Click to Update – December 2013
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CLICK TO UPDATE 2013 THISHE.RE // @THISHERE BGS Tech & Entrepreneurship Series
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Transcript of Click to Update – December 2013
CLICK TO UPDATE 2013 THISHE.RE // @THISHERE
BGS Tech & Entrepreneurship Series
thishe.re | @thishere
A FEW QUICK NOTESBEFORE WE BEGIN
2
thishere.co.uk/clicktoupdate
WHO IS THIS FOR?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK
thishe.re | @thishere
Ja
HOW 2013 SHAPED UPA YEAR IN REVIEW
6
Facebook Graph Search
!#LFW
Facebook News Feed Algorithm
New News Feed
Fe Ma Ap Ma Ju Jy Au No
Desktop Social Media Usage Peaks
Vine comes to Android,
Hashtags to Facebook
Yahoo! buys
Tumblr
Stephen Wolfram releases
Facebook Analysis
#RoyalBaby
Se Oc
Twitter Image Previews
$TWTR
De
iOS 7
thishe.re | @thishere
WHY ARE WE DOING THIS?BUT FIRST…
7
CHANGE HAPPENS
KEEPING UP IS A FULL-TIME JOB
KEEPING UP IS A FULL-TIME JOB
OUR JOB.
thishe.re | @thishere 16
RECENT TRENDS
CONSTRAINED MEDIA
thishe.re | @thishere
THINKING INSIDE THE BOXCONSTRAINED MEDIA
18
140Characters
1:1 Ratio
Six Seconds
150 Friends
TRANSIENCE
thishe.re | @thishere
(Almost) none will be in existence the next day.
THE MISSION IMPOSSIBLE OF SHARINGSNAPCHAT
20
More than 350 million photos a day are shared on Snapchat
thishe.re | @thishere 21
BATCH.
PROCESSING.
IS.
OUT.
IS IN.
6:30 p.m.
6:30 p.m.
30 SECOND TV SPOT = £2.5 MILLION
8:38 p.m.
8:48 p.m.
HOWEVER, THE HYPE AROUND REAL-TIME MARKETING HAS LEAD
TO THIS…
thishe.re | @thishere
NOT SO GREAT…
MEDIOCRE NEWS-JACKING
28
AND THIS…
AND THIS…
OH DEAR.
BUT…
thishe.re | @thishere
WE’RE JUST AS SURPRISED AS YOU
NOKIA UK NAILED IT
35
NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2
CORRELATION IS NOT CAUSATION, BUT STILL…
thishe.re | @thishere
AGAINTHE THREE TRENDS
37
1. Constrained Media
2. Transience
3. Real-time Marketing
thishe.re | @thishere
WHAT YOU MAY HAVE MISSEDPREVIOUSLY ON SOCIAL MEDIA…
38
2012: THE CONTEXT
thishe.re | @thishere
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS DESKTOP SOCIAL USAGE PEAKED
Q1 2012
5%6%
89%
TraditionalTabletSmartphone
Q1 2013
10%
11%
79%
Device Share of Website Traffic
Facebook June 2013 – MAU and DAU
0m
45m
90m
135m
180m
MAU Total DAU Total MAU Mobile DAU Mobile
USUK
thishe.re | @thishere
Ja
2013
41
Facebook Graph Search
!#LFW
Facebook News Feed Algorithm
New News Feed
Fe Ma Ap Ma Ju Jy Au No
Desktop Social Media Usage Peaks
Vine comes to Android,
Hashtags to Facebook
Yahoo! buys
Tumblr
Stephen Wolfram releases
Facebook Analysis
#RoyalBaby
Se Oc
Twitter Image Previews
$TWTR
De
iOS 7
thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILETWITTER LAUNCHES VINE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
AND BECOMES THE THIRD BIGGEST SEARCH ENGINEFACEBOOK LAUNCHES GRAPH SEARCH
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
Nv De Ja Fe Ap Ju Jy AuFeb 2013
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
NOTHING HAPPENED IN APRIL
WELL, ONE OF US WENT TO JAPAN…
thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO AND SO, YOUTUBE ADVERTISING ADVANCES
thishe.re | @thishere
FOR A COOL $1,100,000,000YAHOO BOUGHT TUMBLR
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA #HASHTAGS COME TO FACEBOOK
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE
thishe.re | @thishere
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY FACEBOOK CHANGED ITS ALGORITHM
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishereJanuary 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO IOS 7
+
thishe.re | @thishere
POST-PCTHE BIGGEST CHANGE OF ALL
62
thishe.re | @thishere
TWITTER GOES VISUAL
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
WHY DID TWITTER DO THIS?
WHY DID TWITTER DO THIS?$TWTR
thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
AND $4BN FROM GOOGLE. ALLEGEDLY
SNAPCHAT TURNS DOWN $3BN FROM FACEBOOK
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
ARE YOU SURE?
thishe.re | @thishere
WITH A VALUATION 22 TIMES SALES
TWITTER FLOATS ON NYSE
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
thishe.re | @thishere
INSTAGRAM AND TWITTER STRIKE BACK
RESPONDING TO SNAPCHAT
Facing down the challenge of visual messaging apps
such as Snapchat, WhatsApp, and Messages, last week
both Twitter and Instagram released major updates
allowing people to send private photo messages.
74January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
SO WHAT NOW?
IS THERE ROOM FOR SNAPCHAT, PINTEREST, ET AL, OR IS THIS IT?
thishe.re | @thishere
LOVELY
Any questions?
[email protected] or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
78
@THISHERE
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