Introduction:

Job satisfaction is a set of favorable or unfavorable feeling and emotion with which

employee view their work. Job satisfaction is an affective attitudes-a felling of relative

like or dislike toward something (for example, a satisfied employee may comment that I

enjoy having a variety task to do) .There is an important difference between these job

related feelings of satisfaction and to other element of employee attitudes. The same

employee may have an intellectual response to her work, stating the objective thought

belief that “my work is quite complex “. On the other occasion, the employee may notice

behavioral intensions to a coworker (I plan to quit this job in three months) attitudes then,

consist of feelings, thoughts and intentions to act.

Stability of job satisfaction:

Attitudes are generally acquired over a long period similarly; job satisfaction or

dissatisfaction emerges as an employee gains more or more information about the

workplace. Nevertheless, job satisfaction is dynamic, for it can decline even more quickly

than it develops. Managers cannot establish the conditions leading to high satisfaction

now and later neglect it, for employee needs may fluctuate suddenly manager need to pay

attention to employee attitudes week after week, month after month, year after.

Environmental Impact:

Job satisfaction is part of life satisfaction. The nature of a work environment off the job

indirectly influences his or her fallings on the job. Similarly, nice a job is an important

part of life for many workers, job satisfaction influence life satisfaction . The result is that

there is a spillover effect that occurs in both direction between job and life

satisfaction .Consequently , managers need to monitor not only the job and immediate

work environment but also their employee’s attitudes toward other parts of life

management needs information on employee job satisfaction in order to make sound

decision , both in preventing and solving employee problems.

Benefit of job satisfaction:

If job satisfaction studies are properly planned and administered, they will usually

produce a number of important benefits, both general and specific.

Monitoring Attitudes: One benefit of attitude studies that they give management an

indication of general levels of satisfaction in a company survey also indicates the

specific areas of satisfaction or disaffection (such as employee services) and the

particular group of employee (such as marketing departments or those employees who are

approaching retirement ).In other words survey tells how employee feels about their jobs,

what part of their jobs these feeling are focused on, which department are particularly

affected ,and whose feelings are involved (e.g. supervisors, employees or staff

specialists). The survey is a powerful diagnostic instrument for assessing broad employee

problems.

Additional Benefits:

Surveys have many other benefits as well .The flow of communication in all direction is

improved as people plan the survey ,take it and discuss its results .Survey can survey can

serve as a safety valve, or emotional release , for people to get things off their chests and

later feel better about them . Surveys can also helps managers plan and monitor new

programs , by getting feedback on proposed changes in advance and then conducting a

follow-up survey to evaluate the actual response .

Report methodology:

Before creating this report we use various types of stress those steps are describe

01.Problem statement

02.Objective of the report

03.Source of data

04.Data analysis

05.Data representation

06. Limitation

01. Problem statement :

The main problem was data collection, because we select two organizations one is

government and another is non-government. First, I compare between two

organization employee advantage and disadvantage. First, we survey largest

multinational company Grammen Phone then Fishary& live stock Department that is

government organization. We talk with Grameen Phone employee and government

employee; it is so tuff for me. However, we enjoy collecting this information.

02. Objective of the report:

The main objective of the report to find out the cause of employee turnover in

different situation of organization. We to try to compare the job satisfaction between

public ltd and private ltd company .And we try to learn how to encourage employee

and increase their performance.

03. Source of data:

We have prepared this assignment group wise. We collect the data to take the

interview of the employee of “City-cell “company .This company is doing operation

in telecommunication world.

04. Data analysis :

By giving the interview of “City-cell” company’s employee and we find out the

points about– job satisfaction of privates ltd company

A. Salaries

B. Work station

C. Work environment

D. Transportation facilities

E. Provide mobile bills

F. Provide house rent

G. Provide medical facilities

H. Over time facilities

I. Banking facilities

J. Provide job training

K. Communication facilities

L. Insurance facilities

Reason of dissatisfaction:

01. .Work pressure

02. Bound to target fulfill

03. Office time

04. Maintain more rules and regulation

Data Presentation :

We prepare this data according to arrangement of this information base.

Salaries:

Citycell provide Standard level of salaries scale and others facilities for their employee.

They provide salaries at the ending of the month “that mean first week of month” that’s

why employee are more satisfied about their company.

