Cisco Phy Sec Overview Netversant

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

Cisco Physical SecurityConverge, Connect, Protect

Security Overview

Scott Maxwell, CISSPBusiness Development [email protected]

mailto:[email protected]


Traditional Deployment Models and Costs

Data

Data Switch

Internet

Router

PSTN

Voice CCTV / Cable TV

VideoConferencing

Surveillance Energy Management

Overhead Paging FireClocks &

BellsPhysical Security

PBXMCM

ISDN

http://www.hp.com/products1/servers/integrity/entry_level/rx2620/index.html

http://images.google.com/imgres?imgurl=http://www.uvm.edu/~energy/BH_Lib.gif&imgrefurl=http://www.uvm.edu/~energy/?Page=retrofits.html&h=425&w=621&sz=12&tbnid=yN17GoNXQ94J:&tbnh=91&tbnw=134&hl=en&start=22&prev=/images?q=%22energy+management%22&start=20&svnum=10&hl=en&lr=&sa=N&as_qdr=all

http://images.google.com/imgres?imgurl=http://www.arescorporation.com/ares/e_and_d/images/energymgmt.jpg&imgrefurl=http://www.arescorporation.com/ares/e_and_d/ses_energymgmt.html&h=200&w=200&sz=8&tbnid=xyV6VMErt08J:&tbnh=99&tbnw=99&hl=en&start=64&prev=/images?q=%22energy+management%22&start=60&svnum=10&hl=en&lr=&sa=N&as_qdr=all

http://images.google.com/imgres?imgurl=http://www.ab-fire-prevention.co.uk/images/bulldog-stand-alone-fire-alarm.jpg&imgrefurl=http://www.ab-fire-prevention.co.uk/prodsc.htm&h=269&w=148&sz=15&tbnid=IrXxfxNoth8J:&tbnh=108&tbnw=59&hl=en&start=59&prev=/images?q=%22fire+alarm%22&start=40&svnum=10&hl=en&lr=&sa=N&as_qdr=all

http://images.google.com/imgres?imgurl=http://www.vipondfire.co.uk/images/fire-alarm/alarm-control-panel.jpg&imgrefurl=http://www.vipondfire.co.uk/fire-alarm.html&h=446&w=360&sz=37&tbnid=kH8aCvAEzvcJ:&tbnh=124&tbnw=100&hl=en&start=47&prev=/images?q=%22fire+alarm%22&start=40&svnum=10&hl=en&lr=&sa=N&as_qdr=all


The Power of Convergence – Reduce TCO

Data

Voice

VideoStreaming

VideoConferencing

PA(Intercom)

VideoMonitoring

BuildingControls

Clocks and Bells

IP Network


Corporate and Remote Property Response

Corporate Security

Employees

Guests

Executives

Community Police

Facilities

Collaborative Effort

Lines of Business


Physical Security Core Applications

VideoSurveillance

Manager

StreamManager

Notification & Response

Access ControlVideo Surveillance

IP Cameras

Standard DefinitionHigh Definition

Video Surveillance ManagerStream Manager

Physical Access Manager

IPICS

Full line of CamerasDifferentiation on QualityWired and WirelessSupport Open APIDiverse Analytics Support

Interoperability & scalabilityNetworking Features

Convergence (VSM & SM)Simplified Deployment (auto discover/configuration)

Storage & Bandwidth MgtForensics & Analytics


Flexible Policy ManagementCertification (UL/FIPS/HSPD)BiometricsLocation/Presence Aware


Flexible Policy Management

Digital & Analog RadiosRich Media Video & Text


Pro

du

cts

Str

ateg

ies

Net

wo

rk General (IPv6, SAF, MediaNet)

Network Availability (Bandwidth Mgt, QoS, Resiliency, etc)

Security • (Encryption, Authentication, Rights Mgt, etc)

Provisioning (Auto Detection, Auto Configuration, etc)

