HOWTO MARKET A

MONTHLY PHOTOGRAPHY MAGAZINE IN

NEPAL5TH AUGUST, 2011

PRESENTED BYCHETEZE + KARISHMA + ROSHANI + SAMEK +

TENZING

MARKET SUMMARY

• Marketing Research• Market Needs• Market Trends

SWOT ANALYSIS

Strengths• Competent and

enthusiastic team with strong knowledge and experience

• Creative yet practical product designers

• Strategic alliance with an established partner

Weaknesses• Reliance on outside capital• Difficulty in building brand

awareness• Difficulties in establishing

proper distribution channels

Opportunities• Very limited competition• Untapped market• Very large potential

customer base• Advancement of

technology, affordability of cameras

• People having more interest in art/photography

Threats•Future/potential competition from an already established market participant (newspaper,nepalphotography.com).•Increasing interest in videography

COMPETITION

• Daily newspapers• Established Magazines• International websites and publications

MARKETING STRATEGY

• Marketing Objectives– To achieve steady market growth by increasing

market shares and by moving into new markets– To acquire 1500 one-year subscriptions with-in one

year– To gain 1,000 one-year subscriptions through

organizations with-in a year– To have 1,000 two-year subscriptions in the first

year

• Financial Objectives– To achieve a double figure growth for the first five

years– To increase profit margin through efficiency and

economy of scale

MARKET SEGMENTATION

• Geographics• Demographics

– Age– Income– Lifestyle

• Pyschographics– Innovators– Achievers– Experiencers– Creative Thinker

TARGET MARKET

• High Income Customers• Photography Enthusiasts• Travelers• Service providers

BRAND DEVELOPMENT

• Brand Development• Positioning

MARKETING MIX

• Product• Price• Place• Promotion• Strategic Alliance

FINANCIALS

Print Revenue Online Revenue Subscription and Sales

Total Revenue Total Expenses One time Expenses

Annual Expenses

-

2,000,000.00

4,000,000.00

6,000,000.00

8,000,000.00

10,000,000.00

12,000,000.00

Series1

CONTROL

• Revenue• Expenses• Customer Satisfaction level• Market penetration• Improvements in product offerings

IMPLEMENTATION

• Preparation of mock magazine• Advertisement campaigns• Distribution channels

CONTINGENCY PLANNING

• Problem generating brand visibility• Negative perception of the product offerings• Entry by an already established player (daily

media or other magazines)• Failing to sustain the business• If liquidation become eminent

THANK YOU FOR LISTENIN

G