Why Brands are Adopting Digital Newsrooms
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Transcript of Why Brands are Adopting Digital Newsrooms
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Why Brands are Adopting a Digital Newsroom Approach to Content
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Brands are no longer restricted to advertising next to what we read – they can be the media
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The public wants to see how your product or service fits into their lifestyle – not just the features of your product
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Adidas is adopting this strategy to make their brands more relevant online in order to propel demand.
Nike and Puma have also implemented this approach.
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If you publish great content it can attract the media too
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A Good Newsroom Needs:
More than text press releases
Great original material
Content that the media and the public will value
Talent
Technology
Data/Analytics
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You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom.
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Can A Small Business Create a Digital Newsroom?Be smart with technology– Hosted newsroom
with visual features– Train your team to
curate industry news and create original content
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FEATURES:
Easy to use content management system.
Images and video.
Social sharing options.
News feeds.
Tags.
Search function.
Great content.
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Track and adjust content using a digital dashboard
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Results
• More traffic• More engagement• More conversion• More media coverage• More online visibility
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Want to know more?
http://press-feed.comhttp://www.meritusdigital.com
Call 626 793 4911 for a demo