Effectivecampaigns

Best practice

We engage people with award winning creative communications.Our inside out approach inspires your employees to be brand ambassadors and turns your customers into brand advocates.The result is a seamless customer experience at every contact with your brand.

Tonight

Challenges and hot topics

Our role as communicators

What makes a great campaign?

Encouraging conversations

Challenges

Globalising workforce

Flexible and virtual workforce

Retaining the best talent

Technology

16% satisfied with comms effectiveness

71% believe that working across geographic borders has increased over the past 3 years

The war for talent is on!

Effectivecommunication

6 best practice themes

A strategic approach is built on a shared sense of purpose

The importance of senior leadership attention

Engagement demands dialogue

Communication as part of good people management

Balancing the use of digital channels and tools

Measurement as part of best practice

one in tenemployees feel fully informed about

what’s happening in their organisation

A key lever in being a true strategic partner

1

2

34

5

6

What are thehot topics?

Employee Engagement

Shareability

Crowd-sourcing

Co-creation

Branding

Digital world Stra

tegi

cTalkability

Storytelling

Mobile

InteractionRemote workers Influence and impact

Omni-channelRelevance

Creativity

Brand experience

Raise engagement

Hot topicscreative briefsHot topics in internal comms

How do we engage employees in business strategy?

How do we embed vision and values?

How do we create an effective IC strategy?

How do we help managers cascade information?

How do we engage remote workers?

How do we attract and retain talent?

How do we encourage cross selling and sharing knowledge?

How do we integrate social media channels into IC?

How do we communicate change effectively?

Our role asprofessionals

Add valueClarity

Understanding

Stra

tegi

c

Med

iaDeliveryIdeas

Influencing

Facilitate

Simplify Relationships

Our role asprofessionals

Business results will come from developing strategies where the tools will help deliver the business outcomes rather than becoming a slave to the delivery mechanism

What makes agreat campaign

Leadership support

1

Strong creative theme + ideas

4

Get to know audience - insight

2

Get the message out with help

7

What are you saying? Boil it down

3

Implement - remind - update - comment

8

Plan activity - champions - conversation - involvement

5

Feedback, evaluate, momentum

9

Engage your champions

6

Celebrate & reward success

10

Leader & managersupport

Listening Skills & Support

Authenticity & Transparency

Toolkits & Resources

Create relevance to emps

Appreciate working env

Coaching & Training

Story- telling

Find out more

XX% OFF GREATER TRACK

QUALITY FOR LESS

REQUEST MORE INFORMATION

Please complete this form

Name

Email address

Telephone number

I’m interested in...

Send details

BUY NOW

DOWNLOAD CAT RUBBER TRACKS DETAILS

Key track features• Very affordable price• Versatile rubber tracks• Available now• Maximum endurance• 12 month warranty

Genuine Cat rubber tracks at highly affordable prices and available off-the-shelf. Your mini excavator will be at its best with Cat rubber tracks.

You’ll have the reassurance of a premium quality part manufactured according to Caterpillar’s rigorous processes. Plus a 12 month warranty ensures your new rubber tracks are free from defects in material and workmanship.

NOW AT PRICES TO MAKE YOU SMILE

Genuine Cat® rubber tracks

Results

137% increase in sales

Great stuffCaterpillar integrated Rubber Tracks campaign

Dealer campaign to provide info and resources for large scale awareness campaign through EAME to increase sales of rubber tracks

Early dealer engagement

Attention grabbing concept - unusual for sector

Fully integrated campaign and marketing toolkit

137% increase in sales

Dealers exceeded targets within 6 mths of campaign launch

Great stuff

Inspire and engage employees to reach business goals

Ambassadors key to content and success

Interactive pdf - more content online

20% increase in people saying internal comms engaging

Experian employee publication

Stories from

the HeartExperian

By our people, for our people

Start here

01Issue

Summer 2013

Rupert the

Iguana

Page 12

Inside 3 Heart of Experian

6 People power

11 Committed to our

communities

15 Customer focus

19 In good company

22 Just for fun

23 Round-up

Our F1

Winners

Page 23Become

a VIP

Page 2

Stories from the Heart is written by our people, for our people

Great stuffValues and strategy

Asia

Europe

USACollaborative

Ourvalues

Olswang Cascade Pack

A2 map folded to A5Front cover

Diagram creates an easy to understand signposting system which relates directly to the main globe visual (see next page)

First foldout

Content

to be

supplied

Content

to be

supplied

Content

to be

supplied

Content

to be

supplied

Allmappedout

To be a leading, full service international law firm, famous for being industry experts in the Technology, Media and Telecommunications sectors.

