City as a Startup - DTP - Zappos - 4.4.14

ZAPPOS.COM

DELIVERING HAPPINESS

DOWNTOWN PROJECT

http://upload.wikimedia.org/wikipedia/en/e/e7/Pizza_1_bg_032204.jpg

A BIT ABOUT ME (TONY)1994-1995: Pizza business in college


A BIT ABOUT ME (TONY)1994-1995: Pizza business in college1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million



1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.



1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.1999-Today: Zappos.com, Inc.



1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.1999-Today: Zappos.com, Inc.2009: Amazon acquires Zappos for $1.2 billion



1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.1999-Today: Zappos.com, Inc.2009: Amazon acquires Zappos for $1.2 billion2010: NYT bestseller Delivering Happiness published


The Power of WOW

‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08

Gros

s Sal

es $

MM

$1,000

800

600

400

200

THE #1 PRIORITY

CULTURETHE #1 PRIORITY

CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

CLOTHING

CUSTOMERSERVICE

CULTURE

CLOTHING, CUSTOMER SERVICE, CULTURE

CULTURE

CUSTOMER EXPERIENCE

CLOTHING

DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES

“People will forget what you said. People will forget what you did.

But people will never forget how you made them feel.” -MAYA ANGELOU

ClothingCustomer ServiceCompany Culture

“a great brand is… ______”

WHAT’S NEXTDELIVERING HAPPINESS

ZAPPOS.COM

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

LAS VEGAS CITY HALL

APPLE

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

NIKE

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

GOOGLE

http://static.panoramio.com/photos/original/400729.jpg

DOGGY DAY CARE

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

NYU CAMPUS

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

DOWNTOWN VEGASFREMONT EAST


http://www.lucyvegas.com/sites/default/files/griffin5.jpg

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg


DELIVERING HAPPINESSWHAT’S NEXT?

ClothingCustomer ServiceCompany Culture

DELIVERING HAPPINESSWHAT’S NEXT?

ClothingCustomer ServiceCompany CultureCommunity

DOWNTOWN PROJECT

COLLISIONSCO-LEARNING

CONNECTEDNESS

DOWNTOWN PROJECT$350M

$50M – Small businesses$50M – Tech Startups$50M – Education, Arts, Culture$200M – Real Estate

DOWNTOWN PROJECTGOALS


• Live/Work/Play – Walking Distance



• The Most Community-Focused Large City in the World



• The Most Community-Focused Large City in the World

• The Co-Learning and Co-working Capital of the World

DOWNTOWN PROJECTREFRAMING “COMMUNITY”

• COLLISIONS


• COLLISIONS• CO-LEARNING


• COLLISIONS• CO-LEARNING• CONNECTEDNESS


• COLLISIONS• CO-LEARNING• CONNECTEDNESS• DENSITY


• COLLISIONS• CO-LEARNING• CONNECTEDNESS• DENSITY• DIVERSITY

AcceleratingCollisions, Co-Learning, and

Connectedness

THE BIG BET

AcceleratingCollisions, Co-Learning, and

Connectedness

…will lead to…

Happiness, Luckiness, Innovation, and Productivity

THE BIG BET

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC

ROCROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Collisions)

ROC & ROLROI

VS

Instead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL

ROC & ROLInstead of maximizing short-term ROI (Return On Investment)…We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

ROIVS

DOWNTOWN PROJECT$350M

$50M – Small businesses$50M – Tech Startups$50M – Education, Arts, Culture$200M – Real Estate

$50M SMALL BUSINESS

$50M SMALL BUSINESS

Criteria

$50M SMALL BUSINESS

CriteriaOwner Operated - Passionate

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote Collisions

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution Ability

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainable

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at Something

$50M SMALL BUSINESS

CriteriaOwner Operated - PassionateHelps Promote CollisionsExecution AbilitySustainableUnique or First or Best at SomethingStory-worthy

