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    CHP1. INTRODUCTION OF CITI BANK

    1.1 INTRODUCTION

    CITI Bank has been known worldwide for being one of the largest

    commercial banks, spanning across six continents and over 100 countries.

    Together with its 200,000 over employees, it continues to be a major player

    in the banking industry. Despite this, due to the constantly changing

    environment and also the rapid increase in knowledge workers in the

    society, upward potential and mobility for CITI Bank to grow is almost

    limitless. As Charles Darwin, father of the theory of evolution, once said, It

    is not the strongest species that survives, but the species most adaptive to

    change. The same goes to the banking and finance industry.

    Therefore CITI Bank must not only be the leading pioneer in

    innovation of financial services but it must also be sensitive to the changes

    in the current global and local environment. Due to a globalizing world,

    competition has increased in the banking and finance sector. This forces

    governments worldwide to loosen the regulations concerning this sector

    enabling foreign banks to further penetrate into the local market. We can see

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    that CITI Bank is exploiting these advantages by establishing four more

    branches in peninsular Malaysia. It is expected that local barriers and

    regulations will continue to be removed. Therefore CITI Bank should

    continue to be on the lookout for opportunities to further reach out into

    previously impenetrable target market.

    1.2 History of CITI Bank India

    Established 109 years ago in Kolkata, CITI Bankhas a long historyin India. Currently it is the largest foreign direct investor in financialservices in India with a total capital commitment of approximately

    US$ 4 Billion in its onshore banking and financial services business

    and its principal and alternate investmentprograms.

    It operates 41 full-service CITI Bank branches in 40 cities and over700 ATMs across the country.

    CITI Bank is an employerof choice to about 7,500 people.

    1.3 Corporate History

    For almost two centuries, CITI Bank has been at the heart of the United

    States and the worlds financial system. CITI Bank is one of the few private

    institutions that have survived since 1812, through wars, panics, depressions,

    good times and bad. One of the keys to this long success has been its ability

    to develop innovative strategies to respond creatively and effectively to

    opportunities anywhere in the world

    .

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    CITI Bank Corporate history can be divided into five eras:

    The First Era (18121891)

    In the 19th century, City Bank served as a common treasury for a group ofmerchants with diverse business interests. By the early 1890s, however, City

    Bank was about to become the largest bank in the world.

    1812 Authorized capital of $2 million and paid-in capital of $800,

    0001813 Paid City Bank first dividend1865 joined the U.S. national banking

    system

    The Second Era (18921929)

    City Bank ride an entrepreneurial burst into the front ranks of world finance

    and became an all-purpose financial institution offering a diverse set of

    services to a large group of domestic and international customers.

    1893 Became the largest bank in the City of New York1894 Became the larg

    est bank in the U.S.1897 First major U.S. bank to establish a foreign departm

    ent; began foreignexchange

    trading.1914 First U.S. national bank to open an overseas branch.

    1915 Largest overseas branch network of any U.S. bank1919 First U.S. bank

    with $1 billion in assets1928 First major American bank to offer unsecured

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    personal loans to consumers1929

    became the largest commercial bank in the world

    Source: www.mycitistory.com

    The Third Era (19301960)

    City Bank weathered the Depression and the age of regulation that followed.

    1936 First bank offerconsumers checking accounts with no minimum balan

    ce1941 Over 1,800 City Bankers served in World War II; 55 lost their lives1945 Handled more than $5.6 billion in U.S. Treasury

    securities in a series of War Loan and Victory Loan drives.1956

    Installed first computera Burroughs EIOIin commercial loan operations

    Source: www.mycitistory.com

    The Fourth Era (19611990)

    The mid-century era began when CITI Bank introduced the negotiable

    certificate of deposit (CD). The CD changed CITI Bank and the entire

    banking industry.

    1961 Invented the negotiable certificate of deposit (CD)

    1965 Entered the leasing business and the credit card business1968 First Nat

    ional City Corp. become parent of First National City Bank1974 Citicorp be

    came the name of the First National City Corporation1976 CITI

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    Bank became the name of First National City Bank1977 Introduced ATMs

    for the first time used for more than emergency cash.

    1979 worlds leading foreign exchange dealer

    a position maintained today1982-

    84 S&L acquisitions in California, Florida, Illinois and Washington, D.C195

    Introduced Direct Access, linking personal computers in homes & offices19

    87 Introduced unique touch

    screen automated teller machines in N.Y & HK1989 Became the leading iss

    uer of securitized credit card receivables

    Source: www.mycitistory.com

    The Fifth Era (1991Today)

    While the early 1990s were years of deteriorating financial conditions, by

    the mid 1990searnings had been restored, dividends reinstated and increased

    above the previous high, capital rebuilt, and ratings revived.

    Source: www.mycitistory.com

    1992 Completed Five Point Plan to rebuild capital, reserves, and earnings19

    93 Launched Windows on Risk to assess Citicorps aggregate risk profile1

    994 Opened first fully foreign-owned commercial bank in RussiaCelebrated

    20th anniversary of the Consumer Banking Group1995Opened first fullservice branch in Beijing, Vietnam and in South

    Africa1996 Had largest number of credit cards in Asia CITI Microfinance

    Group, CITI in Bangladesh, and other partners, closed on local currency

    microcredit securitization for

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    BRAC.1998 All Citicorp and Travelers Group divisions merge to become

    Citi group2007

    CITI losing $8-11billion several days after Merrill Lynch announced

    bankruptcy

    2007 Charles Prince quit as the chairman and chief executive

    of Citigroup2008

    Citigroup was forced to seek federal financing to avoid collapse. The US

    government provided $25 b & guarantees to risky assets to Citigroup in

    exchange for stock.

    2009

    Citigroup announced that it was splitting into two companies, the idea

    behind is Citigroup can dump "the dead weight" on CITI Holdings, allowing

    the prime assets of Citicorp to operate away from that of the toxic assets.

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    CHP2. COMMERCIAL BANK

    A commercial bank(orbusiness bank) is a type of financial

    institution and intermediary. It is a bank that lends money and

    provides transactional, savings, and money market accounts and that

    accepts time deposits.

    2.1 The role of commercial banks

    Commercial banks engage in the following activities:

    processing of payments by way of telegraphic transfer, EFTPOS, internetbanking, or other means

    issuing bank drafts and bank cheques accepting money on term deposit lending money by overdraft, installment loan, or other means providing documentary and standby letter of credit, guarantees,

    performance bonds, securities underwriting commitments and other

    forms of off balance sheet exposures

    safekeeping of documents and other items in safe deposit boxes sales, distribution or brokerage, with or without advice, of: insurance,

    unit trusts and similar financial products as a financial supermarket

    cash management and treasury merchant banking and private equity financing Traditionally, large commercial banks also underwrite bonds, and make

    markets in currency, interest rates, and credit-related securities, but today

    large commercial banks usually have an investment bank arm.

