Classroom Materials english b1

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Classroom materials

I seguenti materiali sono stati utilizzati dalla Dott.ssa Clegg nelle lezioni di Inglese b1 economia nel

periodo 8 aprile – 21 maggio 2013.

Costituiscono integrazione al libro di testo Benchmark re!Intermediate to Intermediate.

"#$%&" and the "'(C) &*C#$+,& p.82I%%&,-$% /&%B"

'he stock market appears in the nes eer da. ou hear about it all the time in statements like

4shares in this compan 55555 4 or 4shares in this group 55555 b 264. But hat is a stock market7

$nd hat are people 55555 and 55555 7

I on a business9 then I ill need mone9 especiall i I ant it to55555 . I might hae enough

mone msel but it is more likel that I ill need to get some rom other people. 'his kind o

mone is called capital or inancial capital. I someone 55555 that m business ill gro and

make mone9 then the ma be illing to inest9 that is9 55555 me some mone in return or a share

in the proits that the business ill make.

'he stock market appears in the nes eer da. ou hear about it all the time in statements like

4shares in this compan %I"& – ROSE ! %I"&+4 or 4shares in this group :$ – FELL – :$&+

b 264. But hat is a stock market7 $nd hat are people BUYING ! B- – B(-,#' –

B(-,#' and SELLING "&! "(D ! "(D7

I on a business9 then I ill need mone9 especiall i I ant it to GROW – ,%&;! ,%(;+ . I

might hae enough mone msel but it is more likel that I ill need to get some rom other

people. 'his kind o mone is called capital or inancial capital. I someone THINKS – '#I+) !

'#(-,#' – '#(-,#' that m business ill gro and make mone9 then the ma be illing

to inest9 that is9 GIVE – ,$/& – ,I/&+ me some mone in return or a share in the proits that

the business ill make.

<&+4" $+D ;(<&+4" I+/&"'< &+'" p.8=

C#(("& '#& C(%%&C' $'&%+$'I/&>"?

1 #ae ou eer heard that omen are supposed to be better at managing mone than men7 +o at

last there seems to be eidence to proe it.

2 %esearch has been > &%:(%<&D @ C(+D-C'&D @ <$D& @ C$%%I&D (-'? b the shares

inormation ebsite9 Digitalook.com9 hich concludes that omen are >B&''&% @ B&"' @

;(%"& @ ;(%"'? better inestors than men and regularl obtain >'$&% @ #I,#&% ?

>%(:I'" @ %&'-%+" ?. <ost o them are not proessional > %&'$I&%" @ D&$&%" ? or richindiiduals ith ast portolios. 'he are ordinar >;(<&+ @ ;(<$+? ho pla the markets

ith relatiel small >$<(-+'" @ "-<" @ A-$+'I'I&"? o mone. et these small inestors

are consistentl getting a better percentage return >(: @ '#$+ @ '#$'? the proessionals.

3 $ccording to a sure o 1009000 > (%':(I(" @ ;$&'" ?9 omen4s portolios hae

signiicantl > (-'&%:(%<&D @ (-'+-<B&%&D ? men4s. 'he aerage omen4s portolio

>%("& @ ,%&; @ %$I"&D ? b ust aer 10 per cent in 200=. 'his compares ith a>n? >%I"& @

I+C%&$"& @ %("& ? o ust per cent in the aerage alue o men4s portolios in the sure. 'he

> "-%/& @ %&"&$%C# @ "'-D ? suggests that omen read the market better both hen it is

alling and hen it is rising. In the ear to 31 (ctober 20019 despite the donturn in the

> &C(+(<IC" @ &C(+(< ? 9 omen4s portolios gre b an aerage o 2 per cent. B contrast9the aerage man4s portolio ell b 2 per cent.



'he students ent to Classroom . 'he thought the lesson as there.

'he students ent to Classroom here the thought the lesson as.

p. 88

1 %elatie pronoun used onl or things – hich2 %elatie pronoun used onl or people – ho

3 %elatie pronoun used onl or places – here

= ou can leae out or omit the relatie pronoun in an obect relatie clause.

%&/I"I(+ &*&%CI"&

#ae ou eer heard that omen are supposed to be better at managing mone 55555 men7 +o at

last there seems to be 55555 to proe it.

