City of Greater BendigoWeb Cloud

Web Strategy and Web Developments

Why Web Developments

• Adhoc web development was costly and disconnected

• Relied on contractors to create web pages• Investment was not shared across web sites• Knowledge of web sites was fragmented• Internal skills were limited to only a few staff• We were not focussed enough on a key

communication channel• NBN will provide opportunities

COGB Traditional Model

Information Systems

Public

Staff

Management/ Councillors

PathwayGIS

ConquestFinance 1People 1

ECM

Public

Staff

Management/ Councillors

Secured direct connection, Web access, E-pathway, T1 mobile, mobile apps

Secu

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dire

ct co

nnec

tion,

Web

acc

ess,

E-

path

way

, T1

mob

ile, m

obile

app

sW

eb access, E-pathway, public

mobile apps, Open Data

Web Strategy

• Aligned to business requirements and owned by all Council units

• Set goals and actions to achieve those goals• Prioritised – can’t do everything at once• Ordered – some items have to happen before

others can occur

Key Actions

• Introduce Web Governance to deliver strategy• Agree developments each year• Replace CMS• Bring web sites to single platform• Establish development capacity• Integrate with core council systems• Move to user customised web content

Achievements

• 15 sites into CMS including web, Intranet and Extranet - 40+ content authors

• Incorporating social media into sites• Created shopping cart-Paypal payment services• Sharing calendars across sites• Extranet with secured content feed from EDMS• Creating online services which interface directly to core systems

– Grant applications online– Inventors award submissions online– E-recruitment– Customer requests (final testing)

Benefits

• Google search across content• Google analytics• Accessible content including reading service• Reduced cost to provide web sites • Capable of creating new sites/services without large

capital investment• Responsive to new demands and delivered in strategic way• Web developer who can create new services• Many staff able to update web sites using COGB web best

practice