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    2.2 Types of loans granted by commercial banks1. SECURED LOANS

    A secured loan is a loan in which the borrower pledges some asset (e.g. a car

    or property) as collateral for the loan, which then becomes a secured debt

    owed to the creditor who gives the loan. The debt is thus secured against the

    collateral in the event that the borrower defaults, the creditor takes

    possession of the asset used as collateral and may sell it to regain some or all

    of the amount originally lent to the borrower, for example, foreclosure of a

    home. From the creditor's perspective this is a category of debt in which a

    lender has been granted a portion of the bundle of rights to specified

    property. If the sale of the collateral does not raise enough money to pay off

    the debt, the creditor can often obtain a deficiency judgment against the

    borrower for the remaining amount. The opposite of secured debt/loan is

    unsecured debt, which is not connected to any specific piece of property and

    instead the creditor may only satisfy the debt against the borrower rather

    than the borrower's collateral and the borrower.

    2. MORTGAGE LOANA mortgage loan is a very common type of debt instrument, used to purchase

    real estate. Under this arrangement, the money is used to purchase the

    property. Commercial banks, however, are given security - a lien on the title

    to the house - until the mortgage is paid off in full. If the

    borrower defaults on the loan, the bank would have the legal right to

    repossess the house and sell it, to recover sums owing to it.

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    3. UNSECURED LOANSUnsecured loans are monetary loans that are not secured against the

    borrower's assets (i.e., no collateral is involved). There are small businesses

    unsecured loans such as credit cards and credit lines to large corporate credit

    lines. These may be available from financial institutions under many

    different guises or marketing packages:

    4. BANK OVERDRAFTAn overdraft occurs when money is withdrawn from a bank account and the

    available balance goes below zero. In this situation the account is said to be

    "overdrawn". If there is a prior agreement with the account provider for an

    overdraft, and the amount overdrawn is within the authorized overdraft limit,

    then interest is normally charged at the agreed rate. If the positive balance

    exceeds the agreed terms, then additional fees may be charged and higher

    interest rates may apply.

    corporate bonds credit card debt credit facilities or lines of credit personal loans

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    CHP3. PRODUCTS AND SERVICES Products and services

    CITI offers consumers and institutions a broad range offinancial

    products and services, including consumer banking and credit, corporate and

    investment banking, securities brokerage, and wealth management.

    Citi's franchise in India includes businesses such as equity

    brokerage, equities distribution, private banking (CITI Private Bank) and

    alternate investments and private equity (CVCI).

    3.1TYPES OF SERVICE

    1. FINANCIAL 2. BANKING

    1. Financial services are the economic services provided by the finance

    industry, which encompasses a broad range of organizations that manage

    money, including credit unions, banks,

    credit companies, insurance companies, consumer finance companies, stock

    brokerages, investment funds and some government sponsored enterprises.

    As of 2004, the financial services industry represented 20% of the market

    capitalization of the S&P 500 in the United States

    2. Banking services

    The primary operations of banks include:

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    Keeping money safe while also allowing withdrawals when needed Issuance of checkbooks so that bills can be paid and other kinds of

    payments can be delivered by post

    Provide personal loans, commercial loans, and mortgage loans (typicallyloans to purchase a home, property or business)

    Issuance of credit cards and processing of credit card transactions andbilling

    Issuance of debit cards for use as a substitute for checks Allow financial transactions at branches or by using Automatic Teller

    Machines (ATMs)

    Provide wire transfers of funds and Electronic fund transfers betweenbanks

    Facilitation of standing orders and direct debits, so payments for bills canbe made automatically

    Provide overdraft agreements for the temporary advancement of the

    Bank's own money to meet monthly spending commitments of acustomer in their current account.

    Provide internet banking system to facilitate the customers to view andoperate their respective accounts through internet.

    Provide Charge card advances of the Bank's own money for customerswishing to settle credit advances monthly.

    Provide a check guaranteed by the Bank itself and prepaid by thecustomer, such as a cashier's check or certified check.

    Notary service for financial and other documents Accepting the deposits from customer and provide the credit facilities to

    them.

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    3.2Other types of bank services

    1. Private banking - Private Banks provide banking services exclusivelyto high net worth individuals. Many financial services firms require a

    person or family to have a certain minimum net worth to qualify for

    private banking services. Private Banks often provides more personal

    services, such as wealth management and tax planning, than normal retail

    banks.

    Capital market bank - bank that underwrite debt and equity, assistcompany deals (advisory services, underwriting and advisory fees), and

    restructure debt into structured finance products.

    Bank cards - include both credit cards and debit cards. Bank of Americais the largest issuer of bank cards.

    Credit card machine services and networks - Companies which provide

    credit card machine and payment networks call themselves "merchantcard providers".

    2. Foreign exchange services

    Foreign exchange services are provided by many banks around the world.

    Foreign exchange services include:

    Currency exchange - where clients can purchase and sell foreigncurrency banknotes.

    Foreign Currency Banking - banking transactions are done in foreigncurrency.

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    Wire transfer - where clients can send funds to international banksabroad.

    3.Investment services

    Asset management - the term usually given to describe companies whichrun collective investment funds. Also refers to services provided by

    others, generally registered with the Securities and Exchange

    Commission as Registered Investment Advisors.

    Hedge fund management - Hedge funds often employ the services of"prime brokerage" divisions at major investment banks to execute their

    trades.

    Custody services - the safe-keeping and processing of the world'ssecurities trades and servicing the associated portfolios. Assets under

    custody in the world are approximately US$100 trillion.

    4. Insurance

    Insurance brokerage - Insurance brokers shop for insurance (generallycorporate property and casualty insurance) on behalf of customers.

    Recently a number of websites have been created to give consumers

    basic price comparisons for services such as insurance, causing

    controversy within the industry.

    Insurance underwriting - Personal lines insurance underwriters actuallyunderwrite insurance for individuals, a service still offered primarily

    through agents, insurance brokers, and stock brokers. Underwriters may

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    also offer similar commercial lines of coverage for businesses. Activities

    include insurance and annuities, life insurance, retirement

    insurance, health insurance, and property & casualty insurance.

    Reinsurance- Reinsurance is insurance sold to insurers themselves, toprotect them from catastrophic losses.

    5. Application and Delivery

    CUSTOMER can complete the cardholder application process usingthe Online Card Application (OCA) module within CITI Manager.