• System Maintenance and Mgt • (Health, Updates, etc)

Open API Open API Open API


It’s about the Architecture

Not the next ‘widget’


An Open Platform Delivers the Right Information to the Right Person at the Right Time

Access Control

Weather

Video Analytics

Sensors

Perimeter Intrusion

Video

Convert Data to Knowledge

Detect

Analyze

`Email

PDA

Radio

Intercom

Phone

Cell Phone

Data Information Knowledge

Event Consolidation Centralized Control Relevant Information Streamlined Operations Immediate Payback

Right Information,

Right Person, Right Time

Respond

http://creative.gettyimages.com/source/classes/FrameSet.aspx?orderView=1&pk=5&bk0=8&masterID=BU008668&bc=PDIG


Optimize Operational Efficiencies


Product Overview

Video Surveillance


Cisco IP Video Surveillance Cameras

CIVS-IPC-2500

Standard Res

CIVS-IPC-2500W

Standard Wireless

Camera shown with optional DC auto iris lens, available separately

CIVS-IPC-2520/21V

Indoor/Outdoor Vandal

CIVS-IPC-2520/21

Indoor

CIVS-IPC-2530/31V

Extend Temp Vandal

CIVS-IPC-4300/4500

High Definition


Product Overview

IPICSIP Interoperability and Collaboration System


Comprehensive Communications Interoperability

MobilePhones

Nextel PTTPhones

LandlinePhonesMessaging/

Paging

Interoperability to Telephony and Notification

TelephonyNetworks

Interoperability to PCs & IP Phones

IP Network

P25 & TetraRadio Systems

Analog Trunking Radio Systems

Analog Conventional

Systems

Interoperability Across Radio Systems


Cisco Unified Dispatch Console

Cisco UnifiedDispatch Console

(Built on IPICS technology)

Detection and Monitoring Response


Product Overview

Access Control


Access Control Architectures today….

Serial RS485Cables

Network

• Proprietary Interfaces, Complex installation, test and turn-up, not capable of incremental deployment

• Separate power required to power door hardware, $3-4K per door total install

Up to 64

Up to 32

Controllers/ Access Panels

Mgmt

Server

Badging

Server


Access Control

CiscoAccess Gateway Layer 2

Switch

IPNetwork

CiscoPhysicalAccessManager

LDAP / MicrosoftActive Directory

HR Database

Cafeteria System

Connect existing readers, easily add new doors, integrate with IT systemsEliminate expensive, proprietary, hard to diagnosis and configure panels


Benefits of Cisco Physical SecurityUsing the Network as Platform

Integrates Surveillance, access control and incident collaboration

Installed and new third party devices, systems and solutions

Leverages investment in Cisco network infrastructure

Grows and adapts to new technologies, organizational evolution, economic change, and new threats

Use Cases / Proof PointsGas sensor triggers automatic incident notification to IP phones

Gunshot activates building evacuation plan on Digital Signs

Live video sent to PDAs as security staff are en route

First responders collaborate across cellphones, IP phones and hand held radios

Video analytics monitors digital sign usage, and sends text alert to sales staff when customer is unattended

Badge swipe adjusts heating and lighting in office


PSS: Phil Hudson Email: [email protected]

SE: Stephen SquegliaEmail: [email protected]

North East, Atlantic, East Canada

CSA: Carlton LarrieuEmail: [email protected]

Harrah’s

PSS: Mark Tomallo Email: [email protected]

SE: Brannon HollingerEmail: [email protected]

PSS: Ken MillsEmail: [email protected]

SE: Rocky SmithEmail:

[email protected]

South East

PSS: Jonathan SeigleEmail: [email protected]

SE: TBD

S Calif / Nevada

US/Canada LeadershipRegional Manager:

Lisa [email protected]

Channels Leads:Chris Cressy

[email protected]

Scott [email protected]

Federal Leadership/Sales Team:

Region Manager :Kent Breaux

[email protected] PSS: Robert Edmondston

Email: [email protected]: Bryan Berezdiven

Email: [email protected]

PSS: Rich GreenbergEmail: [email protected]

SE: Cyrus ChoobinehEmail: [email protected]

North West and, West

Physical Security US/CAN Coverage

Worldwide Leadership TeamDirector of Sales:

JP KenneyEmail: [email protected]

SE Manager: Matt Graham

Email: [email protected]

Central US & West and Central Canada









What Does a Good Physical Security Customer Look Like?

