Presentation to CIPR local public services conference - October 2009
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New media in public sector communications Simon Wakeman Head of Marketing
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Transcript of Presentation to CIPR local public services conference - October 2009
New media in public
sector communications
Simon Wakeman
Head of Marketing
podcasting
• create a new two-way communication channel
for young people in Medway
objectives
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
equipment
• don’t underestimate time investment
• accessibility
we learnt…
• accessibility
• pick the best technology
social networks
• more than just an online billboard
• invest time to interact and respond
we learnt…
• need to offer value to community
• social networks effective for issues that
people actually care about?
Medway
Council
100
Medway
Council
RSPB
100
765
SCC
478
Medway
Council
RSPB
100
765
SCC
478
1243 people
Medway
Council
RSPB
100
765
SCC
Medway
Council
RSPB
• to provide interesting content
• to maximise shareability
we’re learning…
• to maximise shareability
• to be human
• to monitor and respond
social media relations
• role of social media
monitoring in issues management
we learnt…
• be ready to engage when appropriate
• we needed to think about how
to deal with this kind of thing...
things to think about...
• need effective social media monitoring
• need to define roles/skills for social media
• need to explain social media to the organisationneed to explain social media to the organisation
• need clear policies for staff (in and out of work)
• how to avoid bandwagon jumping and fit this
into your comms / marketing strategies
• disruption of traditional hierachies/elites
• digitally-enabled community groups
more than just communications
• duty to involve / promote democracy
• more collaborative and participative
future for local government
