CLASS 2 CREATING YOUR BRAND- A SYSTEM TO SUCCESS...6 Steps to developing your own branded signature...

MAKE GREAT MONEY WITHOUT SELLING YOUR SOUL: BUSINESS BASICS 101

MEG Enterprises, Inc. www.meg-enterprises.com Marjorie Geiser, MBA, RD, BCC

CLASS 2 – CREATING YOUR

BRAND- A SYSTEM TO SUCCESS

Marjorie Geiser, MBA, RD, BCC

©Copyright 2012 MEG Enterprises, Inc.

Duplication prohibited without prior permission



6 Steps to developing your own

branded signature system

Step 1 – Addressing the outcome your ideal client wants

Step 2 – Walking through the steps for your Signature System

Step 3 – Describe the benefits of each step

Step 4 – Explain what transforms for your client as a result of each

step

Step 5 – Come up with a title for each step

Step 6 – Title your entire branded system



EMBRACE THESE FOR YOURSELF:

” I am the solution to the problem

people most want solved”

AND

“People invest in themselves

through me”

What you need:

Be very clear the bottom line of what you do Be very clear what your ideal client ultimately wants



Signature System Formula

Step 1: Addressing the outcome your ideal client wants What is the ultimate outcome clients experience? Be specific! Next, describe exactly what results each participant can expect to experience from your program.

Step 2: Walking through the steps for your Signature System Programs that stand out have a certain number of steps, elements, keys, strategies, or techniques. Ideally, limit your number to no more than 6-8. And remember that people love odd numbers. As an example, you could end up with “3 Critical Elements to..”, or “5 Simple Steps to…”, or “7 Key Strategies for…” You already know the desired outcome that your client wants, and from this point forward, you will assume they have already agreed to work with you. Follow these steps to create YOUR steps:



1 – Stand at one end of a room and look at the other end of the room. Be sure to have paper to take notes on while you do this, or do the exercise with a friend and have them write while you walk and talk. Complete Step 1, here: _______________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ 2 – Look across the room to the other end, and ask yourself: “What is the FIRST thing someone must do or become aware of, in order to achieve their desired outcome?” When you have the answer, take one step.

This is your first step, so write it down. If it’s just some ideas, that’s fine. Complete Step 2 here: __________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 3 – Now ask yourself, “What is the next thing that they need to do or become aware of?” and when you know what that is, take a step.

This is your second step, so write it down. Complete Step 3 here: _________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 4 – Repeat the steps in #3 until you feel they have achieved their desired outcome. If there’s a Step 4, enter it here: _________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________



If there’s a Step 5, enter it here: _______________________________________________ _________________________________________________________________________ _________________________________________________________________________ If there’s a Step 6, enter it here: _______________________________________________ _________________________________________________________________________ _________________________________________________________________________ If there’s a Step 7, enter it here: _______________________________________________ _________________________________________________________________________ _________________________________________________________________________ If there’s a Step 8, enter it here: _______________________________________________ _________________________________________________________________________ _________________________________________________________________________

Step 3: Describe the benefits of each step As you create your Signature System, you’re going to always want to think in terms of how to market it. People don’t buy programs or steps. They buy BENEFITS! Being very clear what the benefit is for each step will help you with your marketing. For each of your steps you came up with above, write down no less than TWO benefits for each step. More if possible.



Benefits for; Your Step 1 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Your Step 2 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Your Step 3 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Your Step 4 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Your Step 5 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Your Step 6 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________



Your Step 7 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Your Step 8 - ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________

Step 4: Explain what transforms for your client as a result of each step How are benefits different from what transforms for your client? Benefits are the day-to-day solutions. Transformation is more of the BIG change! Write down 1-3 things that transforms for them as a result of each of your steps. Step #1 ______________________________ What transforms for your clients as a result of this step?



Step #2 ______________________________ What transforms for your clients as a result of this step?






Step 5: Come up with a title for each step By naming each step SOMETHING, you start to focus on the results of each step. Plus, you may want to break out various steps into a separate workshop or program, one day, too. Titles: Step #1 ______________________________________________________________ Step #2 ______________________________________________________________ Step #3 ______________________________________________________________ Step #4 ______________________________________________________________ Step #5 ______________________________________________________________ Step #6 ______________________________________________________________ Step #7 ______________________________________________________________ Step #8 ______________________________________________________________



Step 6: Title your entire branded system As mentioned, this might be something like “7 steps to building an amazing body” or “3 Ways to lose weight without struggles.” Look at your steps, and at your ultimate outcome your clients want, and this title will actually come very easy. To help you with this, fill in the blanks, and then put it together, below: _______________ steps to ______________________________________________________ Your number of steps Your ultimate outcome you came up with in step #1

Title: _____________________________________________________________________________ _____________________________________________________________________________ The next step will be taking your Signature System (your BRAND, now!) and creating programs from it! We’ll do that next week! Be sure to turn the page and complete the last three questions:



Completion After you have completed this class, answer these three questions:

1. What did you find most helpful about this class?

2. What do you feel you’re going to struggle with, from this class?

3. What will you do to resolve your struggles?

CLASS 2 CREATING YOUR BRAND- A SYSTEM TO SUCCESS...6 Steps to developing your own branded signature...

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