Sees value in a Cisco relationship.

Is an existing UC customer

IT has a relationship with the security team and/or owns the purchase decision for physical security.

The decision is not based on a feature checklist.

Price is not the only factor.

Technology Integration is important.

Places value on the roadmap.

Wants to purchase from current IT partner.

A platform is important.

Incident Response is important.


Who to Call On

Networking ContactsAsk them to facilitate a

meeting with the Physical Security team

Physical Security TeamCan reside in Loss Prevention,

Facilities, Operations. . . Etc.

These are the guys who run the systems and make the day-to-day decisions. Usually pretty up-to-date on the technology but don’t have the $ or resources to build the system they want

Engineering FirmThis team might be involved,

especially in new build situations

Architect of RecordSame as above

ExecutivesFocus on Operational

Efficiencies and savings


Why We Win? We have the network experience that our competitors

do not. Ask the customer what our competitors strategy is for support the network and the application and you will find they do not have an answer.

We are the only Physec company leveraging UC and the Router to deliver Physec Value. Do not under play this.

Bottom line we may not have all the features today but Cisco is the clear choice over the next 12-18 months. Be clear, choosing Cisco will prove to be a better business investment long term. (use voice as an example)

Play up the IP camera API, Access Control architecture and the HD camera as examples of technology leadership.

We own the IT buyer, do not be afraid to leverage IT decision makers to be our champions and drive the decision upwards. The higher the conversation goes within the company, the better we look against a start up.

Leverage COPSS, if you can get you customer to buy into the vision of COPSS, our competitors can not follow. Use this even if all they want is video or access. Own the vision.

Talk about Network Security and how we have a solid strategy to support end to end security. 802.1x in the camera, CPD on the Access Gateway, AES/WEP on the Wireless cameras. None of our competitors can sell security on the network and at the door.


What We Need To Know (Video)

How Many Cameras Per Location Analog or IP What Quality

2CIF is middle of the road. Most common. What Frame Rate

5-10 fps. Anything higher is usually wasted. How Many Days

14-30 days is most common. Any other requirements

Pan/Tilt/ZoomSpecific FeaturesIntegration Requirementsetc.

If it is an ISR SolutionDo they have an available NM slot (Analog)Do they have an available EVM slot (IP/Analog)


What We Need To Know (Access) How Many Doors Per Location How Many Readers Per Door Are Biometrics Required

We do not support all biometric readers today. Is POE Available?

We can power the door hardware over POE if it is an ‘E’ series switch What Type of Reader is Required

We support Prox and Pin type readers today. Any other requirements

Elevator ControlHigh Availability Integration to Video System (Non-Cisco)Enterprise Integration (HR, AD, etc)Time and Attendance IntegrationVisitor Management Smart Card Integration


Training Resources

1. http://cisco.partnerelearning.com/Saba/Web/Main

2. Login with your CCO login

3. Click on the “Browse Catalog” Tab on top

4. On the left, click on “ATP”

5. From the “Video Surveillance” line, click on the “Account Manager” link

6. On the next page, click on the “Register” link

http://cisco.partnerelearning.com/Saba/Web/Main


Additional resources

www.ciscoet.com (Use Scott Maxwell as sponsor)

www.cisco.com/go/physec

http://www.ciscoet.com/

http://www.cisco.com/go/physec

Cisco Phy Sec Overview Netversant

Documents

Transcript of Cisco Phy Sec Overview Netversant