Citizen2.0 (EN)
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Transcript of Citizen2.0 (EN)
Citizen2.0
Why social networks should be all over the web
1
Confiden)el – Pierre Valade 14/05/10
The problem & some context
14/05/10 Confiden)el – Pierre Valade
2
Internet, today
Google can search through billions of webpages
Facebook allows everyone to create its social network and share informa;on
Amazon is selling millions of ar;cles
A ton of other services exist on the web
3
Confiden)el – Pierre Valade 14/05/10
But, you can’t...
Is Internet of any help if you ask: What movies should I go to according to my friends’
recommenda;ons?
Has this book been bought by one of my friends ? What is his review ?
I want to sell my appartment. Is any of my friends interrested ?
I want to buy fashion clothes online. What are the good websites my friends are using ?
4
Confiden)el – Pierre Valade 14/05/10
Citizen2.0 : a new approach
Ci;zen2.0
Web
Services Users
5
Confiden)el – Pierre Valade 14/05/10
And the whole Internet becomes social
Ci;zen2.0
Web services Social network
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Confiden)el – Pierre Valade 14/05/10
Use cases From a user point of view
14/05/10 Confiden)el – Pierre Valade
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Case #1 : Movies.com
• Who of my friends have seen this movie ? • Who of my friends want to see this movie ? Social informa;on
• Have my friends love this movie ? Social
recommanda;on
• I can tell in one clic that I want to see this movie tonight Social organisa;on
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Confiden)el – Pierre Valade 14/05/10
Case #2 : Ebay
Do I have some friends that have already this book and are willing to lend it ?
If yes, I can contact and ask them
If no, I can buy it online on ebay.com
9
Confiden)el – Pierre Valade 14/05/10
Case #3 : Amazon
• Are my friends sa;sfied about this product ? • Do they trust the website I’m browsing ?
Social recommanda;on
• Are my friends interested in buying this product ? Social informa;on
• What do the experts in this field think ? Social influence
10
Confiden)el – Pierre Valade 14/05/10
Cas #4 : Blogs, newspaper website
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Confiden)el – Pierre Valade 14/05/10
• Are my friends reading this blog ? Social informa;on
• What are the ar;cles that my friends liked ?
Social recommanda;on
• If I am the author of this blog, how can I get a virtual reputa;on ? Social influence
4social
Social recommanda)on Social organisa)on
Social informa)on Social influence
Ci)zen2.0
12
Confiden)el – Pierre Valade 14/05/10
Citizen2.0 : a structured set of data
Web services
Movies
IMDB Movies.com
Shopping
Amazon Ebay
14/05/10 Confiden)el – Pierre Valade
13
Integration
Providers Users As a browser plugin (Firefox, IE)
Directly on Ci;zen2.0 website
By forwarding an confirma;on email
Confiden)el – Pierre Valade
14
Directly on their website (cf. Digg)
API : the provider, via the API, tells Ci;zen2.0
14/05/10
Publish and receive : « social Twitter »
The user publishes content
This content is sent to his friends according to their personal interets. The process of search is inversed.
It’s push.
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Confiden)el – Pierre Valade 14/05/10
Business Model 14/05/10 Confiden)el – Pierre Valade
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UVP for providers
Users doesn’t quit the provider while interac;ng with Ci;zen2.0
More qualified traffic on their websites, more conversions
They can add a social dimension without any investment The integra;on of Ci;zen2.0 is free and simple
Ci;zen2.0 makes providers earn more money
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Confiden)el – Pierre Valade 14/05/10
UVP for users
Ci;zen2.0 gives a social layer to any website that you use everyday
Your social networks is imported from Facebook, Myspace, etc...
An integra;on where you need, on the webpage
14/05/10 Confiden)el – Pierre Valade
18
How to make money ?
Pierre buys a new book on Amazon
Jean-‐Bap;ste, who like Pierre’s tastes, is informed of Pierre’s ac;on
Jean-‐Bap;ste wants to buy this
book
Amazon is giving 3% of sale to Ci;zen2.0
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Confiden)el – Pierre Valade 14/05/10
lead
We also provide an API
Secure connec;on with other services that create value for providers, users and other applica;ons
Examples: I want to develop a service that need the last 5
movies seen by a user
I want to launch a service that can recommend books according to what the user likes
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Confiden)el – Pierre Valade 14/05/10
14/05/10 Confiden)el – Pierre Valade
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Ci#zen2.0 Beyond the internet of social networks