Digital Strategy Master Class
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21-Oct-2014 -
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Marketing
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Transcript of Digital Strategy Master Class
DIGITAL CHANGES EVERYTHING ABOUT THE WAY WE THINK ABOUT BRANDING !
THESE RADICAL CHANGES MEAN WE HAVE TO LOOK AT HOW TO ENGAGE THE CONSUMER FROM A DIFFERENT PERSPECTIVE
!WE WORK TOGETHER AS A CO CREATION TEAM
TO FINE TUNE A DIGITAL STRATEGY FOR YOUR BRAND
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
OLD NEW
OLD SKILLS NEEDED
BUT APPLIED TO A DIFFERENT
SET OF CONDITIONS
IT IS THE MELDING OF BOTHTRANSFORMATION
TRANSFORMATION 1-2 DAYS WORKSHOP MIXING OLD SCHOOL THINKING WITHIN THE NEW DIGITAL ERA. DELIVERING A NEW DIGITAL STRATEGY FOR YOUR BRAND!
A DIGITAL AGENCY IS NOT AN AGENCY THAT MAKES “DIGITAL” IT IS AN AGENCY THAT
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
IS ALL ABOUT STRATEGIC VISION
!THIS VISION CANNOT BE FRAGMENTED OR STAND ALONE - IT HAS TO BE
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
CONSISTENTWITH EVERYTHING AND INVOLVED IN EVERY PART WITHIN THIS NEW ERA OF DIGITAL
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
AND HAVING STRATEGIC DIGITAL VISION
IT IS ABOUT TEAMS WORKING TOGETHER TO CO CREATE NEW ENGAGING BRAND COMMUNICATION.
NO LONGER FRAGMENTED AND DISCONNECTED - DIGITAL SHOULD BE INTEGRATED AT EVERY STEP.
IT IS ABOUT.
BESPOKE WORKSHOPS CAN BE PUT TOGETHER TO FOCUS ON SPECIFIC ZONES - MAKING IT MORE RELEVANT FOR PARTICIPANTS WITHIN AGENCY OR CLIENT TEAMS !EACH TAILOR MADE WORKSHOP WILL CHALLENGE PARTICIPANT’S PERCEPTIONS
OF WHAT THEY THINK THEY KNOW
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
AFTER THE DISRUPTION STAGE THEY WILL FACE CHALLENGES &
POSSIBILITIES RATHER THAN PROBLEMS. !
IN THIS NEW LANDSCAPE, HOW DO THEY SEE AND MAKE USE OF FUTURE
POSSIBILITIES? !
HOW DO THEY MAKE THIS RELEVANT TO THEIR BRAND?
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
MASTERCLASS INTRODUCTION TO DIGITAL THINKING
MINDSET DISRUPTION – PERCEPTION SHIFT
POSSIBILITIES
IMPLEMENTATION – RETURN ON INVESTMENT
CREATIVITY ON DIGITAL ADVERTISING
THE FUTURE - DEVELOP YOUR DIGITAL STRATEGY
TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS
AFTER WORKING GLOBALLY THE LAST 12 YEARS FROM STOCKHOLM, SWEDEN. THE MELTING POT FOR PROGRESSIVE DIGITAL EXCELLENCE. RICHARD HAS BEEN WORKING ON GLOBAL BRAND PLANNING PROJECTS WITH A DIGITAL FOCUS WITH SOME INTERESTING FUN CLIENTS.
MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
STOCKHOLM STOCKHOLMBUENOS AIRES
MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
BEFORE STOCKHOLM RICHARD WAS BASED IN NEW YORK FOR 8 YEARS WHERE HE WAS A BRAND PLANNER AT CHIAT/DAY AND LATER RAN HIS OWN BRAND
PLANNING CONSULTANCY - PROJECT X WITH CLIENTS SUCH AS:
MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
AS CREATIVE BRAND PLANNING DIRECTOR - DIGITAL AT DRAFTFCB STOCKHOLM/CRAFT OF INNOVATION CLUB, HE WAS INVOLVED WITH THE
STRATEGIC DEVELOPMENT OF: !!!!!!
ONE OF THE MOST SUCCESSFUL GLOBAL VIRAL FILMS EVER - 14 MILLION UNIQUE VISITS WITHIN 8 WEEKS
WINNING 2 DIGITAL BRONZE LIONS AT CANNES 2010
20LIVES WAS A DIGITAL INTERACTIVE CROSS-OVER BETWEEN FILM & GAME. NOW BASED IN JAKARTA HE ENJOYS THE CHALLENGE OF TRANSFORMING
PROGRESSIVE THINKING PEOPLE TO HAVE A STRONGER DIGITAL VISION.
MASTERCLASS LEADER
RICHARD WATKINSON CLUB CAPTAIN
HE WORKED DIRECTLY WITH NOKIA AS LEAD DIGITAL STRATEGY CONSULTANT ON NOKIA 20LIVES WINNING 2 SILVER LIONS AT CANNES 2006.
1-2 DAYS - TAILOR MADE DIGITAL STRATEGY MASTERCLASS
IF YOU HAVE ANY THOUGHTS ON TRANSFORMATION DROP ME A LINE:
CRAFT OF INNOVATION CLUB
Thanks,