    Using the OCA module, cardholders enter their demographic

    information and submit the form electronically to their manager for

    approval. The Program Administrator may add default limits or create

    new limits for the account, and then approves the application for

    electronic submission to CITI. The OCA module is provided at no

    extra cost. Cardholder applications require a signature or authorization

    from a CUSTOMER manager or Program Administrator. The online

    application process allows for the ability to issue cards within 48

    hours of initial application. Faxed applications typically take 72 hours

    for fulfillment.

    Once CUSTOMERs program is live, we can accept rush applications

    via fax. Upon approval, we can request overnight delivery of the card.

    We will not charge CUSTOMER for rush applications, issuance, or

    delivery. Card Deployment ReportingActivation data will be captured

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    in our system and will be visible to both CITI and CUSTOMER via

    our reporting tool.

    In addition, CITI will create an online dashboard that displays card

    activation by hierarchy as shown below. The dashboard will allow

    A/OPCs to view the following within their span of control:

    Number of cards mailed

    Number of cards activated

    Cards returned.

    6. Emergency and Lost Cards

    Cardholders should notify immediately in the case of lost, stolen, or

    compromised cards, in order to remove the potential for fraudulent

    charges. Once a card is listed as lost or stolen, we may elect to hot

    list the card, placing the card on a bulletin that provides a reward to

    the merchant for picking up the card if it is presented at the point of

    sale.

    Emergency card replacement is sent next day via overnight courier,

    provided the request is received by 3:00 p.m. (ET).

    For non-emergencies, it issue a replacement card within 48 hours of

    notification.

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    Program Administrators and cardholders can contact Customer

    Service to request a new card. CUSTOMER is not liable for

    unauthorized charges that occur 17 after the bank has been notified of

    the loss, theft, or possible fraudulent use of the card. There is no

    charge for the shipping of routine or emergency replacement cards.

    7. Card ReplacementFor expedited card requests, you may contact your Client Account

    Service (CAS) Manager prior to faxing the application. Your CAS

    Manager will facilitate the card replacement process and request

    delivery to the location or address specified by CUSTOMER. CITI

    has an operational "do not strand" policy, which enables our customer

    service representatives to adjust account limits or approve transactions

    to ensure cardholders can cover expenses and safely return home.

    Bank will do whatever is necessary to ensure CUSTOMERs

    cardholders are not stranded. In most cases, we can provide assistance

    to adjust the various limits and restrictions on cards to ensure card use

    is freely available. In addition, MasterCard has services and easy to

    remember phone number to provide assistance as well; 1-800-

    MCASSIST. The card associations provide emergency assistance

    including various travels, medical, and legal services.

    Bank can provide emergency cards for any number of cardholders on

    short notice for any centrally billed card program. Emergency cards

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    enable CUSTOMER to quickly activate a commercial card within

    minutes for crisis and emergency purchasing needs.

    The cards have single authorizations and a hierarchy that is separate

    from CUSTOMERs standard, ongoing program. Emergency cards

    have a preset limit, can be loaded with preset controls as determined

    by CUSTOMER, and are delivered in a deactivated state. The cards

    can be activated as needed by placing a call to the Voice Response

    Unit or Customer Service. Limits can be changed at the time the card

    is needed through a call to Customer Service.

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    CHP4. CONSUMER

    A consumer is a person or group of people that are the final users of

    products and or services generated within a social system. A consumer may

    be a person or group, such as a household. The concept of a consumer may

    vary significantly by context.

    4.1There are three contents under consumer : 1. Economics and marketing 2. Law and politics 3. Public reaction 4. Market Share

    1. Economics and marketing

    The consumer is the one who pays to consume the goods and services

    produced. As such, consumers play a vital role in the economic system of a

    nation. In the absence of their effective demand, the producers would lack a

    key motivation to produce, which is to sell to consumers.

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    Typically when business people and economists talk ofconsumers they are

    talking aboutperson as consumer, an aggregated commodity item with

    little individuality other than that expressed in the buy/not-buy decision.

    However there is a trend in marketing to individualize the concept. Instead

    of generating broad demographic profiles and psycho-graphic profiles of

    market segments, marketers have started to engage in personalized

    marketing, permission marketing, and mass customization.

    There is increasing backlash from the public over use of the label

    "consumer" rather than "customer", with many finding it offensive and

    derogatory

    2. Law and politics

    The law primarily uses the notion of the consumer in relation to consumer

    protection laws, and the definition of consumer is often restricted to living

    persons (i.e. not corporations or businesses) and excludes commercial

    users. A typical legal rationale for protecting the consumer is based on the

    notion of policing market failures and inefficiencies, such as inequalities of

    bargaining power between a consumer and a business. As of all potential

    voters are also consumers, consumer protection takes on a clear politicalsignificance.

    In India, the Consumer Protection Act 1986 clearly differentiates a consumer

    as consuming a commodity or service either for his personal domestic use or

    to earn his livelihood. Only consumers are protected as per this act and any

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    person, entity or organization purchasing a commodity for commercial

    reasons are exempted from any benefits of this act. Furthermore, Indian case

    law has quite a few references on how to distinguish a consumer from a

    customer

    3. Public reaction

    While use of the term consumeris widespread among governmental,

    business and media organizations, many individuals and groups find the

    label objectionable because it assigns a limited and passive role to their

    activities.

    3. Market shareThe financial services industry constitutes the largest group of companies inthe world in terms of earnings and equity market capitalization. However it

    is not the largest category in terms of revenue or number of employees. It is

    also a slow growing and extremely fragmented industry, with the largest

    company (Citigroup), only having a 3 % US market share. In contrast, the

    largest home improvement store in the US, Home Depot, has a 30 % market

    share, and the largest coffee house Starbucks has a 32% market share.

    4.2 Retail Banking

    Retail banking is banking in which banking institutions execute

    transactions directly with consumers, rather than corporations or other

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    banks. Services offered include savings and transactional

    accounts, mortgages, personal loans, debit cards, and credit cards.

    Commercial bankhas two meanings: Commercial bank is the term used for a normal bank to distinguish it

    from an investment bank. (After the great depression, the U.S.

    Congress required that banks only engage in banking activities,

    whereas investment banks were limited to capital markets activities.

    This separation is no longer mandatory.)

    Commercial bank can also refer to a bank or a division of a bank thatmostly deals with deposits and loans from corporations or large

    businesses, as opposed to normal individual members of the public

    (retail banking). It is the most successful department of banking.

    Community development bankare regulated banks that provide financialservices and credit to underserved markets or populations.

    Private Banks manage the assets of high net worth individuals. Offshore banks are banks located in jurisdictions with low taxation

    and regulation. Many offshore banks are essentially private banks.

    Savings banks accept savings deposits. Postal savings banks are savings banks associated with national postal

    systems.

