Cleverwood

FRIDAY SESSIONS

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Christelle Deliens

““ Community Management Tools For Facebook

””

OOROOK: FIRST FREE COMMUNITY

MANAGEMENT TOOL FOR FACEBOOK

FAN PAGES.

OOROOK: Installation

Easy installation in

2 clicks and less

than 30 seconds!

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Oorook: Settings

Choose which

page to protect

and Oorook will

automatically

scan your fan’s

comments

Select language

for analysis

(English – French

only)

OOROOK: How it works?

Oorook will analyze up to 20 messages/day in the FREE version

Email notification when litigious content in posted on a Fan Page

OOROOK: How it works?

All the messages included the reviewed messages will appear here.

You can choose to delete a post, like it or open the discussion

OOROOK: How it works?

Limited statistics in the Free version. You

only have access in the “Moderation” part

Oorook Functionalities

� Oorook will automatically scan your fan’s comments

� Bad content can be automatically deleted (not in the free version),

Email notification for litigious content

� Select Language for analysis (EN-FR only)

� Customize your settings ( auto deletion, monitor pictures, videos… :

NOT in the FREE version)

� Oorook can detect offensive language or spam, manage alterations,

variants and common misspellings

� Thread reconstruction available

� Page admin can reply to fan in the thread

� Status uses different colours for intuitive reading

� Application provides statistics and way to custom settings

� …

The FREE version offers essential features and allows you to analyze up

to 20 messages per day

Oorook Functionalities

Oorook Functionalities

Oorook Functionalities

To summarize

The Oorook Business version:

Offers advanced functionalities like

� the auto-deletion of bad content

� the possibility to interact with fans from the moderation console

� the possibility to export statistics

The Oorook Premium Version:

� Fan’s questions identification from your wall. You can answer them in the tab

“to be answered”

� Automatic deletion of posts and comments with critical status

� Possibility to schedule your posts on your page’s wall (publish this post on this

given day at this specific time, multi publication for a same post…)

� Statistics for fan’s activity and engagement

The Free Version:

The free version offers essential features and allows you ton analyze up to 20

messages per day

HYPER ALERTS: FREE EMAIL ALERTS

NOTIFICATIONS FOR FACEBOOK FAN

PAGES

What’s HyperAlerts ?

How to add an Alert?

Email notification setting

Email notification setting

You can add as many alerts as you like, and event multiple alerts for the

same page. Maybe you want an alert immediately, as well as a weekly report

of all activity.

The “own content” checkbox means comments and posts by the page

administrator. You will only get alerts on posts newer than one month.

Email notification

When you receive an alert, you

can click on “view whole post”

and you are redirected to the

conversation on Facebook

You can’t answer via the email

received or via the site

POSTLING: TOOL TO MANAGE YOUR

SOCIAL MEDIA PRESENCE

What’s Postling ?

Manage your brand: Add account

Manage your brand: Dashboard

Manage your brand: Stream (Twitter)

Manage your brand: Analytics

The Analytics Dashboard is only available to Postling Plus or

Postling Premium subscribers.

Functionalities:

• A graph showing the number of daily posts, comments,

reviews, and tracking results over time.

• An easy way to see the relationship between posts published

and comments or mentions.

• The total number of posts, comments, reviews, and tracking

results for the selected time period.

Manage your brand: Published Posts

Manage your brand: Drafts & Scheduled Posts

Manage your brand: Comments

Manage your brand: Reviews & Tracking

Postling allows you to track the reviews people write about your business

that are published on sites like Yelp and CitySearch. You can also monitor

the web in real-time or via RSS.

Email Notification

In the free version, you will receive a

daily digest containing all the

comments, reviews and tracking

results happened during the day.

When you click on “View all”, you are

automatically redirect into the

Postling interface.

What can we do with Postling?

� Publishing all in one place

� Schedule your posts in advance

� Stay on top of comments

� Know your stats

� Connect multiple users to your accounts

� Wake up to an email summary

� Track your business and your competitors

� Instant email alerts of comments

How to get a paid account

GRAPH-O-METER: FREE

COMMUNITY MANAGEMENT TOOL

What’s Graph-O-Meter ?

Graph-O-Meter is a free tool allowing you to check comments posted on fan

pages and see how often fans interact with your brand.

You can use it simply by login with your Facebook account

How it works?

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You can easily see your fans growth since last connection

• Posts & comments by fans posted on the wall, links, photos, videos

• All the pages you administer have the same menu

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You can choose to show statistics from last 1 hour,

12 hours, 24 hours, 7 days or 30 days

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Functionalities

When hovering the mouse over the fan name, you can see how often a fan

interact on your fan page.

You can watch user profile, add a star, delete the post or open the

discussion into Facebook

Graph-O-Meter also allow you to export data in a .csv file

Functionalities

One of the best functionality of this tool: you can easily see which fan are

the most active on you fan page with this fans ranking.

Negative point: No email notification when someone post/comment on

your wall

FunctionalitiesWith this publication dashboard, you can

easily post a text message with

• a photo;

• a link;

• a flash file

You can also

choose to

schedule your

post

Possibility to target your post

FACEBOOK: FEATURES

FOR FAN PAGE ADMIN

Switch Profile

Facebook now allow us to switch easily between

our profile and the page we manage by clicking on

“use Facebook as”. You can then act like if you have

a Facebook profile.

It means that now you can be notified when

someone like/post/comment your publication.

Friends & Comments notification

Email notification

instant notification by email for each comment/post published on the page

Moderation settings

• Possibility to add specific keywords to the blocklist.

• You can choose a level of profanity level (None, Medium, Strong)

You can add comma-

separated keywords to the

"Moderation Blocklist".

When users include

blacklisted keywords in a

post and or a comment on

your Page, the content will

be automatically marked as

spam.

Facebook will block

the most commonly

reported words and

phrases marked as

offensive by the

broader community.

HOOTSUITE: SOCIAL MEDIA

DASHBOARD

What’s HootSuite

HootSuite is a free social media dashboard.

It allows you to connect to multiple social networks from one website, as well as

launch marketing campaigns, identify and grow audience, and distribute targeted

messages across multiple channels.

How it works

1. Send/schedule message for one/multiple accounts.

2. Create your own monitoring dashboard. You can track specific content (profile,

search, keyword, list) on multiple platforms (Twitter, Facebook, LinkedIn, MySpace,

Foursquare, WordPress, etc.).

3. Pro options: publication management; analytics reports, assign tasks,

analyse your community members, etc.

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Features

� Strong publishing features with out-of-the-box analytics tracking (ow.ly).

� Multiple platforms: computer, iOS, Android, Blackberry.

� Language localization: English, French, German, Italian, Japanese, etc.

� Analysis of connected

profiles and interactions.

� Many features are free,

more are available for

� PRO accounts.

Pricing: 2 Versions available

Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Social Media, Web, Mobile, Interactive Television and emerging channels.

Slides will up be there

Pic’s will be here

Summary over here

And tweets down here

Thank You !

Christelle DeliensMail: christelle.deliens@cleverwood.beTwitter: @christelle501