CII Social Impact Report 2019 - Grant Thornton India · CII’s water institute provides integrated...

August 2019

CII Social Impact Report 2019

Section Page

1. MessagefromCII 03

2. AboutCIIinitiatives 04

3. AboutCIIFoundation 07

4. Foreword 08

5. MessagefromGrantThornton 09

6. Overview 10

7. CaseStudies 17

8. AboutGrantThorntoninIndia 64

9. AboutCII 65

Contents

ThispublicationhasbeenpreparedfrominformationprovidedandsourcedfromCIImembercompaniesintheWestregionandvariouspublicsources.Theinformationreceivedfromthesesourcesisbelievedtobereliable.

Anydataandopinionspresentedaretothebestofourinformationandtheexplanationsperceivedbyus.ThedatamentionedinthereporthasbeensourcedasreadandunderstoodfromvarioussourcesasofMarch2019.Allassumptionsmadetodevelopthispublicationarebasedontheinformationthatiscurrentandavailable.Thisdataissubjecttochangeatthebehestofvariousagencies,companies,andstakeholders.Nothinghascometoourattentiontocauseustobelievethatfactsanddataoutlinedinthisreportarenottrueorcorrect.Therefore,noresponsibilityisassumedforinformationfurnishedbyanythirdpartyorganisations,andthisinformationisbelievedtobereliable.

Whileduecarewastakeninthepreparationofthisdocumentandinformationcontainedherein,neitherGrantThorntonIndiaLLPnoranyotherlegalentitiesinthegrouptowhichtheybelong,acceptanyliabilitywhatsoeverforanydirectorconsequentiallossarisingfromanyuseofthisdocumentoritscontentsorotherwisearisinginconnectionherewith.

Confederation of Indian Industry

Copyright2019@ConfederationofIndianIndustry(CII).Allrightsreserved.Withoutlimitingtherightsunderthecopyrightreserved,thispublicationoranypartofitmaynotbetranslated,reproduced,stored,transmitted,inanyform(electronic,mechanical,photocopying,audiorecordingorotherwise)orcirculatedinanybindingorcoverotherthanthecoverinwhichitiscurrentlypublished,withoutthepriorwrittenpermissionofCII.

Allinformation,ideas,views,opinions,estimates,advice,suggestions,recommendations(hereinafter‘content’)inthispublicationshouldnotbeunderstoodasprofessionaladviceinanymannerorinterpretedaspolicies,objectives,opinionsorsuggestionsofCII.Readersareadvisedtousetheirdiscretionandseekprofessionaladvicebeforetakinganyactionordecision,basedonthecontentsofthispublication.ThecontentinthispublicationhasbeenobtainedorderivedfromsourcesbelievedbyCIItobereliablebutCIIdoesnotrepresentthisinformationtobeaccurateorcomplete.CIIdoesnotassumeanyresponsibilityanddisclaimanyliabilityforanyloss,damages,causedduetoanyreasonwhatsoever,towardsanyperson(naturalorlegal)whousesthispublication.

Thispublicationcannotbesoldforconsideration,withinoroutsideIndia,withoutexpresswrittenpermissionofCII.Violationofthisconditionofsalewillleadtocriminalandcivilprosecution.PublishedbyConfederationofIndianIndustry(CII).

Disclaimer

02CIISocialImpactReport2019

CIISocialImpactReport201903

Message from CII

Measuringsocialimpactischallengingonmanylevelsbecauseitismulti-facetedandoftenlinkedtoveryentrenchedsocio-culturalnormsandbeliefs.Thesearenotalwaystangibleandvisible,andsometimesevenjustaone-offoccurrenceandnotnecessarilyindicativeofadeepandlastingchange.

Moreover,changesinsocialconstructstaketimeanddonotreadilychangewithinashortspanofsixmonthsorevenayear.However,shiftsinperceptionsandactionsrelatedtosocialconstructssuchasempowermentandgenderequitycantheoreticallycontributetosocialchangethatcanbesustainedovertime,andallowforfurthersocialdevelopmentofasociety.

Forthesocialdevelopmentecosystem–thefunders,theimplementorsandthedecisionmakers–measurementofsocialimpactiscriticalasitallowsustounderstandwherewemakeourinvestment.Hence,tyingsocialimpactmeasurementtostringentindicatorsisessentialtounderstandthescaleandeffectofthechange.

AtCII,varioussocialdevelopmentinitiativesareundertakenthroughtheCIIFoundationanditsCentresofExcellencewhichcreateasignificantimpactacrossregions,statesandruralareas.TheCIImemberstakenumerousinitiativesthathavehad

asubstantialimpactonimprovinglivesandcreatingsustainedlivelihoodsformanyoftheunderprivilegedcommunities.

ThereportisamacrooverviewoftheimpactoftheinitiativesoftheCIImembers.Wehopeyoufinditamotivatingreadanddecidetodoyourbitinhelpingcreateenrichedlivesandsustainablelivelihoods.

Biswadeep GuptaChairman, CII Western Region Sub-committee on CSR and Affirmative Action CEO, JSW Foundation

TheCIImemberstakenumerousinitiativesthathavehadasubstantialimpactonimprovinglivesandcreatingsustainedlivelihoodsformanyoftheunderprivilegedcommunities.


CII initiatives for social development Societyisanimportantstakeholderforathrivingbusinessecosystem.Societalprogressanddevelopmentarethereforeapre-requisitefortheindustrytobesuccessful.Theonusisthereforeontheindustrytostrivetobesustainable,inclusiveandgivingatthesametime.

CIIWesternRegion,throughitssociety-connectinitiatives,wasabletogetsignificantindustryparticipationandrepresentationinitsobjectiveofgivingbacktothesociety.

Workshop on sexual harassment at workplaceSexualharassmentisoneissuethathasprobablyplaguedeveryinstitution,bigorsmall.Unfortunately,itstillremainsoneofthemostunreportedoffencesofalltimes

Aone-dayworkshoponsexualharassmentatworkplacewasorganisedinGoa.Itcoveredtheimportantaspectsofpreventionofsexualharassment,itsprohibitionandredressal.ItalsoexplainedtheroleofanInternalCommittee(IC)memberattheworkplacetooverseetheimplementationoftheanti-sexualharassmentpolicy,deliberateandresolveanysexualharassmentattheworkplace,andrecommenddisciplinaryactionsifany,totheemployer.

TheworkshopaimedtohelptheICmembersconductformalinvestigation,helpthemwithinterviewingtips,legalrequirements,drawingconclusions,assessingcredibilityanddecidingoncorrectiveaction.Italsocoveredclosingprocedures,timelinestobefollowed,penaltiesforcontraventionofprovisionsandtipstowriteareport.

Investing in adolescence for demographic dividendsAconsultationsessiononinvestinginadolescencefordemographicdividendswasorganisedinSurat.Inputsweresoughtfromindividualsanddiscussionswereheldonthenecessaryinterventionsrequiredforadolescents.TheprogrammeaimedatguidinglocalNGOsandspreadingawarenessontheempowermentofadolescents.Thenecessityofspecialfocustowardsdisabledindividualswasalsostressedupon.

About CII initiatives

Sharing best CSR practices on employee volunteerism in CSR and employee engagementAsessiononsharingofbestCSRpracticesonemployeevolunteerisminCSRandemployeeengagementwasorganisedinPune.Ithelpedparticipantsgainaninsightintothewaysinwhichcompaniespracticeemployeevolunteerism,anditslinktoCSRstrategy.Practiceswhichsupportsucheffortswerehighlightedalongwithsuggestionswhichcouldbeoffered.

TheprogrammealsoaimedatidentifyingmajorCSRinitiativesundertakenbyorganisations,drivingforcesandalsoexploringnewavenuesinCSRpracticethroughcross-learning.

Industry-led social transformation through CSR and beyondThesession,‘Industry-ledsocialtransformationthroughCSRandbeyond’wasorganisedinKolhapurandNashiktobringforththebestpracticesfollowedbyorganisationsfordrivingchangeontheground,anddrawtheattentionofvariousstakeholderstowardsperspectivesandfacetsforcreatingsocialanddevelopmentalimpact.

Contribution towards Kerala flood reliefCIIMarathwadaZoneSMEmembersextendedtheirsupporttothefloodvictimsinKerala.Thestatehadwitnessedunprecedentedrainfall,whichresultedinthedisplacementofthousandsofpeople.ThereliefmaterialsenttoKeralaincludeditemsofdailyuseincludingsoaps,mats,mosquitocoils,matchboxesandsugar.

CII Model Career Centre (MCC) job fairsCIIMCC,Mumbai,alongwithUdyogMantralayaofMaharashtra,organisedsevenjobfairsinthestateacrossAurangabad,Mumbai,Nagpur,Kolhapur,Nashik,NaviMumbaiandPune.Theobjectiveofthejobfairwastoreachouttotheyouththroughworkshops,portals,jobfairsandguidethemontrainingrequirementsandjobopportunitiesaspertheiraptitude.Thejobfairsuccessfullyconnectedjob-seekerswithjob-providers.Theycollectivelysawparticipationfrom523companiesandover28,000jobseekers.Over11,000joboffersweregenerated.


Model Career Centre – Career Counselling and Rozgar Yatra – SindhudurgTheCII-ModelCareerCentre,Mumbai,launchedtheCareerCounsellingandRozgarYatrainitiativewithanaimtobenefityouthintheKonkanregionbyprovidingcareercounsellingandjobplacements.The‘yatra’wasflaggedoffbyCommerceMinisterSureshPrabhu.Twocounsellingvanstravelledacross13talukasintheSindhudurgdistrictinMaharashtrawherecounsellorsextendedguidancetotheyouthonjobsandentrepreneurshipopportunitiesineachtaluka.The‘yatra’lastedforaboutsixdays.Around3,547youth,including1,739girls,wereregisteredandcounselled.

Social transformation: Working on total water security in villages of Aurangabad districtCII’swaterinstituteprovidesintegratedsolutionstowaterresourcemanagementthroughtheuseofscientificanddigitaltoolssuchasCII’sWATSCANtool,whichlinkssatelliteinformationandon-grounddatabasesandprocessesinformation(spatialandtemporal)carriedinmillionsofpixelsonaGISplatformtofacilitatedecisions.ApplicationofWATSCANenableswater-smartdecisionsandintelligentwatersolutions.In2017,WATSCANwasappliedtoAurangabaddistrict,oneamongstthesixdistricts(Jalna,Amravati,Akola,SolapurandYavatmal)wheredistrictwatershedassessmenthasbeencompletedandreportssubmittedtothegovernmentofMaharashtra.TheoutcomeswerepresentedtodiversestakeholdersfrombothgovernmentandindustryatastakeholdermeetingthatprovideddirectionsfortakingforwardtheoutcomesinAurangabaddistrict.FourvillageswereselectedinPaithanTaluk,guidedbyWATSCANoutcomes,inclusionundergovernmentofMaharashtra’sJalayuktShivarAbhiyanandVillageSocialTransformationMission.

WiththeobjectiveofimplementingsuitablewatermanagementstrategiesatthevillagewatershedforthefourselectedvillagesinAurangabad,CIIhasbeenworkingextensivelytowardsthedevelopmentofauniquedigitalplatformforfacilitatingdecision-makingtoovercomeprevailingwaterchallenges.Inthecurrentphase,CIIhasbeenworkinginthevillages,

applyingWATSCANatthevillagelevel.Theinitiative,supportedbyStandardCharteredBank,involvesin-depthscientificassessmentforstrategisingwatersolutions.Itinvolves:• Identificationofappropriatewatermanagementstrategies,

postscientificanalysisatthevillagewatershedlevelthroughtheapplicationofWATSCAN

• Evidencebasedonon-groundimplementationofsuitablestrategiesatviablelocationssuchaswaterharvestingstructures,ie,CNBsCementNalaBandharas,gabionstructures,rechargeshafts,rainwaterharvestingsystems,etc.

• Real-timedatacapturethroughautomatedweatherstationsatvillagelevel,throughvillagepanchayats

• Stakeholderengagementandcommunitymobilisation,andenhancedawarenessonwatermanagementthroughvarioustraininganddemonstrationsessions

AuniquestratigraphicevaluationmodulehasalsobeenbuiltintheWATSCANtoolthatenablestheidentificationofpotentiallocationsforgroundwaterrechargeinterventions.TheoutcomesfromgeophysicalinvestigationsconductedforspecificmicrowatershedsassesssubsurfacelithologyoftheareafedintoWATSCANtoidentifyappropriatelocationsforundertakingwaterinterventions.

CII Chhindwara Skills Training Centre TheSkillsTrainingCentre(STC)inChhindwara,MadhyaPradesh,beingruninpartnershipwithindustry,aimstotrainlocalyouthtomakethememployableandcreateapooloftrainedworkmenfortheindustry.TheSTChas11companiesofferingtrainingin12trades.ThesecompaniesareToyota,GMR,Larsen&Toubro,JCB,Voltas,Cummins,ShapoorjiPallonjiGroup,Taj,Hero,MarutiSuzukiandRelianceFoundation.Thecoursedurationrangesfrom15daysto5months.TheSTCtrainedover1,000youthin2018-19andover6,000tilldate.Itplanstotrainatleast1,000youthinthecomingyear.

MoU with Vadodara Municipal Corporation to recycle treated sewage as process water for industriesAnMoUbetweenIOCL(IndianOilCorporationLtd.–GujaratRefinery)andVMC(VadodaraMunicipalCorporation)torecycletreatedsewageintoprocessedwaterforindustries


wassignedinJune2018.TwentymillionlitresperdayofcitysewagewillbeusedbytheIOCLGujaratRefinery,leadingtodirectsavingsintheuseoffreshwater.TheMoUwassignedinthepresenceoftheGujaratCMVijayRupaniduringhisvisittoVadodara.AsofMarch2019,theVMChasalignedthisprojectwiththestatepolicy,andfinalapprovalsareinprocessforlayingthepipelineinfrastructure.

Educational excellence forumLaunchedintheWesternRegionin2014,theEducationExcellenceForum(EEF)aimstopromoteindustry-academiacollaborationwithanobjectiveofaddressingtheemployabilitygapfacedbystudentsgraduatingfromvarioustechnicalandnon-technicalinstitutionsinIndia.

Throughitsvariousinterventionslikethefacultydevelopmentprogramme,studentdevelopmentprogramme,leadershipworkshopsforfacultyandprincipalsandindustryvisitsandinteractionswithseniormanagement,EEFhas,tilldate,benefittedover2,200studentsand500facultymembers.

Training in pottery making in association with the Matikala BoardTheMadhyaMatikalaBoard,establishedin2008underthecottageandvillageindustriesdepartment,trainspeopleinpottery-makingandalsodistributeselectricpotmakerstopotters.A15-daytrainingprogrammeonpotterywasorganisedattheCIISTCcampus,whichbenefitted37potters.

FollowingadiscussionwiththeofficialsoftheMatikalaBoard,theCIISTChassetatargettotrainaminimumof100individualsinthefinancialyear2019-20.


CIIFoundation(CIIF)wassetupbyCIIin2011toundertakeawiderangeofdevelopmentalandcharitableactivitiespanIndiabyenablingindustryforinfusinginclusivedevelopment.CIIFworkstowardsinclusivedevelopmentbyprovidingameaningfulbridgebetweenmarginalizedcommunitiesanddonors,especiallycorporatesbyprovidingstrategicguidanceonCSRanddevelopingandmanaginghighimpactprogrammes.ThethematicareasofCIIFinclude:Early

ChildhoodEducation,WomenEmpowerment;ClimateChangeResilience;DisasterReliefand

Rehabilitation.Inthiseffort,theFoundationworkstogetherwithcorporates,governments,communities,andcivilsocietyinstitutionstochannelizetheircollectiveresourcestowardssocialandcommunitydevelopment.

CIIF project in Maharashtra InMaharashtra,CIIFoundationinpartnershipwithCII-TriveniWaterInstitute(CII-TWI),initiatedwaterresourcemapping,planningandconservationprogramacrossvillagesinsixdistricts.In2017,CII’sWATSCANToolwasappliedinAurangabaddistrictforundertakingwaterresourceassessmentatthedistrict’swatershedlevel.TheWaterPlanning&AssessmentTool(WATSCAN)isanITdriven,GISandRemoteSensingbasedinformationsystemforcomprehensivewatershedevaluation.Thetoolscientificallyidentifiesareasofhigh&lowwatergeneration,accumulationandlosses,whichfurtherhelpsincreatingstrategiesforanimprovedwaterscenario.

Onthebasisoffindingsfromthewaterresourcemapping,CIIFandCII-TWIhaveundertakenanon-groundinterventiontomanagethesupply-demandmismatchandcreatewidespreadawarenessonwatermanagementinfourwaterscarcevillagesinAurangabaddistrict,Maharashtra.Thefourwaterscarcevillages-PaithanKheda,Shivnai,KeshapuriandPangrainPaithanTalukarealsocoveredunderJalayuktShivarAbhiyanandSocialTransformationMission.ThekeyinterventionsincludeinstallationofAutomaticWeatherStations,constructingcheckdams,cementnalabunds(CNB),gabiondamandtrenchwithrechargeshafts.Thecommunityisactivelyengagedthroughregularinteractionstoensuresustainabilityoftheimplementedstrategies.Interdepartmentalcoalitionhasalsobeeninstrumentalinidentifyingandbridgingthesupply-

About CII Foundation

demandgapsforoptimalgenerationandusageofwaterresources.

