Class 1: Part 2 Content Strategy - Katie Lance Consulting€¦ · Class 1: Part 2 Content Strategy...
Transcript of Class 1: Part 2 Content Strategy - Katie Lance Consulting€¦ · Class 1: Part 2 Content Strategy...
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Class1:Part2ContentStrategy
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Contentstrategy • Attheheartofsocialiscontent
– It’sonethingtocuratecontent(i.e.postlinkstoar?cles)butit’svitallyimportanttothinkaboutwhattypeofcontentyoucancreate
• Contenthelpstotellthestoryofwhatyoudoandwhoyouare– Contentisnotatemplate– Notcanned– It’sauthen?c,it’syou
• Havingacontentstrategy:havingaplanforthenext30-60-90days
• Notreinven?ngthewheel–howcanyoutakeonepieceofcontentandgetthemostlifeoutofit?
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Contentcrea?on:startaconversa?on
• Blogposts(wri8enorvideo)– Isthereanopinioninit?– Istheirareac?oninit?– Opportuni?esforrela?onshipbuilding– Thinkinglong-term– Lookinginyouroutboxforinspira?on
• Startbeingawareofstoriesor‘moments’youcantalkabout– Keepanotebookofideas
• CreaAngcontentisamuscle–themoreyoudoit–thebeUeryouget!
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3ques?onstoaskyourself…
1. WhatquesAonsdoyougetaskedAmeandAmeagain?
2. Whattypeofpeopledoyouloveworkingwiththemost?
3. Whodoyouwanttoa8ract?
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LocalRealEstate NaAonalRealEstate LocalandCommunity PersonalInterest HomeandDesign
Favoritefeatureofanewlis?ng(thinkbeyondthefrontofthehouse)
Linktoanar?clefromInmanNews
Photoofyourfavoriterestaurantorbou?que
Favoritefamily-friendlyplacestovisit
Beforeanda[erphotosfromstaging
Pictureofyourclientsattheclosingtable
Linktoanar?clefromNAR
Bestparkforkidsordogs Favoriteweekendget-awaywithintwo-hoursaway
Holidayhomedecora?ngideas
PictureofyourclientswiththeirsetofkeysorbytheirSOLDsign
Linktoanar?clefromyourlocalassocia?on
Linktoanar?cleaboutupcomingcommunityevents
Whyyoulovewhereyoulive
Linktoanar?clefromHGTVforinspira?on
Shareapostfromyourbrokerorfranchise
Linktoanar?clefromHousingWire.com
LinktooneofyourPinterestboardshighligh?ngdifferentneighborhoods
Yourfavoritelocalsportsteam
LinktooneofyourPinterestboardshighligh?ngdifferentroomsordesignstyles
Mondaymarketupdate–aone-minutevideoyoucreate
ThrowbackThursday#TBT–homepricesthenandnow
Linktooneofyourfavoritelocalbloggers.
Yourcharityofchoice Photoofoneofyourclient’shomesa[ertheymovein
Photoorvideoofapastclientwiththeirstoryofhowyouhelpedthem.
Linktoanar?clefromtheNewYorkTimesonhousing
Bestplacetogetacupofcoffeeoraglassofwine
Behind-the-scenes;whyyoulovewhatyoudo
Photosofyourfavoritehomedetails
Graphicfeaturingareviewyourreceivedonline
PhotosfromrealestateeventsyouaUend
Importantschooldatesandinfo–linktotheschoolsites
Photosofyourteamand/oryouroffice
De-cluUeringorhomeimprovement?ps
Contentgrid
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SamplecontentcalendarHavearepositoryofcontentideas-everythingstartsandendswiththecontentyouarecrea?ng.
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Contentideas
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Crea?ngasystemforcontentandarepository
• CreateafolderinDropbox1. Awesomeclientpictures2. Picturesofyourofficeand/orteammembers3. Screencapturesoftes?monialsorreviews4. Videofiles5. Communityphotosyou’vetaken
• Starttothinkaboutwhataretopicsyoucouldtalk– It’sallaboutnotreinven?ngthewheelandrepurposingcontent
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Repurposingcontentiskey
ThisONEtopicideawhenrepurposedbecomesextremelypowerful:• Blogpostonyoursite• BlogpostrepostedonLinkedIn• Slideshare.netthatalsogetspostedtoLinkedIn• VideothatgetsputonFBandYouTube– ShortenedversiononInstagram– YouTubelinkpinnedtoPinterest
• Alivevideobroadcastpromo?ngthelinktoyoursite• ASnapchatorInstagramStory
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SocialmediaweekataglanceMonday Tuesday Wednesday Thursday
Friday
Saturday Sunday
Gejngtheweekkickedoffright!(photoofcoffee,readingtheWSJ,inspira?onalquote,etc)
Blogpost:3thingsIwishIknewbeforeIbecamemyownboss
Photoofarecentclient(celebra?ngtheirsuccess)
#TBT(business-related)
FacebookLiveorPeriscope:3thingsIwishIknewbeforeIbecamemyownboss
AnInstagramStoryaboutthe5thingsyouloveaboutyourcommunity
Promotenewlis?ngviaphotosorvideo(ifyouweretellingyourBESTfriend-whatwouldyousay?)
#GetSocialSmart
ProAp:bylookingatyoursocialmediaataweekataglanceyourcontentwillbebalancedandyou’llneverforgetanything!
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Homework1. CreateaDropboxfolder(Startbuildingyourcontentrepository)
– Incrediblelis?ngphotos(past/present),awesomeclientpicturesinfrontoftheirhome,attheclosingtable,screencapturesoftes?monials,videofiles,communityphotosyou’vetaken.
2. Brainstormacontentlistof10thingsyouaregejngaskedallthe?me
3. Workonyourcontentcalendarandcontentgrid–draYthenext60-90days– Hint:startwithyourbrainstormlist(seeabove)andwiththingsyou
knowforsure(i.e.back-to-school,holidays,tax?me,etc)**LOOKFORTHEHOMEWORKTHREADINTHEFACEBOOKGROUPTOPOSTYOURHOMEWORKRESULTSIN!**
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What’snext?
• Don’tforgettoworkonyourhomework!• JoinFacebookGroup:hUps://www.facebook.com/groups/getsocialsmart/
• Nextvideo:LinkedIn• Haveagreatweek!J
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