City Branding Cruise Helsinki-Stockholm-Tallinn [2012]

Development of digital marketing industry in Baltic countries

Digital & Internet marketing quality standards

Digital & Internet marketing platform between Eastern and Western Europe

Networking Events

Seminars Workshops Exhibitions Conferences

iLive 2013 – International Digital & Internet Marketing Conference & ExpoMonthly webinars on different topics

Latvian Digital marketing asociation

PORTABLE CITY Mobile applications – Explore the city from the user's point of view

Picture from mashable.com

Mobile OS technology

Mobile City APP

Mobile Social City APP

Mobile Web

Picture from redbubble.com

Mobile OS technology

Picture from redbubble.com

Devices develops, possibilities develops

More OSSystems developes

It’s not a phone anymore, It is powerful network device!

Picture: LG Optimus Vu 2

More than a third of European holidaymakers say that good mobile data coverage is a determining factor when choosing a destination, with 86% expecting wireless connectivity at their hotels to feed their "online addiction." The finding comes from research conducted by leader in fabric networking, Brocade, which points to a sea change in the holidaying patterns of increasingly well-connected European travelers.

Some 95% of the respondents admitted taking their mobile devices on holiday, and they are as likely to use them for work as for personal use.

SmartPhone

Notebook

Tablet

TravelDailyNews, July 2012 data shows, that about 90% city guests use smartphones to access internet during the travel.

Rest 10% laptops and tablets users

USED SMARTPHONE

- France: 44.7%- Germany: 41.0%- Italy: 45.3%- Spain: 55.2%- UK: 55.0% USED APPLICATION

(excl. pre-installed)

- France: 37.4%- Germany: 37.1%- Italy: 35.3%- Spain: 47.1%- UK: 52.2%

Printed maps become a history.More people use smartphones to navigate in real time. 47.6% of mobile subscribers in the

EU5 have used a smartphone in the 3 months ending March 2012, while 41.4% used a pre-installed application, according to an overview by comScore of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain, and the UK).

City should be visible through the smartphone

If not – you lose traffic

Mobile Web

Past – WAP versionsToday – mobile web versions

Why mobile web?

Content is suitable for different mobile scrfeen resolutions and aspect ratios. Mobile content is suitable for different smartphone OS . For example, flash content is replaced with video or GIF animation. It is a big challenge for designer to create adaptive design for different devices.

Why mobile?

Fast download.Mobile web is more lighter then desctop versions

Web-page is mobile (accessible)Web-page can reach people anywhere where is mobile network

Easy to getUser don’t need to download, install or launch application. It is available in standart browser.

Additional functionalityContent is extended with functionality which is possible only for mobile phones (GPS, voice, apps, contacts etc.)

- Direct call- Download application- Reservations / payments

Reach is important factor for mobile web. Notably for city web-page.

It is important to create web-page version also for city guests.

Iphone OS

Not working

Mobile city App

There are lots of applications that come with the navigation function.The majority of them are free which almost always means that they are going to be filled with advertisements.Some Applications are developed for specific regions.

Streetmuseum gives you a unique augmented reality tour around London.Select a destination from our London map or use your GPS to locate an image near you. Hold your camera up to the present day street scene and see the same London location appear on your screen, offering you a window through time. Want to know more? Simply tap the info button for historical facts. www.museumoflondon.org.uk

By using this application, city guest goes out to the street. Whole city becomes a museum.

Augmented Reality App

What is Wikitude?

The Wikitude World Browser is your “third eye” and allows you to see things you wouldn’t normally see. Wikitude’s Augmented Reality connects you with the world around you in a completely new way. By using the camera, simply hold up your smartphone and engage with your immediate surroundings. See places, discover people, play games – all through your camera’s field of vision – a truly exciting and immersive experience..

Augmented Reality App

Favorites: Organize your Worlds according to your preferences & lifestyle

Featured: Updated regularly to highlight what’s new and interesting

Categories: Find the Worlds you are looking for in the new category list

Augmented Reality App

Augmented Reality App

Augumented Reality App - more involvement. It gives more attractive user experience, but short-term results.

(adults also like to play games, but they also get bored)

Mobile social city App

Foursquare most popular location based mobile app Community: Over 25 million people worldwide Over 2.5 billion check-ins, with millions more every day

What is Foursquare?

Foursquare is a free app that helps you and your friends make the most of where you are. When you're out and about, use Foursquare to share and save the places you visit. And, when you're looking for inspiration for what to do next, we'll give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, Foursquare is the perfect companion.

Foursquare funciontality:

Users profile Real time location Venue pages User comments about places Add a new place (venue)

Users can check interesting geographical destinations, including all neccessary information (address, decription, etc.). Other users can add more content to the place. Comments, images. They keep information fresh. Also users can add todo lists.

Users can leave feedback.

What happens in Foursquare stays everywhere. It is integrated with other social networks, like Facebook and Twitter.

User feedback generates more attention. It can be as a recomendation. Positive or negative.

Little bit of city statistics.London foursquare statistics.51% of users spreads Foursquare activities to other networks.

Little bit of city statistics.London foursquare statistics.

User can see TOP places, get more information and discover each venue more detailed with map location, images and other users comments.

..resume

CITY

Mobile AppGood solution for guests.Needs to be installed and usually uninstalled after leaving.

Augmented Reality Mobile AppMore for the surprise. International Apps usually are kept for later use.

Mobile WebAlways available source of actual information (call, reservations u.c.)

Social Mobile AppFor daily use with actual information. Can be used in different cities.

Thank You!

Strategic plannerEdgars Strolisedgars@digibrand.lv +371 20306700

- strolis