    Retail Banking services are also termed as Personal Banking services

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    4.3 CREDIT (FINANCE)

    Credit is the trust which allows one party to provide resources to another

    party where that second party does not reimburse the first party immediately

    (thereby generating a debt), but instead arranges either to repay or return

    those resources (or other materials of equal value) at a later date. The

    resources provided may be financial (e.g. granting a loan), or they may

    consist of goods or services (e.g. consumer credit). Credit encompasses any

    form of deferred payment. Credit is extended by a creditor, also known as

    a lender, to a debtor, also known as a borrower.

    Movements of financial capital are normally dependent on either credit

    or equity transfers. Credit is in turn dependent on the reputation

    or creditworthiness of the entity which takes responsibility for the funds.

    Credit is also traded in financial markets. The purest form is the credit

    default swap market, which is essentially a traded market in credit insurance.

    A credit default swap represents the price at which two parties exchange

    this risk the protection "seller" takes the risk of default of the credit in

    return for a payment, commonly denoted in basis points (one basis point is

    1/100 of a percent) of the notional amount to be referenced, while the

    protection "buyer" pays this premium and in the case of default of the

    underlying (a loan, bond or other receivable), delivers this receivable to the

    protection seller and receives from the seller the par amount (that is, is madewhole).

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    4.4 Investment banking

    An investment bankis a financial institution that assists individuals,

    corporations and governments in raising capital by underwriting and/or

    acting as the client's agent in the issuance of securities. An investment bank

    may also assist companies involved in mergers and acquisitions, and provide

    ancillary services such as market making, trading of derivatives, fixed

    income instruments, foreign exchange, commodities, and equity securities.

    Unlike commercial banks and retail banks, investment banks do not take

    deposits. From 1933 (GlassSteagall Act) until 1999 (GrammLeachBliley

    Act), the United States maintained a separation between investment banking

    and commercial banks. Other industrialized countries, including

    G8 countries, have historically not maintained such a separation.

    There are two main lines of business in investment banking. Trading

    securities for cash or for other securities (i.e., facilitating transactions,

    market-making), or the promotion of securities (i.e., underwriting, research,

    etc.) is the "sell side", while dealing with pension funds, mutual

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    funds, hedge funds, and the investing public (who consume the products and

    services of the sell-side in order to maximize their return on investment)

    constitutes the "buy side". Many firms have buy and sell side components.

    4.5 Core investment banking activities

    1. Sales and trading

    On behalf of the bank and its clients, a large investment bank's primary

    function is buying and selling products. In market making, traders will buy

    and sell financial products with the goal of making money on each

    trade. Sales is the term for the investment bank's sales force, whose primary

    job is to call on institutional and high-net-worth investors to suggest trading

    ideas (on a caveat emptor basis) and take orders. Sales desks then

    communicate their clients' orders to the appropriate trading desks, which can

    price and execute trades, or structure new products that fit a specificneed. Structuringhas been a relatively recent activity as derivatives have

    come into play, with highly technical and numerate employees working on

    creating complex structured products which typically offer much greater

    margins and returns than underlying cash securities. In 2010, investment

    banks came under pressure as a result of selling complex derivatives

    contracts to local municipalities in Europe and the US. Strategists advise

    external as well as internal clients on the strategies that can be adopted in

    various markets. Ranging from derivatives to specific industries, strategists

    place companies and industries in a quantitative framework with full

    consideration of the macroeconomic scene. This strategy often affects the

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    way the firm will operate in the market, the direction it would like to take in

    terms of its proprietary and flow positions, the suggestions salespersons give

    to clients, as well as the way structures create new products. Banks also

    undertake risk through proprietary trading, performed by a special set of

    traders who do not interface with clients and through "principal risk"risk

    undertaken by a trader after he buys or sells a product to a client and does

    not hedge his total exposure. Banks seek to maximize profitability for a

    given amount of risk on their balance sheet. The necessity for numerical

    ability in sales and trading has created jobs for physics, mathematics and

    engineering Ph.D.s who act as quantitative analysts.

    2. Equity Research

    The research division reviews companies and writes reports about their

    prospects, often with "buy" or "sell" ratings. While the research division

    may or may not generate revenue (based on policies at different banks), its

    resources are used to assist traders in trading, the sales force in suggesting

    ideas to customers, and investment bankers by covering their clients.

    Research also serves outside clients with investment advice (such as

    institutional investors and high net worth individuals) in the hopes that these

    clients will execute suggested trade ideas through the sales and trading

    division of the bank, and thereby generate revenue for the firm. There is a

    potential conflict of interest between the investment bank and its analysis, in

    that published analysis can affect the bank's profits. Hence in recent years

    the relationship between investment banking and research has become

    highly regulated, requiring a Chinese wall between public and private

    functions.

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    CHP5. CUSTOMER SERVICE UNIT

    The Customer Service Unit handles inquiries from merchants, individual

    cardholders, program managers, and third parties, while the Client Account

    Service Manager supports specific customers and their Program

    Administrators. Citis Commercial Card Customer Service Unit can handle

    all emergencies, including reports of fraudulent transactions and can be

    reached toll-free at (800) 790-7206 in the U.S., or via collect call to (904)

    954-7314 if the cardholder is out of the country. Additionally, a designated

    fax and e-mail will be provided for use of CUSTOMER cardholders. Ourprimary call center is located in Jacksonville, Florida with major back-up

    centers in Norfolk, Virginia and Sioux Falls, South Dakota.

    CITI also has call centers in San Antonio, Texas and Irving, Texas.

    Customer Service is available 24/7 to handle a variety of inquiries including,

    but not limited to:

    Balance and payment inquiries x

    Credit availability

    Decline reasons

    Security closures

    Account closures

    Billing disputes

    Reporting lost or stolen cards

    Help Desk support for our online systems - 7:00 a.m.11:00 p.m. (ET)

    Help Desk support for file delivery issues - 7:00 a.m.11:00 p.m. (ET)

    Interface with MasterCard and third party vendors.

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    CUSTOMERs designated Technical Implementation Manager provides

    technical support for all application interfaces during the initial

    implementation period and ongoing service. We provide initial setup and

    training for file deliveries and Web-based reporting tools at no cost to

    CUSTOMER. Our Technical Help Desk, based in the United States but

    available to all Citi Commercial Cards customers, is available from 7:00

    a.m. until 11:00 p.m. (ET) to provide technical support. For password resets,

    the Customer Service Unit can assist 24/7 via a toll free phone number. The

    Technical Help Desk supports: File delivery issues Web-based systems

    Technical Help Desk teams are specially trained to provide ongoing

    technical support for these processes and systems, as well as to answer any

    operational questions CUSTOMER may have.

    5.1 Client Account Service (CAS)

    Access and entitlements for Customers CitiDirect Global Card

    Management System Issuer Program Administrators, CUSTOMER

    Program Administrators, and cardholders: All have read and write access for

    transaction reallocation CITI Custom Reporting System.