Toenablemeasurementofrealtimedataonrainfallandtemperature,twoAutomaticWeatherStations(AWS)havebeeninstalledatGroupGramPanchayatOfficesinPangraandPaithanKhedavillages.Thisdataisperiodicallybeingcollectedandwillbefurtherusedtoanalyseclimaticconditions,sensitizefarmersandbuildawarenessonimprovedcropmanagement.

Intervention supported by Standard CharteredNRMworkshoptopromoteNRMmodel

CIIdirectedeffortstowardsencouragingcompaniestobeimpactoriented,withafocusoninitiativesaimedatmakinganintegralcontributiontodevelopment.PossibilitiesofcorporateengagementtowardsreplicatingandmainstreamingNaturalResourceManagement(NRM)modelsthroughCSRwasexplored.ARoundtablebroughttogetherthekeystakeholderstopromote,presentanddemonstratepilotmodels,drivenundertheGIZ-NABARDUmbrellaProgrammeforNatural-ResourceManagement(UPNRM).


WearegladtopresenttheCIISocialImpactReport2019,ajointpublicationofConfederationofIndianIndustry,West,andGrantThorntoninIndia.Thereportcapturesexcitingcasestudiesonhigh-impactsocialinitiativesbycompaniesintheWesternregionofthecountry.

Thesocialanddevelopmentsector,whichgotafurtherimpetusthroughtheintroductionofCorporateSocialResponsibility(CSR)intheCompaniesAct2013,hasbeenwitnessinghighmomentumandmotivationtoaddresssocial,economicandenvironmentalchallengesinthefarthestcornersofthecountry.Today,innovation,sustainability,replicabilityandupscalabilityhavebecometopicsofdebates,bringingvariousstakeholdersofthesectorincludingthecivilsocietyclosertotheboardroom.

TheCSRecosystem,comprisingbeginners,experiencedandmaturedplayers,isgoingthroughthelastfewmilesofbeingquestionedonspendingtheprescribedamountandisabouttoenteranewphaseofwhattheyhaveachieved.SeveralcorporateboardsandCSRcommitteeshavebeenquestioningtheirCSRteamsonsocialoutcomes,buttheprogresshasbeenslow.

Foreword

Doesthatmeanwearenotseriousaboutactualchange?Ordoesthatmeanwedonotknowwhatrealchangeis?

Thetopic,sowideandcomplex,maytakeafewyearstocomeintothemainstreamandlongertobefullyunderstoodandpracticed.Currently,someoftheworkinthisareaisbeingreportedthroughphotographs,catalogues,brochuresandcasestudies.Goingforward,wehopethequalityandvolumeofreportingwillimprove.

Thejourneytoachievegreaterimpactthroughdevelopmentandenterprise-basedmodelsisdefinitelygoingtobeveryintuitive,practicalandinsightful.Theannualeditionofthiscompendiumaimstotrackandmapthisjourney,bringingouthigh-impactcasestudiesforitsreaders.

Rohit BahadurPartnerGrant Thornton India LLP

Thejourneytoachievegreaterimpactthroughdevelopmentandenterprise-basedmodelsisdefinitelygoingtobeveryintuitive,practicalandinsightful.


2013wasaveryspecialyearforusatGrantThorntoninIndia.ItwastheyearwhenwecarvedoutadedicatedverticalfortheNot-for-Profit(NFP)sector;thiscoincidedwithCSRrulescomingintoeffect.AtGrantThornton,wealwaysaspiretobeadvisersofchoicewhoareselectiveabouttheirworkandclients.Atthesametime,wehavebeenagileinpickingupchallengingandunconventionaljobs,achievingsteadygrowthoverthelastfiveyears.TheNFPteam,whichstartedwithahandfulofpeople,hasgrownintermsofstrength,experienceandexpertise.Itcaterstoarangeofservicescoveringprojectmanagement,researchstudies,impactassessment/SROI,projectaudits,partnerduediligence,capacitybuilding,statutoryaudits,risk-basedinternalaudits,etc.Beingapartofoneoflargestaccountingandconsultancyfirms,theteamdrawsalotofitsexpertisefrombeingprocessexperts,focusingonboardlevelstrategyandgovernancerequirements.

Thedevelopmentsector,whichusedtobestableandconventional,hasbecomemorecomplex,bothintermsofchallengesandinnovativetechnology-basedsolutionstoaddressthese.CSRlawnotjustopenedthegatesforcorporateresponsibility,butalsogaveaboosttopersonalresponsibility.Contributionsthroughemployeevolunteering,individualdonationsandphilanthropyhavewitnessedmulti-foldgrowthoverthelastfourtofiveyears.Earliereducation,healthandlivelihoodusedtobetheonlysectorsofintervention,butnowfieldsofartandculture,sports,environment,slumdevelopment,etc.arealsoopeningupandgettingattention.

Newapproachesintheformofimpactinvestment,socialinvestment,ethicalinvestment,sustainableandresponsibleinvestment,triplebottomlineinvestment,socialenterprise

investment,crowdfunding,etc.arefurthergoingtochangethewaythedevelopmentsectoroperatesandachievesimpactandoutcomes.

Talkingofimpactandoutcomes,itisyetanotherexpectationthathasgrownmajorlypost2013.

Earlier,studiestomeasuresocialoutcomesandimpactandpushtowardssustainabilityandreplicabilitywerehardlylookedinto;thishaschangedcompletely.Today,corporatesareexpectedtoreporttheirprojectresultstotheirboardsandstakeholdersonaregularbasis.Infact,effectivereportingisalsocontributingtowardsbrandbuilding.

Amidstallthis,thereisaneedtohelpsocialsectororganisations,donorsandotherstakeholdersunderstandeachother’secosystemsandexpectations.Neutralgroundistobereachedthroughregularinvestmentincapacitybuilding,improvinggovernance,definingclearrolesandresponsibilities,creatingmoreopportunitiestocollaborateandavoidingduplicityofefforts.

Ibelievewehaveauniquetasktoperforminthesector:bethebridgebetweenstakeholders,takingintoaccounteveryone’sinteresttoachieveimpact.

Vikesh MehtaPartnerGrant Thornton India LLP

Earlier,studiestomeasuresocialoutcomesandimpactandpushtowardssustainabilityandreplicabilitywerehardlylookedinto;thishaschangedcompletely.

Message from Grant Thornton

Overview


TheideaofCSR,ie,businessesbearingtheresponsibilitytosocietyandabroadersetofstakeholders,isrootedintheperiodwhenbusinessactivityandindustriesstartedtheirjourneyofgrowth.Theterm‘CSR’wasfirstusedasanacademicconceptin1953byfamousAmericanscientistHowardR.Boweninhisbook‘SocialResponsibilitiesoftheBusinessman’,whileenquiringaboutthesocialresponsibilitiesthatbusinesspeopleneededtooblige,apartfromfinancialoutcomes.Between1960and1970,therewasatransitionfromformalisingadefinitionofCSRtogrowthofnewmodelsandunderstandingitsambit.Thebusinesscommunitywasconcernedaboutthesociety,buttheperspectivesof‘concern’and‘engagements’keptchangingcontinuously.The1980ssawtheriseofalternativethemes(likestakeholdertheoryandbusinessethics)ofCSR.The‘stakeholdertheory’wasdevelopedtoamoreholisticconcepttodescribeCSRasareciprocalrelationbetweenbusinessandstakeholders.

Thestakeholdertheoryevolvedintothe‘sustainabledevelopmenttheory’,whichisdefinedbyWorldCommissiononEnvironmentandDevelopment(WCED)as“developmentthatmeetstheneedsofthepresentwithoutcompromisingtheabilityoffuturegenerationstomeettheirownneeds.”Thetheoryarguesthatsustainableprofitabilitycanbeensuredthroughethicalandresponsiblebusinesspractices.Inthe1990s,CSRdevelopmentswerecharacterisedbyashiftasbusinessmovedfromcombatingtheeffectsofsocialproblemstofindingwaysofovercomingtheseproblems.Duringthe1999UNGlobalCompact,8,000companiesacross150countriessignedthedeclarationtoupholdhumanrightsofindividuals,labourstandardsandrefrainfromcorruptioninbusiness.TheGlobalReportingIndexintroducedin1997iscurrentlyanindustryleaderinprovidingasetofvoluntaryprinciplesforcompaniesintheareaofCSR.

Themeaningofbusinessunderwentchangesafterthe1990s,withemergingdiscussionssurroundingCSRasawayofensuringsustainabledevelopment.TheUNreport‘Developmentofguidelinesontheroleandsocialresponsibilityoftheprivatesector”in2002statedthat“socialresponsibility,likemanagement,isthebaseofhumandevelopmentandsocialactivity.”Itbecameclearerthatbusinessneedstoengageinsocialdevelopmentinareaswhichwereconsideredtobeundergovernmentpurview,likehealthcare,educationandoverallhumandevelopment.ThroughSustainableDevelopmentGoals(SDGs),businessescanstrategicallyengageincorporate

socialresponsibilitybydeterminingwhichSDGsarerelevanttothecompany’scorebusinessandCSRstrategy.ByintegratingtheSDGsintothecoreofcorporatestrategies,companiescantrulycontributetomeetingsocietalneedwithoutdepletingtheplanet’sresources,promotingsustainableeconomicgrowth.

The21stcenturysawglobalorganisationsadoptbestpracticesinCSR.Forexample,OrganisationforEconomicCo-operationandDevelopment(OECD)releasedCSRguideline(OECD2001).TheOECDprojectonprivateinitiativesforcorporateresponsibilityindicatedthatCSRisaglobalphenomenon,withsignificantintra-regionalvariationsinpractice.

ThecompaniesinOECDcountriesengageinCSRvoluntarily,butlegislationinFranceandDenmarkensuresmandatoryreportingofCSRactivities.

DuetoinitialmentionofCSRinwesternliterature,itisbelievedthatCSRisawesterninventioninitsmodernform.However,thereisabundantevidencethatCSRindevelopingcountriesdrawsstronglyondeeplyembeddedindigenousculturaltraditionsofphilanthropyandbusinessethics.

CSRdrivesbusinessbehaviourtowardsamalgamatingsocialandethicalissuesforsocio-economicdevelopment.Overthepastfewyears,variousCSRframeworksandinitiativeshaveemergedindifferentcountriessuchasChina,India,Indonesia,BrazilandUAE.• Around2005,China’sfocuschangedfromeconomic

growthto‘societalbalanceandharmony’.PressureforanintensifiedfocusonCSRledtotheinclusionofCSRincorporatelawin2006,requiringcompaniesto“undertakesocialresponsibility”inthecourseofconductingbusiness.

• TheinstitutionalframeworkofCSRinBrazilreliesonnationalandinternationalCSRcommittedactors,primarilyfromtheprivatesector,mostinfluentiallybytheEthosInstituteofCompaniesandSocialResponsibility.

• In2007,thegovernmentofIndonesiapassedlegislationwhichmandatedcompaniesengagedintheenergyandextractiveindustriestodisclosetheirCSRactivities.

• InTaiwan,companieswithadirectimpactonconsumershaveamandatetospend2%oftheirprofitsinCSR.In2014,thegovernmentlaunchedtheTaiwanTopSalary100IndextopromoteCSRandexpandtheuseofprofit-sharingforthebenefitofemployees.


• TheUAECouncilofMinistersissuedanewresolutionon1February2018concerningtheCSRlawwhichimposesreportingrequirementsoncontributions(includingfinancialcontributions)madetoCSRactivitiestocommercialcompaniesofalllegalformsoperatingintheUAE.

In2013,theGovernmentofIndiaintroducedamandateforcompaniesoperatinginIndiatoharnessthesenseofsocialresponsibilityunderSection135oftheIndianCompaniesAct.CSRisnotanewconceptinIndia,butwhatwasinitiallygovernedbycorporateself-regulationfoundamoreprecisedefinitionunderthenewcompanylaw.

IdeaoftrusteeshippromotedbyMahatmaGandhi,wherecompanieswereseenasatrustheldintheinterestofcommunity.

Post-independenceerasawincreasedroleofstateindecidingandshapingcorporateresponsibilities.

PromotedbyMiltonFriedman,whostatedthatcompaniesaresolelyresponsibletotheirownersandshouldfocusoneconomicbottomline.

Triple-bottomlineapproachhighlightsthatwithincreasingeconomicgrowthandrights,companiesalsohavesocietalobligations.

Evolution of CSR in India

CSR mandate in India

Ethical Model (1930s-50s)

Companies Act 2013Section135statestheprovisionsforCSR,whichareapplicableforcompanieswith:• networthofINR5,000

croreorabove• turnoverofINR1,000crore

orabove• netprofitofINR5croreor

above

Companies Rules 2014Keyhighlights:• CSRactivitieshavetobe

inIndia• CSRpolicytobedisplayed

oncompany’swebsiteandboardreport.

• IfcoveredunderSection135forCSRonce,thecompanymustcomplyforthreeyearssubsequently

Companies Amendment Rules 2016Keyhighlights:CSRactivitiestobecarriedoutthroughaSection8company,trustorsociety:• establishedbycompany

singlyoralongwithothercompany

• establishedbygovernmentorotherstatutoryentity

• withexperienceofthreeyearsormoreinsimilarprojects

Companies Amendment Act 2017Keyhighlights:• Precedingfinancialyearto

beconsideredforeligibilityunderSection135

• NetprofittobecalculatedinaccordancewithSection198

• TwoormoredirectorsforCSRcommitteesincaseindependentdirectorsarenotmandatoryforacompany

2013 2014 2016 2017

Statist Model(1950s-70s)

Liberal Model(1970s-90s)

Stakeholder Model(1990s-present)


TheActprescribesamandatoryspendof2%ofaveragenetprofitsonsocialresponsibilityforallcompaniesmeetingspecifiedrequirements.TheCSRlawcameasaresponsetotheneedforabalancebetweensustainablebusinessandsocialprogressinIndia.ThechangingenvironmentofpoliciestoenablesustainablepracticesincreasedparticipationinCSRandsociallyinclusivepractices.CSRhaschangedtheroleofdoingbusinessinthesociety,fromsimpleencouragementofmoresocialdutiesforbusinesstotheunderstandingofbeingsociallyresponsible.WiththeCSRlawmandate,companieshavestartedspendingandutilisingtheCSRopportunitytomakeameaningfulcontributiontothedevelopmentsector.

Inthelastfiveyears,companiesinIndiahaveshowngradualbutprogressivetrendstowardsCSRcompliance.ThedataofCSRspendin2017-18showsa65%increasesince2014-

15,withanincreasingnumberofcompaniesutilisingtheirearmarkedCSRbudget.ScheduleVIIofSection135ofCompaniesAct2013,initiallydefined11(amendedin2015)potentialareasthatcanbeconsideredbyacompanyforexpenditureinCSR.AseparateCSRarmwasconstitutedundertheMinistryofCorporateAffairs(MCA)tooverseetheengagementsofcorporatesinCSRactivitiesandtoensuretransparencythroughannualpublicdisclosuresonthestatusofCSRwithinthecountry.Thetrendsfromthelastfourfinancialyearshighlightthateducation,healthandruraldevelopmentreceivethehighestCSRfundingacrossregions.

Amongstthetopthree,findingsindicatethateducationisthehighestrecipientofCSRfund,inwhichschoolinfrastructureandqualityofeducationarepopularareasofexpenditure.

Year-wise CSR spend across themes

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

2014-15 2015-16 2016-17 2017-18

Source:https://csr.gov.in/CSR


Educationremainsaprioritysinceaccesstoqualityeducationisconsideredtobefundamentalinimprovingqualityoflife,especiallyforthepoorandthevulnerableandhencecrucialforthegrowthofIndia.ThetopfiveCSRcontributorshaveanoutreachofover6.5lakhstudentsandyouth.

ThehealthcaresectorinIndiaisailingand2016’sdatafromWHOreportsthatIndiacarries20%oftheworld’sdiseaseburden,accountsfor17%ofdeathsduetocommunicablediseasesandrecordsthehighestnumberofmaternaldeathsintheworld.About24%ofthetotalspendonCSRisfocusedonhealthcareandmuchofthespendtendstobefocusedonsettinguphealthcampsandbuildinghospitals.Morethan6lakhpeoplehavebenefittedfromvarioushealthcareinitiativesofthetopfivecontributorsinthecountry.

Accordingtothe2011census,69%ofIndia’spopulationlivesinruralareas,amountingtoroughly833millionpeople.CSRprogrammesinruraldevelopmentfocusonservicedeliveryinthefieldsofwater,education,health,skilldevelopmentandinfrastructure.Environment,animalwelfare,conservationofresources,promotionofsportsandpreservationofnationalheritageandartareotherthematicareasthathaveseenslowbutprogressivetrendsunderCSR.

