Cigar Study (1)

Cigar Potential StudyCigar Potential Studyin Indiain India

Prepared for : Swedish Match AB

presents

7th April, 2004.

ContentsContents

- Cigar Market Background- Products- Market- Consumer - Client’s Objectives - Indianet’ Role- Types of research suggested- Time estimates- Estimated Cost- Indianet

Cigar Market – A brief backgroundCigar Market – A brief background

Cigar – The ProductCigar – The ProductType of Cigars- Shapes

Sizes Structure of Cigar

Primary Components

Competitive Tobacco

Consumption- methods

Parajos -

Parallel sides

Figurados

Irregular shapes.

Gigante/

Presidente

Corona

Churchill

Rothschild

Lonsdale

Panatela

Cigarillos

Filler

Binder

Wrapper.

Body

for 'strength', and even 'intensity‘

Flavour

the 'taste' that characterizes a particular cigar)

Cigarettes

Bidis

Chewing Tobacco

(Khaini)

Paan Masala

Snuff

Hukkah

Types of Cigars - As per SizeTypes of Cigars - As per Size

The major types of cigars according to the size thus are

Gigante or Presidente - The largest of the cigars. Their length can be as high as ten inches and their ring sizes can max out to 64 or 1 inch.

Corona - The classic corona measures about 5 inches and has a ring size of around 40.

Churchill - Named after Winston Churchill measures approximately eight inches and has a ring size of about 48.

Rothschild - are also known as Robustos. The Robusto is a short and fat cigar. Its size is five to six inches with a ring size of 50.

Lonsdale - They have a ring size of about 40 and can be as long as seven inches.

Panatela - This is thin long cigar with a ring size around 37 and length is seven inches.

Cigarillos - These cigars are about the size of a cigarette. Their ring size can be as low as 20 inches and their length as small as three inches.

Cigar market growth- International Cigar market growth- International scenario (Mature markets)scenario (Mature markets)

• Consumption of large cigars and cigarillos has been increasing since 1993.

• An estimated 3.8 billion large cigars and cigarillos were expected to be consumed in 2001.

• Small-cigar production increased from 1.5 billion pounds in 1997 to an estimated 2.4 billion pounds in 2001.

• Sales of premium cigars, most of which are hand-made and imported, have increased an estimated 150% since 1973.

1973

20032003

Cigar market growth- IndiaCigar market growth- India

• No concrete market figures available

• Nascent market /Very niche market

• Poised for a growth in select Metro cities among the– Connoisseurs– Yuppies – Arrived adults

Tobacco consumption in Indian MarketTobacco consumption in Indian Market

Cigarettes18%

Other tobacco products

82%

Cigar Availability in IndiaCigar Availability in India

Then…….

Mostly imported • Available at only at select foreign goods stores • Select 5 Star hotels or • cigarette stores selling foreign brands.

Now ……….• All the above plus……..• Godfrey Philips India bringing in the Jewels and Phillies brands

of cigars (of Altadis USA), even small paan shops seem to have started to stock them.

Current Supply chain in the Indian Current Supply chain in the Indian MarketMarket • Cigars in India are available at the following points-

Paan Beedi Shop5 Star Hotels, restaurants and PubsExclusive cigar outlets. (Mostly importers who

have a dedicated customer following)

• Most Paan Beedi shops stocking Cigars get their supplies from the grey market.

• Legitimate distribution of the Cigar brands are made by sales staff of Godfrey Philips Ltd. for their Jewel and Phillies brands covering the simple paan shops to exclusive cigarette outlets.

• At least a dozen local brands are available from Trichy in South India.

Cigar Brands currently available in Cigar Brands currently available in IndiaIndiaMumbaiJewels Black Gold - GPI - Rs. 125Jewels Vanila - GPI - Rs. 125Jewels Mild - GPI - Rs. 125Phillies Blunt - GPI - Rs.100Phillies Junior - GPI - Rs.75King Edward Seventh Imperial - Swisher International - Rs.125Café Crème - Henri Winterman - Rs.110

DelhiJewels Black Gold - GPI - Rs.125Jewels Vanila - GPI - Rs.125Jewels Natural - GPI - Rs.125Phillies Blunt - GPI - Rs.100Phillies Junior - GPI - Rs.75Phillies Sweet - GPI - Rs.60King Edward Seventh Imperial - Swisher International - Rs.140Café Crème - Henri Winterman - Rs.140

Cigar Brands currently available in Cigar Brands currently available in India .. Contd.India .. Contd.

