CINERGY – creative collaboration and tools for growth

Presentation of the Cinergy project

Cinergy – idea, aims and figures

Core idea

The core idea of the Cinergy project is to bring the Creative Industries and Traditional Industries together and facilitate the collaboration between them. In these creative meetings something new can happen and innovative products and services can emerge from the collaboration.

Aims

The overall aims are:

• Improvement of business and innovation support

• Facilitating crossover collaboration between Creative industry and Traditional industry via brokerage functions

•Increased competence and change of attitudes

Figures

Project period from January 2011 until December 2013

Budget: 1 558 000 euro

Seven partners in three countries

Two services developed in the project – Creative Agency and Cinergy Tool Kit

Products and services

This is what we have promised to achieve:

1. Cinergy Creative Agency in all partner regions

2. A Cinergy Tool Kit - an ICT platform to facilitate creative collaborations.

The Cinergy partnership

Partners

Västernorrland County Council, Härnösand Sweden (lead partner)

Kainuu Vocational College, Kajaani, Finland

Kainuun Etu Oy, Kajaani, Finland

ALMI Företagspartner Mitt, Sundsvall, Sweden

Partners

PowerHouse/Kramfors Municipality, Sweden

Verbal Arts Centre, Derry, Northern Ireland

Rural Area Partnership in Derry, Derry Northern Ireland

Associated Partners

Sweden: Technichus, Design in Västernorrland, Film in Västernorrland, Artplant, Poularde AB,

Ådalsproduktion

Finland: Federation of Finnish Enterprise, Taito group, SEKES, Design Forum Finland

Northern Ireland: Creative and Cultural Skills Council

Norway: Harstad University College, Kunnskapsparken Nord A/S

Scotland: Highlands & Islands Enterprise

Project activities

Project management (WP1)

Västernorrland County Council as Lead Partner has the overall responsibility for the project – keeping track of project performance, reporting and contact point for the Northern Periphery Programme secretariat and administration.

The Lead partner is also responsible for the mandatory communication material and the project dissemination.

Operative part 1 (WP2)

In the first operative part the project will:

1. Map businesses in the regions, both the creative and the traditional industries, to find regional strengths' and areas for successful piloting of crossover collaboration.

2. Gather Good Practises in the partner countries for brokerage functions, awareness and training methodologies and ICT platforms

3. Make SWOT-analysis for the pilot areas and possibilities for crossover collaborations between businesses.

Operative part 2 (WP3)

The project will carry out crossover collaboration pilots with traditional and creative industries, at least one business from each sector. These pilots will generate and develop ideas – new products, development/improvement of already existing products…….

….or services

Design and ITC services, competencies from artist and performing arts as resources in traditional industries as well as services in the tourism industry such as events and other activities for visitors.

In the pilots we will use methods and tools that will be evaluated for their effectiveness. The best practice from the findings will be gathered and accessible in an IT-platform as Cinergy Tool Kit, an open source for anyone to use.

Operativ part 3 (WP4)

In the third part the findings from the pilots will be implemented in Creative Agencies. There will be at least one agency in each partner region, new or developed inside already existing organisations.

The Creative Agency will work as facilitator and broker function for crossover collaborations between traditional and creative businesses.

Gudrun Lindberg

Lead Partner Coordinator

gudrun.lindberg@lvn.se

+46 611 80394, +46 70 1904414

Cinergy.info

Contact