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Leah Krevit Rice University The Rest of Us Kids and Teens: Are they that different? Stephen Abram an Library Association / U of Western Ontari Young Adult Interest Group Workshop 2010
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Presentation on May 28th at the University of Western Ontario for the CLA Young Adult Interest Group.
Transcript of Clayaig2
Leah KrevitRice University
The Rest of Us
Kids and Teens:Are they that
different? Stephen Abram
Canadian Library Association / U of Western Ontario FIMSYoung Adult Interest Group Workshop 2010
These slides availableat Stephen’s Lighthouse blog
Libraries evolve
Me
My son: Zachary
My daughter: Sydney
Try to understand everyone
Boomer Box
Relationship Gap
Awareness Gap
Peer Gap
Silo Gap
Glass Ceilings
Generation Gap
Learning Gap
Permeate It
Meet It
See It
Expand It
Connect It
Break It
Leap It
Bridge It
NextGen/NetGen Differences
Increase in IQPlus 15-20 Points
Brain Changes
The Scary re-wiring of the Millennials and post-Millennials
NextGen/NetGen Differences
Eye Movement
Changes
Usability
The A frame adopted from
newspaper layout
is not what works.
Eyetools
Eye Movement Changes
NetGen Differences
Developmental ChangesPuberty and
Understanding Puberty
NetGen Differences
Differences between
Boys & Girls
NetGen Differences
Learning StylesGenomic
15 Years of Change in Ontario Curricula
Information Literacy
Standard Curriculum Components Mathematics / Arithmetic Science, Biology, Physics &
Chemistry English, Languages History, Geography, Politics,
Sociology Music, Art, Phys ed. Guidance, Religion
Information Literacy Information literacy is integrally tied every
aspect of the curriculum: Mathematical logical thinking skills - Math and
Arithmetic Scientific method - Sciences Criticism, interpretation and comprehension - English
and languages Analytical thinking - History, Geography Interpretive and imaginative- music, art & phys ed. Inter and Intrapersonal skills - Religion, Guidance, etc. There is an imperative for people to have a lifelong curriculum - a
personal learning strategy
Information Literacy
Information selection and integration skills
Information organization (micro and macro) skills - taxonomies and ontologies
Interface selection and design combined with training skills
Searching, finding and usage (analysis, packaging, reporting) skills
High level information literacy skills (added to numeracy, critical thinking, analytical, etc.)
Literacy
Reading literacyNumeracyCritical literacySocial literacyComputer literacyWeb literacyContent literacyWritten literacy
News literacyTechnology literacyInformation literacyMedia literacyAdaptive literacyResearch literacyAcademic literacyEtc.
NetGen Differences
Gaming
Scaffolds
NetGen Differences
Standardized Testing Progress
International Comparisons
NetGen Differences
Crime Rates
Down an average of 65%
NetGen Differences
Massive Behavioural Changes
70% overlap with Boomers
NetGen Differences
Library Differences:
Forest of Reading
TD Summer Reading
School Libraries
NetGen Differences
Mobile
NetGen Differences
Gaming
Simplify These Interfaces
Principled /
Values
More Friends More Diverse
Respect Intelligence
& Skills
Optimistic /
Positive
Internet Natives More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal & Conservative
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
The power of libraries
What Are Libraries Really For? Economic Impact – ($6.50 per $1, workforce
preparedness, industrial attraction, quality of life, etc.)
Equity (digital divide, integrating population growth, generations, etc.)
Student Performance (up to 25 point increase) Competitive Advantage (Canada, EC, India,
China, etc.) Social Glue Community Learning Interaction
Social Glue and Libraries
What We Never Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there
for the first time. 29% found our products via the library
website. 59% found what they were looking for on their
first search. 72% trusted the content more than what they
found on Google. But, 81% still use Google.
Driving User to the Library
Encyclopedia.comHighBeamWorldCatiPhone AppQuestiaEtc.Watch for more . . .?
5 Tricks You Can Do Right Away Tiny Gale Cengage Learning Ad: Double Your Usage EVERY 18 months! Ask Us. We know how. We have a huge and growing widget library (hundreds
and all Facebook enabled) We’ll build websites and landing pages for free (over
1,000 so far) We’ll install Google Analytics and Foresee for free AccessMyLibrary iPhone app free AccessMyLibrary K-12 iPhone app Ask me about strategic partnerships Gale OCLC WorldCat partnership
Gale Widgets
Google Books Settlement
Google Editions:Bookstore
SEO: Search EngineOptimization
SMO: Social Media Optimization
I my customers
TransmogrifyingC0ntainers
Is the traditional booknow a hollow experience?
Geo-IP
A Third Path
Broadband
The Article Economy++
Format Agnosticism
Devices likeiPads Kindles, eDGe, and Mobile
The Experience
Shared Ideas Shared Creation
Shared Presence
CollaborativeDesign
Instant MessagingNetworked Virtual Worlds
Videoconferencing
Web Conferencing
DiscussionDatabases
WorkflowContent Mgmt.
Intranets
Avatars
Portals
Knowledge Workplace
WEB 2.0
RSS – really simple syndication Wikis New Programming Tools: AJAX, API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag
Clouds Social Networking Open access, Open Source, Open
Content Screencasting
Commentary and comments Personalization and My Profiles Podcasting and MP3 files Streaming Media – audio and
video User-driven Reviews Rankings & User-driven
Ratings Instant Messaging and Virtual
Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking Geo-everything
Are we going to a totally build it yourself world?
Imagine IKEA merging with GM...
Newspapers: Assemble them yourself.
Re-imagine the textbook, coursepack, etc.
Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck
of their dreams. Help them build it.
Thanks!
Stephen Abram, MLS, FSLAVP Strategic partnerships and markets
Gale Cengage Learning
Cel: 416-669-4855
http://www.gale.com
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