Uciendae vendae necae dolorior ra sunt alibusamus es aut et ut dignat. Vit aut re nullaciasit, secus. Bit et, apienda ndignis imolore explit re ipsaera quatiant, quidenis sam sitatis ma nobis inciusam quam alit, te verro di net et acilique

Our values help create a culture that’s unique to Olswang, where the decisions we make and the actions we take are collaborative and responsible and we look at new ways of doing things for the benefit of our people, our clients and our environment.

Ourvision

Our priorities

Ourvalues

Con

tent

to

be

su

pplie

d

Con

tent

to

be

su

pplie

d

Con

tent

to

be

su

pplie

d

Con

tent

to

be

su

pplie

d

Allmappedout

To be a leading, full service international law firm, famous for being industry experts in the Technology, Media and Telecommunications sectors.

Uciendae vendae necae dolorior ra sunt alibusamus es aut et ut dignat. Vit aut re nullaciasit, secus. Bit et, apienda ndignis imolore explit re ipsaera quatiant, quidenis sam sitatis ma nobis inciusam quam alit, te verro di net et acilique

Our values help create a culture that’s unique to Olswang, where the decisions we make and the actions we take are collaborative and responsible and we look at new ways of doing things for the benefit of our people, our clients and our environment.

Ourvision

Our priorities

Ourvalues

Con

tent

to

be

su

pplie

d

Con

tent

to

be

su

pplie

d

Con

tent

to

be

su

pplie

d

Con

tent

to

be

su

pplie

d

Allmapped out

To be a leading, full service international law firm, famous for being industry experts in the Technology, Media and Telecommunications sectors. Uciendae vendae necae dolorior ra sunt alibusamus es aut et ut dignat. Vit aut re nullaciasit, secus. Bit et, apienda ndignis imolore explit re ipsaera quatiant, quidenis sam sitatis ma nobis inciusam quam alit, te verro di net et acilique

Our values help create a culture that’s unique to Olswang, where the decisions we make and the actions we take are collaborative and responsible and we look at new ways of doing things for the benefit of our people, our clients and our environment.

Ourvision Our

priorities

Ourvalues

Olswang Cascade Pack

A2 map folded to A5

Full foldout

Responsible

Collaborative Taking an international perspective

Making Olswang a great place

to work

Delivering excellence, every time

Celebrate our

successes Advocating for our sectors

Innovative

OUR VALUES

OUR PRIORITIES

One united

Olswang team

BEST

CA FRIE

ND

BEST

NYFRIEND

FORT

UNE

500

BEST

FRIEND

TECHNOLOGY, MEDIA

FAMOUS IN THE &

TELECOMMUNICATIONS

SECTORS

EDGE

CLIENTS

CUTTING

CR

Making Olswang a great place to work

We need to continue creating a culture where bravery is championed, collaboration and

sharing information are second-nature, and wherewe attract and nurture talent by providing

opportunities for career development all over the world. This is about having a day-to-day expectation of real respect and appreciation.

Whether our clients are external or internal, we all need to keep improving the service we

deliver and stay focused on seeking new opportunities, constantly pushing

ourselves to be pioneers.

Delivering excellence, every time

Providing real quality and capitalising on our collective strengths will help us to achieve long-term

success.Fantastic attention to detail, big picture thinking, focusing on each client’s success…

are just some of the ways to make excellence a priority. We need to work together, immersing ourselves in our client’s fascinating worlds and

feeling confident to make solid recommendations to help them

achieve their goals.

EAST

WEST

oui sí

yes ja是的Taking an

international perspective

With offices in the EU and South East Asia and best friend networks in the US and China, our

sights are set on creating a truly global firm. Now it’s time to ensure we have the infrastructure, expertise and

perspective we need. Our mindset needs to fit our international status. Cross-selling should be integral

to our work, and Business Services have a huge part to play in this. Exciting cross-border deals

should be part of everyday conversations as we pursue cutting-edge clients

with global agendas.

