Classe c a Brazilian perspective
11
C class Brazil: the emergent class from a design perspective. July – 2012 US
-
Upload
isabela-carvalho-santos -
Category
Design
-
view
59 -
download
0
Transcript of Classe c a Brazilian perspective
C classBrazil: the emergent class from a design perspective.
July – 2012 US
• The references in design – public transportation.
The yellow here means special seat for oldest, pregnant, injured people.
• Seats used in buses from many cities.
• Patterns used in travel buses.
• Subways trains in Rio de Janeiro and Sao Paulo.
New style
New design
traditional
traditional
traditional
New style
• Design cues from the most popular airline.
Extreme low prices, just basic information using a nice font.
Simple and easy to understand.
This is not a kids menu!
Fabrics, seats and trims.
• What some brands are changing to reach them.
• Cues for Automotive Design.
• Key words
Colors: primary, secondary, saturated, shiny, not very light.- Keeping the background in grey or black and using color in details is traditional and safe.
Patterns: geometric or organic, modern, beautiful, “drama”.- Literal, not complex.
Look for popular culture as a reference for inspirational patterns, not international themes.- They buy local, also prefer main street versus malls.
Preference for functional, not just style.- Design to be included.
Product needs to be simple with quality.
Good handling.- Fair enough.
Lasting, not robust.- It needs to be perceveid as a durable, not delicate, not strong.
Recyclable , sustainable.- They care for it.
Thank you!“Crowd likes drama, who likes simplicity is intellectual”
The man who said it was an expert in Carnival, he was called Joaozinho Trinta.