KolkataKing Edward Seventh Imperial - Swisher International - Rs.150Café Crème - Henri Winterman - Rs.150

ChennaiVilliger Mild Gross format - Villiger & Sons - Rs.305Villiger Rillos - Villiger & Sons - Rs.135Villiger Premium Vanilla - Villiger & Sons - Rs.305Villiger Sumatra - Villiger & Sons - Rs.440Villiger Premium petit - Villiger & Sons - Rs.200Villiger Premium No.8 - Villiger & Sons - Rs.425Villiger Tabatip - Villiger & Sons - Rs.100Brainiff Cantos Light - Villiger & Sons - Rs.305

-Midi Rillos American Blend - Villiger & Sons - Rs.150King Edward Imperial - Swisher International - Rs.150Café Creme - Henri Winterman - Rs.140

Indian Consumer-Indian Consumer-‘Cigars A Fashion Statement’‘Cigars A Fashion Statement’

• “People start smoking cigars as a trend, then it becomes a lifestyle statement and they get hooked onto it.

• The actual cigar connoisseur, of course, is passionate about his cigar. He wants to learn more about it. Cigar smoking for him is not a trend. He’s really enjoying the experience,”

• “They are happy that cigars are now available at their door-step through us. And that our prices are competitive and cheaper than anywhere in Europe.

Cigars vs Beedis- Cigars vs Beedis- Candy Flavored Candy Flavored Cigarettes Latest Teen Smoking FadCigarettes Latest Teen Smoking Fad

• Flavored to taste like vanilla, chocolate and strawberry, Bidis (pronounced "beedies"), are an imported cigarette from India and the latest rage among teenagers experimenting with smoking. Sold most often in specialty shops, and amazingly, health food stores, bidis are hand-rolled and strongly resemble a marijuana joint, perhaps providing an additional allure for teenagers.

• Ironically, bidis have been produced in India for decades and have been known there as the 'poor man's' cigarette. Exporters recently discovered a new market: American youths. This latest fad mirrors another that also has been around for years and again only recently discovered by youths - cigar smoking.

Indian Consumer-The ChallengeIndian Consumer-The Challenge

Cigar smoking has to mature from a trend/fad to a wholesome enjoyable experience

Educate people who don’t know about Cigars.

Understanding the characteristics & subtle differences of cigars can contribute to an important part of the cigar smokers enjoyment.

Consumption Trends - Paradigm ShiftsConsumption Trends - Paradigm Shifts

• Only Men

• Slightly older mature men

• Only connoisseurs

• Had at private places….mostly at home

• Both Men and Women

• Tried more by young

• Wannabes - wanting to make a statement

– Women - Impulse to be slightly outrageous,

• Public places…..dining out, private parties

• Glamourised- movie stars and athletes photographed smoking cigars.

Case study- Retail scenarioCase study- Retail scenario

• Distributor for Habanos

• Distribution through 67 outlets in India (premier hotel restaurants and bars)

• They have 5,000 customers already, and, there has been a dramatic increase in the number of cigar-smokers in India during the last three years. “They are in Bombay, Goa, Bangalore and Delhi,”

Case study- Retail scenarioCase study- Retail scenario

• Retail shop called Cingari at The Oberoi in New Delhi. – cigar-smoker can walk into the humidor – collection of 144 varieties of cigars– Buy cigar accessories, – Leaf through the Cigar Aficionado magazine– Higher sales from Cingari than out of any outlet

• Future plans – Cingari in Bombay in the next couple of months & in all the

major cities of India.– Plus Duty Free shops in the international airports, starting

with the Indri Gandhi international Airport

Client objectivesClient objectives

Establish market potential for Swedish Match products in India.

Our roleOur role

To obtain a holistic picture of the cigar market in India by understanding the demand and supply situation, for this we will study all the three aspects of trade , consumer and the market overall.