Workstation:

The office location is very gorgeous and it is situated in all flexible places

In addition, communication is very easy for their employee.

Work environment:

There is marvelous work environment because the office is well-decorated .Every

employee has personal desk and personal instrument Employee are independent to doing

their job

Transportation facilities:

Citycell provides attractive facilities is transport system, that is solve the communication

problem of the company’s staff.

Provide mobile bills :

Citycell motivates the employees by providing mobile facilities according to their work

status and need for their work.

Over time facilities:

Employee are more satisfied when they get extra payment for their extra work.

Banking facilities :

The provide banking facilities to think about their employees, they open a bank a bank

account free of cost. They contract two more popular and modern bank (Brack Bank ,

IFIC Bank & AB Bank).

Lunch & Tiffin facilities:

They arrange Lunch & Tiffin facilities for their employee.

Provide job training:

Citycell arrange job training for new employee to prepare for the challenging job .

Insurance facilities:

To think about their employee they arrange insurance for their employee security.

Traveling facilities:

They arrange international tour to think about their employee refreshment.

Limitation: It was too tuff to collect the data for the assignment. We face various types

of communication problem. We can’t get enough contribution from the company and

can’t support of internet.

Organizational Profile:

CityCell (Pacific Bangladesh Telecom Limited) is Bangladesh’s pioneering mobile

communications company and the only CDMA network operator in the country. CityCell

is a customer-driven organization whose mission is to deliver the latest in advanced

telecommunication services to Bangladesh.

The company offers a full array of fixed and mobile services for consumers and businesses that are focused on the unique needs of the Bangladeshi community. CityCell’s growth strategy is to integrate superior customer service, highest standard technology and choice of packages at affordable rates.

The company operates a 24-hour call centre with well trained operators to respond to customer queries. CityCell’s customer service are open 7 days a week to ensure customers can access CityCell at any convenient time.

CityCell is focused on innovation and creating new ways for customers to stay in touch and to do business. CityCell is offering a wide range of competitive prepaid and postpaid mobile packages as well as Value Added Services such as SMS and information based services.

 

Ownership Structure

CityCell (Pacific Bangladesh Telecom Limited) is a privately owned company with majority foreign ownership equity. Following lists the current owners of CityCell (PBTL):

SingTel Asia Pacific Investments Pte Ltd - 45% Pacific Motors Limited - 31.43% Far East Telecom Limited - 23.57%

Chronology of CityCell's AchievementsDate Event

Feb-07 CityCell extends coverage to 61 districts with more than 470 Thanas

of the country.

Oct-06 Launched mycitycell Gift Shop, a Voice SMS and music Messaging

service.

Jan-06 Introduced Trump Card; a discount card for the loyal and high end

customers which is accepted at more than 325 outlets in Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Kuakata and Cox’s. Bazaar.

Dec-05

Launched Virtual Card (V-Card): SMS based discount coupon first time in Bangladesh with 326 merchants in Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, and Cox's Bazar. (3rd December)

Launched UTK Menu "FREEDOM": Most of the VAS keywords, short codes, and service calling numbers have been integrated in the RIM Cards and can be accessed from the UTK enabled handsets. The respective VAS can be availed in a Click-n-Go manner.(15th December)

Apr-05 Launched Bangla SMS for the first time in the telecom industry of

Bangladesh.

Dec-03 Year-end active mobile subscriber base reaches 179,058 with

coverage in 51 districts.

Nov-03 CityCell’s 24-hour customer call center opens. Network capacity

is increased to 280,000.

Oct-03 CityCell reaches a coverage level of 51 districts out of a total of 64

(61 districts eligible).

Sep-03 First operator in Bangladesh to introduce IDD and NWD for prepaid

subscribers.

Aug-03 CityCell introduces “Amar Phone†�, a postpaid mobile-to-mobile

package offering the lowest outgoing rate per minute in Bangladesh.

Jun-03 CityCell reaches a coverage level of 40 districts out of a total of 64

(61 districts eligible).

Jun-03 Network capacity is increased to 240,000.

Feb-03 First operator in Bangladesh to introduce the One2One post-paid

package.

Jan-03 CityCell launched its services in the major northern business city of

Bogra.

Oct-02 Short Message Service (SMS) is introduced.

Sep-02 CityCell extends coverage to Rangpur, Dinajpur, and Syedpur, the

northern districts of Bangladesh.