%esearch has been 55555 out b the shares inormation ebsite9 Digitalook.com9 hich concludes

55555 omen are better inestors than men and regularl obtain higher 55555. <ost o them are

55555 proessional dealers or rich indiiduals ith ast portolios. 'he are ordinar omen 55555 pla the markets ith relatiel small sums o mone. et these small inestors are consistentl

55555 a better percentage return than the proessionals.

#ae ou eer heard that omen are supposed to be better at managing mone than men7 +o at

last there seems to be evidence to proe it.

%esearch has been carried out b the shares inormation ebsite9 Digitalook.com9 hich

concludes that omen are better inestors than men and regularl obtain higher returns. <ost o

them are not proessional dealers or rich indiiduals ith ast portolios. 'he are ordinar omen

who pla the markets ith relatiel small sums o mone. et these small inestors are

consistentl ettin a better percentage return than the proessionals.

B1 30 aprile 2013

I"'&+I+, – '$%$ ,$+&"# p. 8

Unit 20Interview with Tara Ganesh, the marketing director of a company called Entrepreneur.CD 1 Track 1!isten to an interview with Tara Ganesh, the marketing director of a "usiness supportservice called Entrepreneur. #hich ways of getting money to start up a "usiness does shemention$

1. ‘Entrepreneur’ is A. a company which helps new companies to start up.B. a company which raises capital for new companies.

2. The most common way to finance your business is A. to use your savings.B. borrow from the bank.

3. If you borrow from family and friends it is important to A. discuss all aspects and shake hands.B. make a written agreement.

4. In order to borrow from the bank you need A. a. a recommendation and contacts.B. a business plan.



!. The bank will want to know A. if you have a large house.B. if you will be able to pay them back.

". If a company can’t pay back the loan A. the bank will take your assets.B. the bank will sell the business.

#. $enture capital firms A. expect a good return on their investment.B. advertise a lot to find clients.

%. &usiness an'els A. are easy to find.B. provide funding for new firms.

istening - 20 p. 8 – p. 1

Business support. Interie ith 'ara ,anesh.Complete these notes

1. ;hich three kinds o adice can Entrepreneur gie7

$ legal9 cultural and pschological B legal9 marketing and inancial

C legal9 inancial and practical

2. <ost common a to und a ne business

$ bank loan B proect loan C on mone

3. Bank managers ant to see a

$ loan B credit rating C business plan

=. 'pes o assets to guarantee bank loans

$ capital goods and saings B saings and house C house and eHuipment

. Compan hich proides start up and mone is called a$ enture capital irm B saings bank C chamber o commerce

. Can ind business angels through

$ +ational Business $ngels +etork B (nline adertisements C Bank managers

/ocabular

/erb +oun>s?

ead – led ! led J.

leadership

"ho shoed ! shon sho

recruit J.

J.

%un – ran ! run runner

ind – ound ! ound ind

aoid aoidance

proide J.

J.

beliee J.

belie

$+";&%"

/erb +oun>s?



ead – led ! led leader

leadership

"ho ! shoed ! shon sho

recruit recruiter

recruitment

%un – ran ! run runner ind – ound ! ound ind

aoid aoidance

proide proider

proision

beliee belieer

belie

<an entrepreneurs 55555 unusual as to inance their business i the cannot get

help 55555 traditional sources. <an are 55555 o enture capital irms etc.. and

hae access to them. #oeer9 I 55555 that the initial unding o the sotarecompan9 )alido9 is one o the most unusual. $nd #aler9 the 55555 9 got his

emploer to 55555 the capital or him.

)alido is the 55555 proider o data arehouse sotare that 55555 organisations to

understand their business perormance better. 55555 other sotare packages9 the

)alido sstem is 55555 to create reports on business inormation een i 55555

comes rom dierent data ormats.

(%I,I+$

<an entrepreneurs ind unusual as to inance their business i the cannot gethelp rom traditional sources. <an are aare o enure capital irms etc.. and hae

access to them. #oeer9 I beliee that the initial unding o the sotare compan9

)alido9 is one o the most unusual. $nd #aler9 the ounder9 got his emploer to

proide the capital or him.

)alido is the leading proider o data arehouse sotare that allos organisations to

understand their business perormance better. -nlike other sotare packages9 the

)alido sstem is able to create reports on business inormation een i it comes rom

dierent data ormats.