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    All external users have read only access at various hierarchy levels. Access

    and entitlements for the major roles for Citis online systems .The following

    list outlines the access and entitlements for the major roles for Citis online

    systems:

    Help Desk: Read-only access to minimal client data to support and the

    ability to perform user security administration functions such as resetting

    user passwords and creating new users

    Client Account Services: As this team manages client and Program

    Administrator requests, they have the ability to maintain and alter client

    profiles and accounts

    Customer Service: As this team manages cardholder requests, they have

    the ability to maintain and alter cardholder profiles and accounts

    Production support: Access to database with read only access (with

    exception of Citi Custom Reporting System, where production support have

    read-only and update access)

    Developers:No access to client data in production

    Cli ent roles by applications: Client access is restricted to respective

    customer data only:

    Reporting Citis Custom Reporting System enables CUSTOMERs Program

    Administrator(s) to access, navigate, customize, and explore standard and

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    customized reports online at a click of a button or via a scheduler Citis

    Custom Reporting Features include:

    User-friendly application for generating both standard and customized

    reports from over 650 data elements, including Level III and enhanced folio

    data

    Utilizes drag and drop dynamic report creation and view filtering

    technologies

    Program wide or organizational/ department level hierarchy based

    reporting with account, transaction, and enhanced data drill down capability

    Download capability supports spreadsheets, PDF, HTML, and text

    delimiters

    Ability to save queries in private or public folder to facilitate sharing of

    reports

    Reports can be pre-scheduled or run on an ad hoc basis

    Advanced features include filtering, column calculation using an

    expression editor, creation of custom prompts, and on-the-fly charting

    capabilities and available in 12 languages.

    Web-based reporting for Citis commercial card programs will be provided

    on demand at intervals defined by CUSTOMER. Reports can be issued at

    the following frequencies, depending on the type of report:

    Cycle

    Daily

    Month end

    Quarter

    Fiscal quarter

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    Semi-annually

    Year

    Fiscal year.

    Historical transaction and card data is maintained for 36 months and

    archived up to 7 years. In addition, CUSTOMER can pre-schedule specific

    reports to run in the format and time intervals you have defined. Once a

    report has run, the user will have the ability to print or export using various

    formats (PDF, XLS, .CSV, HTML, or using Text delimiters).

    During implementation, CITI will work with CUSTOMER to

    determine which reports and formats will be most effective. The following

    report formats are available:

    Hard copy: If CUSTOMER decides to receive paper reports, we will work

    with you to determine the appropriate method for report delivery. However,

    as a part of our environmental initiatives, we encourage our customers to

    utilize other report formats.

    Di rect transmission to mainfr ame: CUSTOMER can receive statement /

    billing information directly to a mainframe via FTP or VAN.

    I nternet: CUSTOMER will be able to use our Internet-based account

    management and information reporting tools as business needs dictate.

    E-mail: For security reasons, CITI does not send reports via e-mail.

    However, we can provide CUSTOMER with e-mail notification capability.

    Reports may be exported to popular Microsoft Office word processing

    and spreadsheet applications in RTF, XLS, CSV, TXT, and PDF formats.

    Standard files work with many system providers. Specific providers of travel

    and expense management systems include IBM, SAP R/3 Enterprise,

    Concur, Necho, and Extensity. We will work with CUSTOMER to decide

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    which standard file and transmission frequency, whether daily, weekly, or

    monthly, best fit your data needs.

    CITI has measures in place to ensure the data received from the card

    associations is incorporated completely into our GDR, and that no data loss

    occurs. Each data file received is checked to ensure it is not corrupted, that it

    is complete, and that it is not a duplicate transmission. The data is then

    incorporated into the database and, in some cases, cleansed for accuracy.

    The CAS teams work in groups of four people that know your account in

    detail and are available should your dedicated person be away from their

    desk. In total, the Customer Service Team has approximately 44

    Intermediate Service Representatives, 12 Senior Service Representatives,

    three Operations Assistants, two Recovery Specialists, and eight Collectors.

    Four Customer Service Managers and a Collections Manager lead these

    teams and oversee the day-to-day activities of the department. All groups

    work together to ensure that phones are answered in a timely manner. We

    use cross training to enable the service center to handle peaks in call

    volumes.

    In addition, our Managers, Operations Assistants, and Quality Department

    staff answer calls during peak periods to minimize client impact. CITI will

    provide 24/7 Client Account Service to CUSTOMER, including weekends

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    and holidays. Cardholders and Program Administrators can leverage our

    online system 24/7 to access information and perform inquires in real-time.

    Citis automated voice response unit (VRU) provides users with a payment

    address, enables users to change their PIN, and allows users to hear balance

    and available credit information. The VRU system is available toll free,

    24/7. We strive to answer all calls in the queue in less than 21 seconds,

    which means that callers can expect timely service without long hold times.

    CITI has dedicated experienced Customer Service Representatives to

    CUSTOMERs card program for all day-to-day Customer Service and

    operating support.

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    CHP6. BANKING OPERATIONS:

    6.1 Front office

    I nvestment banking

    Corporate finance is the traditional aspect of investment banks which also

    involves helping customers raise funds in capital markets and giving advice

    on mergers and acquisitions (M&A). This may involve subscribing investors

    to a security issuance, coordinating with bidders, or negotiating with amerger target. Another term for the investment banking division is corporate

    finance, and its advisory group is often termed mergers and acquisitions.

    A pitch book of financial information is generated to market the bank to a

    potential M&A client; if the pitch is successful, the bank arranges the deal

    for the client. The investment banking division (IBD) is generally divided

    into industry coverage and product coverage groups. Industry coverage

    groups focus on a specific industry, such as healthcare, industrials, or

    technology, and maintain relationships with corporations within the industry

    to bring in business for a bank.

    Product coverage groups focus on financial products, such as mergers and

    acquisitions, leveraged finance, public finance, asset finance and leasing,

    structured finance, restructuring, equity, and high-grade debt and generally

    work and collaborate with industry groups on the more intricate and

    specialized needs of a client.

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    6.2 Middle office

    This area of the bank includes risk management, treasury management,

    internal controls, and corporate strategy.

    Additionally, corporate treasury is responsible for an investment bank's

    funding, capital structure management, and liquidity risk monitoring.

    Financial control tracks and analyzes the capital flows of the firm; the

    Finance division is the principal adviser to senior management on essential

    areas such as controlling the firm's global risk exposure and the profitability

    and structure of the firm's various businesses via dedicated trading

    desk product control teams. In the United States and United Kingdom, a

    Financial is a senior position, often reporting to the Chief Financial Officer.

    Corporate strategy, along with risk, treasury, and controllers, also often falls

    under the finance division.

