Clarion Capabilities Presentation - August 2014 › data › moreinfo › 4913 ›...
Transcript of Clarion Capabilities Presentation - August 2014 › data › moreinfo › 4913 ›...
Custom Marketing Research Specialists
Capabilities Presentation
1776 Broadway Suite 1206
New York, NY 10019
212-664-1100
@ClarionResearch
clarionresearch.com
Who we are, what we do:
• Full-service custom research firm:
• Qualitative & quantitative
• Domestic & international
• Consumer & B2B
• Proud winner of two David Ogilvy Awards
• 2011 Research Achievement Award
• 2011 Gold Award for Multicultural Research
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• When research designs call for both quantitative and qualitative, Clarion is uniquely qualified to apply its experience in both.
Integrated quant & qual insights:
• Both phases of research handled by senior
level researchers.
• No confusion or lost findings – because
only one vendor is involved.
• Integrated reports that include both
quantitative & qualitative findings – the richer story.
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Our model is more “consultancy” than “supplier”:
• We build studies for our clients – custom
solutions to address specific needs.
• We bring an added level of partnership
continuity and expertise to every client.
• Reputation for highly complex issues and
markets.
• 95%+ of our business from repeat clients.
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Our main practice areas:
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Advertising:
Sports &
Entertainment:
Tech & Telecom:
TV &
Digital Media:
Transportation:
Education:
• Clarion’s qualitative portfolio:
• Focus groups – in person/online
• Buddy groups, mini groups, triads, pairs – in person/online
• In-depth interviews – in person/phone/online
• Online bulletin boards
• Mobile diaries
• Online communities
• Street Sessions intercepts
• Ethnographies/shop-along’s
Qualitative capabilities:
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• We add extra value to every qual project:
• Creative approaches/designs.
• Detail-oriented recruiting management.
• Post-group “on-site” analysis and discussion.
• Our reports translate findings into actionable insights.
CERTIFIED
Services User
• Clarion’s quantitative portfolio:
• Online Surveys, Custom Programmed
• Digital ad exposure tracking
• Mobile surveys
• Telephone surveys
• In person: mall and street intercepts
• Mail surveys
Quantitative capabilities:
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• We think about quant differently:
• We build custom designs – every time
• Attention to detail
• Precise sampling
• Custom programming
• Stringent quality control
• Senior level project management
• Actionable, theme-focused reports & recos
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Street Sessions℠
Street Sessions is a qualitative research tool invented by Clarion, built to address the need for
rich and impactful feedback on a focused issue, quickly and cost effectively.
Live event audience research:
• Live event audience research
• Large scale data collection capabilities:
• Our team of interviewers collects data from
attendees.
• “In the moment” research:
• In-person data collection before, during, and after
events.
• Clarion is a key research partner of Barclays
Center.
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Our approach to Customer Experience research:
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Clarion ExperienceSuite®
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FOR MORE INFORMATION:
212-664-1100
clarionresearch.com@ClarionResearch