TheCSRspendsvaryacrossstates.Maharashtra,TamilNaduandKarnatakaarethetoprecipientsofCSRspends,althoughthesestatesarenotamongsttheleastdevelopedstates.Nagaland,Mizoram,Meghalaya,GoaandTripuraareamongsttheleastfundedstatesinIndia.Itisinterestingtonotethatthestateswithover55%ofaspirationaldistrictsontheotherhandreceiveonly15%oftotalCSRexpenditureinthecountry.StateslikeMaharashtraandGujarat,withhighestfunding,haveonly3%and2%aspirationdistrictsrespectively.ThiscouldpossiblybeduetothemandatethatnecessitatesimplementationofCSRprogrammearoundthebusinesslocation.

TheconcentrationofbusinessinthewesternregionofthecountrynecessarilyresultsinthehighestCSRspendingintheWesternregion.Theoil,gas,coalandpetroleumindustryisthetopcontributorofCSRfundstotheWesternregionfollowedbythebankingandfinancialservicesindustry(BFSI)andthechemicalindustry.

Asmentionedbefore,MCAmandatesminimum2%inCSRexpenditure,butsomeindustrieshavedisplayedaspiritofdoingmoreintermsoftheirCSRspends.Spendsbythemetals,mineralandminingsectorstandat138%againsttheirprescribed2%limit,followedbyenergyandpowerat127%andconstructionandservicesat115%.

CorporatesviewtheengagementinmandatoryCSRexpenditureasaninnovativewayofdeliveringsocialbenefitusingmarketmechanisms.InIndia,socialdevelopmentisanationalagendaforthegovernment.PoliciesandframeworkshavebeenalignedwiththeSDGs,focusingoninclusivegrowth.ConsideringthatCSRexpenditureismandatory,organisationsnowlookforwardtolong-terminvestmentandsustainedimpact,oftenaligningtheirCSRwithSDGs.CSRhasthepotentialtopaveIndia’sjourneytowardssustainableandinclusivedevelopmentprovidedthefundingisnotonlydirectedtowardsshort-termresultsbutsystematicandimpactfulsocialchanges.


Year-wise CSR spend across themes

0 500 1000 1500 2000

Oil, gas, coal and petroleum

Banking and Financial Services

Chemicals

Construction, Infrastructure and Real Estate

Energy

IT Consulting and Software

Pharmaceuticals

Automotive Industry

Mining and Metals

Telecom

Cement

Media

CSR Spend INR cr

Indu

stry

Keepingupwiththe‘spiritofgiving’prevalentinIndia,corporatesengagedingivingevenbeforeregulationswereimposed.Severalorganisationshadstartedspendingapercentageoftheirprofitininitiativesonsocialupliftment,keepinginmindthevastsocialandeconomicdeprivation.

Inthelastfouryears,sincetheCSRlawwasenforced,asumofINR50,000crorehasbeenspentthroughCSRactivities.Thisamountisalmosttwo-thirdoftheBudget2019foreducationandalittlemorethanthatforhealthandfamilywelfare.Inthelastfiscal,35%oftotalCSRexpenditurewasincurredineducationandskilldevelopment,ofwhichINR1,828crorewasspentoneducationandtherestwasdirectedtowardsskilldevelopment.Over88%oftheentireexpenditureineducationwasutilisedforinfrastructuredevelopmentfollowedbyqualityofeducation.Improvingaccesstoqualityeducationforallhas

beentheprimaryfocusofover950companiescontributingtowardseducationandskilldevelopment.

Healthcarecomesnextasapriorityareaforexpenditurewith27%CSRfunds.Over74%oftheresourcesallocatedforhealthcarearespentonhealthcamps,followedby68%ininfrastructuredevelopmentandequipmentsupport.Asforthethematicexpenditure,educationandskilldevelopmentandhealthcareandsanitationremainedontop,althoughnationalheritageprotectionandpromotionofsportsemergedastwoareasthathavegrownbyleapsandboundssince2015.

CSRspendofenergycompanieswasthehighestamongallsectors,with51companiesaccountingfor23%ofthetotalCSRspend.Manufacturingwasthelargestsectorwith404companiescontributingINR1,868crore.

Source:https://csr.gov.in/CSR


Currently,theCSRlawfocusesonwhatamountisspent,whatCSRactivitiesitisspentonanddetailsoflocations.ThefocusoncreatingasocialimpactthroughtheCSRactivitiesismissing.Duetothelackofemphasisonmeasurability,theconsolidatedimpactoftheincreasinglylargeallocationoffinancialresourcesremainsunaccountedandroleofCSRgoesunattributed.ThecurrentmonitoringofcompaniesintermsoftheirCSRrevolvesaroundtheabilitytoutilisetheCSRbudgetandreportingoftheactivitiesimplementedunderCSRwithbasicoutreachnumbers.Withshiftingfocusatthegloballevelonsustainability,thereareattemptsatquantificationofoutcomesandlinkingofSDGstoprogrammesundertaken.However,thereportinghasnotbeenveryprominentanduniform.Theemergingneedisforcompliance-drivenengagementinCSRtoundergochangetowardsplannedinterventionsforaddressingsocialissuestoachievemeasurableoutputsandlong-termoutcomesforsustainableimpact.Organisationsneedtoengageinlong-terminitiativesthatarespecifictowardsachievable,measurableandrealistic

State-wise CSR Spend

Top 5 states

Bottom 5 states

resultsthatcanbeachievedwithinastipulatedtime,leadingtogreaterimpact.

Therehasbeenavoluntarygrowthamongcompaniestoevaluatetheimpactoftheprogrammes,tounderstandtheoutcomesofinterventions,buttheneedforaplannedassessmentisafar-cry.Therealisationofimpactoftheinitiative,themagnitudeandfactorsinfluencingtheoutcomesarebasedonsystematicstudyandanalysisofdatabasedonpredefinedmatricesbeforeandafterprogrammeintervention.

Itisimportanttounderstandthatimpactassessmentisnotaone-timeexercise,butsomethingthatneedstobeengrainedwithintheentireprocessofplanning,interventionandevaluationofCSRprogrammes.Thesocialimpactofprogrammesextendsbeyondbeneficiarynumberstomeasurethesocio-economicchangesbroughtaboutbythetargetinterventioninthelongrun.

Dataandinformationpointscapturedintheabovesectionhasbeensourcedfromvarioussourcescoveringpublicdomain,studiesconductedandviewssharedbyvariousagenciesandindividuals.


Case studies


Transforming lives of the fisherman community in Mundra

TheprojectaimstoempowerfishingcommunitieslivinginKutchregionneartheMundraport,whoaresusceptibletoclimatechangewhichcanaffecttheirlivelihoods,foodsecurityandhealth.Theregionfacesissuesofsalinityingressacrossandisinterspersedwithcreekincreasingdistancesbetweenhabitations,which,alongwithlackofinfrastructure,addstothelogisticalchallenges.Further,overexploitedfisheryresourcesanddegradedecosystemsposethreattofishingcommunities.

Inordertotransformthelivesofthefishingcommunities,theprojectfocusedonthefollowingsixinterventionareas:livelihood,womenempowerment,qualityeducation,skilltraining,healthandinfrastructuredevelopment.Thecommunitymemberswereprovidedwithbetterqualityequipmentaswellastraininginrelatedactivitieslikecageculture,polyculture,etc.,forenhancingtheirlivelihoods.Also,alternativelivelihoodopportunitieslikenurserydevelopmentwereencouraged,andaskilldevelopmentcentrewassetupwhichtrained246peopleintechnical/non-technicalcourses.Theprojectreachedoutto2,979womenprovidingtraininginfinancialliteracyalongwithengagingaround134womeninstitchinganddoriwork.AdaniVidyaMandir,aworld-classschool,wasestablishedtoprovidefree-of-costqualityeducationto1,780fishermenchildren.

Theprojectalsoprovidedaccesstodrinkingwaterfor4231fishermen.Therehasbeenadecreaseinchildmortalityowingtoincreasedavailabilityofhealthservices.Also,thecommunityhasaccesstotheGovernmentofIndia’sJanDhanYojana.

Project statusOngoing

Project period2010-Present

LocationKutch, Gujarat

6,067 fishermen with improved living conditions

1,780 fishermen’s children going to school

21% increase in family income

34% reduction in disease burden


Swachhagraha-Swachhata ka Satyagraha

Theprojectaimstoresolvetheissueoframpantlitteringbehaviourandlackofasenseofownershipofpublicspacesthrougheducationandsensitisationforbehaviouralchange.

Understandingtheroleplayedbyattitudesandbehavioursincontributingtoissuesoflitteringandsanitation,theprojectfocusesonattitudinalchangeamongststudents,youthandcommunityatlargefor‘creatingacultureofcleanliness’.InspiredbytheSatyagrahamovement,theproject-‘Swacchagraha’aimstobringtogetherpeoplefromallwalksoflifeandcreateamassmovementforcleanliness.

TheprojectmainlyworkswithstudentandyouththroughSwachhagrahaDalscomprisingstudents(intheagegroupof9-14years)fromthegovernment,grant-in-aidandprivateschoolsundertheguidancefromSwachhagrahaPreraksorteachersfromtheirschools.TheSwachhagrahaDalsareagentsofchangeastheytakeownershipofcleanlinessissuesintheirschoolsforcreatingacultureofcleanliness,transformingthemselves,theirschoolsaswellastheirhomes.ThePreraksorteachersplayapivotalroleinfacilitatingbehaviouralchangeamongstudents.

SincethebeginningofSwachhagraha,theprojecthasgrownfrom6citiesinGujarattoover82citiesspanning19statesacrossthecountry.TherehasbeenanoticeablechangeinattitudesanddecreaseinlitteringhabitsofSwachhagrahistudents.Theinitiativehasreducedtheworkloadofthecleaningstaffatschools.Schoolchildrenhavedevelopedempathyandrespecttowardsthecleaningstaffasnotedintheinterviewsofthecleaningstaff.Childrenarethefutureandbyempoweringthem,theprojecthasbeenabletoreachthemasses,ensuringtheyunderstandthesignificanceofSwachhagraha.


Project period2016-present

Location19 states

Over 5,700 schools

Total outreach: 23,00,000

Around 5,800 Swacchagraha Preraks

Over 90,000 Swacchagrahi dal members


Adani Vidya Mandir

Thisprojectaimstoaddresstheissueofaccesstoqualityeducation.Owingtolowqualityofeducationingovernmentschoolsandhighcostofeducationinprivateschools,qualityeducationisadistantdreamforchildrenfromeconomicallyweakersectionsofthesociety.TheproblemofhighcostofeducationissosevereinGujaratthatthegovernmentofGujaratin2017hadtoenactalawregulatingschoolfees.Theprojectaimstoprovidefreequalityeducationtochildrenfromeconomicallyweakerfamilies,whohavegreatpotential.

AdaniVidyaMandirisanEnglishmediumstate-of-the-artschoolthatprovidesfreequalityeducationandalearning-friendlyenvironmenttochildrenfromdisadvantagedbackgrounds.Thecosttowardstuition,books,uniforms,meals,transportationandextra-curricularactivitiesarebornebythefoundation.AdaniVidyaMandirhasvariousinitiativesthroughcollaborationswhichleveragetechnologysuchascodinginthecurriculum,languagelabsolutions,EduNextschoolsoftware,etc.

Interestingly,theprojecthastransformedthemindsetsofparentswhoarenoweagertobecomeliteratetosupporttheirchildren.Childrenwhowouldhaveotherwisedroppedoffarenowpursuinghighereducationandprogressingwellontheirpathofpersonalandprofessionalgrowth.



LocationAhmedabad, Gujarat

100% pass percentage for classes 10th and 12th in 2017-18

1,045 students

Over 4,180 family members of students acquired a new mindset towards education


Bajaj Drishti Project – Phase 2

Theprojectaimstotargetlow-incomegroupindividualswithvisionimpairment.Itisaprevalentissuethatthepopulationispronetorefractiveerror,acommoneyedisorder,andcontinuestolivewithitwithoutseekingpropercare.Inmanyareas,qualityeyescreeningfacilitiesandspectacle-dispensingservicesarelimited.Eveninareaswhereaccessibilityisnotanissue,peoplehesitatetowalkintothestoresbecauseoftheexorbitantpricesofeyeglasses.JankideviBajajGramVikasSanstha(JBGVS),thesocialarmofBajajGroup,aimstoaddressthischallengethroughitsinitiative,BajajDrishti.

ThetwocoresegmentsunderBajajDrishtiare:• See to Earn:Coveringpopulationintheirprimeworking

years,whereeyesightissuessignificantlyimpacttheirearningpotential

• See to Learn: Coveringschoolchildrenwhereaccesstoeyeglassesaffectsachild’slearningabilityandpsycho-socialdevelopment

Ateamoftwooptometrists,acoordinatorandacounsellorareresponsibleforconductingeyecheck-upcampsthatinvolvescreeningthecommunitymembersforvisionissuesandreferringthemtoanexistingpartnerordistrictgovernmenthospital.VisionSpring,theirpartnerNGO,collaborateswithdifferentestablishmentstodistributeaffordableeyeglasses,pricedatINR20foradults,andfreeofcostforchildrenandmarginalisedgroups,atthecampsusingtheirexistingdistributionchannels.

ARPAN,avolunteeringplatformofBajajCSRGroup,provideslogisticsupportfortheeyecamps.CommunityleaderswiththehelpofgrampanchayatsidentifyandreferindividualswithcomplexvisiondisorderstoatertiarycarehospitalforfurtherdiagnosisandtreatmentundertheAyushmanBharatYojanaofthegovernment.Theprojecthassuccessfullycovered323villagesand193schoolsandhasreachedoutto97,516individuals.


Project period2018 – present

LocationMaharashtra, Rajasthan and Uttarakhand

Bajaj’sCSRteamfocusesoneightoftheircompaniesfromtheauto,financeandinsurancesectorswithanannualbudgetofINR200crore.Theautocompanieslookafterthegeographicareaswheretheirplantsaresetup,andthefinancecompaniesaresector-based.Onthebasisofthisdivision,thebrand’sfinancecompanieslookafterthehealthofchildren,andareamongstthebiggestdonorsforchild-relatedissuessuchascleftlipsurgery,epilepsyandpaediatriccancer.Theautocompanies,ontheotherhand,focusonwaterconservation,asthedistrictswheretheplantsarelocatedarewater-starved,likeMaharashtraandRajasthan.

Pankaj Ballabh, General Manager, CSR

66,996 adults and 30,520 children screened for vision issues

45,434 eyeglasses distributed

48,741 refractive errors identified

Increased awareness on the need of a regular eye checkup


Eureka Walk ‘n’ Talk

Theprogramme,implementedacross20villagesofKurinjipadiBlock,CuddlaoreDistrict,TamilNadu,focusesonbuildingconfidenceinchildrenfrommarginalisedcommunitiestoreadandanswersimplequestionsinEnglishandtutortheminmentalmathematics.InTamilNadu,eventhoughmostchildrengotoschools,theirknowledgeoftheEnglishlanguageispoor.TheirinabilitytoreadandspeakEnglishaffectstheirconfidenceandself-esteem.AspartoftheirCSRinitiative,BlueStarhaspartneredwithCIIandAidIndiatoprovidestudentswithadditionalknowledgebeyondthefourwallsoftheirclassroom.

Theprojectworksthroughafter-schoolcentressetupinthevillageswherealocallyappointedandtrainedtutorgiveslessonsspeciallydesignedforthem.Thetutorusesinterestinglearningtoolssuchassubjectcharts,workbooks,incentivecardsandstickersdevelopedbyAidIndiatomakeclassroomsessionsinteractiveandengaging.Thefocusisonenhancingchildren’sabilitytopickupbasicEnglishwordsandsentencesandholdasimpleconversationinthelanguage.Formathematics,thechildrenaretrainedonmentalarithmeticoperationsforaddition,subtractionandmultiplication.


Project period2018 – present

LocationCuddalore, Tamil Nadu

20 Eureka centres set up

20 community teachers trained

1,500 children benefitted

Theapproachadoptedtoeducatechildrenisappreciatedbyteachersandstudentsalike.Atotalof1,500childrenintheagegroupof6to14yearshavebeenactivelyenrolledintheprogramme.Theyarelearningthroughcommunityparticipationandpeerlearning,resultinginenhancedconfidencelevels.


Multi-speciality health camps by Kaka-Ba Hospital

Theaimoftheprogrammeistoprovideaccessible,affordableandqualityhealth-careservicestoallsectionsofsociety,especiallywomen,childrenandtribalcommunities.TheCSRactivitiesofCadilaPharmaceuticalsareimplementedthroughKaka-baHospitalatHansotblockinBharuchdistrictofGujarat.TheresidentsofHansot,duetotheprevalenceofpovertyandinaccessibilitytohealthcare,sufferedfromailmentsandpoorhealthbeforetheestablishmentofKaka-bahospital.Themulti-specialityhospitalisnowanepicentreofmedicalwellbeing.Overtheyears,theKaka-BaHospitalhasbranchedouttosupportvariedprogrammesunderitsruraldevelopmentinitiative,whichaimstoaddresssocial,economicandenvironmentalchallengesbyundertakingcommunity-developmentactivities.