    6.3 Back office

    1. Operations

    This involves data-checking trades that have been conducted, ensuring that

    they are not erroneous, and transacting the required transfers. Many banks

    have outsourced operations. It is, however, a critical part of the bank. Due to

    increased competition in finance related careers, college degrees are now

    mandatory at most Tier 1 investment banks.

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    A finance degree has proved significant in understanding the depth of the

    deals and transactions that occur across all the divisions of the bank.

    2. Technology

    Every major investment bank has considerable amounts of in-

    house software, created by the technology team, who are also responsible

    for technical support. Technology has changed considerably in the last few

    years as more sales and trading desks are using electronic trading. Some

    trades are initiated by complex algorithms for hedging purposes.

    Firms are responsible for compliance with government regulations and

    internal regulations.

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    We encourage Customers to report CITI Banks performance (satisfactory

    , unsatisfactory, or exceptional) on this contract. The method for reporting is

    through the Vendor Performance Tracking System (VPTS), which can be

    accessed online at Vendor Performance Tracking System.

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    CHP7. Hierarchy Levels

    Citis online reporting systems allow for seven hierarchy levels. This

    structure generally provides sufficient reporting hierarchy scenarios to

    mirror any organization. Within the hierarchy, CUSTOMER can

    include security parameters that will limit access to data for the

    Program Administrator(s) to their individual level of hierarchy, or

    allow Program Administrators to access all levels of the hierarchy,

    depending upon your preference. For example, if CUSTOMER grants

    a Program Administrator access at the Entity level, this individual canalso be given access to the Division and Department levels that fall

    below the entity level.

    Once CUSTOMERs program hierarchy is established, your Program

    Administrator(s) will need to identify the hierarchy string when

    subsequent cardholder applications are submitted. CUSTOMER can

    set up as many centrally billed accounts as needed. These are not

    actual card accounts, and cannot have transactions post directly against

    them. The corporate billing account is used to roll up all cardholder

    spend so that we are able to provide CUSTOMER with a corporate bill

    at the end of each billing cycle. This will not in any way cause

    duplication. When sending CUSTOMERs ERP daily transaction

    reports, only daily postings against cardholder accounts are included

    for loading into the application for pre-population. Citis online

    systems provide for multiple hierarchy levels.

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    This structure is generally sufficient to mirror any organization. Our

    online tools can manage user entitlements within a hierarchy structure

    that allows access to only that hierarchy node or below. We also can

    manage reporting access at the field level by disallowing fields such as

    Full Account Number or other personal identifiable information. The

    following table presents examples of user entitlements provided within

    our system.

    7.1 General Ledger Interface

    Citis Global Card Management System can interface accounts payable

    information into CUSTOMERs General Ledger (GL) system using

    automatic mapping and a file of valid GL codes from CUSTOMERs

    system. These GL codes can be joined by hierarchy, merchant, or Merchant

    Category Code. We can also map the data received from the point-of-sale to

    a particular GL code on a daily basis from GCMS or send transactions

    directly to CUSTOMERs in-house reconciliation system. Custom file

    programming for Outbound (CITI to State Agency) file needs of the State

    Agencies.

    File integration of data into your internal systems can, in most cases, be

    accomplished using Citi's standard file offerings, which includes highly

    configurable mappers from our transaction management system. These

    mappers are configurable by the end user organization from similar

    technology that exists today in the Texas program. CITI has integrated with

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    hundreds of public and private sector clients using our standard file offerings

    to map to common systems such as SAP, Oracle, and Concur, etc. as well as

    "home grown" applications.

    CITI will make every attempt to utilize one of these common files for your

    program. In the event your requirements include elements not captured in

    these standard files and mappers from our transaction management system,

    CITI may create unique files through custom development at a rate of up to

    $150 an hour. Scoping and estimated cost of the work will be determined

    during the implementation process and alternate solutions discussed. All

    estimates will be presented to the Comptroller's Office for approval, upon

    approval CITI Bank may present to State Entity or Co Op in writing and

    their formal approval will be sought prior to any work being performed.

    CITI will identify form of payment at the time of estimate.

    Citis online reporting and program management systems are available 24/7.

    Data files backed upOur File Delivery Help Desk can recreate and redeliver

    files should a delivery be lost, destroyed, or corrupted. Data files are backed

    up to a media that permits recovery, and we store the programs used to

    create archived data to facilitate recovery in the event of a disaster. We copy

    files sent to customers and can redeliver them to customers upon request.

    Should an emergency arise, CUSTOMERs designated Client Account

    Services Manager will provide further support.

    7.2 Program Management and Reporting Tools (CitiManager):

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    Our single sign-on web-based platform provides CUSTOMER users with a

    single point of access to every type of application needed to manage a

    commercial cards program.

    Robust Reporting: CUSTOMERs users can access consolidated program

    data to generate over 3,000 types of customized, ad-hoc, or prescheduled

    reports from over 650 data elements.

    Efficient Application Process: Citis online application capability allows

    users to overlay their organizational structure and automatically route

    cardholder applications to the correct approver

    Online Statements: CUSTOMERs Cardholders and Program Administrators

    have 24/7 access to review statements, download reports, and make

    payments within our secure web environment Program Audit Tool Citis

    Program Audit Tool (PAT):

    PAT is a configurable Web-based data mining and transaction certification

    application integrated within Citis Custom Reporting System. This product

    is available and customizable for CUSTOMERs card programs. This rules -

    based engine evaluates transactions against a series of predefined business

    rules, identifying possible exceptions and violations.

    Flexibility enables these rules to be applied to specific hierarchies according

    to MCC exceptions, dollar thresholds, and other key indicators. Potential

    transaction violations are presented for review, explanation as to why they

    have been identified as suspicious, and documentation. PAT includes

    dashboards for easy interpretation of data and trend analysis, provides drill

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    down capability for explanations, and allows notes to be added to

    transactions. Reviewed transactions are available in reports for Program

    Administrators, supervisors, and managers.

    The features and benefits of PAT include:

    Ability to review data available after statement cycle

    Mining criteria configurable at hierarchy level

    One screen overview of review status

    Identification, reporting, and analysis of potential card misuse

    Ability to flag transactions that are subject to compliance audits based on

    predefined rules

    E-mail notification to appropriate personnel

    Predefined report generation and distribution

    Section 508 (user disability) and PCI compliant.

    7.3 Program Dashboard

    Residing within our CITI Custom Reporting System are our Program

    Dashboards. CITI Custom Reporting System (CCRS) already provides users

    with access to standard and customized reporting across over 650 data

    elements with consolidated global data.

