Click to Update – November 2013

CLICK TO UPDATE 2013 THISHE.RE // @THISHERE

thishe.re | @thishere

A FEW QUICK NOTES…BEFORE WE BEGIN

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Q&A


A FEW QUICK NOTES…BEFORE WE BEGIN

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thishe.re/clicktoupdate


IF YOU CAN’T GET YOUR HEAD AROUND .REOR…

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thishere.co.uk/clicktoupdate


THIS HERE

Jemima Garthwaite | @_jemima

WHO ARE WE?

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Tom Szekeres | @tomszekeres

JEMIMA| TOM

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WHO IS THIS FOR?

thishe.re | @thishere XX

BRANDS PEOPLE

THIS TALK


De

HOW 2013 SHAPED UPA YEAR IN REVIEW

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Facebook Graph Search

!#LFW

Facebook News Feed Algorithm

New News Feed

Ja Fe Ma Ap Ma Ju Jy AuNov 2013

Desktop Social Media Usage Peaks

Vine comes to Android,

Hashtags to Facebook

Yahoo! buys

Tumblr

Stephen Wolfram releases

Facebook Analysis

#RoyalBaby

Se Oc

Twitter Image Previews

$TWTR

https://blog.twitter.com/2013/royalbaby


WHY ARE WE DOING THIS?BUT FIRST…

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CHANGE HAPPENS

KEEPING UP IS A FULL-TIME JOB

thishe.re | @thishere 16

FOUR TRENDS THAT RAMPED UP IN 2013

CONSTRAINED MEDIA


THINKING INSIDE THE BOXCONSTRAINED MEDIA

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140Characters

1:1 Ratio

Six Seconds

150 Friends

TRANSIENCE


(Almost) none will be in existence the next day.

THE MISSION IMPOSSIBLE OF SHARINGSNAPCHAT

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More than 350 million photos a day are shared on Snapchat

thishe.re | @thishere 21

BATCH.

PROCESSING.

IS.

OUT.

IS IN.

WARNING

6:30 p.m.

8:38 p.m.

8:48 p.m.

HOWEVER, THE HYPE AROUND REAL-TIME MARKETING HAS LEAD

TO THIS…


NOT SO GREAT…

MEDIOCRE NEWS-JACKING

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AND THIS…

I MEAN, WTF…

BUT…


WE’RE JUST AS SURPRISED AS YOU

NOKIA NAILED IT

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NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2

CORRELATION IS NOT CAUSATION, BUT STILL…


AGAINTHE FOUR TRENDS

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1. Constrained Media

2. Transience

3. Real-time Marketing


WHAT YOU MAY HAVE MISSED IN 2012/13 PREVIOUSLY ON SOCIAL MEDIA…

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De

WHAT YOU CAN EXPECTA YEAR IN REVIEW

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Facebook Graph Search

!#LFW

Facebook News Feed Algorithm

New News Feed

Ja Fe Ma Ap Ma Ju Jy AuNov 2013

Desktop Social Media Usage Peaks

Vine comes to Android,

Hashtags to Facebook

Yahoo! buys

Tumblr

Stephen Wolfram releases

Facebook Analysis

#RoyalBaby

Se Oc

Twitter Image Previews

$TWTR

https://blog.twitter.com/2013/royalbaby


WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS DESKTOP SOCIAL USAGE PEAKED

December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013

Q1 2012

5%6%

89%

TraditionalTabletSmartphone

Q1 2013

10%

11%

79%

Device Share of Website Traffic

Facebook June 2013 – MAU and DAU

0m

45m

90m

135m

180m

MAU Total DAU Total MAU Mobile DAU Mobile

USUK


AND FINALLY MAKES VIDEO WORK ON MOBILETWITTER LAUNCHES VINE



AND BECOMES THE THIRD BIGGEST SEARCH ENGINEFACEBOOK LAUNCHES GRAPH SEARCH


ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM

http://actualfacebookgraphsearches.tumblr.com/

Nv De Ja Fe Ap Ju Jy AuFeb 2013

NOTHING HAPPENED IN APRIL

WELL, ONE OF US WENT TO JAPAN…


GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS



CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO AND SO, YOUTUBE ADVERTISING ADVANCES


FOR A COOL $1,100,000,000YAHOO BOUGHT TUMBLR



CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA #HASHTAGS COME TO FACEBOOK



A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE



YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY FACEBOOK CHANGED ITS ALGORITHM


thishe.re | @thishereDecember 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013

APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO IOS 7

+


POST-PCTHE BIGGEST CHANGE OF ALL

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TWITTER GOES VISUAL


WHY DID TWITTER DO THIS?

WHY DID TWITTER DO THIS?$TWTR


WITH A VALUATION 22 TIMES SALES

TWITTER FLOATS ON NYSE



LOVELY

Any questions?

[email protected] or @thishere

thishere.co.uk/clicktoupdate

…or find us afterwards.

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Click to Update – November 2013

Technology

Transcript of Click to Update – November 2013