CLIA Cruise Industry 2012 presentation
description
Transcript of CLIA Cruise Industry 2012 presentation
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2013 Cruise Industry
Christine Duffy | President & CEOJim Berra | CMO, Carnival Cruise Lines
January 30, New York City
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Christine Duffy
President & CEO, Cruise Lines International Association
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Highlights
- CLIA goes global- Global CLIA branding- CLIA’s Specialty Cruise Collection- 2013 & beyond- New ships- Revitalizations & rebuilds- Itineraries & deployment
- Trends- Q&A
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Safety is our #1 priority
- One year on- CLIA Operational Safety Review
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Global CLIA
NWCCA
ACA
ABREMAR
ICCA
PSA\ACE
Asia CruiseAssociation
DCCAFCC
ECC
CLIA
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One industry, one voice
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2013 ship growth
167 new ships
80 new ships
40 new ships
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Global passengers
20.3m
global
20.97m
global
17.6m
north american17.2m
north american
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North America growth
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55 member lines
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55 member lines
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New member | TAUCK
- 88 years of river cruising - Rhine, Danube, Main, Rhone, Moselle
- Experts in family river cruises- Themed cruises- Four vessels - ms Swiss Emerald- ms Swiss Sapphire- ms Swiss Jewel - ms Swiss Treasures
- Distinguishing characteristics:- Intimate (118 passengers)- Inclusive - Insider access shore excursions
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Specialty Cruise Collection“experience the world in a different way”
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Specialty Cruise CollectionThe collection
-Select group of 13 companies with unique differences sharing one philosophy: the world is best explored up close and in depth
The SCC experience
-Great rivers of Europe, North America, Asia, Africa
-Coastal waters of North America and Scandinavia
-Arctic & Antarctica adventures
-Ports in the Mediterranean, Greek Isles, Caribbean and South Pacific
-Yacht-sized luxury ships
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Specialty Cruise CollectionThe collection
-Select group of 13 companies with unique differences sharing one philosophy: the world is best explored up close and in depth
The SCC experience
-Great rivers of Europe, North America, Asia, Africa
-Coastal waters of North America and Scandinavia
-Arctic & Antarctica adventures
-Ports in the Mediterranean, Greek Isles, Caribbean and South Pacific
-Yacht-sized luxury ships
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Travel agents
- An enduring CLIA commitment- Training events in-person and online- Conferences- Communications and support
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Travel agents
- Critical to the cruise industry
- Positioning travel agents for the future
- Defining the next generation of “Travel Advisors”
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Cruise Forward
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Cruise TV
- Something for everyone- Highlighting diverse
experiences & destinations- Tips & features for
consumers- Industry operational
practices
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Jim Berra
Chief Marketing Officer, Carnival Cruise Lines
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2013 outlook
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New member line ships
2013 ($2.3 billion)- AmaPrima (164)
- AmaVida (106)
- Avalon Artistry II (128)
- Avalon Expression (166)
- Royal Princess (3,600)
- MSC Preziosa (3,502)
- Norwegian Breakaway (4,000)
- Pearl Mist (214)
- Silver Galapagos (100)
- Uniworld Queen Isabel (118)
- Uniworld River Orchid (60)
2014 ($5.7 billion)- AmaSonata (164)
- AmaReina (164)
- Costa Diadema (4,947)
- Norwegian Getaway (4,000)
- Regal Princess (3,600)
- Royal Caribbean “Project Sunshine” (4,100)
- Uniworld S.S Catherine (160)
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Caribbean 34.4%
Caribbean 34.4%
Mediterranean 21.7%
Mediterranean 21.7%
Europe (no Med) 10.9%
Europe (no Med) 10.9%
Alaska
4.8%*Alaska
4.8%*
Asia 3.4%Asia 3.4%
Australasia5%
Australasia5%South America
3.9%South America
3.9%Other Markets
15.8%Other Markets
15.8%
Global itineraries & deployment
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Ship revitalizations
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Firsts at sea
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This slide is here for notes pages only
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Cruise line trends survey
- Global destinations- Exploring the unknown- Big brand entertainment- Specialty dining- Romance reigns- Importance of outdoor spaces- The more the merrier (groups)
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Cruise line trends survey
- Rapid innovation across all areas of the guest experience- River Cruising fastest growing segment - Lingering longer- Families and generations- Leveraging technology wherever possible
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Travel agent trends survey
- 68% believe bookings will be comparable or better than 2012
- Booking window is getting shorter- Customers are and remain, brand loyal- Home port, price and onboard facilities
are the top 3 decision making factors- Ethnic groups, weddings and
honeymooners represent the top 3 growth potential target groups
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