Multi-specialityhealthcampshavebeenoneofthefirstprogrammesundertakentoimproveaccesstohealthcareforpatientsfromthelowersocio-economicbackground.Ateamofexperienceddoctorsandmedicalstaffcarriesouthealthcheck-upsinthecamps.Thepatientsareprovidedwithfreecheck-up,medicines,referralservicesandfoodpacks.Post-campfollow-upsarealsodone,andbasedonthepatients’needs,surgeriesaredonefreeofcostusingadvancedtechnologyequipmentsupportedbyOperationRainbowCanada(ORC),anNGObasedinCanada.Plasticsurgeriesarealsodoneaspartofthisprogrammewhereindividualsfromtheeconomicallyweakercommunitycanavailreconstructivesurgeries.TheinitiativesarealignedtotheUnitedNation’sGoal3ofSDGs.

ThehospitalwasdeclaredasthenodalhospitalforRashtriyaSwasthyaBimaYojna(RSBY)in2008underwhichover5,000patientswereprovidedhealthservices.TheprogrammeisalsolinkedtotheAyushmanBharatPMJanArogyaYojanaandSujalamSufalamYojana.Thehospitalhasprovidedmedicalsupporttonumerousbeneficiariesreducingtheirannualmedicalexpenditureofhouseholdsfortreatmentinseasonaldiseaseandmedicine.Thecampshaveprovided



LocationGujarat and Jammu & Kashmir

CadilaPharmaceuticalsiscommittedtowardsprovidinginclusiveandsustainablegrowthopportunitiestounderprivilegedpeople.UndertheaegisofKaka-BaandKalaBudhPublicCharitableTrust,weuseaholisticmodelofdevelopmentandundertakeanumberofCSRactivitiesinthelargerinterestofthecommunity,especiallyintheareaofhealth,education,womenempowermentandchildcare,apartfromothernot-for-profitefforts.

Rajiv Modi, Chairman and Managing Director

thesocio-economicallyvulnerablecommunityofHansotwiththeopportunitytoleadahealthylifeandimprovetheirlivingconditions.

9 multi-speciality camps conducted

3,028 patients benefitted

279 post-camp surgeries done free of cost

75 plastic surgeries conducted free of cost


Design for change

Theprojectaimstoaddressthelackofholisticdevelopmentamongschoolgoingchildren.Childrenareexposedtorote-basedlearningandoldschoolteachingmethodologiesintheirschoolclassrooms.Thesepracticesdonotequiptheminessentiallifeskillsnecessaryforawholesomeeducation.Theobjectiveoftheprogrammeistoshiftastudent’sattitudefrom‘canI?’to‘Ican.’

Itencouragesstudentstotakechargeoftheirenvironmentandactaccordinglytoinstilleadershipskillsinthem.Theirclassroomsessionsarebuiltonfourpillars–feel,imagine,doandshare.Thisapproachhelpsthestudentdevelopanevolvedthoughtprocessthatpreparesthemforthefuture.Severaltrainingprogrammesareconductedforteacherstoenablethemwiththeskillstoleadclassroomsessionseffectivelyandbepreparedtohandletheuniqueproblemsthatthestudentsmayface.Studentslearninnovativethinking,communication,andteamworkthroughtheprogramme.



LocationAurangabad, Maharashtra

CanpackIndiahasbeenapurpose-drivencompanyeversinceitsinception.Wearecommittedtooperateandgrowourbusinessinasociallyresponsibleway.Ourvisionistogrowourbusinesswhilereducingtheenvironmentalimpactofouroperationsandincreasingourpositivesocialimpact.OurCSRjourneyhashighimpactresearchandinterventionsforgroundwaterlevel-relatedchallenges,designthinkingforgovernmentschools,instillingconfidenceinchildrenatthegrassrootlevel,sexeducation,menstrualhealthmanagement,Miyawakiforests,beepreservationandwasterecycling/upcycling.

Harsh Vardhan Jajoo, CEO and Managing Director

250 stories of change received

78,000 students and teachers benefitted

Collectively,78,000individualshavebenefittedfromthesessionsconducted.Thesensitisationofstudentstobeableandresponsiblecitizensofthefutureisakeytakeawayfromtheproject.


Agastya mobile science lab

Theprojectaimstomakequalityeducationaccessibleingovernmentschoolsandprovideatransformativeexperienceforstudentsfrom5th-10thgrades.SchoolsinIndialacktheproperinfrastructureforstudentstogetahands-onlearningexperience.Mostschoolsrequiresciencelaboratories,computers,andinternetfacilities.Lackofresourcescoupledwitholdmethodsofteachinghasledtoanabsenceofanalyticalorpragmaticskillsamongstudents.AspartofCanpack’sCSRinitiative,theyhavepartneredwithAgastyaInternationalFoundationtoaddresstheseissues.

Theprogrammeisimplementedinselectedunder-resourcedschools.Amobilesciencevanreachestheseschoolsoncein15days,accompaniedbytwoenthusiasticAgastyateachers,toexplainscientificandmathematicconceptsusingthe110sciencemodelsandlow-costexperiments.Thismodelhelpsreachstudentsinremoteareas.Teachersareequippedindeliveringtheseclassesthroughplannedteacher-trainingsessions.Bycatalysinglocalschoolsandeducators,theobjectiveistoimprovetheclassroom’slearningenvironmenttosparkcuriosity,nurturecreativityandinstilconfidenceinthestudents.




ThroughtheeffortsofAgastyawiththesupportofCanpack,gapsintheregularschoolcurriculumarefilledandteachersundergoaprocessofprofessionaldevelopment.Atotalof16,000studentsandteachershavebeenreachedacross20schools.Theprogrammewillprovidemuch-neededexposureandincreasetheoverallunderstandingofconceptsamongruralstudentsthroughthenovelandattractivemethodologiesadopted.

Over 100 low-cost science models developed

10,000 teachers, parents and school administration reached

District level science fairs conducted – 2,100 schools


Pi–Cards

Theprojectaimstoprovideacheaperalternativetoclassroomresponsedevices.Thesedevicesareusedtogatheranswersformultiple-choicequestions,promptlyfromtheentireclassroomusingaclickerdevicegiventothestudents.ThePi-Cardsprojectusestechnologythatisavailableatafractionofthecost,andencouragesallstudentstoberesponsiveintheclass,leavingnoonebehind.

Theprojectenablestheteachertoaskmultiplechoicequestionsinvolvingallthestudentsintheclass.Abarcodetechnologyisusedtotraceeverystudent’sresponse.Oncetheteacherposesaproblem,allstudentsraisetheirhandsholdingaplacardwiththerightanswer.TheteacherthenusesamobileapplicationcalledPi–Cardswhichscansalltheresponsesofthestudents,andwithinsecondsthefeedbackfromthewholeclassisrecorded.Theprocessisenjoyedbythestudents,ensuringclassparticipation,andtheteachergetstheresponsesinonego.




550 students benefitted

1,000 teachers, students and administration reached

10 schools covered

Asaresultofthisinitiative,thereisincreasedinteractionbetweenstudentsandteachers.Atotalof550studentshavebeenapartoftheplanwhichisimplementedacross10schools.


CARPE Campus Club

Theprojectaimstoprovidegraduatestudentswithjob-relevantsoftskillsnecessaryforthemtoprocurejobs.Studentsareexpectedtobeskilledindiversedomainsbeforetheystartworking,butthereisnoavenuetopreparethem.Hence,CampusClubisaproductofextensiveresearchdonetounderlinetherequirementtoprovideexposureandexperiencetoeasethetransitionofgraduatesintothejobspace.

Collegegraduatesareprovidedskillsessentialforprofessionals,bycreatingadynamicenvironmentwhichenhancestheircommunication,employabilityandprofessionalskills.Thisisdonethroughastructuredexperientialtrainingandmentoringprogrammethatisimpartedinacourseofeightmonths.Thefocusliesonsoftskillsdevelopment,andthegraduateshouldfeelempoweredandreadytojointheprofessionalworkforceaftercoursecompletion.Itisamutuallybeneficialprojectforbothemployersandstudents.Studentsgettoworkinteamsandgainhands-onexperienceduringtheirstintswithliveprojects,andemployersgetstudentswithsuitableanddesiredskillsetsatthetimeofrecruitment.




100 students reached

Two colleges targeted

Eight-month course in soft skills

Atotalof100studentshavebeeninvolvedwiththecoursefromtwocolleges.Studentshavewitnessedaremarkablechangeinthemselves;theyaremoreawareoftheirsurroundings,andfeelmorereadytoperformappropriately.


Short immersive programme

Theprojectaimstomouldatheatreexperience,whichencourageschildrenfromobservationhomestocreatetheirownstories.Childrenlivinginobservationhomesliveawayfromtheirfamiliesforadesignatedperiod,whichresultsinalackofpropercareandemotionalsupportintheirformativeyears.Theyhaveequalpotentialanddeservethesameopportunitiesasotherchildren.Thisprojecthelpsinmakingthemfeellikeapartofthesocietybybringingthemintothemainstreamworldbygivingthemthenecessaryplatform.

Itisauniqueprojectwithafocusonperformingarts.Thetwo-weeklongtheatreworkshophelpsstudentstoworkontheir

speechandvoice,bodyandmovement,anddeliveryandimprovisation.Theworkshopletsthesechildrenhavefunandtaptheirpotentialwhileexposingthemtoanewprofessionalavenue-theatreandacting.

Currently,30studentshavebeengivenachancetocreatetheirownstoriesthroughthisexperience.Theprogrammeallowsthesechildrentoexpressemotionsthrougharts,andchannelisetheirenergyintoacreativeprocess.





Creating water security in farms by Kedia Farm Pattern (KFP) underground rainwater harvesting

TheprojectaimstoprovideasolutionforwaterscarcityanddepletinggroundwaterlevelthroughtheinnovativerainwaterharvestingtechniqueofKFP.Theinterventionwasinitiatedtoenhancegroundwaterataspecificplaceandtimetosavesoil-erosionfromfieldsbyreducingrainwaterrunoffduringmonsoons.

ThefirststepinitsimplementationistoidentifyanareaforexecutingtheKFPstructureinthevillage.Afteranassessmentofgeographicalparameters,thenumberofstructurestobeputintheselectedareaisdetermined.Thisisfollowedbyanapprovalfromthevillagemembersandstakeholders;thestructureismadewiththehelpoftheJCBmachine–EarthExcavator.Thisprocessensuressustainablewatersecuritythroughaone-timeinvestment.Asaresult,therewasanaturalincreaseinrainwaterrechargefrom5%toupto80%.Manyfarmersobservedanincreaseinthewellwaterwithinamonthafterrainfall;earlier,theperiodwasatleasttwotothreemonths.Theconservationofirrigation-powerandtheeffortstotransportthemfromfardistancesbenefittedthecommunity.Thishelpedinwaterconservationandenvironmentalsustainability.

Project statusComplete

Project period2015–2019

LocationAurangabad and Jalna, Maharashtra

119 farmers impacted

Over 1500 families covered

Reduced soil erosion, increased soil moisture

Increase in rainwater recharge from 5% to up to 80%


Thakarwadi transformation

Theprojectlaiddownarobustframeworkoncommunityupliftmenttoaddresstheproblemofmigrationamongfarmerfamilies.Theissueofincomeinsecurityintheregionledtoamovementinthearea.WithSanjeevaniInstituteforEmpowermentandDevelopment(SIED)asimplementation-partner,alternativelivelihood,environment,andhealthwerethecriticalareasaddressedthroughfacilitationcampsandprovisionofamenities.

TheThakarwadiinitiativeempoweredfarmersthroughthemeansoflarge-scaleagronomicinterventions,waterconservationprogrammes,animalhusbandry,primaryeducation,women’sempowerment,aswellashealthandsanitationprogrammes.Itinvolvedthecommunityininteractiveandinstructivewaysbyspreadingawarenessaboutcriticalissuesusingaudio-visualaids,promotingdialogueamongpeople,andtrainedimportantindividualstotakeupresponsibilityandleadership.Interventionsinfarmers’training,cropdemonstrations,soilandwaterconservationtreatments,andtreeplantationconsiderablycontributedtothecommunity’smeasuredapproachtowardsself-relianceandprosperity.

Atransformationwasseenintheirdailyliveswhileinstillinginthemasenseofprideandindependence.Asaresult,10,000communitymembersreapedthesustainablebenefits,andmultifaceteddevelopmentacrossthemesbroughtforthatremendouschange.


Project periodApril 2017–March 2018


500 acres of land impacted for rainwater retention

Farmer’s training – 86 farmers participated

30 individual toilets constructed

Poultry – 21 safety cages for poultry birds

22 seasonal kitchen gardens completed

Over 10,000 persons covered

343 members reached through health camps


STEM 4 Girls Festival 2018

TheSTEM4GirlsFestival2018aimstohelpschools,teachersandstudentsregainthelostinterestinSTEMsubjectsandprofessionsamonggirls.TheprojectintendstoincreasetheparticipationofgirlsinSTEM-relatedcareers.Covestroinitiatedthisprojecttoempowergirlchildinlinewiththegovernment’smissionofBetiBachao,BetiPadhao.

Throughtheprogramme,girlswereengagedinhalf-daysessionstolearnthroughSTEM-relatedpracticalandexperiments.Thesessionsbeganwithamotivationalspeechfromwomenscientistsandfunexperimentsthroughworkshopsforgirlstudents.Theprogrammewasimplementedacrossfivestatesinremotepartsofthecountries,andgovernment-runschoolswithstudentsfromlow-incomegroups.Groupsof30girlswerepartofoneworkshop,andtheywereaskedtoengageinexperimentsontheirown.Thegirlstudentswereinterestedtolearn,andwereverymotivatedtobepartoftheworkshops.Itwasthefirstexperienceformanygirlsinhandlingexperimentapparatus,andtheywerejubilantuponcompletionoftheirexperiments.

Project statusCompleted

Project period2018-2019

LocationMaharashtra, Kerala, UP, Gujarat, Goa

AtCovestro,weworkcloselywiththecommunitiesaroundusandendeavourtoencouragesustainablesocialtransformation.InIndia,CovestrofocusesontwoareaswhicharealsoalignedtoUnitedNation’sSDGs.

Thefirstispromotingeducation,especiallyinthefieldofscience,technology,engineeringandmathematics(STEM),andencouragingmoregirlstoenterthisfield.Wealsohelpbuildnecessaryinfrastructurebyprovidingsciencelabsinschools.Thesecondisfocusingonresolvingsocialchallengesbymakingsanitationsystemsavailableandensuringpeoplehaveaffordablehousingandagriculture.

Chintan Joshi, Head, Communications

3,115 girls students have undergone STEM workshops

109 educational institutes participated in the STEM 4 Girls Festival

Theprogrammeworkshopshavebeencompletedin109institutesacrosssixcitiesinIndia,andhavereached3,115girlstudentsacrossdifferentsocio-economic,religiousandculturalbackgrounds.


Web-based training for engineering college students

Theprojectaimstoprovideweb-basedtrainingtoengineeringstudentstofamiliarisethemwiththelatesttechnologiesandprinciplesusedformeasuringphysicalparameterssuchaslevelflowpressuretemperature,waterqualityanalyticsetc.,forenhancedunderstandingandimplementationoftechnicaltraining.Generalclassesincludeclassroomteachingoftechnologies,butthereisanimbalanceobservedintheapplicationofsuchprogrammes.

Theprogrammeisbasedonaself-learningprocess,wherevariousweb-basedtrainingmodulesondifferenttechnologies,principles,andtheirapplicationsinmajorindustriessuchaschemical,lifescience,foodandbeverages,oilandgas,power,miningetc.,aremadeavailabletothestudents.Studentscanself-learnthroughtheprogrammeaccordingtotheirconvenienceandsitforanonlinetestaftercompletingthemodule.Aftercompletingallthemodules,thestudentsreceive

acertificatefromEndress+Hauser.Thistrainingmethodhelpsthemtoenhancetheirknowledgeaboutthelatesttechnology,anduseitinfuture.

Theprogrammehashelpedstudentsunderstandhownewdevelopmentscanbepracticallyimplemented.Thestudentsarealsoprovidedwiththeopportunitytovisitthefactorytowitnessmanufacturingprocessesandgettoknowtheapplicationofvarioustechnologies.Thecertificationshavehelpedstudentsavailalargerpoolofjobopportunities.

More than 1,200 engineering students were beneficiaries from 8-10 institutes





Vocational educational training

Thisprogrammeaimstobridgethegapbetweentheavailableworkforceandtheneedforspecificskillsetsbyprovidinghands-ontrainingtostudentswithnecessaryindustrialqualifications.Conventionalclassroomtrainingdoesnotgivethestudentsanopportunitytoenhancetheirpracticalknowledge,leadingtoagapinemployabilityevenaftercertifiedcoaching.Industriesneedtofurtherinvestintrainingtheemployeestomakethemwork-ready.Thisprogrammeisdirectedtoenhancetheskillsetoftraineesandhelpthemprocurejobs.

