CleantechGroup_SmartGridWebinar-Presentation

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    2010U.S.SmartGrid

    VendorEcosystemWebinar

    GregNeichin,VicePresident

    David

    Cheng,

    Senior

    Manager

    PresentedbyCleantechGroup

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    Agenda

    Welcome BriefIntroductionToCleantech

    Group

    SmartGridVendorStudy:AreasofInquiry

    BackgroundonResearchProcess KeyTakeaways

    IncludingDemonstrationofRelationshipMapping

    Q&A

    GregNeichin

    VicePresident,

    Advisory

    CleantechGroup

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    SubmitYourQuestions

    3

    Submityourquestionsatanytimeduringthepresentationthroughthechat

    windowtostaffandwellanswerasmanyaswecanattheend.

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    About Cleantech Group

    Insight:

    Tracking over $25B in global cleantech deals since initiating coverage in 2002 Delivering the authoritative database of global cleantech financing and investment

    the only dataset of its kind

    Relationships:

    We connect more than 9,000 investors, 6,000 companies and 3,500 professionalservice firms

    Building detailed maps of the competitive landscape

    Global Reach: Delivering critical market research to 1,500 subscribers and partners in 35+

    countries

    Maintaining a global footprint with offices in San Francisco, London, & Beijing

    TheleadingproviderofinsightintoGlobalCleantechInnovation.

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    CleantechGroupDelivers

    We deliver industry leading market research, provide critical advisoryinsights, and convene thought leaders at global events.

    EVENTS

    27 Cleantech Forumsworldwidesince 2002 in San Francisco,Boston, New York, Toronto,

    Washington DC, Paris, London,Frankfurt, Brussels, Copenhagen,Shanghai, Beijing, Delhi, Mumbai

    RESEARCH

    Industrys most extensive andwidely cited data on cleantechventure investments and news

    locks us onto the pulse ofinnovation

    ADVISORY

    Skilled team of advisors helpsglobal enterprises decipher the

    cleantech landscape andcapitalize on business

    opportunities

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    SMART GRIDSmart Grid equipment and

    infrastructureABB, Tendril, Enernoc, GEJohnson Controls, Siemens

    GREEN TRANSPORTATION

    Vehicles design and technology,fuels and logisticsBetter Place, Fiskar Automotive,

    Mission Motors, Tesla Motors

    WATER

    Filtration, purification, waterconservation, irrigation andwastewater treatment

    TaKaDu, Sloan Valve, Veolia

    The Industrys Broadest And Deepest Coverage

    Cleantech Group covers the wider cleantech ecosystem and digs deep into sectorsubcategories including smart grid, energy efficiency, water, transportation, and waste

    6

    ENERGY STORAGEGrid-scale storage, batteries,

    pumped hydroA123, Apple, Dell, Coulomb

    Technologies, Siemens

    ENERGY EFFICIENCYLighting, windows, walls,

    recycled energyCB Richard Ellis, Hines Interests,

    Johnson Controls, Philips

    ENERGY GENERATION

    Solar, wind, alternative fuels,biomass

    Duke Energy, EDF, First Solar

    Solyndra

    MATERIALSNanotech, biotech,

    renewable chemicalsAmyris Biotechnologies,

    Applied Materials,Genomatica

    RECYCLING & WASTE

    Various recycling servicesand waste treatment services

    Waste Management

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    Clients Include Sector Leaders

    7

    DiversifiedIndustrial

    Utilities&Energy

    Investors

    ICT

    Water,Waste&Transport

    Governments&Education

    BusinessServices

    Abroadrangeofmarketleadingclientsrelyoncleantechsinsightandglobalnetwork

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    Our Research: Areas Of Inquiry

    Whatarethekeysmartgridvendorcategories?Andwhoarethecompaniesinthesekeyareas?

    Whatcanbelearnedfromevaluatingmoreaboutthesecompanies?(whenweretheyfounded,revenue,employees?)

    Whatarethesizeofthemarketsthattheyservein2010andwhatdynamicsareshapingthecompetitivelandscape?

    Whatarethekeyrelationshipsthatarebeingformedbetweencompaniestoenablesmartgridfunctionality?

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    Our Research Process

    Comprehensivesecondaryresearch;assistedbyanumberof

    leading

    third

    party

    research

    firms.