TECHN

OLO

GY, MEDIA & TELECOM

MU

NIC

ATIO

NS

LOCAL

VILLEFORTUNE

500

#1

Advocating for our sectors

It’s time to seal Olswang’s position as a leading law firm with Technology, Media and

Telecommunications at its core. Real Estate and the other complementary sectors will also be key.

Everything we do should be led by the need to build on our chosen sectors. Our thought

leadership, and passion for our clients’ work will make us 1st choice for fast-growing

and fortune 500 clients.

#1

Celebrate our successes

Our successes are our passport to future opportunities. If we want big, high-value clients to

think of Olswang as the legal firm of choice, then we need to show them why. That means celebrating our successes with high-profile media and marketing

campaigns in our chosen sectors. As well as sponsorship and social media, there are many exciting opportunities that can raise our profile.

Equally, celebrating our achievements, rankings and awards internally is vital. By sharing success with colleagues we

can boost our ability to cross-sell, our sense of pride and our ability to

generate new leads.

InnovativeA pioneering attitude and

entrepreneurial spirit are what make our people stand out. We encourage

everyone to think beyond the ordinary because we know that a wide range

of experiences and perspectivescombined with innovative flair can make every day, every project

and every outcome simply better.

Europe

Sing

apor

eCh

ina

USA

Collaborative By building strong, collaborative

teams that reach beyond departmental and geographical boundaries, and

by valuing others’ contribution, we will achieve better results

and create a rewarding team environment.

ResponsibleAt Olswang we aim for excellence in everything we do. Delivering what’s

best for our clients, colleagues and ourselves is a shared responsibility that

we all play a part in. We don’t blame, we support and improve. Through

open and honest communication and taking pride in the outcome,

we will ensure our impact is positive, powerful and

sustainable.

Our values

Our priorities

To be a leading, full service international law firm, famous for being industry experts in the Technology, Media and Telecommunications sectors.

Engage leaders in a discussion about the future of the firm

Raise awareness and visually communicate the vision, strategic priorities and values internationally

Encourage involvement and interaction

Use as an opportunity to review and create a new design style for all internal communications to ensure consistency

Great stuffODEON Vision and values campaign

Results - 7000/9500 employees

• 98% understand and are aligned to vision & values

Further survey - 3200 responses • 76% fully understand how their work contributes to vision & values • 77% feel fully ready to support vision & values

Great stuff

Great stuff

Creativity ineverything

CreativityTheme

Language

Desi

gn

Med

iaExecutionIdeas

Activities

Involvement

Touchpoints Momentum

Creative checklist

Take a step back, re-evaluate your work with an open mind - can I improve this?

Ensure a good balance of image/copy - not too copy heavy

Reduce quotes to the key point

Be careful with colour - ensure you have warmth

Organise your information hierarchy - what is the most important point for the reader?

Take your reader on a journey

Positive messages rather than negative messages, e.g. Do you have a complaint? Swap to... We want to get things right!

Space for message and images to breathe

Conversationfacilitators

Face to face

1

Buddy up

2

Champions & Supporters

3

Social media - help & guidance

4

Campaigns - ideas to involve

5

Arm employees with info Enable them to build strong networks to learn and share Help leaders feel comfortable empowering employees

We mustremember

Why are we doing this? Is it linked to strategy?

Is the brief clear?

Is the solution thought through & backed by insight?

Engagement = dialogue & involvement

A good mix of channels and tools

Think through measurement

2015 forSynergy

Live our difference - brand engagement inside out

Listen - to all channels

Attract the best talent

Keep pushing for growth - be ambitious and brave

Refine content strategy - share far and wide!

8 Top tips

Know your audience

Check in champions

Get personal

Be creative

Be led by insight

Tier your messages

Get people involved

Measure success

2015 forSynergy

Live our difference - brand engagement inside out

Listen - to all channels to know hot topics

Attract the best talent

Keep pushing for growth - be ambitious and brave

Refine content strategy - share far and wide!

Gemma McGrattangemma@synergycreative.co.uk07817 153320

+44 (0)117 962 1534www.synergycreative.co.uk