"&/&%$ I"'&+I+, &*&%CI"&" :%(< B(()" (: $"' $&%"KI"'&+I+, rom B&C reliminr Book (ne

ou ill hear a discussion beteen a radio interieer and the oners o to companies that sell sandiches.

1. Brian had to dela the opening o his second sandich shop$ because there as a ire

B the local council postponed his licence.

2. Brian sas the Hualit o his sandiches is$ aerage

B high

3. eople

$ smoke

B donGt smoke



in BrianGs sandich bar.

=. Brian sas most people hae

$ slightl more than hal an hour B oer ort minutes

or their lunch break.

. ,eraldine$ is a ournalist

B started her sandich business hen she sa that it ould make mone.

. ,eraldine$ got a loan rom her parents to started her business

B started her business on a er small scale.

. ,eraldine$ orks b hersel in her business

B has a business partner called Lack %oberts.

$+";&%"

1. Brian had to dela the opening o his second sandich shop$ because there as a ire

Just before the opening of my second shop there was a fire in the empty building. So I had to start again and find new

premises

2. Brian sas the Hualit o his sandiches is

B highmade from fresh ingredients…. Something really good

3. eople

$ smoke

in BrianGs sandich bar.lots of people stay at our tables and chat over a cigarette after their sandwich

=. Brian sas most people hae$ slightl more than hal an hour

or their lunch break.

It’s slightly more than thirty minutes.. but well under forty minutes

. ,eraldine

B started her sandich business hen she sa that it ould make mone. It was by accident really … So I thought there’s an excellent idea here

. ,eraldine

B started her business on a er small scale. I began in a very small way … there was no need for my parents to help either

. ,eraldine

B has a business partner called Lack %oberts. Now your business partner he decided to give up his proper !ob and ta"e a ris" with me

I"'&+I+, rom B&C reliminar Book =

• #oo" at the notes below. Some information is missing.

• $ou will hear a !ournalist tal"ing to the %ead of &ublic 'elations of a large supermar"et

chain.• (or each )uestion complete the space.

• $ou will hear the conversation twice.



Notes for article

CompanK 'e**o

Chie &EecutieK >$? Jane JJJJJJJJJJJJJCurrent osition

re!taE proits to "eptemberK >B? + JJJJJJJJJJJJ million

Current share priceK >C? JJJJJJJJJJJJ pence

Increase in sales per sHuare metreK >D? JJJJJJJJJJ. JJ.. ,

%educed prices on a total oK >&? …………………………………product lines

:-'-%& $+"

;ill build two new hypermar"et stores

"ize o each ne hpermarketK >:? JJJJJJJJJJ. s)uare metres

'otal amount o space or non!ood

goods ill beK >,? JJJJJJJJJJJJJ..JJ ,

I"'&+I+, :%(< B&C %&I<+$% B(() (+& – "#(%' '&*'".

E%ample& (hen were the machine parts sent)

' Monday !st

( "uesday !st C "hursday rd

"he answer is '.

!" In hich month ill the auditors come7

$. "eptember

B. +oember

C. December

$" ;hich products hae sold best7

$ aE machines

B ansering machines

C mobile phones

%" ;here as the light delaed7

$. "dne

B. #ong )ong

C. "ingapore

&" ;hen are the going to meet7

'" ;ednesda



B" 'hursda

(" :rida

)" ;ho ill arrie late at the meeting7

$. Lohn Bron

B. <ar LonesC. eter ;ilson

*" ;hat are the biggest sales according to the annual report7

$ childrenGs clothes

B menGs clothes

C omenGs clothes

+" ;hich light is the man going to take to aris7

'" 12.1B" 1.00

(" 2.30

," ;hich is the cheapest model7

$. %omeE

B. ;ilton

C. $sset

%&/I"I(+ (: #$<$ - 18

'rue or alse7#alma shos high leels o sales#alma shareholders are probabl happ.

#alma sales shoed a slight all 1MM3! 2003#almaGs position ill probabl continue to improe

(perating costs are a problem or #alma

I #alma is an engineering group hich specialises in products or the health and saet industr. Its financial results

have been impressive9 but not man people hae studied the reasons or its success. 'his is partl because the groupGs

original chairman did not ant to talk about its management approach because he as araid other companies mightcop it.