    The Program Dashboard tool helps customers in three key areas:

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    Program Performance: Credit usage, payments, delinquencies, cards, and

    span of control

    Spending Analysis: Usage and growth by division; intra-entity

    comparisons and benchmarking

    Vendor Management: Aggregate spend by vendor, average ticket/room

    prices, total and average spend metrics across vendors. 12 Customers can

    use the dashboard to access dynamically integrated views of all transaction

    data by business unit, cardholder, and vendor; generate metrics and

    diagnostics; identify spending patterns, trends, anomalies, and root causes;

    zero-in on program exceptions, trends, and data points, and then drill down

    into the specific transactions, cardholders, or vendors that account for the

    exception or trend; issue real-time alerts based on user-defined criteria and

    eliminate unnecessary costs associated with late fees and misuse. Using our

    online tools, CUSTOMER can receive notification of spending activity on

    established customer limits, and monitor spending by cardholders and

    merchants in real time.

    7.4 CitiDirect Global Card Management System (GCMS)

    It utilizes icons for type of transaction and as indicators for various actions

    the user can take. Program Administrators can leverage our online system

    24/7 to access, navigate, and explore data to make key business decisions in

    real-time, including:

    Available credit, current balance, previous balance, current amount due,

    days past due

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    Disputed amount

    Credit limit and cash advance limit (percentage)

    Single transaction limit

    Client authorizations and declines against the card

    Daily, cycle, and monthly number of transactions

    Daily, cycle, and monthly dollar amount Program Administrators will also

    have the ability to drill down to specific details on spending activity across

    the various entities through the CitiDirect Custom Reporting System(CCRS) dashboards.

    `Within CITI Direct Global Card Management System (GCMS), the

    following fields are updated in real time with account details and transaction

    authorizations. Some fields may also be maintained by Program

    Administrator(s), and are updated immediately in the system. GCMS also

    enables your Program Administrator(s) to request replacement cards.

    Controls may be changed at any time via the following methods:

    An authorized CUSTOMER representative may contact your designated

    Client Account Service Manager via phone, e-mail, or fax.

    CUSTOMERs Program Administrator(s) can utilize CitiDirect Global

    Card Management System to update a cardholders profile online, including

    a variety of controls. Your Program Administrators can also use templates to

    change sets of parameters. CUSTOMERs Program Administrator(s) can use

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    CitiDirect Global Card Management System to modify controls and perform

    routine maintenance, including:

    Change and increase transaction limits in real time

    Change and increase monthly limits in real time

    Review and update the number of transactions per day in real time

    Review and update the number of transactions per month in real time

    Update address changes

    Update name changes in real time

    View and / or modify account information, as well as hierarchy and

    business unit information

    Close accounts in real time

    Check client authorizations and declines against the card in real time

    View profile information and status of the card

    Inquire about accounts and current balances

    Change billing and accounting cycles, as needed

    Report lost or stolen cards

    Execute and manage disputes online.

    7.5 CITI Online Statements

    Program Administrators: Set up other administrators and cardholders

    Cardholders: View and download their data and make payments. In Online

    Applications (part of CITI Online Statements); both Program Administrators

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    and cardholders have read-write access; for CITI Online Statements,

    cardholders have read-only access to credit card data; however, cardholders

    can change their personal profile data

    7.6 CITI offers liability programs

    CITI offers liability programs specifically for protection against misuse of

    the card, via MasterCard and provides the additional protections and

    limitation of potential entity liability. 13 CUSTOMER is not liable for

    unauthorized charges occurring after the bank is notified of the loss, theft, orpossible fraudulent use of the card.

    For unauthorized charges made prior to the card being reported lost or

    stolen, CUSTOMERs liability is limited to a maximum of $50 per card.

    While this is an industry standard, CITI has never imposed the charge on

    customers. CUSTOMER is also liable for employee fraudulent charges on

    an account with a credit limit over $100,000 in the amount that exceeds

    $100,000 (CITI maintains liability for the first $100,000)

    7.7 Collection of Individually Billed Accounts:

    Anindividually billed/Individual liability account is considered delinquent if

    payment is 60 days past due. A delinquency charge of 2.5% of theoutstanding balance is applied if payment is not received by day 60. One

    occurrence of bad check/insufficient funds results in account

    cancellation/closure. CITI takes the following action regarding past due

    accounts: The CITI Bank Collections Department contacts the client by

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    phone at approximately 15-20 days after the payment due date, which is 30

    days after cycle close. Once client contact is made and a promise to pay is

    secured, we allow 10 business days for receipt of payment. If payment is not

    received, we contact the client again. This continues through all delinquency

    stages.Letters are sent monthly to advise the client of their past due status.

    Suspension of charging privileges occurs at 61 days late. Account

    cancellation and Adverse Bureau reporting occur at 91 days past due, if the

    program is individual liability.

    Programs that are joint and several liabilities are not reported to the bureaus,

    and an invoice is prepared for the program for all accounts with balances

    outstanding at 61 days.

    Cardholder payment after suspension, but before cancellation, results in the

    opening of charging privileges. CITI utilizes an in-house collections process

    for all accounts prior to write-off, which is 180 days past due. Bank reserve

    the right to sell accounts that are charged off to a third party agency.

    If an account is assumed by a third party after 180 days past due, the

    cardholders obligation is legally discharged to the third party, who will be

    governed by Federal regulations. We follow the same collection process for

    CUSTOMERs active and departing employees, except for the participation

    of CUSTOMER. Any funds recovered by the outside collection agency are

    posted to the account after the collection agency takes a percentage Assist

    Customer's Travel Agents with reconciling travel spend

    7.8 Normal Card Application and Delivery

    Cardholder applications require a signature or authorization from a

    CUSTOMER manager or Program Administrator. The online application

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    process allows for the ability to issue cards within 48 hours of initial

    application. Faxed applications typically take 72 hours for fulfillment. Only

    CUSTOMER Program Administrators will have the authority to approve

    card requests and delivery methods.

    CITI Bank will ensure the timely and safe delivery of all cards for the

    CUSTOMER program. CITI will mail cards according to the need/situation.

    CITI mails all cards using mail services with tracking capability.

    CITI utilizes overnight signature delivery to ship and track cards to street

    addresses. CITI provides bulk shipping for ten cards and over, and will ship

    to the address on the account and to alternate addresses when required. In

    emergencies situations, CUSTOMER has the ability to apply for cards via a

    secure electronic process.

    CITI is flexible as to the method of input and collection of cardholder

    names and data. CITI can deliver a new card within 24 hours to physical

    addresses, if the request is received prior to the daily cutoff time. We have

    the ability to deliver cards to a central point of contact or an individual as

    specified by CUSTOMER.

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    CHP9. CURRENT SCENARIO

    9.1 CITI Bank Changes Banking Relationship Packages

    CITI Bank announced changes to its banking relationship packages. The

    bank said that existing customers will begin receiving notification of these

    changes at the end of this month, with the enhancements becoming effective

    for all clients in December of this year.

