Classrooms  as  newsrooms  Columbia  University,  Oct  26,  2013      

Donica  Mensing  Reynolds  School  of  Journalism  

University  of  Nevada,  Reno  @donica  

 

485  journalism  programs  in  the  US  

93%  of  journalism  students  are  undergraduates  

51,315  students  graduated  with  degrees  in  journalism  and  mass  communication  in  2012    (total  daily  newspaper  workforce  in  2013  was  38,000)  

We  need  to  change  not  just  tactics  but  also  self-­‐conception.  

Post-­‐Industrial  Journalism:  AdapCng  to  the  Present  C.W.  Anderson,  Emily  Bell,  Clay  Shirky  

“…Taking  advantage  of  access  to  individuals,  crowds  and  machines  

will  mean  changing  organizational  structure  as  well.  

JOURNALISTS.  JOURNALISM  EDUCATION.    

The  entire  economy  is  shifting.  Global  transition  from  the  industrial  age  to  the  digital  

information  age.      

The  publishing  business  has  experienced  40  years  of  stagnation  

(Hoag  and  Seo,  2005)    

.  

JOURNALISTS.  JOURNALISM  EDUCATION.    

!!!!

!!!!!!!!!!!!!!!!!!!!!!!!!Teaching!Hospital!! ! ! ! !!!!!!!!!!!Entrepreneurial!!!!

! ! ! !!!!! !!

Year!round!!High!institutional!commitment!!

Semester!only!Limited!infrastructure!!!

Prototypes,!pitches!In0class!experiments;!new!reporting!practices!!

Community!partnerships!and!experiments;!innovation!labs;!entrepreneurial!programs!

Professional!products!!Maintained!by!university!Graduate/post!graduates!

Media!partnerships!Sharing!student!content!Filling!gaps!in!coverage!

Journalism  Educa/on  Projects  

Reproduces  the  best  of  journalism  as  we  know  it  

Prepares  students  for  established  

roles    

Teaching  hospital  model:  

Serves  a  general  public  

Entrepreneurial  Model  •  Prepares  students  for  a  changing  labor  market  

•  Sharpens  focus  on  social  needs  and  problems  

•  Provides  tools  for  responding  and  adapCng  to  change  

Entrepreneurial  concepts  could  be  applied  to:  • Professional  pracCces  (e.g.  story  forms,  sourcing,  interviewing,  etc.)  • Civic  pracCces  (organize,  contribute)  •  Technological  pracCces  (new  apps,  sites)  •  Economic  pracCces  (new  forms  of  revenue)  • Pedagogical  pracCces  (alternaCve  teaching  methods,  lessons,  assignments)  

 

•  Reporter  •  Editor  •  Photographer  •  Designer  

•  Data  journalist  •  Interactive  designer  •  Community  manager  •  Social  media  editor  •  VeriYication  analyst  •  Curator/aggregator  •  Coder/programmer  •  Map  developer  •  Blogger  •  Analytics  manager  

Prepares  for  new  journalistic  roles  

Entrepreneurial  journalism  looks  to  a  variety  of  organizaCons  as  models  and  partners