AsetoftrainersandexperiencedprofessionalscertifiedbyIHK,aGermanagencycertifyingdualeducationtrainers,trainedeightstudentsinthefirstbatchtowardsthecreationofskilledmanpowerwhocandirectlycontributeontheshopfloor.Innovativemethodslikeweb-basedtrainingandmodernhi-techworkbencheswereusedtoimparteducationtohelp

towardsimprovingthequalityofproductsandproductivityoftheindustry.

Thisprogrammehadledtoimprovedemployabilityofstudentsandcontributedtotheskilledworkforceofthecountry.





Life-skill education

Theprogrammeaimstoempoweradolescentgirlsandprovidethemwithtrainingonlifeskillsandawarenessonsocialissuesbasedongenderdiscrimination.Italsotargetstheimprovementofsexualandreproductivehealthamongyoungwomenandreducesmaternalandneonatalmorbidity—earlymarriageandmotherhoodresultsinhighprevalenceofmaternalandneonatalmortality,miscarriagesandstillbirths.Baselinedataoftheareashowsthat45%ofwomengotmarriedbefore18yearsofage,67%reportedantenatalmorbidityandonly14%ofyoungmarriedwomenusedfamily-planningmethods.Amongadolescentgirls,only4%ofgirlsdisplayeddecision-makingskillsand16%unmarriedgirlsdroppedoutofformalschooling.Prevalenceofanaemiawashighamongwomenofallagegroups.

Theprogrammeisimplementedinthreepartswithadifferenttargetpopulation.Thefirstpartoftheprojectisdirectedtowardstheempowermentofunmarriedadolescentgirlsthroughlifeskilleducation,improvetheircognitiveandpracticalskillsandincreasetheirself-esteemandself-efficacy.TheprogrammeisconductedthroughASHAworkersandcommunitypeereducatorsundertheRashtriyaKishorSwasthyaKaryakram,wherecounsellingsessionsarealsoprovided.

Thesecondpartoftheprogrammeisfocusedontheprotectionofyoungmarriedwomenfromadverseconsequencesofearlymarriagethroughincreasedinformationandaccesstosexualandreproductivehealth(SRH),utilisationofmaternityservicesduringpregnancy,andanincreaseininstitutionaldeliveriesandfamily-planningmethodsforspacingbetweenchildren.ASHAworkersfacilitateSRHservicesformarriedadolescentgirls.Theyprovideinter-personalcommunication(IPC)andcounsellingformarriedadolescentgirls,theirspousesandparentsatthehouseholdlevelandimplementthebehaviourchangecommunication(BCC)componentoftheproject.

Thethirdpartfocusesonattitudinalchangeamongyoungmen

toreducedomesticviolenceandgenderinequality.TheprojectisbeingimplementedbythestaffoftheInstituteofHealthManagementPachod(IHMP)byprovidingboysandyoungmenwitheducationonlifeskillsandengagingingroupandindividualcounsellingsessions.

Theprogrammehasledtoanincreaseinyearsofformalschoolingofunmarriedadolescentgirls,withimprovedadaptiveskillsandself-esteem.Therehasalsobeenadecreaseintheinstancesofearlymarriages.Amongstyoungmarriedwomen,thereisanincreaseinthenumberofpeopleaccessingantenatal,post-natalandfamilyplanningservices.Therateofmaternalmorbidityhasreduced,anda10%increaseinthetreatmentofmaternalcomplicationscomparedtothebaselinewasrecordedinjustoneyearofprogrammeimplementation.

1,200 adolescent girls attended life-skill education

856 young married couples have increased awareness of health services

20 ASHA workers were part of the programme



LocationPune, Maharashtra


School library programme

Thisprogrammeaimstoimprovethereadingskillsofchildrenbyenhancingtheirvocabularyandexposingthemtoawidevarietyofbooks.Ithasbeenrepeatedlyreportedthatgrade-levellearningoutcomesamongstudentsingovernmentandmunicipalityschoolshavenotbeenaddressed.Youngstudentseithercannotreadorwriteatagrade-appropriatelevelandeveniftheycan,therearenotenoughbookstodevelopreadinghabitsinthem.Theimplementationoflibrarieswasinitiatedinsevenmunicipalityschools.Theyhavenowbeenimplementedin48municipalschoolsandnineaffordableprivateschoolswiththehelpoftwoNGOpartners.

Theprogrammetargetsstudentsfrom1stto7thgrades.Itisinprocessduringschoolhourswherereadingmaterialismadeavailableforminimumoffourhoursduringtheweek.Studentsareassistedduringclasshoursbytrainedcommunityanimatorscalledbookfairies.Eachclassgetsa90-minutesessioneveryweek,whichconsistsofreading,playingvocabularygames,singingandstorytelling.Activitieslikedrawingandreadingandstorytellingcompetitionsarealsoconductedasapartoftheprogramme,togrowandsustaintheirinterestinreading.Studentsfromthe2ndto7thgradesgettocarryabookforreadingathomeforaweek.

Alongwithenhancingstudents’readingabilities,thefocusisalsodirectedatimprovingcomprehensionandself-expression.Childrenfrom2ndto4thgradesaregivenonestandard-appropriatepassagepermonthandareaskedquestionsbasedonthepassage.One-offactivitieslikestorytellingeventsandbookexhibitionsarealsoheldtocreatestudents’interestinlanguagelearningandreading.

Periodicassessmentsareconductedattheendofeveryyeartomonitortheprogressandimpactoftheprogramme.Theprogrammehashelpedbridgegapsandaccessgrade-levelreadingmaterialtochildrenbelongingtotheeconomicallyweakersectionsofthesociety.Thisinterventionisexpectedtoteachahabitofreadinginyoungmindsandassistindesigning

specificinputstobridgelearninggapsafteridentificationoftheneedsandshortcomingsofacademicallyweakerchildren.

65% of the students in 2nd grade can read their expected level

82% of the students in 4th grade have expected a grade-level reading ability

Over 28,000 students in 57 schools benefitted from the programme





Empowerment of differently-abled women

TheprogrammeaimstoempowerandimprovethequalityoflifeofdifferentlyabledwomeninPune.Personswithdisabilities(PWDs)facealotofdiscriminationandmarginalisation,astheylackaccesstoessentialservicesandarerestrictedinmovementduetolackofadequateinfrastructureprovidingthemwitheasyaccess.Theirinabilitytocontributetowardsfamilyincomeandincurringexpensesintreatmentandmedicationisseenasanadditionalburden,especiallyinaloweconomichouseholdandaresubjecttoridicule.ThesituationfurtheraggravateswhenitcomestowomenPWDs,whoareseenasliabilitiesandhencearenottreatedwithrespectastheirneedsareaddressedbasedontheconvenienceoftheirfamilymembers.GITSpartneredwiththeNGOHelplifetohelpprovideassistancetodifferentlyabledwomentoempowerthemtoleadagoodqualitylife.

Throughtheprogramme,differentinitiativeswereundertakentocatertothevaryingneedsofthetargetbeneficiaries.Theplanprovidesaccommodation,foodandclothingtodifferentlyabledwomenandgirlsfromlow-economiccommunities.TherecipientscancontinuetheireducationandalsoundergoskilltraininginadditiontocomputerandspokenEnglishclasses.Thewomenandgirlsstayforadurationoftwo-threeyears,duringwhichtheyarealsoprovidedwithcounsellingsessionsalongwiththeirparents,andaregularsupportsystemthroughoutthetraining.Postcompletionofskilltraining,the

beneficiariesarealsoofferedplacementsupportorhelptostarttheirownenterprisetomakealiving.Community-basedsupportwasprovidedtofinancelivelihoodgenerationactivitiesundertakenbydifferentlyabledwomenandalsomeninsomeinstances.

Theprogrammehashadanoutreachof100womenwith80%ofthegirlsbeinggraduatesorpost-graduates.About70%oftheskilltraininggirlsaresuccessfullyemployedwithanaverageincomeofINR12,000permonth,andaround60%ofthebeneficiarieswhoreceivedcommunity-basedsupportaresuccessfullyrunningtheirmicro-enterprises.Itisalsopertinenttomentionthatalmost70%ofthetotalrecipientsarefinanciallyindependentand50%ofthemaresupportingtheirparentsandfamily.Thishasledtoanimmensechangeinthewomenandgirls’perspectivetoboostself-confidence.

Empowerment of 100 differently abled women and girls

Removing stigma associated with disability





Rejuvenation of Konasandra Lake at Jigani, Bengaluru

Theprojectaimstoaddresstheissueofcontaminationoflakesduetosolidwasteandlackofpropermaintenance.TheKonasandraLakeissituatedinKonasandraVillage,whichisapproximately50kmawayfromBengaluru.Thevillagepopulationisdependentonthelakefortheirwaterneeds.Sincethelakeissurroundedbyindustries,itwasbeingcontaminatedwithgranitewastes,plastics,junksandothersubstances.Thecontaminationandwaterpollutionhadledtoascarcityofqualitywaterandadecreaseinthewaterholdingcapacityofthelake.

UndertheSrijan-Anahatprogramme,restorationworkforthelakewasexecutedwiththehelpofSayTrees,anenvironmentaltrust.Acombinationoftechniquesandmethodswasadoptedtoensurecleanandnaturalwatersourceinthelake.Throughdesiltingandcreatingbroadandstrongbunds,therehasbeenathree-foldincreaseinthewater-holdingcapacityofthelake.Technologicalinterventionssuchasnaturalfiltrationandnaturalbiologicalsystemswereusedintheproject.Thesemethodshelpedensurethatfilteredwaterentersandaccumulatesinthelakeandexcesswatergoestotheotherlakethroughfurtherfiltrationintheoutletchannel.

Thepollutantshavebeenremovedthroughfiltrationmethod,andgoodqualitywaterissubsequentlybeingstoredwhichcanbeusedforcows,cattle,birds,etc.Theprojecthashelpedinmaintainingecologyandbiodiversity,astherehasbeenanincreaseofbirdsandaquaticlifeinthelakeandagradualincreaseinyieldofwateratborewells.Theincreasedwater-holdingcapacityofthelakewouldcontributetowardsagriculturalyieldincreaseandthusimprovetheincomeoffarmers.Also,creatingandstrengtheningofbundsaroundthelakehasresultedinbetterconnectivitytothevillageallowingpeopletomovearoundsafely.Morethan1,000citizenswereinvolvedinthisprojectwiththeaimofinstillingasenseofresponsibilitytowardsmaintainingitandreplicatingthemodel.

A three-fold increase in water holding capacity

Over 1,000 persons involved

Outreach to around 2,300 villagers

Improvement in aquatic life and biodiversity



LocationBengaluru, Karnataka


Rural primary school development programme at Sutarkond, Mahad

Theprojectaimstoimprovefemaleliteracyrateandcontributetowardsimprovingtheoverallliteracyrate.TheliteracyrateinGondalevillagewas76.21%ascomparedto82.34%forMaharashtrain2011.Thefemaleliteracyratestoodat66.98%ascomparedto85.97%formales.Theprojectworkedtowardsimprovingthequalityofeducation,reducingdrop-outratesandabsenteeismduetohealthreasons,especiallyforgirlsthroughdevelopingbasicinfrastructuralfacilitiesatschool.

Theproject,undertakeninpartnershipwiththeIndianAssociationofHumanValues(IAHV),aimedatprovidingholisticeducationwiththepotentialoffacilitatingcognitive,physical,emotional,socialandspiritualgrowthfortheunderprivilegedchildren.Anengagingandsafelearningenvironmentwascreatedthroughvariousinfrastructuralinterventions.Inordertocurtaildiseases,addressabsenteeismandteachgoodhygienepracticestostudentsandteachers,measurestoenhancehealthcareandhygienewereundertaken.Studentswereprovidedwithe-learningfacilities,andclasseswereorganisedforteachers,whichhelpedthemdevelopaninterestinthesubject.

Therehasbeenasignificantimprovementinthefemaleliteracyratefrom66.98to75%atpresent.Thetoiletsforchildrenwererevamped,andnewtoiletswereconstructedforthestaff,whichhasledtoanincreaseintheattendanceofthestudentsandasharpdeclineinstomach-relatedillnessesby25%.High-qualityROsystemswereinstalledintheschoolsleadingtoadecreaseininstancesofwater-bornediseasesby30%.Therehasbeenanimprovementinthelearninglevelsofstudents,whichhasledtoabetteracademicperformanceinprogressreportsbyaround45%.Accesstoqualityeducationhasimprovedsignificantly,asearlieritwasnotpossibletoprovideeducationtochildrenuptothe10thgradeduetoinfrastructurallimitationsandhealthconcerns.



LocationRaigarh, Maharashtra

Female literacy rate improved to 75% from 66.98%

Decrease in stomach-related illnesses by 25%

Decrease in water-borne diseases by 30%

Improvement in academic performance by 45%


Emergency hospitalisation for health restoration and survival of the underprivileged

Theprojectaimstoimproveaccesstohealthcareandprovidesupportforemergencyhospitalisationforhealthrestorationandsurvivalofpeoplebelongingtotheunderprivilegedsectionsofthesociety.ThereisalackofICCUinfrastructureandavailabilityoffull-timephysiciansingovernmenthospitalsandhealthcentres.Patientswitheconomicallyweakerbackgroundsoftenstruggletogetmedicaltreatmentbecauseofalackoffinancialsupportforavailingemergencytreatment.

Withanaimtominimisetheproblemsfacedbythem,theNGOSevaYagnaSamitihasbeenworkingtowardsprovidingaccesstomedicalservicestoneedypatientsforthelast15yearsattheCivilHospitalinBharuch.Throughthisproject,personsfromunderprivilegedbackgroundswereprovidedwithaccesstoICU/ICCUfacilities,properdiagnosisontime,medicinesandhospitalisationincriticalconditions.

Theprojectfacilitatedmedicalassistancefor7,189patientsandprovided7,644patientswithmedicalandalliedservicesfromApril2016-March2019.NICUandPICUserviceswereofferedtoneonatesandchildrentoaidinnourishmentandfasterrecovery,aswellasprovidesupportforcomplicatedcasesofneonatal,paediatricsurgeries.Higherqualityandupdatedmedicines,injectionsanddressingswereprovidedtoburnpatientsassuchmedicinesdonotfallundergovernmentsupplybutarehighlyrequiredforfasterhealingandgangrenecontrol.Temporaryadoptionfororphansandtheelderlyisalsofacilitated,andSevaYagnaSamititakesresponsibilitiesofpatientsandmanagesfuneralsincaseofdeath.Theprojecthascontributedtowardsanincreaseinaccesstohealthcareandhasreachedouttoaround21,567people.



LocationBharuch, Gujarat

7,189 patients provided with medical assistance

7,644 patients provided with medical and allied services

Outreach to 21,567 family members

Beingaresponsiblememberofthesociety,wehaveprogrammesthataremadekeepinginmindthehumanrights,community,environmentandthesociety.

Overthepastfewyears,wehavebeenimplementingseveralCSRprogrammesthatfocusonarangeofinitiativesintheareasofsecondaryeducation,skilldevelopment,employmentgeneration,infrastructuredevelopment,healthcare,sanitation,environmentalsustainability,ecologicalbalanceandprotectionofnationalheritage,andartandculture.Eachoftheseinitiativesisimplementedtoestablishbetteremotionalconnectwithemployeesandthesociety.HikalwillcontinuetostrengthenallitsCSRinitiativesyearafteryear,anddomeaningfulworkwithleadingNGOsandouremployeesunderourprogrammeSampark.

Kumaar Priyaranjan, Senior Vice President and Head, Human Capital and CSR


ICICI academy for skills

ThereisasignificantskillgapintheIndianeconomy,andalargesectionofthepopulationremainsoutsidetheemploymentmarketduetolackofaccesstojobmarkets,requisiteskills,etc.Candidatesfromunderprivilegedbackgroundsfacefurtherissuesinaccessingjobsduetolackofmonetaryresources,accesstoskilldevelopmentcentresandinadequateknowledgeofthejobmarketandeconomy.Theprojectaimedtoreducethegapbetweentherequirementsoftheemployerandpotentialcandidatesandhasapresencein26urbanlocations.

TheICICIAcademyforSkillsensuresall-rounddevelopmentofthetraineesinordertohelpthembecomeemployableandearnasustainablelivelihood.Therearevariousinternallifeskillsprogrammesandknowledgepartnerstomakethetraineesemployment-ready.ThroughICICIAcademy’snetworkofaround1,300industrypartners,theprojectensures100%placementsandenablesaccesstolivelihoodopportunities.Alltrainingprogrammesincludetrainingonlifeskills,includingcommunicationskills,financialliteracyandorientationforadaptingtoanorganisedworkingenvironment.Themodulesimpartninetechnicalandthreenon-technicalskills.Theprogrammehelpstoenhancethefacilitationskillsofthe



Location19 states

Trained over 3,91,000 people since inception

An average salary of INR 1,05,000 per annum

1,300 placement partners

26 academies across 19 states


trainerstoensurequalitytraining.Apartfromthis,thereareregularalumnavisits,industry-academiainteractionsandguestlecturesorganisedtomotivatethetrainees.