NATALIE

CHECK CASHING

SHIPPING CONTAINERS

CONTAINER PARK

MEDICAL CLINIC

$50M TECH STARTUPS

$50M TECH STARTUPS

https://twitter.com/VegasKramer/status/330833896574951424/photo/1

$50M TECH STARTUPS

PROJECT 100

COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

LEARNING VILLAGE

LEARNING VILLAGE

https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

GOLD SPIKE (FORMER CASINO)

http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

GOLD SPIKE (FORMER CASINO)

GOLD SPIKE COWORKING LOUNGE

https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf


https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9


CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

CITY AS A STARTUP

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

CITY AS A STARTUP

$50M EDUCATION, ARTS, CULTURE

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg


http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png


http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b


http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg


http://mikerossart.net/images/mikeross_enter.jpg


http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

LIFE IS BEAUTIFUL

$200M REAL ESTATE

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation

WHEN CITIES DOUBLE IN SIZE

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

3 INGREDIENTS FOR SERENDIPITY

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

HOW TO ACCELERATE LEARNING & INNOVATION

LAS VEGAS CITY HALL

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

DIVERSITY + DENSITY

1. Zappos employees2. Tech Startup Community3. Small Business Community4. Fashion Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

OUR SECRET WEAPON

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

LEARNINGS FROM TED, SUMMIT SERIES, SXSW,

BIF…Curated ContentSerendipityLearningConnectionsCommunity

DOWNTOWN VEGAS EVERY DAY

Curated ContentSerendipityLearningConnectionsCommunity

Fremont St. & Las Vegas Blvd.

INSPIRE THEATER

DOWNTOWN VEGAS MONTHLY CADENCE

Week 1 – First Friday Week


Week 1 – First Friday WeekWeek 2 – Tech Week


Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion Week


Week 1 – First Friday WeekWeek 2 – Tech WeekWeek 3 – Fashion WeekWeek 4 – Catalyst Week


FASHION INCUBATORSTITCH FACTORY

What is the value of a resident that is out and about in the neighborhood?

RETURN ON COLLISIONSROC


3-4 hours/day



3-4 hours/dayx 7 days/week




x 40 weeks/year




x 40 weeks/year= 1000 “collisionable” hours/year


JAKE – FLINT & TINDER

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

JAKE – FLINT & TINDER

What is the value of a purposeful visitor that contributes to community?



12 hours/day



12 hours/dayx 7 days/week




x 12 weeks/year




x 12 weeks/year= 1000 “collisionable” hours/year



“SUBSCRIBE”

TO DTLV

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism


100,000


100,000 “collisionable”


100,000 “collisionable” community


100,000 “collisionable” community hours


100,000 “collisionable” community hours per


100,000 “collisionable” community hours per acre


100,000 “collisionable” community hours per acre per


100,000 “collisionable” community hours per acre per year


100,000 “collisionable” community hours per acre per year


2.3 COLLISIONABLE HOURS

PER SQUARE FOOTPER YEAR

Accelerate:1. Collisions2. Co-Learning3. Connectedness

And everything else will fall into place…

(productivity, innovation, growth, happiness)

What will people say about downtown?

THE BIG BET3 GUIDING PRINCIPLES

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN

PROJECT

50% OF HUMANS LIVE IN CITIES

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

75% WILL LIVE IN CITIES IN OUR LIFETIME

https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

THE 4 MINUTE MILE

MORE INFOFor a copy of this presentation:[email protected]

For more information:www.downtownproject.com

A GREATBRAND

is a story that never stops unfolding.


A GREATBRAND

COMPANY

A GREATBRAND

COMPANYCITY


A GREATBRAND

COMPANYCITY

COMMUNITYis a story that never stops unfolding.

MORE INFOFor a copy of this presentation:[email protected]

For more information:www.downtownproject.com

City as a Startup - DTP - Zappos - 4.4.14

Business

Transcript of City as a Startup - DTP - Zappos - 4.4.14