CIPR Social Media Conference April 2011
23
The future of social media Stuart Bruce, Managing Director Wolfstar Consultancy
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Presentation on the future of social media at the Chartered Institute of Public Relations' annual Social Media Conference.
Transcript of CIPR Social Media Conference April 2011
The future of social media Stuart Bruce, Managing Director
Wolfstar Consultancy
Why me?
• Public relations 1989 • Online PR mid-90s • PR blog in 2003 • Twitter 2007 • Member of CIPR Social Media Panel
Agenda
• A quick history • What’s going to happen in 2012 and beyond • And what you should be doing about it
IN, OUT
IN OUT
“Color raised $41M in financing from Bain Capital Ventures, Sequoia Capital and Silicon Valley Bank”
Analytics
• Traffic source • Key word search - AdPlanner • Bounce rate • Traffic spikes • Targeting outreach
Four screen engagement
Every company is a media company
Privacy
Privacy
Mobile apps
Casual and social games
Virtual worlds
Source: Dubit
Location
Social shopping
Near Field Communications
QR codes
Web 3.0
• Web 1.0 – transactional • Web 2.0 – conversation/UGC • Web 3.0 - the semantic web
And finally…
New skill sets
• Digital natives • Understand and use data and analytics • Understand human behaviour • Create content across multiple channels • Understand other business processes • Provide strategic counsel
Stuart Bruce
07852 135456 @stuartbruce www.stuartbruce.biz www.wolfstarconsultancy.com