Inordertomaketheirlivelihoodsustainable,candidatesaretaughtsomesoftskillsthatarenotrelatedtothefieldofstudies,forexample,entrepreneurialdevelopment.Thishelpsindecreasingtheattritionratefortraineeswithindustrypartnersasisevidentintheplacementprocessoftheacademies.EacheducatedyouthbecomesaproductivememberofsocietyandcontributestotheGDPofthecountry.Fromabout7,500traineesat18locationsinFY2014,thenumberoftraineesandgeographicalspreadhasbeenscaleduptomorethan1,16,000in26academiesacross19stateswithover40%oftraineesbeingwomen.Allofthesetrainees,nomatterwhichpartofthecountryorwhatsocialbackgroundtheycomefrom,wereplacedinajobintheformalsector.Theprojectendeavourstocontinuecontributingtowardsempoweringtheyouthandfullyintegratingtheminthemainstreameconomyandupliftingtheteemingmillionsoutofpoverty.


ICICI Academy for Skills – Rural Initiative

ICICIFoundation’sprojectaimstoimprovetheknowledgeandskillbaseofagrarianfolksandprovidethemwithmultiplesourcesofincome.TheIndianruraleconomysuffersfromaseverelackofviableandsustainablelivelihoodopportunities.About42%ofthepopulationofruralIndiadependsonagriculture,whichfacesvariouschallengeslikeseasonalfluctuation,weatherdependence,knowledgedeficit,poormarketlinkages,lackofwealthcreationandresourcecrunch.Inviewofthisagrarianplightandlackofopportunities,ICICIFoundationforInclusivegrowth,rolledoutitsRuralInitiativeprogrammetoprovidelivelihoodtrainingtothevillagers.Thiswasanall-arounddevelopmentprogrammetohelpthetraineesnotjustinthefieldoftheirpracticebutwithothersoft/entrepreneurshipskillsrequiredtostartabusiness.

Thisprogrammeencompassesahostofinitiativesincludingaccesstoseamlessanddigitalbanking,makingthelocaleconomyvibrant,improvingtheincomelevelofvillagersthroughafocusonlocally-relevantskills,andmakingthevillagersfinanciallyindependent.Thefoundationoffersneed-basedlivelihoodtrainingprogrammestotheparticipantstoimpartnewskillsand/orenhancetheirexistingskills.Inordertomakeitstraineesfinanciallystable,thefoundationfurtherfacilitatesmarketlinkages.Afterthecompletionofthetraining,alltrainedparticipantsareprovidedwithperennialhandholdingandsupportforsustainedimpact.Anotheraspectoftheprogrammeistopromoteaccesstoseamlessanddigitalbanking,whichenablestheruralpopulationtousedigitalchannelsforfinancialtransactions.

Sinceitsinception,over1,92,000individualshavecompletedtheirtraininginmorethan1,200villagesacross29statesofthecountry.With64%ofalltrainedparticipantsbeingwomen,theprogrammehasamarketsettlementratioofover72%.



Location29 states

Trained 1,92,000 people

A 72% increase in trainees’ monthly incomes

87% trainees provided with market linkages

Outreach to over 9,60,000 family members

Eachofthetrainees,onaverage,hasreportedamonthlyincomeincreaseofINR2,300,whichshowsa72%increasefromtheirpre-trainingincome.TheseincreasesinsalariesareduetothehighmarketlinkagerateofthealumnioftheRuralInitiativeprogramme.Thereareatotalof87%traineesthathavebenefittedfromtheassistanceprovidedtothemintheformofnetworkingandformalmarketintelligence.Hence,thenetimpactoftheprojectisofmorethan50%sustainedincomeenhancementofalmost1,00,000householdsacrosstheruraleconomy.Theprojecthasbroughtaboutasignificant,lastingimpactinmorethan1,000villagesinsomeofthemostbackwardareasofthecountry.

WithamissiontopromoteinclusivegrowthacrossvariousregionsinIndia,ICICIFoundationworkstocreatesustainablelivelihoodthroughskilldevelopmentoftheunderprivileged.Throughour26academies,weworkwithover1,200placementpartnerstoensurethat100%ofthetraineesareplacedinwage-employment.UnderourRuralInitiativeprogrammeat1,250villagesacrossthecountry,wefocusonenhancinglivelihoodthroughskilldevelopmentinlocallyrelevantskills,and87%ofvillagetraineesareprovidedwithassistanceintheformofmarketlinkages.Theseendeavours,alongwithothercommunityconnectprogrammes,facilitateasustainablelivelihood.

Anuj Agarwal, Chief Operating Officer


Over 3,400 children covered

Created 56 children’s homes

Creating a brighter future for children under institutional care

Ourcountryishometoalargenumberofchildrenatriskbecauseoflackofawarenessandpoorqualityofinstitutionalcare.Thesechildrenarepronetogettingpulledintotheviciouscycleofchildlabourortrafficking,andotherillegalactivities.Kale,alongwithCSA,believesthatallchildrenhavethepotentialtorepresentthenationifgivenpositivenurturing,abalancedupbringingandanopportunitytogeteducated,especiallyintheirformativeyears.

ThisprojectaimstohelpvulnerablechildrenbyincreasingthenumberofadoptionsinIndiaandfocusingonbuildingasafetynetthatcanprovidecareforinstitutionalisedchildren.Itworkstowardsbetteringtheprocessofadoptionthroughpromotion,coordination,andlegalisation.Sincechildadoptionisnotpossibleinallcases,thereisasimultaneousfocusonmakingchildcareinstitutionswellmanaged.Theseinstitutionsareequippedtoserveasasecondhometoachildwithanemphasisonaccesstohealthfacilitiesandappropriateacademicopportunitiesincludinglifeskillseducationand

livelihoodsupport.Withpropermentoringandsupport,childrenareempoweredtobecomecontributingmembersofsociety.

Withaholisticapproachtobringaboutapositiveandsustainablechange,theprojectcurrentlybenefitsover3,400childrenthroughthecreationof56children’shomes.TheCSAandKaleLogisticsbelievethattheireffortsatthemicrolevelhavethepowertocreatelastingmacro-levelchanges.



LocationMaharashtra, Madhya Pradesh, Odisha, Goa

OurCSRworkwithCatalystsforSocialAction(CSA)overtheyearshasdevelopedintoameaningfulsocialimpactprojectandrepresentsourcommitmenttowardsthebettermentofhumanity.Westrivetowardsimprovingchildcareininstitutionsandsupportingchildrenintheirjourneytoliveindependentlyandhaveasecurelivelihood.

Rajesh Panicker, COO


Services for deaf, blind and multi-sensory impairment

TheprogrammesaimtowardsenablingPWDs-deaf-blindandmulti-sensoryimpairments(MSIs)toreachandmaintaintheiroptimal(physical,sensory,intellectual,psychologicalandsocial)functionallevels.KHShaspartneredwithSenseInternationalIndia(SenseIndia)fortheirCSRprogramme,whichisbeingimplementedinAhmedabad,Gujarat.Throughtheplan,KHSprovideseducationalandrehabilitationservicestotargetbeneficiariesandengagesincapacitybuildingofparents,familymembersandspecialeducatorsthroughtraining.SamagraShiksha’s–aneducationalinitiativebytheIndiangovernment-teachersandmembersofNGOsworkinginthefieldofdisabilityinGujaratarealsobeingtrainedonissuesrelatedtodeaf-blindness.Theprogrammeassociates,incollaborationwithdeaf-blindregionalcentres(DbRC),aimtostrengthen,expandanddevelopopportunitiestoensurethatahighernumberofpeoplewithdeaf-blindnesscanleadagoodqualitylife.

Deaf-blindnessisidentifiedasadifferentdisabilitywithvaryingdegreesofhearingandvisualimpairment.Individualswithdeaf-blindnessandMSIsalsosufferfromadditionalphysicalandmedicalconditionsandhenceexperienceextremechallengesinperformingday-to-dayactivities.Theprojectpromotescommunity-basedrehabilitationandinclusionofchildrenandadultswithdeaf-blindness.Therehabilitationteamcomprisesaspecialeducator,vocationaltrainer,

physiotherapist,andoccupationalandspeechtherapist.

Throughvariousawarenesssessions,theprogrammehasledtoenhancedsensitisationandadvocacyfortherightsandneedsofpeoplewithdeaf-blindnessandMSIs.Over180specialeducators,59para-medicalprofessionals,28Anganwadiworkersand30NGOprofessionshaveundergonecapacitybuildingtraining,and241teachersassociatedwiththeSamagaraShikshamissionhavebeentrainedforidentificationandinclusionofchildrenwithdeaf-blindnessinmainstreamschools.


Project period2018–present

LocationGujarat

250 students and adults benefitted

Three children enrolled in mainstream education

32 young adults provided pre-vocational and vocational training

OurCSRjourneystarted18yearsback.Wefocusonareasincludinghealth,sanitisation,educationandskilldevelopment.WehavealsoassociatedwithSenseInternationalIndiawithanaimtoempowerpeoplewithdisabilitiesbyprovidingsupportandtraining.

IfeelproudtobepartoftheCSRteambecausetheseactivitiesprovideaplatformtoemployeestodevelopnumerousskillsandisagreatwaytobuildpeople,leadershipandorganisationalskills.

Naimesh Trivedi, Manager, Production Planning and Lead, CSR health vertical


True hero project

Theprogrammeaimstoprovidestudentsandemployeesfromvarioushighschools,collegesandcorporateswiththeopportunitytovolunteerbyteachingstudentsingovernmentschools.KHSpartneredwiththeNGOYuvaUnstoppabletoimplementtheprogrammeacross10municipalityschoolsinAhmedabad.Theplanwastoimproveawarenessanddevelopasenseofcompassionandresponsibilityamongvolunteersaddressingsocialproblems.Theyworkedtwohoursperweekinordertocontributetobettereducation.

Theinitiativewasimplementedintwophases–Inthefirstphase,everyvolunteerhadtoengagein25actsofkindnessandcontribute50hoursofteachingingovernmentschools.Asetcurriculumwasdesignedforrespectivesubjectstobetaught,withtheintenttoaddressthegapsinformaleducationandmakelearningfunandinterestingforchildren.KHSMachinerydeployedadedicatedteamofpaidvolunteerstomanageandutilisethegrowingnetworkofvolunteerswhileensuringthatnohoursofteachingweremissed.Thevolunteersalsoheldregularmeetingswiththeparentsandteachersandsupportedtheschoolmanagementcommitteeinconductingextra-curricularandco-curricularactivitiestoimprovetheengagementofstudentsinschoolactivities.

Thisprogrammeledtoanimprovementinattendanceandclassroomparticipationofstudentsinallthetargetschools.

Thestudentswerealsomadeawareofsanitation,hygieneandhealth.Thiswasinadditiontoinculcatingincreasedawareness,andasenseofresponsibilityandself-confidenceamongvolunteerstobringaboutpositivechangeforthesociety.Theprogrammewasconsideredasaninnovativemethodtoimprovenon-formaleducationtohelptheacademicallyweakerstudentsimprovetheirlearninglevels.



LocationGujarat

A 20% increase in school attendance among students

A 38% increase in students’ participation

83% of the volunteers reported an increased sense of social responsibility


583 young girls reached

18 learning centers established

18 individuals provided livelihood as center teachers

Girl Child Education Programme (GCEP)

Thisprogrammeaimedtoempowerandmobiliseyounggirlsbetweentheagegroupof6-14yearsbyprovidingqualityprimaryeducationuptothe5thgrade.Italsointendedtoincreaseaccessandenrolmenttobasicprimaryeducationthroughcommunitymobilisationandsubsequenttransitionintosecondaryeducationpostcompletionofthe5thgrade.ThetargetbeneficiariesweregirlswhowereoutoftheformalschoolingsystemandbelongedtothesociallydisadvantagedandeconomicallymarginalisedruralcommunitiesinIndia.

ItwasaninitiativeoftheNGOIIMPACT,whichistheCSRpartnerofKonecranesandDemagPrivateLimited.TheprogrammewasimplementedbyestablishingmodellearningcentresacrossruralIndiaforaperiodoffive-sixyears.Thesewereonlyteacher-ledcentres,impartingprimaryleveleducationtogirlchildrenusingMulti-GradeMulti-Level(MGML)grouping.TheMGMLgroupingwasdoneduetoinfrastructureandpedagogicalreasons,andthesystemprovidedtrainingtochildrenbasedontheirleveloflearning,competenciesandcapabilities.Thecentrerantillthetimealltheenrolledgirlsachievedafirmgroundinginprimaryeducation.Theteachersandsupervisorsattheselearningcentresunderwenttrainingeveryquartertoensurestandardqualitydeliveryofknowledgeacrossallcentres.Theprogrammealsoencouragedsettingupofcentremanagement

committeesineveryvillagetofostercommunityownershipandpromotediscussionregardinggirlchildinthearea.

Thisinitiativehaschangedtheoutlookofgirlchildeducationintargetedareas.Parentsandthecommunityingeneralaremoreopentotheideaofprovidingeducationtothegirlchildinruralcommunities.Therehasbeenanincreaseinthenumberofgirlswithaccesstoprimaryschoolsalongwithanincreasedinterestamonggirlstopursuetrainingforlongeryears.



LocationUttar Pradesh and Odisha

Improving quality and access to water, sanitation, and hygiene

Theprojectaimstoimproveaccesstowater,developmentandlandscapingoftheShendraMaharashtraIndustrialDevelopmentCorporation(MIDC)areainAurangabad,Maharashtra.Shendaisanindustrialareathathasmanyvisitorsandpassengersthatusethehighway.Theareaalongtheroadwasnotmaintainedandwasanunpleasantsightforvisitorsandpassersbyalike.Itlackedaprovisionforsafedrinkingwaterforastretchoffive-sixkilometre.Peoplehadtoeitherbuypackagedwaterorconsumeunhygienicwateratlocalhotels.

Undertheinitiative,theeastandwestsideofthehighwayjunctionwaslandscapedwitha260sq.m.lawnattheentranceoftheShendraarea.Thelightingoftheareawasalsoimprovedundertheinitiative,cateringtothesafetynormsduringdarkhours.AccesstodrinkingwaterwasenhancedthroughtheinstallationofanROsystematthehighwayjunctionprovidingvisitorsandpassersbywithfree,cleandrinkingwater24hours.Themaintenanceofthehighwayjunctionandthelandscapedareaisregularlyundertakenbythecompany.




350-450 visitors have been the direct beneficiaries of the programme

Plantation of trees has enhanced the aesthetics and environment of the area

LiebherrApplianceshadstarteditsjourneyinIndiainMay2018.WefeltthatitisourresponsibilitytoinitiateaprojectthatwillbeusefulforpeopleoftheShendraMIDCzoneinAurangabad-theplaceweoperateoutof.

Gainingfromthelocalknowhowofourteammembersandalsopostconsultationwiththelocalauthorities,wefiguredthatthisareawasdeprivedofadequatedrinkingwater.Tocatertothelocalpeople,visitorsandpassingtravelers,wechosethehighwayjunctioncornerstobuildnotonlyawaterdrinkingfacilitybutanentireLiebherrsquare.Throughthisinitiative,wehavebeenabletocaterto350-450peopleperdaybyprovidingpurifieddrinkingwater.Wehavealsomanagedtoenhancetheareaaesthetically.

Hemant Malpani, Director (F&A)


Beauty for a Better Life

Theprojectaimstoprovideeducationalandvocationaltrainingtowomenfromunderprivilegedbackgroundsandlow-incomehousehold.Itfocusesonthebeautyandwellnessindustry,whichisamongthetopthreesectorsrequiringthemaximumskilledworkforceandisestimatedtoneedabout1.42crorepeopleby2022.Thereisimmensepotentialintheindustry,asIndiaisalsoemergingtobeamongthetopfivemarketsforthebeautyandwellnessindustry.

L’Oréal,throughitsBeautyforaBetterLifeproject,aimstoempowercommunitiesbyprovidingskilltraininginindustry-relevantbeautycourses.Theplanofferswomeninterestedinmakingacareerinthebeautyserviceindustrywiththenecessaryskillsetsandlinkagesrequiredtoearnaliving.ThetrainingisconductedwithsupportfromtheNGO,SambhavFoundation,tomobiliseyoungwomen,establishaconnectionwithcommunitiesanddeveloplinkageswithsalons.Thecandidatesundergoathree-month-longclassroomsessioncomprisingtheoryandpracticalaspectsatthetrainingcentres.Afterthecompletionoftheclassroomtraining,eachcandidateisprovidedwithon-the-jobtrainingfortwomonthsatanearbysalon.Oncethecandidatescompletetheirfive-monthtraining,theyundergoanassessment,andthesuccessfulonesareconsideredforcertificationandplacementassistance.

