River FestJuly 2, 2013

River Fest• Consideration of approving the allocation of

$30,000.00 of hotel occupancy tax revenues to a City event account and the creation of revenue and expenditure accounts for City events, primarily “River Fest.”

River Fest• Purposes of River Fest to:

• celebrate the completion of the river improvement project

• celebrate the 100-year anniversary of the acquisition of Santa Fe Park (San Angelo’s “Central Park”)

• celebrate the arts• celebrate life in San Angelo

River Fest• River Fest is an activity-based event and is being

coordinated by several organizations: Convention and Visitors’ Bureau, Downtown San Angelo, Art in Uncommon Places, Girl Scouts, Goodfellow AFB, Operations Department, Angelo State University and Central and Lake View High Schools student organizations, San Angelo Host, Citywise Marketing, San Angelo Museum of Fine Arts, Sealy Flats, Race Texas, Parks and Recreation Department, and Two Pro Club Management.

River Fest

River Fest• Friday, October 18:

• 6-9 pm – Salmon Sculpture Competition Reveal• 8pm-1am – Friday night concert @ RiverStage (free)

• Saturday, October 19:• 9-11am – Color up Run• 9am-12pm – golf tournament @ Santa Fe Golf Course• 10:30am-2pm – activities for kids and families @ Kids’

Kingdom (~11am official kick-off and dedication)• 2-3:30pm – vintage baseball game• 10:30am-2:30pm – games & paddleboats @ games

area

River Fest• Saturday, October 19 (continued):

• 11:30am-1:30pm – canoe and kayak races• 12pm-12am – carnival @ Neff’s• 1-5pm – skate competition @ skate park• 1-5pm – tours of the International Water Lily Collection• 2:30-5pm – cardboard boat regatta @ Celebration

Bridge• 5-9:30pm – balloons lift and glow @ Paseo• 8-8:30pm – laser light show @ RiverStage• 8:30-11pm – headliner @ RiverStage (ticketed)

River Fest

River Fest

River Fest• Estimated Costs:

• Laser light show $9,400• Bands – NC (underwritten or ticketed) NC• Security $6,750• Insurance $650• Portable restrooms $4,400• Dumpsters/trash collection $1,200• Temporary laborers $1,600

River Fest• Estimated costs (continued):

• Advertising, signs and printing $1,800• Golf carts NC?• Volunteer support $1,200• Contingencies $3,000• In-kind costs (utilities, rentals and staff) NC

• Total estimated costs: $30,000

River Fest• Potential Revenues:

• Sponsorships• In-kind• Carnival proceeds• Concessions proceeds• Sale of novelties• Color up Run; $5.00/registrant directly for river tree

planting

Estimated economic impact at this time approaches $1,000,000.