July-02 First operator in Bangladesh to offer prepaid services with two-way

PSTN connectivity.

Mar-02 First operator in Bangladesh to offer off-peak rates.

Jan-02 CityCell commences operations in the Sylhet zone.

Jan-02 Value Added Services (VAS), such as 24 hour billing information,

news, services, sports, etc., are introduced.

Nov-01 CityCell introduced the 15-second pulse rate in the cellular industry

of Bangladesh.

Apr-01 Dhaka-Chittagong microwave is launched.

Jan-01 1st to set-up a communications backbone to Chittagong

Sep-00 Asian Infrastructure Development Company (AIDEC) and Fujitsu

Limited (FL) became shareholders in CityCell.

Apr-99 CDMA technology was first introduced by CityCell.

Mar-99 1st to adopt CDMA technology

Apr-97 CityCell began commercial operation in Chittagong.

Mar-97 1st to extend coverage to Chittagong

Feb-96 HBTL was renamed as Pacific Bangladesh Telecom Limited (PBTL)

and launched the brand name “CityCell Digital†� to market its cellular products.

Dec-93 Pacific Motors Limited acquired the entire 50% share holding of

HBTL.

Aug-93 1st cellular operation in the South Asian sub-continent

Aug-93 HBTL began commercial operation in Dhaka using the AMPS

mobile technology.

Apr-93 Agreement with BTTB regarding PSTN links.

Apr-90 Hutchison Bangladesh Telecom Limited (HBTL) was incorporated in

Bangladesh as a joint venture between BTL and Hutchison Telecommunications (Bangladesh) Limited.

1989 Bangladesh Telecom Limited (BTL) was awarded a license to

operate cellular, paging, and other wireless communication networks.

CityCell Changing Lives Initiative CityCell community activities (in 2007)

CityCell helps victims of natural disaster in Chittagong

As a responsible corporate entity, CityCell has extended its hand to help the victims of heavy rainfall and land slide caused in Chittagong recently. On 13th June, 2007 S.M.Sahabuddin Raj, General Manager, Regional Operations, CityCell handed over the relief materials to the Combined Force to distribute it among the victims in Lalkhanbazaar, Bakulia, Baluchora, Sakander Colony, and Kusumbagh. On this event, on behalf of CityCell were also present Mr. Fahim, Manager, Regional Opeartions, Sales; Zahid Mansoor, Syed Asad Mahmud, Md. Iftekhar Rosul, A.K.M. Osman, Shakil Ershad, Rahmotullah Rumi, Zahidul Karim, and Ahmed Nazimuddowla Zunaid.

Relief materials were also distributed at Chokoria in Cox’s Bazaar, at Porshuram in Comilla, Fulgazi, and Sitakundo.

CityCell will continue its effort to improve the quality of lives of the disadvantaged community of the country.

CityCell community activities (in 2005)

CityCell ties up with Bangladesh Red Crescent Society

CityCell, the pioneer telecom operator of Bangladesh, signed up an agreement with Bangladesh Red Crescent Society (BDRCS) to carry out fund raising programs for human welfare through SMS.

The fund collected through SMS was donated to BDRCS for the betterment of the society.

CityCell community activities (in 2004)

CityCell distributes relief among fire victimsOn 4th March the fire burnt about 2000 huts-7 babies were burnt to death in the fire and many more were hurt in Bau Bazar area of Karail Slum, Gulshan.

On 14th March, CityCell distributed relief materials among 2500 families who lost all their possessions due to a devastating fire.

CityCell and MBA Club stage concert to raise money to ease flood hardship

CityCell, through its community aid program Changing Lives, helped easing the hardship of those affected by organizing a concert in association with the MBA Club on the 6th of August. The concert, which was staged at the National Museum Auditorium in Dhaka, was organized with the specific objective to raise funds for the flood-affected people of the country.

Performing at the concert were renowned Bangladesh artists Boogey & Friends, Feedback, Miles, LRB, Hassan, Pentagon, Mehreen, Kaniz Suborna, Warfaze, Partho, Starling, Shahed, Kumar Bishwajit, Ferdous Wahid and Habib. The concert was a great success, attracting a crowd of more than 700 people for the flood relief cause.

