9 781565 924796

5 4 4 9 5ISBN 978-1-56592-479-6

IN 1924, THE FIRST STERILIZED, PRE-CUT, MACHINE-MADE, RED- STRING-ON-THE-PACKAGE- TO-HELP-YOU-OPEN-IT BAND-AID® HIT THE MARKET, AND THE WORLD’S BEEN STUCK EVER SINCE.

US $13.00(CAN $17.99)

Z3962

EAN

©2011 by Ashley Gaffney

All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned and no responsibility is accepted by the producer, publisher or printer for any infringement of copyright or otherwise arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with information supplied.

First published in the United States of America byThird Floor Design412 West Park AvenueSavannah, Georgia 31401-9580Telephone: (303) 947-5297

www.3by3.com

FOR ALL THOSE WHO HAVE LOST THE EXACTO BATTLE

THIS IS A BAND-AID.Also generically known as an adhesive bandage.

Nylon

Cotton

A thermoplastic silky material used in many applications, including fabrics, carpets, musical strings, and rope.

A thin, translucent fabric with a loose open weave.

3”

1”

BAND-AID–noun, Trademark. A brand of adhesive bandage with a gauze pad in the center, used to cover minor abrasions and cuts.

Trademark registered in 1924 by Johnson & Johnson for a stick-on gauze pad or strip. The British equivalent was Elastoplast. (often lower case, sometimes bandaid) is first recorded 1968; asan adj., from 1970.

1.

2.

BAND-AID1. –noun, Trademark. A brand

of adhesive bandage with a gauze pad in the center, used to cover minor abrasions and cuts.

2. Trademark registered in 1924 by Johnson & Johnson for a stick-on gauze pad or strip. The British equivalent was Elastoplast. (often lower case, sometimes bandaid) is first recorded 1968; asan adj., from 1970.

BAND-AID1. Fig. sense of “temporary

or makeshift solution to a problem, palliative”

2. –adjective (often lowercase) Informal. a makeshift, limited, or temporary aid or solution that does not satisfy the basic or long-range need: The proposed reform isn’t thorough enough to be more than just a band-aid.

3. (often lowercase) Informal. Serving as a makeshift, limited, or temporary aid or solution: band-aid measures to solve a complex problem.

APPLICATION

REMOVE.COVER.

OPEN.

face

face

shoulder

shoulder

finger

finger

finger

arm

armleg

leg

leg

leg

leg

leg

hand

hand

hand

feet

feet

feet

head

head

toe

toe

toe

thigh

thigh

thigh

knee

knee

knee

The BAND-AID® brand adhesive bandage protects wounds from water, dirt, and germs that can cause infection, thereby helping to promote fast healing.

Uncovered wounds dry out and form scabs, have a greater chance of scarring and have a greater chance of re-injury. While covered wounds heal more efficiently, decrease the chance of scarring, have less chance of infection and get superior protection.

it heals the wound fast, and heals thehurt faster.

PURPOSE

Covered wound

Uncovered wound

RELATED VERBAGE

boo booouchieowie

lacerationinjurywoundscarcut

When referring to an incident which requires a BAND-AID®, be sure to address the abrasion with the following terms:

When tending to the wound of a child, be sure to use one of the following terms:

These phrases help the recipient feel at ease after their traumatic events.

Last but not least, one must always remember to kiss an injury after it has been cleaned and covered with a BAND-AID®.

“come here baby, let mommy [or other type of significant person] fix your boo boo,” or “ oh da’ babies got a boo boo, yes? let me fix it.”

Using these words not only help to properly identify the location of the wound, but also give a sense of comfort to the recipient before the bandage is secured around the injury. Examples include,

HISTORY

In the 1920’s there was a housewife named Josephine Dixon. She was the ideal housewife, yes-always had dinner on the table, her husband’s clothes ironed and kept the house sparkling clean. But graceful she was not. While cooking or cleaning and even ironing clothes, Josephine always managed to burn and cut herself while maintaining her household. “Without an adhesive bandage, Josephine had no easy way of bandaging her own cuts” (Bandaid.com).

“without an adhesive bandage, josephine had no easy way of bandaging her own household cuts.”

mrs. josephine dixon

“earle sat down and prepared some ready-made bandages by placing squares of cotton gauze at intervals along an adhesive strip.”

