1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT 2. The Power of WOW 01 02 0603 04 05 0700 08 GrossSales$MM $1,000 800 600 400 200 3. THE #1 PRIORITY 4. THE #1 PRIORITY 5. CULTURE THE #1 PRIORITY 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING 7. CLOTHING 8. CUSTOMER SERVICE 9. CULTURE 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING 11. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES People will forget what you said. People will forget what you did. But people will never forget how you made them feel. -MAYA ANGELOU 12. Clothing Customer Service Company Culture a great brand is ______ WHATS NEXTDELIVERING HAPPINESS 13. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg 14. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg 15. LAS VEGAS CITY HALL 16. LAS VEGAS CITY HALL 17. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg 18. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg 19. GOOGLE http://static.panoramio.com/photos/original/400729.jpg 20. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG 21. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG 22. http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST 23. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg 24. DOWNTOWN VEGAS FREMONT EAST 25. http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST 26. DELIVERING HAPPINESSWHATS NEXT? Clothing Customer Service Company Culture 27. DELIVERING HAPPINESSWHATS NEXT? Clothing Customer Service Company Culture Community 28. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS 29. DOWNTOWN PROJECT $350M $50M Small businesses $50M Tech Startups $50M Education, Arts, Culture $200M Real Estate 30. DOWNTOWN PROJECT GOALS 31. DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance 32. DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance The Most Community-Focused Large City in the World 33. DOWNTOWN PROJECT GOALS Live/Work/Play Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World 34. DOWNTOWN PROJECT REFRAMING COMMUNITY 35. DOWNTOWN PROJECT REFRAMING COMMUNITY COLLISIONS 36. DOWNTOWN PROJECT REFRAMING COMMUNITY COLLISIONS CO-LEARNING 37. DOWNTOWN PROJECT REFRAMING COMMUNITY COLLISIONS CO-LEARNING CONNECTEDNESS 38. DOWNTOWN PROJECT REFRAMING COMMUNITY COLLISIONS CO-LEARNING CONNECTEDNESS DENSITY 39. DOWNTOWN PROJECT REFRAMING COMMUNITY COLLISIONS CO-LEARNING CONNECTEDNESS DENSITY DIVERSITY 40. Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET 41. Accelerating Collisions, Co-Learning, and Connectedness will lead to Happiness, Luckiness, Innovation, and Productivity THE BIG BET 42. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment) 43. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC 44. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community) 45. ROC ROI VS Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community & Return on Collisions) 46. ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL 47. ROC & ROL Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS 48. ROC & ROL Instead of maximizing short-term ROI (Return On Investment) We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) Accelerating Serendipity ROI VS 49. DOWNTOWN PROJECT $350M $50M Small businesses $50M Tech Startups $50M Education, Arts, Culture $200M Real Estate 50. $50M SMALL BUSINESS 51. $50M SMALL BUSINESS Criteria 52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate 53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions 54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability 55. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable 56. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something 57. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy 58. NATALIE 59. NATALIE 60. NATALIE 61. NATALIE 62. NATALIE 63. NATALIE 64. SHIPPING CONTAINERS 65. CONTAINER PARK 66. CONTAINER PARK 67. CONTAINER PARK 68. CONTAINER PARK 69. LVCK 70. LVCK 71. LVCK 72. SHIPPING CONTAINERS 73. MEDICAL CLINIC 74. $50M TECH STARTUPS 75. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1 76. $50M TECH STARTUPS 77. http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png 78. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png 79. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png 80. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b 81. $50M EDUCATION, ARTS, CULTURE 82. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg 83. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg 84. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg 85. Photo Credit: Daniel Park 86. Photo Credit: Daniel Park 87. LIFE IS BEAUTIFUL 88. LIFE IS BEAUTIFUL 89. LIFE IS BEAUTIFUL 90. LIFE IS BEAUTIFUL 91. LIFE IS BEAUTIFUL 92. $200M REAL ESTATE 93. Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE 94. 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY 95. Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION 96. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg 97. DIVERSITY + DENSITY 1. Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents 98. What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC 99. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC 100. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC 101. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC 102. What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 collisionable hours/year RETURN ON COLLISIONSROC 103. JAKE FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg 104. JAKE FLINT & TINDER 105. FASHION INCUBATOR STITCH FACTORY 106. FASHION INCUBATOR STITCH FACTORY 107. What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC 108. What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC 109. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC 110. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC 111. What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 collisionable hours/year RETURN ON COLLISIONSROC 112. RETURN ON COLLISIONSROC SUBSCRIB E 113. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC 114. 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC 115. 100,000 RETURN ON COLLISIONSROC 116. 100,000 collisionable RETURN ON COLLISIONSROC 117. 100,000 collisionable community RETURN ON COLLISIONSROC 118. 100,000 collisionable community hours RETURN ON COLLISIONSROC 119. 100,000 collisionable community hours per RETURN ON COLLISIONSROC 120. 100,000 collisionable community hours per acre RETURN ON COLLISIONSROC 121. 100,000 collisionable community hours per acre per RETURN ON COLLISIONSROC 122. 100,000 collisionable community hours per acre per year RETURN ON COLLISIONSROC 123. 100,000 collisionable community hours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT 124. Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES 125. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT 126. https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078 127. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078 128. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078 129. THE 4 MINUTE MILE 130. THE 4 MINUTE MILE 131. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com 132. A GREAT BRAND is a story that never stops unfolding. 133. is a story that never stops unfolding. A GREAT BRAND COMPANY 134. A GREAT BRAND COMPANY CITY is a story that never stops unfolding. 135. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding. 136. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com