Cleverwood new media predictions 2011

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New Ways of… Predicting

• Mature Belgian Brands • FTE(s)

Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be

Caroline Maerten

RT @RollingTalks Community Managers are born and bred within companies #2011

• Cross-departments/Business minded

• CMAD

• Mature and non mature Belgian companies

• Provided by Corporate level


Caroline Maerten

RT @RollingTalks Social Media Guidelines #predictions

• Employees & Communication • UBA

• Mature Belgian Brands • No more SM layering on topof

exisiting campaigns/ nor more trainees


Caroline Maerten

RT @RollingTalks Social 'Media' use spreading from marketing/communication rooms to the whole companies’ building

• Business goals first before technologies

• Recruitment & Consumer care

• Today: internet on tv, tv on mobile, tracking mobility, personalised billboards, advanced notifications


Stijn Vogels

RT @aardling In 2011 MORE machines than people will be connected on the internet! #InternetOfThings

• Tomorrow: robo-drivers, warehouses, smart refrigerators, car repairs

• Liquidity of content • Spotify, Youtube, Grooveshark • Less download • Also on Mobile • Copy? Yes, but a physical one!


Julien Mourlon

RT @Julien_Mo Even if culturally challenging, in #2011 we will realize that we value access over copy for most content

• Impact for radio & tv! • Forget podcasts • It’s time for SABAM and other

copyright actors to evolve accordingly

• Facebook and abuses of privacy • Transparency about settings • Already happening in France

Cleverwood New Year’s Event 2011: New Ways of… Predicting www.cleverwood.be

Hélène Debaisieux

RT @helene_db Legislation more strict and specific about SM abuses (privacy and security)! If not law, self-regulation will do the job #prediction #new media

• Challenges for mobiles and geo-localisation

• Data protection and globalisation

• The golden age of HTML5/CSS3/JS is about to be a reality

• The number of platform to cover is becoming out of control


Raphael Thys

RT @rthys at some time companies will decide to gather in full standard compatible website/services

• Content to be different • Different development languages

will explode all maintenance costs • Not difficult to table on tablets

• Location based apps campaigns


Jurgen Noel

RT @Alechinsky location is the future! #predictions

• Local advertising

• Real Conversation • No longer exclusive campaigning


Jurgen Noel

RT @Alechinsky big companies finally get serious about social #2011

• Social CRM • And social commerce

• Micro payments have become normal


Jurgen Noel

RT @Alechinsky digital doesn’t mean « for free » any more #future2011

• Apps, Apps, Apps are the future

• Hotmail, Gmail, YahooMail, • Skype, Live Messenger, iChat,

Google Talk, Viber • More than 3.7 Millions Facebook

users in Belgium (600 millions worldwide)


Christelle Deliens

RT @christelle501 Facebook will become a Central Hub of Communication: email, video chat, voice chat. #prediction2011

• Facebook, new feature, comunication

• There are more than 200 million active users currently accessing Facebook through their mobile devices worldwide.

• New ways of recruiting : Social Recruitment

• IPO in 2011


Olivier Beaujean

RT @olbow Linkedin (and a new ecosystem of apps) will generate new ways of working and doing business #prediction #2011

• Corporate branding • Application development • Smart professional networks

AND YOU?

• Mobile apps of course, with more and more iPhone, iPad, Android, and WP7

• AppStore for Microsoft • Google TV V2 will solve many issues

found in their first release.


Christophe Chatillon

RT@Christophe Chatillon Apps, apps, apps ! #future

• The AppleTV will support apps as well very soon...

• Chrome apps gain momentum. • WebApps more and more an

answer to the fragmentation of the smartphone markets.

• Media agencies and creative agencies will fight to become the SPOC for the advertisers. They'll try to invade each other businesses

• Politics will invest in social network strategies for the 2011 elections


Philippe Deltenre

RT @PhilippeD Media Partnerships will be hype again and will be a complement to media budgets and SM strategies #predictions

• Apple will become too greedy and it will harm its business.

• Getglue will become an important SN • New kinds of newsletters will appear (much

more personalized and interactive) • iPad will disappoint


Alex Papanastassiou

RT @businessquests Geolocation & check-ins become mainstream in every app, including email and e-commerce services #predictions

• Media agencies and creative agencies will fight to become the SPOC for the advertisers. They'll try to invade each other businesses

• Politics will invest in social network strategies for the 2011 elections


Alex Papanastassiou

RT @businessquests Facebook collapses as "the next thing" / "the sexiest" / "must have" aspect of online marcoms #2011

• Apple will become too greedy and it will harm its business.

• Getglue will become an important SN • New kinds of newsletters will appear (much

more personalized and interactive) • iPad will disappoint


Alex Papanastassiou

RT @businessquests Share of mobile usage of the Internet reaches 65% to 75% of desktop / fixed usage #predictions #2011

• Creating greater opportunity for antiviruses & other security software


Alex Papanastassiou

RT @businessquests Operating systems for mobile devices will suffer security threats #predictions #2011

• traditional media extend into social (with existing platforms)

• dominant new media platforms extend into traditional media (preferable through alliance given the AOL + Turner case)


Alex Papanastassiou

RT @businessquests Social becomes just another facet of the surviving media organizations with the following implications #2011

• all flavors of tablets become more central interfaces

• technology is now part of the business itself • community marcoms increasingly challenge

the dominance of "database marketing"

• More fanpages • Danger for Facebook for becoming

an 'information garbage bin' only becomes greater.


Pelle Craen

RT @Muskusos Expansion of Facebook pages even for small companies #predictions

• Not adapted by businnesses • Stick to their current systems


Pelle Craen

RT @Muskusos Facebook mails will not prove to be that big a success but Facebook places will win! #future2011

• Facebook powerfull • Fear of the big brother

• Especially abroad. • More hope than prediction :-)


Pelle Craen

RT @Muskusos Mobile surfing will get cheaper and the hype of the 'social media blocking' in office spaces comes to an end! #2011

• Need for long-term strategy


Jurgen Noel

RT @Alechinsky your social media strategy should not be managed by your ad agency or pr agency

• Different job : broadcast versus conversation


Dirk Huysmans

RT @dirkhuysm #2011 : The Telecom four will need to adapt more (& faster) to customer centric thinking due to pressure from MVNO's like Mobile Vikings


Dirk Huysmans

RT @dirkhuysm not for #2011 : Community Managers are destined to be in the heart of the customer service of the future !


Dirk Huysmans

RT @dirkhuysm #2011 : First steps of social media on TV

• Voo and Mobistar ? Voo needs to boost its market shares while Mobistar have been entered the market with an interesting but complex and difficult initiative.


Saky Kourtidis

RT @SakyKourtidis Increase of Partnership initiatives between Telecom and Content Provider #predictions

• Belgacom's initiatives: Massive Partnerships an even may be acquisitions leaded by Belgacom with start-up, small&medium companies.

• Significant Increase in VoD sales facilitated by the emergence of new monetization model like VoD fee (e.g. RTL à l'infini).


Saky Kourtidis

RT @SakyKourtidis Significant development of the VoD market #2011


Rey Tuplano

RT @rtuplano RIM might start to become "has been", most of RIM user will shift to iPhone #predictions

• More and more non-tech savy young people use smartphones

• Maybe phone operators will offer a pre-paid internet connection package ?


Rey Tuplano

RT @rtuplano With the democratisation of smartphones, more and more people will go mobile #2011

Cleverwood new media predictions 2011

Business

Transcript of Cleverwood new media predictions 2011