    Leveragedourownproprietaryresearchonventurefinance,thesmartgridlandscape,andcompaniesthroughoutthecleantech

    sector.

    Primaryresearchandinterviewswithvendorsrepresentingeverysegmentinourstudy.

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    OurResearchProcess:SelectVendorInterviews

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    2010 U.S. Smart Grid Vendor Ecosystem Report

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    SmartGridAnalysisFramework

    Meters/AMI/MDMS

    DemandResponse

    Distribution&

    Substation

    Automation

    ControlSystems(SCADA/DMS)

    DistributionGridManagement

    DistributionGridManagement

    Control

    Systems

    (SCADA/DMS)

    Grid

    Interconnect

    Distribution&

    Substation

    AutomationDemand

    ResponseMeters/AMI/MDMS

    HomeEnergy

    Management

    BuildingEnergy

    Management

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    KeyTakeaways

    (1) TheSmartGridecosysteminanincreasinglyinterdependentwebofcompanies;smartmeteringandcommunicationvendorsleadingcrossindustrypartnerships.

    (2) Smartgridvendorlandscapeismorematureandgeographicallydiversethanmaybecommonlythought.

    (3) Strongcoopetitionplayingoutinmanymarketsbetweenverticallyintegrated

    vendorsandproductspecialists;dynamicisdrivingcontinuedconsolidationactivity.

    (4) $2.75Bwillbespentin2010onsmartgridproductsinthecoreindustrysubsectorsofAdvancedMetering,DemandResponse,andDistributionGridManagement.

    (5) Differentsmartgridproductsectorsrequiredifferentexpertise;hardwarevs.software,productvs.services,etc.;thishasanimportantimpactonhowemployees

    aredistributedandhow$arespent.

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    (1) AnIncreasinglySophisticatedWebofCompanies

    Source:CleantechGroupAnalysis

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    (2) AGeographically DiverseSetofCompanies

    Source:CleantechGroupAnalysis

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    CompanyCategory

    (2)TopCompaniesFromVentureStates

    Source:CleantechGroupAnalysis

    %ofcompaniesi

    ncategoryinah

    igh

    venturestate(CA

    ,MA

    ,NYC)

    Tot

    alCountofcomp

    anybycategory

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    YearOfCompanyFounding

    CountofCompanies

    (2)SmartGridcompanieshavesubstantiallegacy

    Source:CleantechGroupAnalysis

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    EmployeeBase

    CountofCompanies

    (2)Alongtailoflargeemployers

    Source:CleantechGroupAnalysis

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    (2)But,therearestillplentyofstartups

    Total:$1.68BinVentureSpend

    SmartGridVentureCapitalSpending;20072010

    Source:CleantechGroupVentureData

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    Meters

    Communications

    MeterData

    Management

    EmberNetworks DigiInternationalZensysTeridian Freescale Accent

    Chips/Components

    Itron Landis+Gyr Sensus Aclara Elster GE

    Systems/Units

    CorixUPAVSI

    Services/Install

    Oracle Microsoft IBM

    Servers/Databases

    Itron Elster Oracle

    eMeter EcologicAnalytics Aclara Tibco

    Software/Applications

    IBM Accenture CapGemini

    SystemIntegrators

    TexasInstruments

    SierraWireless Qualcomm Motorola Cisco Alcatel NokiaSiemens

    Chips/EquipmentSilverSpring

    TrilliantItron Landis+Gyr Sensus Elster GE Aclara

    Systems

    AT&T

    Verizon TMobile Sprint

    NetworkOperators

    HW&Subsystems Systems&SW Services

    (3)Coopetition:AMIVendorLandscape

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    (3)Marketiscompetitive;shareisfluid

    Source:CleantechGroupAnalysis

    MarketShareofInstalled

    AMI

    Meters

    ThroughQ22010

    MarketShareofAMI

    Meters

    Shipped

    in

    2010

    Assume15MInstalled Assume10MshippedLandis+Gyr 25% 19%

    Sensus 24% 20%

    Itron 20% 33%

    Elster 15% 10%

    GE 15% 17%

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    Meters Communications Meter DataManagement