Theprojecthasgiventrainingtoover7,400womenthrough

nineskillingcentreswithover70%employmentrate.Ithasprovidedemployment-readyskillstoover5,700womenfromlow-incomebackgroundswithminimaleducation,andincreasedtheiraccesstoemploymentopportunitiesinthebeautyserviceindustry.Inordertoensurequality,coachesarealsogiventraining,withmorethan20upskilledsofar.Throughtheproject,therehasbeenanannualearningpotentialofapproximatelyINR25crorecreatedforthewomenwhowouldotherwisenotbepartofthesemi-skilledorskilledworkforceinthecountry.



Location7 states/UT

Trained over 7,400 women

Certified over 5,700 women

Outreach to 37,000 family members

Total annual earning potential of approximately INR 25 crore


For Young Women in Science (FYWIS) scholarship programme

L’Oréal’sprogrammeaimstoempowerandenablemorewomentopursueaneducationinscience-relatedstreams.Thegenderparityindex(GPI)andwomenparticipationinscience-relatedstreamsremainskewed,withsciencebeingperceivedasasubjectassociatedwithmen.Limitedfinancialabilityandresourceshinderavenuesforhighereducationforgirlsfromthelowermiddle-incomegroup,especiallyiftheydecidetopursuefurtherstudiesinthefieldofscienceandtechnology.

ThroughtheFYWISscholarshipprogramme,L’Oréalaimstopromotemoreyounggirlstopursuegraduationinscienceandprovidethemandtheirfamilieswiththefinancialsupportnecessarytopursuetheirambitions.Withapan-Indiaoutreach,FYWIStargetsfinanciallyconstrainedhouseholdswithannualfamilyincomeoflessthanINR4lakhperannumandgirlswithover85%marksinthesciencestreamin12thstandard.ThescholarshipisgrantedtopromisingbuteconomicallydisadvantagedyoungwomenandcoverscollegefeesforstudyinanyscientificfieldinarecognisedcollegeoruniversityinIndia.ThroughtheFYWISscholarshipprogramme,thestudentsaresupportedwithuptoINR2.5lakh,grantedinequalannualinstalments(INR62,500)overtheperiodofthedegree.

Theprogrammehasenabled335younggirlstopursueacareeroftheirchoiceinscience,andbecomeempoweredtosupporttheirfamilies.Theprojectleveragesthedigitaltechnology

platformbuddy4study.com,whichisalsotheaggregatorplatformgivinginformationonotherexistingscholarshipsandisusedforpreliminaryscreeningandidentifyingcandidatesfortelephonicinterview.Apanelof20esteemedjurymembersselectsthemostdeservingcandidatebasistheiracademiccredentials,economicneedandintenttocontinueeducationinscienceandresearchstreams.Therehavebeennodrop-outsregisteredamongthescholarshiprecipientsduetolackoffinancialresources.Morethan150girlsarecurrentlypursuingtheirgraduation,andabout150othershavecompletedtheirgraduationwiththesupportofFYWIS.



LocationPan-India

335 girls given scholarships

150 girls have completed graduation

Outreach to over 1,675 family members

Increase in the number of women in science

PromotingeducationinscienceandvocationalskilltraininginbeautyforwomenarethebedrocksofourCSRprogramme.Womenparticipationinscientificfieldsandvocationaleducationislowascomparedtomenandweaimtosupportwomenwhowishtomakeacareer,earnalivelihoodandempowerthemthroughour‘ForYoungWomeninScience’scholarshipsand‘BeautyforaBetterLife’trainingprogramme.

Snehhal Chitneni, Director, Communication, Sustainability, Public Affairs and Ethics


Mahindra Pride Schools and Classrooms

Theprojectaimstoempowersociallyandeconomicallymarginalisedyouththroughlivelihoodtrainingtherebymakingthememployablebasedontheirskills.Witharound100millioneducatedruralyouthwhoareunemployedinthecountry,thereisaneedtofocusonmakingthemskilled.ThroughMahindraPrideSchools(MPS)andClassrooms,theprojectprovideslivelihoodtrainingtoyoungstersfromsociallyandeconomicallydisadvantagedcommunities.

ThroughnineMPS,youthareprovided90daysofintensivedomainspecifictraininginoneofthefollowingverticals:• IT-enabledservices(ITES)• Customerrelationshipmanagement• Hospitalitysector• Automotivesector

TheprojectisimplementedthroughtheK.CMahindraEducationTrust(CSRarmoftheMahindraGroup)andtheirpartnerNGO,theNaandiFoundation.CandidatesalsoreceivetrainingingroomingandsoftskillsincludingspokenEnglish,computerapplications,valuesandpersonalitydevelopment,whichhaveatransformationalimpactonthem.Afterthecompletionofthe90-dayteaching,candidatesareplacedinlucrativejobsinreputedcompaniesinhigh-growthservicesectorindustries.Withanaimtoscaleup,theMahindraPrideClassroomswererolledoutinapartnershipwiththestategovernmentsinpolytechnics,ITIsandartsandsciencecolleges.

Around33,047peoplehavebeentrainedthroughnineMPS,withapproximately6,500ofthembeingtaughtandplacedeveryyear.Tilldate,1,53,790studentshavereceivedtrainingthrough3,501MahindraPrideClassroomsspreadacross14statesinthecountry.100%ofthecandidateshavebeenplacedinlucrativejobswithreputedcompanies,with61%ofthembeingsetintheITsector.TherehasbeenaconsistentincreaseintheaveragestartingsalaryperbatchtooverINR11,360permonth.Theplacementofcandidatesinlucrativejobshasledtoadirectincreaseintheirhouseholdincome

andhasnotonlyimprovedtheirstandardofliving,buttheirfamily’stoo.Manycandidatesarealsofinanciallysupportingtheeducationoftheiryoungersiblingsandcontributingtothehousehold.



Location15 states

Trained over 33,047 youngsters through MPS

Average starting salary per month is INR 11,360

Over 200 employers

Trained 1,53,790 youngsters through classrooms


Project Nanhi Kali

Theprojectaimstoaddresstheissueofgenderinequalityandprovidegirlswitheducationalsupporttohelpthemcomplete10yearsofschooling.TherearemillionsofgirlsinIndiawhoaredeniededucation,andinequalitypersistswithpoorfemaleliteracylevels,highdropoutratesforgirlsandpoorlearninglevels.ProjectNanhiKaliisoneofIndia’slargestprogrammesthatenablegirlsfromeconomicallyandsociallydisadvantagedbackgroundstocompletetheirschooling.

TheprojectisjointlymanagedbyKCMahindraEducationTrustandtheNaandiFoundation.Eachgirlisprovidedwitha360-degreeacademicaswellasmaterialsupportthroughanannualschoolsupplykitconsistingofaschoolbag,uniforms,stationery,femalehygienematerial,etc.NanhiKali’sacademicsupportcentresengagegirlsinconcept-basedlearningthroughaspeciallydesignedpedagogyfortwohoursonadailybasis.Also,digitaltabletswithpre-loadedaudio-visualeducationalcontentareprovidedtogirlsstudyinginsecondaryschool(6th-10thgrades).Theprojectalsoworksextensivelywiththefamiliesofthegirlsandengageswithcommunitystakeholderstosensitisethemontheimportanceofgirlchildeducationandbuildsafe,conducivefemale-friendlyecosystems.

Sinceitsinception,projectNanhiKalihasprovidedaccesstoqualityeducationtoover3,50,000underprivilegedgirls.Itiscurrentlysupportingtheeducationofover1,50,000girlsacross

6,132academicsupportcentresin3,844schoolswithateamof4,892trainedtutors.Digitaltabletshavebeenprovidedtoover60,000girlsatthesecondaryschoollevelwithagroupofthreegirlssharingonetablet.Areductioninthedropoutratehasbeenrecordedwithahighretentionrateofaround90%.Girlshaveshownimprovedlearninglevelsyearonyear,whichisbeingmonitoredthroughindividualassessments.Theprojecthasalsosuccessfullycreatedasafeecosystemandenvironmentforunderprivilegedschoolgirls.



Location11 states

3,50,000 girls educated

4,892 trained tutors

6,132 academic support centres

Outreach to over 6,00,000 family members


Play Together, Stay Together

Theprojectaimstopromoteeducationthroughthemediumofsportsamongunderprivilegedchildren.Studentsfromlow-incomefamiliesareunabletocompletetheirschoolingbecauseofthepressureofcontributingtotheirfamilyincome.Duetothis,theschooldropoutrateshaveincreased,whichleadstothesechildrengettingengagedininformalsectorsofwork,sometimeseveninhazardousindustries.Thisinitiative,incollaborationwithLaureusSportforGoodFoundationandShaishav,provideseducationthroughsports,especiallytogirls.

Thisprogrammeusessportstobringforthapositivechangeinthestudents.Usingsportsasalearningmechanism,itprovidesatoolthatallowschildrentovieweducationasanexcitingopportunitytobesociallyresponsible,andnotconsideritasaburden.Itusescooperativeandtraditionallocalgamestobringouttimelessvaluessuchasteamwork,empathy,andpersistence.Wenlido,aself-defencetrainingcourse,isalsoorganisedforwomen.



LocationBhavnagar, Gujarat

1,600 students benifitted

700 girl students

Improved attendance and confidence levels

Atotalof1,600studentshavebenefittedfromtheinitiativesofar,outwhich700aregirlsand900areboys.Thisinitiativehasrecordedapositivetransformationinthestudents,resultinginimprovedattendance,self-reliance,confidence,andindependence.


Restoration of degraded forest lands in Ambegaon Taluka

TheprojectaimstoaddresshabitatdegradationatthefringesofBhimashankarWildlifeSanctuary,whichisapartoftheWesternGhatsofIndia.Largescalehumaninterventionssuchasslashandburnfarmingpractice,developmentalactivitiessuchasroads,flat-landagricultureandillegaltreefellingforthecommercialpurposehaveresultedinalossoftreecoveratasubstantiallevel.Duetothelossoftreecover,therehasbeenalarge-scalelooseningofsoilrendering,andtheareaispronetolandslidesandnaturaldisasters.

IncollaborationwithShashwatTrust,aPune-basedNGO,theproject’sinterventionsaddresstheissueinaphase-wiseandsustainablemannerthroughcommunityparticipationcoveringeightvillages.Itaimsatstrengtheningthenaturalresourcesconservationintheareabyinvolvinglocalvillagersandprovidingalternativelivelihoodtothecommunityandensuringthesustainabilityofplantationsthroughdevelopingasenseofownershipinthecommunities.Village-levelmeetingswereconductedtosensitisethecommunityandcreateawareness.WiththehelpofSHGsinvillages,villagelevelnurseriesoflocalandnativeplantswerealsodeveloped.Thesenurseriesweremaintainedbythecommunitiesalongwiththevillageyouth,whowerethenprovidedwithtrainingonnurserytechniques.




394 people given opportunities to make a living

30,000 plants planted

Restoring 40 acres of land

AtMercedes-BenzIndia,sustainabilityisakeyfactortooursuccess.Thecompanyisworkingtowardsthebettermentofthetribalpeopleformorethan20villagesofAmbegaonTaluka,Punedistrict.Wefacilitateeducationforthetribalchildren,healthandsanitationamenitiesforthecommunities,andhaveinitiatedafforestationactivitiesaswell.

Mercedes-BenzIndiaalsocontributestowomenempowermentbycreatingasupportecosystemtoencourageandmakeadifferenceintheirlives.Itisaggressivelyworkingtowardsachievingsustainabledevelopmentgoalslocallywithafocusoncreatingafavourableenvironmentbycontributingtowardssocialandeconomicdevelopmentofthesociety.CSRInitiativesofMercedes-BenzIndiawerealsoawardedonaglobalplatformattheLaureusWorldSportsAwards2019,heldrecentlyatMonteCarlo.WewerealsogloballyrecognisedwithaDaimerEnvironmentLeadershipAwardlastyear.

Santosh Iyer, VP, Customer Services and Corporate Affairs

Theyarespreadacross40acresofland,whichinthenextthreeyearswillcontributetowardslong-termconservationofecosystemservicessuchassoil,water,carbonetc.Theplantationprocesswasinitiatedbyinvolvingvillagersandgivingthemadditionalincomeopportunity.Theprojectincludesfourfamilieswhoaregrowingnativeplantnurseriesneartheirhousesandareinvolvedfull-timeintheirmaintenance.Throughtheinitiative,30,000plantshavebeenplanted,and394peoplehavebeenprovidedwithalternativelivelihoodsourcesforacompleteyearthroughvariousactivitiessuchasnurserydevelopmentandplantation.


Education in municipality schools

ThisprogrammeaimstoimproveaccessandqualityofeducationinthemunicipalityschoolsofAhmedabad.Itendeavourstocreatemodelschoolswiththeirinfrastructure,teachingandoveralllearningexperiencematchingthestandardsofthestateboardschools.TheyareimplementingthisinitiativeinJasodanagarMunicipalSchoolandHathijanMunicipalSchool,Gujarat.Theschooladministrationenlistedthegapsthatneedtobeaddressedinboththemunicipalityschools.Milacron’sCSRCommittee,alongwithboththeschools’administration,mutuallyagreedupontheinterventionsthatweretobeundertakenunderCSRintherespectiveschools.

Thetargetwasonimprovingtheschools’infrastructure,teachingmethodologyandimplementingtheuseofadvancedtechnologyandteachingaid.Additionally,scholarshipsandspecialteachingclasses(undertakenbytheCSRteam)formathematics,science,andvalue-basedlearningwerealsointroducedinJashodanagarSchool.Throughthisprogramme,renovationandcleaningoftheschoolbuildingsweredone,anditeachingaidsandsmartclasseswith3Daudio-visualroomswereintroducedtoenhancethelearningexperienceofstudents.WaterstorageandROsystemswereprovidedtoensuresanitiseddrinkingwatertostudentsandstaff.Studentswerealsogivenscholarshipsandprimarystudymaterialincludingstationarykits,shoesandsocksandschoolbags.



LocationGujarat

Over 100 hours of value-based teaching imparted

Over 3,500 students and 20 school staff are beneficiaries of the programme

Students experienced enhanced learning through smart classes and 3D audio-visual tools

Asaresult,animprovementinthenumberofenrolmentsandretentionratewaswitnessed.Thenumberofstudentsincreasedfrom350to850infouryearsattheJashodanagarSchool.Duetotheseinterventions,thestudentsareprovidedwithacleanareaforconsumptionofmid-daymealsanddrinkingwater.Withtheprovisionofscholarship,educationceasestobeunaffordableforstudentscomingfromlowsocio-economicsectionsofthecommunity.Moreover,theuseoftechnologyand3Daudio-visualroomshasincreasedcuriositytowardslearningamongststudents,therebycontributingtoimprovedlearninglevels.


Gramshiksha

Theprojectaimstoensureinclusive,equitablequalityeducationaswellaspromotelifelonglearningopportunitiesforall.Theaverageliteracyrateintheprojectareastandsat59%,whichislowerthanthedistrictaverages(Jamnagar–74%,Dwarka–69%).Mostofthechildrenarefirst-generationlearners,andthereisapronouncedgendergapwithincreasingdropoutratesforgirls.Around48%oftheadolescentsdropoutanddonotstudybeyondthe8thgrade.Throughmultipleinterventions,theprojectGramshikshaworkstowardsimprovingaccesstoeducationin15villagestobothchildrenandadults,coveringanagegroupof6-35years.

Itfocusesonthreecomponents:• Primary/elementaryeducation• Secondary/highereducation• Communityengagement

TheprojectendeavourstoimprovethequalityofprimaryeducationthroughenrolmentdriveslikeShalaPraveshotsav,remedialteaching,attendancemonitoring,ICTeducation,buildingcapacityofteachersandschoolofficials,andannualculturalevents.Aftertheestablishmentof16NationalInstituteOpenSchooling(NIOS)centres,providingscholarships(with75studentsgivenscholarshipssofar)andpromotingICTeducation,theprojectworkstowardsimprovingaccesstoqualitysecondaryeducation.ItaimstoreachoutandengagewiththecommunitythroughGramshikshacentres,awarenesscampaignsandadultliteracyclassestoensureequitableaccesstofunctionalliteracy.

Gramshikshaadoptsamulti-prongedapproachtoimprovethelevelandoverallqualityofeducationofthestudents,teachersaswellascommunitymembers.Over1,800studentsand100teachershavebeenengagedinprogrammesforprimaryeducation,withallthe18schoolshavingprovisionsofcomputerlabsandsmartclassrooms.Traininghasbeenprovidedtoover35teachersand18schoolprincipals,aswell



LocationGujarat

as42membersofSMCs.Across15villages,16Gramshikshacentreshavebeenestablishedand16communityvolunteerstrainedtoengageinvariouscommunityandschoolinterventions.Therehasalsobeenanincreaseinattendancefrom77.8%to83.3%inprimaryclasses.

