Cisions Nordic Social Media Survey 2010
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Transcript of Cisions Nordic Social Media Survey 2010
Cisions Nordic Social Media Survey 2010
25th March, 2010
Alexander Mason,
Business Development & Marketing Director Scandinavia
2
alexander_masonalexander_mason
42%
19%
16%
26%
24%
36%
39%
28%
Sweden
Norway
Finland
Denmark
How often do you read blogs?
Daily
Weekly
52%
50%
34%
20%
26%
31%
38%
40%
Sweden
Norway
Finland
Denmark
How often do you read blogs?
Daily
Weekly
29%
15%
38%
26%
33%
43%
35%
21%
Sweden
Norway
Finland
Denmark
How often do you read blogs?
Daily
Weekly
15%
15%
30%
65%
75%
Provided them with material suitable for blogs
Met with bloggers
Telephone
Commenting on blogs
How do you communicate with bloggers?
16%
18%
21%
59%
63%
Meet with bloggers
By blogging and linking myself
Provided them with material suitable for blogs
Commenting on blogs
How do you communicate with bloggers?
38%
40%
49%
49%
82%
Met with bloggers
Telephone
Comment on blogs
Provided them with material suitable for blogs
How do you communicate with bloggers?
12%
14%
17%
46%
66%
Telephone
Provided them with material suitable for blogs
By blogging and linking myself
Commenting on blogs
How do you communicate with bloggers?
33%
33%
33%
44%
72%
Sent product samples
Comment on blogs
Provided them with material suitable for blogs
Telephone
How do you communicate with bloggers?
13%
16%
20%
53%
65%
Provided them with material suitable for blogs
By blogging and linking myself
Met with bloggers
Commenting on blogs
How do you communicate with bloggers?
29%
32%
37%
40%
84%
Telephone
Sent product samples
Provided them with material suitable for blogs
Comment on blogs
How do you communicate with bloggers?
12%
19%
3%
24%
12%
29%
20%
Sweden
Norway
Finland
Denmark
Do you write a blog on the behalf of your client
Continously
Sporadically
34%
61%
17%
10%
22%
30%
12%
20%
Sweden
Norway
Finland
Denmark
How often do you read micro blogs?
Daily
Weekly
25%
27%
4%
15%
16%
23%
7%
10%
Sweden
Norway
Finland
Denmark
How often do you read micro blogs
Daily
Weekly
16%
27%
9%
15%
16%
26%
13%
13%
Sweden
Norway
Finland
Denmark
How often do you read micro blogs?
Daily
Weekly
Sweden Norway Finland Denmark 1 Publish news Publish news We experiment We want to be
visible on Twitter 2 Monitor what is written
about the organization Follow interesting people
We want to be visible on Twitter
Publish news
3 We experiment We want to be visible on Twitter
Publish news Answer questions asked to my organization
4 We want to be visible on Twitter
We experiment Build relationships
Build relationships
5 Follow interesting people Build relationships
Monitor what is written about the organization
We experiment
83%
87%
83%
80%
46%
55%
42%
48%
Sweden
Norway
Finland
Denmark
Do you use Facebook?
Own Account
Used professionally
93%
91%
93%
90%
55%
62%
56%
30%
Sweden
Norway
Finland
Denmark
Do you use Facebook?
Own Account
Used professionally
32%40%
48%52%
61%
We have used Facebook groupsWe have used fan pages
Share newsResearch
Get connected with new contacts
How do you use Facebook at your work place?
”I get many tips and ideas for what’s on right now by being present on Facebook, it’s also easy to spot the upcoming trends
for the specific areas I monitor on Facebook.”
Swedish journalist on how he uses Facebook
14%
16%
3%
17%
39%
40%
29%
47%
Sweden
Norway
Finland
Denmark
Rate your Social Media knowledge
Very good
Good
11%
9%
5%
18%
38%
51%
33%
41%
Sweden
Norway
Finland
Denmark
Rate your Social Media knowledge
Very good
Good
20%
24%
12%
51%
71%
55%
Sweden
Norway
Finland
Rate your Social Media knowledge
Very good
Good
PR
86%
85%
92%
78%
Sweden
Norway
Finland
Denmark
Will you increase the focus on social media in the future?
75%
75%
65%
84%
Sweden
Norway
Finland
Denmark
Will you increase the focus on social media in the future?
83%72%
80%82%
SwedenNorwayFinland
Denmark
Will you increase the focus on social media in the future?
55%
31%
24%
23%
64%
MORE TO COME
BILDEN FRÅN MATS
28
Sociala medier för PR-konsulter
Cision Nordic Social Media Survey 2010
Available for download on www.cision.com in the beginning of next week.
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Connect and next webinar!
“Maximize social media's value to your PR campaigns”
If you're already sold on the importance of Social Media but need strategies on
how to effectively engage, this webinar will show you how to improve your
social media campaigns with new strategies for more targeted, results-driven
engagement.
13 April, 16.00
Contact:
E-mail: [email protected]
Twitter: alexander_mason
Blogg: www.cisionnewsroom.se