

Time Session Location

3:10 PM How to Architect & Design Your App for Commercial Success

Got an idea for a killer commercial app? Want to learn how to get it in the hands

of paying customers? Whether you are building for 10 or 10,000, learn the most

important factors you should consider when architecting & designing your app. In

this session, we'll show you how to leverage the Force.com platform's developer

tools, environments, and distribution technologies to get your app to

market. You’ll walk away with the key tools and best practices you need to

launch your commercial application in the cloud.

Bayside 202

4:30 PM Behind the Cloud: How Salesforce.com Became the Leading Cloud ISV You

have a great product but what’s your path to marketing success? Discover key

marketing methods that helped propel salesforce.com from a start-up ISV to the

leader in enterprise cloud computing. From messaging through demand

generation, learn how salesforce.com created a winning formula. Also find out

how social media transformed salesforce.com’s marketing approach and metrics.

Bayside 202

June 14, 2012 - Sydney

Don’t Forget to Submit Your Survey!

Stop by the registration kiosks to complete your

session surveys. We have 200 KeepCups to

give away as well as the chance

to win a $500 iTunes voucher!

Thank you!

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