2 #almaGs strateg is generall to produce a series o technical ideas hich can then be used to create ne products. In

the past these deices hae included a sstem to kill bacteria in ater and another sstem to stop lit doors rom closing

on people. 'he group relies on suppliers to make the component parts. Its on orkers are generall onl concernedith the inal assembl and ith researching uture products. 'he suppliers are not told hat the parts that the suppl

do9 nor ho the are put together9 to make sure that the cannot use #almaGs ideas. It is not in our interest to share thisinormation9G sas "tephen (G"hea9 the chie eEecutie oicer

3 Since -/0 turnover at %alma has increased from +-/1m over +23m and in the financial year 233/4350 the group

reported a pre6tax net profit of +/7.8mn. &art of %alma’s success can be eEplained b tighter legislation oer health and

saet9 hich is being introduced all oer the orld. #oeer9 it is also due to its ocus on the deelopment o ideas.Since the mid -3s0 %alma’s pre6tax return on capital employed has been impressively high compared with many

other engineering companies. 9his is largely because the company does not manufacture its own parts. :ompanies

which do this often have problems converting the money which has been invested in machinery into profits. $nother

actor in #almaGs success is its good relationship ith its customers. $lthough the are not told much about theengineering processes9 #alma makes a strong eort to maintain dose contact ith them orldide. In 2003@0=9

N21.8m o the groupGs earnings came rom customers abroad.

= "o hat does the uture hold or #alma7 <r (G"hea beliees that the compan could eEpand urther. 'o!thirds o#almaGs sales and proits groth in the neEt e ears could come rom eEisting product areas and the rest rom areasthat #alma has not et discoered. It is diicult to predict hat the ill be but <r (G"hea is conident that the ill

be in markets ith the possibilit o longterm groth. FI get annoed hen people describe a market as a neat pie chart



ith lines dran on it he sas. F%eal markets are not like that. 'he are mess and can change in a er short time. I

ou realise that9 ou hae the chance to do ell.G

+&; /(C$B-$% – C(O& '&"' (+ -+"&&+ '&*'

I&"

Independent &Eecutie "erice >I&"? as set 55 -. 555 b a leading enture capital compan to proide companiesith temporar eEecuties 55 to 555 help them out ith particular tasks or periods o 55 deve/o01ent 555 . It helps

business in trouble to beneit rom the skills and eEperience o independent directors.'he Director eEplains ho the help ne or troubled irms.

F$ter preliminar discussions ith the 55555 companGs #uman %esources >#%? <anager9 e introduce ie or siEcandidates to their Board o Directors. 'he then select the I&" eEecutie ho best 55555 their reHuirements. ;e

proide independent directors 55555 man troubled companies9 including those that e 55555 alread proided enturecapital or. 'he serice is ree to these eEisting clients. :or a555559 e also help out other companies hich e think

hae a good 55555 potential. $dditionall9 e hae a great deal o 55555 business rom satisied customers ho buour serices again to help ith a 55555 stage o eEpansion. 'he irst step or independent eEecuties is oten to establish

ho a business is meant to be > should be; 5555 . In man small businesses9 it is oten unclear to Board members 55555

is responsible or hat in the compan. $nother common starting point is helping the eEisting management aoid

bankruptc. (nl then is it possible to turn to more long!term issues.G

BO'R2

(H'RGE

(LIENT

2EVELO3

2EVELO34ENT

FEE

FITS

H'VE

L'TE

4EET5

ON

RE(OVERY

RE3E'T

RUN

SU33LIER

TO

U3

WHO

Independent &Eecutie "erice >I&"? as set up b a leading enture capital compan to proide

companies ith temporar eEecuties to help them out ith particular tasks or periods odeelopment.