Now at the time her husband Earle was a cotton buyer at the Johnson & Johnson factory in New Jersey. Every night after coming home from work he would have to bandage Josephine up with cut pieces of adhesive tape and cotton gauze. Night after night this happened until one night, “Earle sat down and prepared some ready-made bandages by placing squares of cotton gauze at intervals along an adhesive strip and covering them with crinoline” (Bandaid.com). Each time Josephine had a cut she could cut off a length of the strip and wrap it over her cut.

Soon after, Earle shared the idea with his boss at Johnson and Johnson. Generally, they weren’t impressed with the idea until Earle demonstrated how easy it was for him to apply the bandage to his body himself.

In 1920, the first adhesive bandages were produced and sold under the world famous BAND-AID® trademark. The original hand-made Band-Aids were 18 inches long and 3 inches wide, thus sales plummeted the first year, making a total income of $3,000.

But in 1924, after revisions were made and measurements were reassessed, the first sterilized, pre-cut, machine-made, red-string-on-the-package-to-help-you-open-it Band-Aid hit the market and the world’s been stuck ever since.

IN 1924, THE FIRST STERILIZED, PRE-CUT, MACHINE-MADE, RED-STRING-ON-THE-PACKAGE-TO-HELP-YOU-OPEN-IT BAND-AID®

HIT THE MARKET, AND THE WORLD’S BEEN STUCK EVER SINCE.

Without Johnson & Johnson’s investment in Earle’s simple idea, who knows what would have been invented to protect, heal and comfort our wounds when we’re in need.

Robert Wood Johnson was born in 1845 in Carbondale, Pennsylvania. At the age of sixteen, he left his family home to become an apprentice at his uncle’s apothecary in Poughkeepsie, New York. As an apothecary apprentice, Robert learned the art of mixing medicinal plasters before he became a retail pharmacist at a New York City drug firm. In 1885, he created the world’s first ready-made surgical dressing. As a proponent of Sir Joseph Lister’s theory of airborne bacteria, Robert believed that sterile wound dressings could lessen the chance of infection in surgical wounds, thereby speeding healing.

In 1886, Robert joined with brothers James Wood Johnson and Edward Mead Johnson to form Johnson & Johnson. The newly incorporated company’s first products were medicinal plasters and ready-made, antiseptic surgical dressings. These products were the early forerunners of the Johnson & Johnson RED

johnson & johnson

these products were the forerunners of the johnson & johnson red cross® first aid brand gauze pads, covers, tapes, and other first aid items now used and recommended by doctors throughout the world.

CROSS® First Aid Brand gauze pads, covers, tapes, and other first aid items now used and recommended by doctors throughout the world.

Today, more than 120 years after Robert Wood Johnson invented the first ready-made surgical dressing, the Johnson & Johnson Red Cross®

First Aid brand continues to focus on innovation and collaboration with the professional medical community to bring your family the highest quality first aid products and information to meet your wound care needs.

EVOLUTION

3 x 1 inches

In the 1920’s, BAND-AID® brand bandages were boxed in tin containers that were also used to store odd items around the house and to entertain children.

When BAND-AID® brand bandages hit the market in 1920, they were eighteen inches long and three inches wide. Only $3,000 worth were sold the first year.

The adhesive used on the underside of the BAND-AID® brand bandages is a type of epoxy made from the same compounds as glue that left residue and tore arm hairs.

Now, the underside sticky has evolved into an adhesive that still has a strong bond to skin, but doesn’t damage it as much. In addition, the introduction of a 4-sided adhesive ensures the complete closure of wounds.

Beginning in 1924, the little red string used to open BAND-AID® brand adhesive bandage wrappers made its first appearance.

Currently, arrows and the use of a weaker adhesive allow for easy opening of the package without a string.

In 2011, BAND-AID® brand bandages are sold in paper boxes that can be broken down and recycled after use.

Today the BAND-AID® brand bandages are easily transportable measuring three inches by one inch, and weighing one ounce.18 x 3 inches

The actual bandage is made with nylon fibers embedded into medical cloth. Cotton is used as the absorption pad covered with a thin plastic sheet with holes for ventilation.

The material of BAND-AID® brand adhesive bandages are now made with fabric, plastic, sheer vinyl and even liquid bandages which require no physical bandage to promote fast healing on contact.

PROTECTS. HEALS. COMFORTS.

WE MAY HAVE LOST THE BATTLE, BUT WE’RE READY FOR WAR

clean cut is set in a variety of styles from the Franklin Gothic type family.

It is printed on a combination of 70T classic linen and classic crest of Neenah Paper. The cover is 110C Sirius with a soft touch finish.

Collaboration | Kim C. Martin, vintage BAND-AID® tin and bandage, page 56.