    For its Basic Checking package, CITI Bank noted that it will offer three

    clear options for clients to get great value and worry-free pricing: 1) Clients

    pay no monthly service fee if they make one Direct Deposit and one Online

    Bill Payment during each monthly statement period; 2) Clients can also

    avoid a monthly service fee by maintaining $1,500 in combined average

    monthly balances in their Basic Checking and linked Basic Savings

    accounts; or 3) Clients can choose to pay a flat $10 monthly service fee forthe Basic Banking package, which includes more standard features and

    services than competitor offerings.

    For its full-service and premium checking packages, CITI Bank stated that it

    is keeping the choices simple: clients can either choose to maintain a

    minimum relationship balance level that recognizes all their savings,

    borrowing, and investing activities, or they can pay a competitive monthly

    service fee for the expanded features and services these packages offer.

    Regardless of which option clients choose, CITI Bank said that it does not

    charge additional fees for debit card usage or online bill payments, tools that

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    clients consistently say are among the most important for simplifying the

    complexities of their financial lives.

    CITI Bank said that its position on usage fees reinforces its broader

    commitment to give clients the control they need to better manage their

    finances, including not allowing any form of opt-in for debit card point-of-

    sale and ATM overdrafts, posting transactions from lowest to highest order

    for both checks and automated clearing house transactions to reduce

    overdraft fees, and not charging for ATM balance inquiries or transfers at

    non-CITI Bank ATMs.

    Citigroup Announces Senior Management Changes

    New York Vikram Pandit, Chief Executive Officer of Citigroup, today

    announced several senior management changes to support the company's

    business and strategic priorities and to ensure that proper management issecured to lead these efforts.

    "Our relentless focus on executing against our strategic priorities at CITI

    continues as we remain focused on rationalizing CITI Holdings, and on

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    Citicorp as our core operating business," Mr. Pandit said. "We are making

    consistent and substantial progress towards these goals. The senior

    management changes I am making today will further help in positioning our

    company for the future."

    Edward "Ned" Kelly, previously Chief Financial Officer, will take on

    broader responsibilities for strategy and M&A and will become Vice

    Chairman of Citigroup. Mr. Kelly will work closely with Mr. Pandit in order

    to drive the execution of Citi's strategic and operational priorities. John

    Gerspach, previously the Controller and Chief Accounting Officer of CITI,

    will assume the role of Chief Financial Officer.

    Eugene M. McQuade will join CITI as Chief Executive Officer for CITI

    Bank, N.A. Mr. McQuade most recently served as Vice Chairman of Merrill

    Lynch and President of Merrill Lynch Banks (U.S.). Previously, he was the

    President and Chief Operating Officer of Freddie Mac and served as

    President of Bank of America Corporation.

    In addition, Bill Rhodes has informed the company of his desire to reduce

    his level of operating responsibility in order to focus more of his time on

    Citi's international franchise. He will continue as Senior Vice Chairman of

    Citigroup and CITI Bank and will step down as Chairman and CEO of CITI

    Bank, N.A. Over the last 50 years, Mr. Rhodes has built invaluable

    international experience and relationships on behalf of the CITI franchise.

    Also, Gary Crittenden, Chairman of CITI Holdings, has decided to leave

    CITI to relocate to Utah to devote more time to his family and other business

    interests. "We appreciate Gary's contributions in his various roles and wish

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    him and his family all of the best in the next phase of their lives," Mr. Pandit

    said.

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    CHP10. CONSTRAINTS

    Verification laws play a major role in the Banking Industry.

    Foreign sector focusing on other investment options.

    Banks, which are old, still not introduced to Customer Relationship

    Management.

    Resources are not being fully utilized. Banks need to set up separate

    divisions for taking care of the problems apart from the phone Banking

    Services.

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    CHP11. FUTURE

    One more reason being the opacity of the The Reserve Bank of India. This

    does not mean a forecast of doom for the Indian Banking sector the kind that

    has washed out south east Asia And also not because Indian banks are

    healthy.

    Bank still have no clue about the real non-performing assets of financial

    institutions and banks. Many banks are now listed that puts additional

    responsibility of sharing information. It is now clear that it was the financial

    sector that caused the sensational meltdown of some Asian nations like India

    Thailand, Indonesia and Korea. Borrowed investment in property in India is

    low and property prices have already fallen, letting out steam gently. Our

    micro-meltdown has already been happening.

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    CHP12. FACTS AND FINDINGS

    Market focus is shifting from mass banking to class banking.

    Introduction of customized and value added products.

    Foreign banks have a major role to play.

    Entry of local private players is increasing.

    Entry of banks into various other financial products.

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    CHP13. CONCLUSION

    Still, there are several other worries about the banking sector, mainly

    confusion over ownership and control. Sometimes soon India will be forced

    to apply the norms of developed countries and many banks (including some

    of the biggest) will show very poor returns ratios and dozens of banks will

    be bankrupt. When that happens the two popular reasons to defend bad

    banks will disappear. These are: one to save face in the remote hope of that

    fortunes will revive and two, some banks are too big to be allowed to fail,

    fearing social upheaval.

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    CHP14. BIBLIOGRAPHY

    www.google.com www.CITI Bank.com Times of India Newspaper Banking and Insurance book. Author: O.P. Agarwal

    http://www.google.com/http://www.citibank.com/http://www.citibank.com/http://www.google.com/
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    INDEX

    Chapter Particulars Page no

    1 Introduction of CITI Bank

    1.1 Introduction

    1.2 Objective

    1.3 History of CITI Bank

    1.4 Corporate History

    2

    COMMERCIAL BANKS

    2.1 Role of commercial banks

    2.2 Types of loans granted by Commercial Banks

    3 Products and Services

    3.1 Types of Services

    3.2 Other Types of Banking Services

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    4 Consumer

    4.1

    4.3Credit(Finance)

    4.4 Investment Banking

    4.5 Core Investment Banking Activities

    5 Consumer Unit

    5.1 Client Account Services (CAS)

    6 Banking Operations

    6.1 Front Office

    6.2 Middle Office

    6.3 Back Office

    7 Hierarchy Levels

    7.1 General Ledger Interface

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    7.2 Program Management and Reporting tools

    7.3 Program Dashboard

    7.4 CitiDirect Global Card Management

    System(CGMS)

    7.5 CITI Online Statements

    7.6 CITI Offers Liability Programs

    7.7 Collection of Individually Billed Accounts

    7.8 Normal Card Application and Delivery

    8 Performance Chart of CITI Bank

    9 Current Scenario

    10 Constraints

    11 Future

    12 Facts and Findings

    13 Conclusion

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