F$ter preliminar discussions ith the c/ient companGs #uman %esources >#%? <anager9 e

introduce ie or siE candidates to their Board o Directors. 'he then select the I&" eEecutie ho

best 6its their reHuirements. ;e proide independent directors to man troubled companies9

including those that e have alread proided enture capital or. 'he serice is ree to these

eEisting clients. :or a 6ee9 e also help out other companies hich e think hae a good recoer

potential. $dditionall9 e hae a great deal o re0eat business rom satisied customers ho bu

our serices again to help ith a /ater stage o eEpansion. 'he irst step or independent eEecuties

is oten to establish ho a business is meant to be run. In man small businesses9 it is oten unclear

to Board members ho is responsible or hat in the compan. $nother common starting point is

helping the eEisting management aoid bankruptc. (nl then is it possible to turn to more long!term issues.G



/(C$B-$% %&/I"I(+'he stock market appears in the nes eer da. ou hear about it all the time in >1? 55555 like

4shares in this compan >2? 55555 P4 or 4shares in this group >3? 55555 Qb 264. But hat is a stock

market7 $nd hat are people buing and selling7

I on a business9 then I ill >=? 55555 mone9 especiall i I ant it to gro. I might hae enough

mone msel but it is more >? 55555 that I ill need to get some rom other people. 'his kind omone is called capital or inancial capital. I someone thinks that m business ill >? 55555 and

make mone9 then the ma be illing to inest9 that is9 gie me some mone in return or a >?

5555 in the proits that the business ill make.

$++(-+C&<&+'"

'he stock market appears in the nes eer da. ou hear about it all the time in state1ents @

0hrases 7 announce1ents like 4shares in this compan rose 7 c/i1-ed 7 increased 7 went u0

8rew9: >there has been a rise @ an increase ? or 4shares in this group 6e// 7 decreased 7 went down b

264 >there has been a all @ decrease? . But hat is a stock market7 $nd hat are people buing and

selling7

I on a business9 then I ill need mone9 especiall i I ant it to gro. I might hae enoughmone msel but it is more /i;e/. that I ill need to get some rom other people. 'his kind o

mone is called capital or inancial capital. I someone thinks that m business ill row 7

6/ourish 7 do we// and make mone9 then the ma be illing to inest9 that is9 gie me some

mone in return or a share in @>part o? the proits that the business ill make.

'he %ight 'reatment or $bsentees p. 10

/cabuar %eision. <atch these.

• $bsentee rate

• $ttendance rate

• Bankruptc rate

• ,roth rate

• ass rate

• %eturn rate

• "ickness rate

• 'he speed o eEpansion

• 'he proportion o proit• 'he proportion o people gaining an adeHuate mark in a test or eEam

• roportion o people present

• roportion o people not present

• roportion o disease or illness

• +umber or proportion o irms collapsing or ailing

$+";&%"

• $bsentee rate roportion o people not present

• $ttendance rate roportion o people present



$%" BrillGs computer kiosks hae alread shon that the can lead to increased sales.

' %ight B ;rong

$&"Customers get speciall targeted discounts and promotions at computer desks.

' %ight B ;rong

$+";&%"

SH'REHOL2ERS W'T(H BRILL (LOSELY

Brill9 the #igh "treet retailer9 esterda published igures indicating a recoer in sales or the irst three

months o the earR this pleased the companGs shareholders9 ho hae had a diicult time in recent ears.

'he nes as not all good9 hoeer. "ales at BrillGs sister compan9 BrillGs &lectrical9 ere disappointing9

improing b onl 0. per cent during the period.

Brian Campbell9 the compan chairman9 said9 S'he retail climate is improing slol. (ur retail businesses

ound that trading conditions ere reasonable in $pril9 er poor in <a9 then improed considerabl in

Lune9 ith this improement continuing in Lul. (perating costs are groing more slol than sales9 so our proit orecasts or the rest o the ear are good.T

'he compan said that it ill install customer computer kiosks in more than 20 stores b Christmas9 ater a

trial period in 20 stores in the north o &ngland hen sales rose b per cent. 'hese computer kiosks allo

speciall targeted discounts and promotions to be oered to indiidual customers.

!," Brill9 the retailer9 has shon signs o improed sales in the irst Huarter o the ear.

' %ight B ;rong

!<" 'he companGs shareholders hae had problems recentl.

' %ight B ;rong

$=" "ales igures at BrillGs &lectrical shoed a slight increase.

' %ight B ;rong

$!" $ccording to the chairman9 trading conditions hae improed steadil each month since $pril.

' %ight B ;rong

$$" 'he chairman predicts an improement in proits as sales are rising aster than operating costs.

' %ight B ;rong

$%" BrillGs computer kiosks hae alread shon that the can lead to increased sales.

' %ight B ;rong

$&"Customers get speciall targeted discounts and promotions at computer desks.

' %ight B ;rong

Classroom Materials english b1

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