Over 4,500 students

168 teachers and school staff trained

180 people in the adult literacy programme

Outreach to 14,000 people


Outreach to 1,400 students

Promoting liberal studies

Improving access to higher education

University education

Theproject,conductedinpartnershipwithAshokaUniversity,aimsatimprovinghighereducationinIndiaandpromotesliberalstudiesasasignificantfieldintheIndianeducationspace.ThroughsupportingAshokaUniversity’sflagshipprogramme,YoungIndiaFellowship,qualityhighereducationismadeavailabletoalargestudentbodythroughtheprovisionoffinancialassistancetostudents.

Thus,itaimsatimprovingaccesstoqualityhighereducation,especiallyinhumanitiesandsocialsciencesdisciplines.NRBBearingsprovidessupportinvariouscapacitiestoAshokaUniversity,whichoffersawiderangeofcoursesandexposuretoesteemedfacultyfromvariousinternationaluniversitiesaswellasopportunitiesforexchangeprogrammesforstudents.Theuniversityisexpandingrapidly,andthegovernmenthasrecentlyrecogniseditasaninstituteofeminence.

Theuniversityimpartsmultidisciplinaryeducationtoover1,400studentsfromalloverIndiaand17othercountries.Theprojectisalsosupportingtheuniversity’sendeavourstoscaleupanddoubleitssize.Theuniversityhasinvestedinacampusexpansionproject,andthebatchesforallcourseshavegrownsignificantly.



LocationSonepat, Haryana


Education for tribal children

Education – Foundational skills

Thereisaneedtobridgethelearninggapsandprovideasupportsystemforchildrenfromvulnerableandmarginalisedcommunitiestohelpthemcopeupwithschooleducation.TheprojectaimstoequipmarginalisedcommunitiesofIgatpuriwithhigh-qualityvalue-basededucation.

Itworkstowardsprovidingqualityeducationtotheunderprivilegedchildrenandhelpingthemperformwellinacompetitiveenvironment.ThepartnerNGOAseema’sEducationCentreforTribalChildrenhasgivenchildreneasyaccesstoformaleducationonbothprimaryandsecondarylevels,with

Theprojectaimstoimproveaccesstoqualityeducationandimprovelearningoutcomesofchildren.Theprojectfocusesonimprovingteachingpracticesandhelpingstudentsenhancetheirreading,writingandmathematicalskills.Throughdevelopingthesefoundationalskills,theprogrammeensuresbetterlearningoutcomesatlaterstagesofeducation.

Italsoaimsatimprovinginteractionbetweenallthestakeholdersinvolved.Assessmentsarecarriedouttohighlightthequalitativeandquantitativeimprovements.TheprojectimplementedbyNRBBearings’partnerNGO321EducationFoundationhasreachedouttomorethan1,300studentsinHyderabadandMumbaithroughanetworkofabout30teachersineightschools.

Therehasbeenanimprovementintheexistingrelationshipbetweentheorganisationandtheschools.Theresponses





LocationIgatpuri, Maharashtra

LocationMaharashtra, Telangana

160 students across various grades at a primary level impacted

primarysectioncomprisingofaround160studentsindifferentclasses.

Theinfrastructureoftheeducationcentrehasimprovedandenabledthechildrentolearnbasiccomputerskillsaswell.

fromtheteachershavealsoimprovedalongwithincreasedinvolvementbyotherparticipantstakeholders.Theprojecthasledtoimprovedteachingpracticesaswellasenhancedcontentknowledge,especiallyforprimarylevels.

8 schools

Reached 30 teachers

Outreach to over 1,300 students


Over 3,500 students from government schools were beneficiaries

Overall 53.8% increase in hygiene

61.47% improved motivation among students due to improved school infrastructure

Municipal School Empowerment Programme

Theprogrammeaimstowardsimprovingthestatusofeducationingovernmentschools.ItintendstotransformthepoorinfrastructureandunhygienicsanitationfacilitiesinidentifiedmunicipalityschoolsinIndiatogivechildrenfromunderprivilegedcommunitiesaccesstosafeandcleandrinkingwater,andsanitationfacilities.SGSinterventionisbasedonthefindingsoftheASERreport,whichstatesthatthetoiletsingovernmentschoolsareinaverydilapidatedstate.Lackofwater,drainagesystems,adequatelightingandalackoffundsresultintotalnegligenceinmaintenanceandcleanlinessofthetoilets.Thisabysmalstateofaffairsintheseschooltoiletsrestrictsstudents,especiallygirls,frompursuingfurthereducationintheseinstitutions.CSRinitiativesofSGSruninpartnershipwithYuvaUnstoppablein16municipalityschoolsacrossGujaratandKeralaandhavehelpedchangethesituationingovernmentschools.

ThroughitsCSRactivities,SGShasbeenabletoimprovetheinfrastructureofschools,especiallythetoiletfacilitiesandhasalsointroducedsmartclassroomstoenhancethelearningexperience.Theseclassesareenabledwithaningeniouscombinationoftechnologyandcurriculummappedcontenttoenhancethelearningexperience.Theyusedcomputers,specialisedsoftware,audienceresponsetechnology,assistivelisteningdevices,networking,andaudio/visualcapabilitiestorevolutionisetheteaching-learningexperience.Capacity



LocationGujarat and Kerala

SGS Logo Banners 141-12.indd 1 1/26/12 4:30 PM

buildingofteachersinusingtechnologywithafocusonimprovinglearningoutcomeshasbeeninstitutionalinbringingaboutchangesinattendanceandoverallacademicperformance.Additionally,accesstocleandrinkingwaterandbettersanitationfacilitieshavereduceddropoutsandabsenteeismduetodiseases.

Theprojecthasledtoanincreaseintheinterestofstudentsandlearninacreativeway.Studentbeneficiariesintargetschoolsdisplayedrenewedinterestineducation;theyweremoreawareofthelessonstaughtanddevelopedself-reliancethroughparticipationinclassroomdiscussionsandworkshops.

SGSisstronglycommittedtoaddingvaluetothesociety.Weseektopositivelyimpactthesocietythroughouractivitiesanduseourscaleandexpertisetocreatesustainablevalue,respecthumanrightsandinvestresponsiblyinthecommunitiesinwhichweoperate.ThroughourfocusedCSRinterventionsandeffortsinvariousruralareasandmunicipalschoolsacrossIndia,wehavemanagedtoincreasehealthawarenessamongtheruralpopulace,andenablehealthylivingbyprovidingthemeasyaccesstocleanandsafedrinkingwater.Wealsosupportandenhancetheoveralllearningexperienceofstudentsfromtheeconomicallyweakersectionsbybringingaboutimprovementsintheirsurroundingschoolenvironment.

Cresenciano G. Maramot, Managing Director


Drive for science programme

TheprojectaimstoprovideimprovededucationtochildreninneedfromKhedandMulshiinPuneandJaipur.Toresolvethecommonissuesrelatingtoeducation,SigmapartneredwithPrathamtoimplementtheirCSRinitiatives.

InJaipur,thetargetgroupisstudentsfromthe6thgrade,andinPune,thetargetgroupisstudentsfromthe5thgrade.Thisbifurcationisdependentonthelevelatwhichtheschoolsegregatesscienceintothreeseparatesubjects–biology,chemistryandphysics.Theprogrammeiscarriedoutthroughschoolsaswellascommunities.Attheschoollevel,innovativescienceprogrammeslikeGlobe,whichincludesworkshopsandsessions,introducechildrentotheconceptsofgeography,scienceandmathematicsthroughhands-onactivities,andMyHome,whichteacheschildrentheconceptsofmeasurementthroughcreativemedia.Atthecommunitylevel,librarieshavebeensetup,andcampsconducted.Writtenandpracticalassessmentsareconductedtimelytofindoutstudents’understandingofscience-focusedsessions.



LocationMaharashtra and Rajasthan

Over11,400childrenwillbecoveredbytheendoftheprojectspreadacross60schools.Theprojectsupportsaholisticpedagogicalapproachtoteaching.Thisincludesrevisingcurriculum,practicalexperiments,developingtrainingmodulesandinstructionalmaterials,andusingcontinuousassessmentmethodsintheclassroomtomonitorstudents’progress.

Over 2,300 students reached out

Outreach to 1,000 community members

Outreach to 60 schools

Sigmaaimstoimprovethequalityofeducationforstudentsinruralandurbanareas.ItpartneredwithaleadingNGO,Prathamfortheirsciencevanprojectanddrivefortheirscienceprogramme.Theprogrammefocusesoninnovativelearningwithpracticalexperiments,identifyingchildrenwithinterestinscience,andprovidingnecessarystudymaterialandacademicsupport.Thisprojecthasreachedouttoover10,000childreninthelastthreeyearsinMaharashtraandRajasthan.

Viren Joshi, CEO and President


Learn Earn and Progress (LEAP) Programme

TheprojectfocusesontrainingunemployedyouthinautotradeslikedrivingandmotormechanicswhileleveragingTataMotors’expertiseandbusinessconnections.Itstwo-foldapproachpulledoutyoungstersfromthenon-formalsectorandengagedthemintheformalarea,andaddressedthemanpowersupplyshortageintheautomobileindustry.Aspartoftheskilldevelopmentinitiative,theprogrammebeganwithRamakrishnaMission,ataplace50kmfromMumbai.

Theflagshipprojectworksasapublic-privatepartnershipmodelbetweenTataMotors,IndustrialTrainingInstitutes(ITIs),TataAuthorisedServiceStations(TASS)anddealers.ItincludesacoursedesignedbyTataMotorsdeployedbyindustrialtraininginstitutesoveraperiodofoneyear.StudentsgetinputsinITIsforthreemonthsandareplacedwithdealerstogethands-onexperiencewithTataMotorsdealersandTASSforninemonths.Aftercompletingtheirtraining,theyareassessedbytheAutomotiveSkillsDevelopmentCouncil(ASDC).



Location13 states

Over7000youngsters,includingschooldropoutsfromeconomicallydisadvantagedcommunities,tobeskilledthroughtheprogramme.Mostofthebeneficiariesarefirst-generationlearnersandfirst-timersjoiningtheorganisedsector.Thecoursegainedpopularity,andthenumberofadmissionsshotto1,500%infouryears’time.Theprogrammebeganwithjusttwoinstitutesandhasexpandedto30instituteswithfootprintsinover13states.

Increased annual household income close to INR 1,00,000

Average monthly salary of INR 8,000


Fuel-efficient cook stoves

Theprojectaimstoaddressthedegradinghealthandenvironmentissuesposedthroughtheuseoftraditionalstovesthroughaneco-friendlyinnovation.Traditionalstovesusefuelwoodandleadtoincompletecombustion,wastageandemissionofharmfulsmoke.Toaddressthesechallenges,TataMotorsinventedanewcookstovethathasauniquedesignthatservesasanalternativetotheoldstovesinuse.

Otherinnovationsinthedomainofimprovingcookstovesrequiremodificationinthedesignoftraditionalcookstoves(leadingtoaparticularchangeincookingpractice),therebyhavingasub-optimallevelofadoptionbycommunities(lessthan50%uptake).Thisfuel-efficientinnovationkeepsthetraditionaldesignofthecookstovesintactandisavailableatanaffordablepriceofINR150perunitleadingtohigheradoptionoftheproduct.Itattemptstopopularisetheimprovedcookstovesamongruralcommunitiesandmakethemmoreinclinedtothesestovesascomparedtothetraditionalonesthatemitmoresmokeandrequireexcessivefuelwood.



LocationMaharashtra

Thesaidinnovationhasbeenadoptedby6,946familiesspreadacross532villagesinonesingleyear.Thisconsciouschoiceofruralhouseholdshasledtoa27%demandcontractionofwoodperfamilyperyear,whichresultsintheconservationof439treescontributingtocycling52tonnesofoxygeninoneyearandsequestratingcloseto10tonnesofcarbondioxide.Womenandgirlssavedapproximately47days’worthoftimeperyearwhichcantranslatetoINR13,000worthofincreasedannualfamilyincomeandimprovedattendanceofgirlsinschool.

80% of the users are repeat buyers

27.6% estimated reduction in firewood consumption


Project Dependence to Independence

Theprojectaimstoupliftpeoplewithphysicaldisabilitybyprovidingthemwithaccesstoartificialmobilityaids.AccordingtoCensusofIndia(2011),around2.2%ofIndia’spopulationstruggleswithsomekindofdisability,includinglocomotors,visualimpairment,hearingimpairment,speech,learningdisability,autismandmultipledisabilities.Therefore,theprojectseekstoprovidefreeprostheticlimbstoidentifiedbeneficiariesatMumbaiandNashik.

Inordertoempowerpeoplewithdisabilitytobemoreindependentandself-reliant,theprojectprovidesthemwithfreeaidsandapplianceslikeJaipurfoot,callipers,crutchesandprosthetichands,wheelchairs,tricycle,andhearingaids.Accesstothesemobilityaidswouldfurthercontributetothesocialandeconomicempowermentoftheseindividuals.

Theprojecthasincreasedaccesstoqualityprostheticsandspectacles,thusimprovingmobilityandvisionforthebeneficiaries.Ithasprovidedmobilityaidstoaround112peoplefreeofcost,contributingtoreducedstigmatisationandbetteraccesstoemploymentopportunities.



LocationMaharashtra

112 people with disabilities provided with aids and appliances

6 wheelchairs

10 hearing aids

30 callipers

52 Jaipur foot


Yoga

Theprojectaimstoworktowardsimprovinghealthandpromotinghealthylifestylesthroughyoga.Italsoseekstoincreaseemploymentopportunitiesforstudentsbypromotingvocationaleducationandworkpractices.

Theprojecthasimpactedaroundfivegovernmentschools,alongwithcommunitycentresandcamps.Everyyear,30sessionsof1-1.5hourseachareconducted,andstudentswith80%attendancereceivecertificatesattheendoftheyear.ScholarshipsarealsoofferedtostudentswhowanttopursueYogaasacareer.Theinterventionshavecontributedtowardsareductionintension,stress,anxietyandhaveimprovedstaminaandoverallhealthofthestudents.

Asaresult,studentsareachievingbetteracademicresults,andtheparticipantsareincreasingeveryyear.



LocationMaharashtra

1,500 Yoga students received scholarships

Partnership with Kaivalyadhama, Lonavla, one of the oldest Yoga institutions recognised by the government

Outreach to over 1,200 youth


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About CII

TheConfederationofIndianIndustry(CII)workstocreateandsustainanenvironmentconducivetothedevelopmentofIndia,partneringindustries,government,andcivilsociety,throughadvisoryandconsultativeprocesses.CIIisanon-government,not-for-profit,industry-ledandindustry-managedorganisation,playingaproactiveroleinIndia’sdevelopmentprocess.Foundedin1895,India’spremierbusinessassociationhasaround9,000members,fromtheprivateaswellaspublicsectors,includingSMEsandMNCs,andanindirectmembershipofover3,00,000enterprisesfromaround265nationalandregionalsectoralindustrybodies.

CIIchartschangebyworkingcloselywiththegovernmentonpolicyissues,interfacingwiththoughtleaders,andenhancingefficiency,competitivenessandbusinessopportunitiesforindustrythrougharangeofspecialisedservicesandstrategicgloballinkages.Italsoprovidesaplatformforconsensus-buildingandnetworkingonkeyissues.

Extendingitsagendabeyondbusiness,CIIassistsindustrytoidentifyandexecutecorporatecitizenshipprogrammes.Partnershipswithcivilsocietyorganisationscarryforwardcorporateinitiativesforintegratedandinclusivedevelopmentacrossdiversedomainsincludingaffirmativeaction,healthcare,education,livelihood,diversitymanagement,skilldevelopment,empowermentofwomen,andwater,tonameafew.

AsadevelopmentalinstitutionworkingtowardsIndia’soverallgrowthwithaspecialfocusonIndia@75in2022,theCIIthemefor2018-19,IndiaRISE:Responsible.Inclusive.Sustainable.Entrepreneurialemphasisesindustry’sroleinpartneringwiththegovernmenttoaccelerateIndia’sgrowthanddevelopment.Thefocuswillbeonkeyenablerslikejobcreation,skilldevelopment,financinggrowth,promotingnext-genmanufacturing,sustainability,corporatesocialresponsibility,andgovernanceandtransparency.

With65offices,includingninecentresofexcellence,inIndia,and10overseasofficesinAustralia,China,Egypt,France,Germany,Singapore,SouthAfrica,UAE,UK,andUSA,aswellasinstitutionalpartnershipswith355counterpartorganisationsin126countries,CIIservesasareferencepointfortheIndianindustryandtheinternationalbusinesscommunity.

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Acknowledgements

Forfurtherinformation,pleasewriteto:

Editorial review Design

ShambhaviModgill GurpreetSingh

Authors - Grant Thornton

AbhishekJain

AnukshyaKonwar

ArpitaVerma

DikshaNegi

FatimaShahzad

Authors - CII

[email protected]:449

[email protected]:440

For media queries, please contact:

Spriha Jayati E:[email protected]:+919323744249

Vikesh [email protected]

Rohit [email protected]


Notes


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