CityCell donates money for the flood affected

CityCell handed over a cheque of Tk. 25 lakh to Prime Minister Begum Khaleda Zia for the flood-affected people of the country.

Prime Minister Begum Khaleda Zia appreciated CityCell’s initiative to help the people of the society.

Also present at this occasion was Faisal Morshed Khan, Vice Chairman; Tipu Sultan Mohammad, Director, Financial Control & Company Secretary; and Intekhab Mahmud, Chief Commercial Officer from CityCell.

CityCell hands over relief to Rotary for the flood victimsCityCell handed over relief for the flood affected to Rotary District Governor Office on 31st July 2004. At the gathering, 5,000 packets were given to Rotary District 3280 Governor Office that contained Chira, Gur, Saline, Candles and Matches. Distribution of these packets to the relief areas started on 1st August 2004. The areas that were covered for relief distribution were Sherpur, Brahmanbaria, Narshingdi, Bhairab, Manikgonj, and Munshiganj.

Mr. Intekhab Mahmud, Chief Commercial Officer, CityCell and Rotarian Kazi Nazmul Haque-treasurer of Rotary Club Dhaka Urbana, Rotarian Syed Azizul Haque, President of Rotary Club Dhaka Urbana PHF, Rotarian Prof. Mizanur Rahman Shelly-Secretary of Rotary Club Dhaka Urbana, Rotarian A.K.M. Shamsuddin, District 3280 Governor, Rotarian Dr. Shamimuzzaman Bosu Mia - IPP, PHF were present at the gathering on behalf of their respective organizations.

CityCell sponsors Saline-projectCityCell sponsored the Saline-Project for helping the flood-affected people of the country.

Under this project, the objective of CityCell was to produce 1,00,000 salines. 30 persons worked to produce 8000 saline everyday at the MBA Club premise. These salines were being provided to all interested organizations and individuals.

CityCell helps intellectually disabled children of SWIDCityCell, Bangladesh’s leading mobile communications provider, launched its community program ‘CityCell Changing Lives’ with a donation to the Society for the Welfare of the Intellectually Disabled (SWID).

The Social Welfare Organization of Intellectually Disabled, was established in 1977 and operates 30 schools for the intellectually disabled throughout the country. 'CityCell Changing Lives' community program initiative will initially support 6 schools in Dhaka, Sylhet and Chittagong.

Donated goods include toys such as lego sets, bells and dolls, as well as teaching materials such as pencils, paper and books. The goods will be distributed throughout the six schools in Dhaka, Sylhet and Chittagong.

This initiative was set up to consolidate the mobile operator’s various community initiatives. The initiative’s core objective is to help improve the quality of life of and open up new opportunities for disadvantaged people in Bangladesh.

CityCell donates Physiotherapy Equipment to underprivileged intellectually disabled childrenOn December 5, 2004, CityCell donated physiotherapy equipment to SEID Trust (Special Education for Intellectually Disabled Children) for the underprivileged and intellectually disabled children under CityCell’s community program ‘CityCell Changing Lives’.

SEID Trust runs a school and a Community Based Rehabilitation (CBR) Program for the intellectually disabled. Currently the school provides therapy, food and conveyance to 42 children with various disabilities.

Main findings:

After creating this assignment we can find out the difference in private organization .We

get factor where private employees are satisfied. The other some factors create satisfied

in both side. We get another factor where private employee are satisfied.

Recommendation & Conclusion:

We would like to start the conclusion part by restating the hypothesis of our study. Our hypothesis was “Although PBTL brought ‘CityCell’ as the first mobile telecommunication service in the subcontinent but its customers are not fully satisfied with the service. If PBTL does not take care of these dissatisfactions and another company enters the market with similar offers, it will be difficult for PBTL to increase their market share”. From the analysis of the survey results and Gaps model, it is clear that CityCell’s subscribers are dissatisfied about different services of the company. Moreover, the analysis indicates that the subscribers are not loyal to the company. They clearly pointed that if another company comes with similar offer, they will not hesitate to switch. So, our hypotheses are proved as a valid one. We Firmly believe that if CityCell follows my recommendation, it will be able to achieve a sustainable distinctive competitive advantage and to run smoothly with loyal subscribers & market leadership.

Reference:

a) www.citycell.bd.comb) www.citycell.comc) www.citycelltelecomorganization.bd.comd) Organizational Behavior by “Robins”

Thank You