    HomeArea

    Networks

    Building/Industrial

    Energy

    Management

    Communications

    forothervalue

    addedapplications

    Communicationfor

    Distribution

    Automation

    Distribution

    Management

    Systems&Other

    Operational

    Systems

    Billing/Customer

    Service&Other

    NonOperational

    Systems

    (3)AMIVendorLandscape:MarketAdjacencies

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    1000s 1,000,000s+# of networked endpoints

    Low

    High

    Tolerance for

    Latency

    Substation Automation

    Advanced MeteringInfrastructure

    Distribution Automation

    (3)ChallengestoVerticalExpansion

    Source:CleantechGroupAnalysis

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    DistributionAutomation SubstationAutomation

    Field

    Equipment

    (withembeddedintelligence)

    Automation

    Platforms&

    Controllers

    Communication

    Software

    Management&

    ControlSystems

    Reclosers,Sectionalizers,CapBanks,etc. Transformers,CircuitBreakers,Switchgear,

    etc.

    DigitalControllers,PoleTopRTU, RTUs/IEDs&SubstationPlatforms

    DANetworkingEquipment SubstationRouting&Switching

    DistributionMgmtSystem(DMS)&SCADA/DMS

    GE Landis+Gyr SilverSpring

    Sensus ArcadianNetworks

    GE ABB Cooper

    S&CElectric

    Siemens

    Howard Vishay Beckwith

    SEL

    Qualitrol

    ABB GE S&CElectric

    Siemens

    ADD

    GE Telvent ACS

    Siemens DAQ

    SchneiderElectric Rockwell Cooper

    Novatech SubnetSolutions

    RuggedCom GarrettCom GE

    Hirschmann Cisco

    Telvent ABB OSI

    ACS

    Siemens Survalent

    SEL Cooper SchneiderElectric

    Telemetric Thomas&Betts

    GE ABB S&C

    NovaTech

    Motorola AlcatelLucent

    Trilliant Itron

    (3)DistributionGridManagement:VendorLandscape

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    (3)HomeEnergyManagementConvergence

    Source:CleantechGroupAnalysis

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    (3)Consolidation:SmartGridM&ATransactions

    Year

    Count

    ofTransactions KeyRecentTransactions:

    Honeywell Akuacom

    GE SNCLavalin ECS

    Honeywell EMon

    ABB Ventyx

    EnerNoc SmallFoot

    Cooper

    Eka Systems

    Source:CleantechGroupAnalysis

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    US

    $B

    DistributionGrid

    Management

    Advanced

    Metering

    Demand

    ResponseTOTAL

    (4)$2.75Bin2010SmartGridProductSales

    DistributionAutomation

    SubstationAutomation

    Meters

    Communication

    MDM

    DRTechnology

    DMSSoftware

    Source:CleantechGroupAnalysis

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    TechnologyR&D

    Relative#ofemployees

    required

    TechnologyManufacturing

    SystemInstallation

    OngoingServices

    DistributionGridManagement

    AMI

    DemandResponse

    (5)JobDistribution By ProductDeploymentLifeCycle

    Source:CleantechGroupAnalysis

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    Q&A

    29

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    Special Discount to Cleantech Forum New York

    Don't Miss CleantechForum New York:

    October 11-13, 2010

    Cleantech Forum New York is the flagshipEast Coast event for the cleantechcommunity. Cleantech Group has beengathering innovators and influencers for 8

    years to define, debate and discusstrends in clean technology. Forcorporations, investors, entrepreneursand policy-makers involved in financingcleantech innovation, this is the must-attend event of the Fall.

    30

    Register today and save $400 usingcode SMARTGRID at

    http://events.cleantech.com/newyork

    Greg Neichin

    VP of Advisory

    Welcome: A Sneak Peak at the

    Future of Cleantech

    A sneak peak at some of the gamechanging financing trends and researchfindings from Cleantech GroupResearch Analysts along with topics tobe explored and debated during the

    next two days.

    Sheeraz HajiPresident

    Visualizing Value Migration: The EvolvingSmart Grid Ecosystem

    This case study example will exploreobservations on how cooperation,

    competition, and consolidation are reshapingcompetitive dynamics and highlight howexecutives and investors can employ similarthinking to unlock significant value in a varietyof cleantech sectors..

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    GregNeichin

    VicePresident,Advisory

    CleantechGroup

    [email protected]

    DavidCheng

    SeniorManager,Advisory

    CleantechGroup

    [email protected]

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