Types of Research suggestedTypes of Research suggested

1. Demand Potential Study

2. Usage and Attitude Study

3. Retail Study

4. Awareness and Perception Study

5. Product Reactions & Pricing Study

Demand Potential StudyDemand Potential Study

ObjectivesObjectives-Estimate market potential for cigars

-Import / export data of cigars

Assess demand / supply scenario for 6 years [ 3 previous years and the coming three years ]

-Mapping of manufacturers of cigar across markets, sales, share and distribution

-Consumption pattern of cigar among users

-Estimated sales from grey market

Research ApproachResearch ApproachStudy to be conducted using

- Secondary Research- Primary Research

Secondary research- Data research using secondary data

publications [ Govt./ Tobacco bodies /Manufacturing Association bodies / Data

libraries and the Internet ] Primary research

- Interviews with Manufacturers / Marketing agencies importing and distributing

- Interviews with Grey market Retailers / Tobacconists /Pan Beedi shops / General Stores in high endshopping malls and 5 star hotels/ Bars/ Pubs

Areas of InformationAreas of InformationAbout the Manufacturer- Company information, Information on brands portfolio and prices- Sales turnover of the company and also for products under

study- Installed capacity and capacity utilization for the study products for last 3 years and also for next 3 years.- Market share of the company and also competitor- Future expansion plan ( if any ) related to products under study.

- Major end user market and also % break up by market wise presence.

- Consumption pattern by the end users of cigars.

- Sales distribution system e.g. dealer / distributor ,direct end-user

- Trade terms in terms of price.

About the Retail Trade & Grey Market

- Volume sales per month, seasonality differences – if any- Source of supply, trade terms & conditions [ for grey market ]- Dealing methods with companies manufacturing cigars – direct /

via distribution network, dealing details, trade terms and conditions.

Analysis & ProjectionAnalysis & Projection-Study data on the production growth over the past 10 years from

Govt. publications / sources

-Analyse data of licensed capacity versus utilised

-Analyse data from letter of intent issued for production of cigars [ to capture data on new entrants ]

-Analyse data from future projection of production and sales from manufacturers.

-Use the CAGR method to calculate the potential volumes required on a market to market basis

Usage & Attitude Study For CigarsUsage & Attitude Study For Cigars

Target AudienceTarget Audience

CIGAR CONNOISSUER

Those who have been smoking cigar since

the 3 years.

PREMIUM CIGARRETTE SMOKERS POTENTIAL CIGAR SMOKERS

YUPPY Young professionals (25- 40 years) who enjoy speedy career growths and have aspire to arrive at a distinguish social status. Premiumness symbols marks their lifestyle.

ARRIVED ADULT Established businessmen / women and professionals between the age of 40 – 60 years. Their lifestyle marks achievement and arrival at a particular status in which premium products are a part of their repertoire.

U & A Study : Our FocusU & A Study : Our Focus Target Group : CIGAR SMOKERS

• To understand consumer’s perceptions, attitudes and usage of Cigars.

• To identify the core values, image and emotional associations with Cigars.

• To study the entire gamut of decision making process w.r.t. Cigar vs. other premium smoking options.

• To identify the key motivating factors that perpetuates Cigar consumption.

Target Group : POTENTIAL CIGAR SMOKER • To understand consumer’s perceptions towards Cigars.

• To identify the image and emotional associations with Cigars and Premium brands of cigarettes.

• To identify the key motivating factors that perpetuates smoking premium cigarettes.

• To map the growth line that brought them to use of premium cigarette brands & rationale for the same .

U & A Study : Our Focus – contd.U & A Study : Our Focus – contd.Target Group : CIGAR SMOKERS

• To detail consumer preferences with regards to the types of cigars.

• To gauge the brand saliency and loyalty within the category.

• To detail product intrinsic and extrinsic as desired by the consumers.

• To map a psychographic profile of cigar consumers.

• To understand price perceptions w.r.t. it’s connotations of premiumness.

Target Group : POTENTIAL CIGAR SMOKER

• To study the desired product intrinsic and extrinsic while smoking.

• To map the psychographic profile of cigar vs a premium cigarette smoker.

• To identify cigar within the repertoire of other considered premium products.

MethodologyMethodology

Qualitative Research Technique

Depth Interview

Cigar Smokers

Arrived Adults

Focus Group Discussions

Yuppy

F.G.Ds and DI would be conducted amongst both Male as well as the Females qualifying on the smoking criteria.

Sample DesignSample Design

Mumbai

Delhi

Kolkatta

Chennai

Bangalore

Hyderabad

Centers Cigar Connoisseurs Yuppy Arrived Adult

5 DI

5 DI

5 DI

5 DI

5 DI

5 DI

10 DI

10 DI

10 DI

10 DI

10 DI

10 DI

2 FGDs

2 FGDs

2 FGDs

2 FGDs

2 FGDs

2 FGDs

Sample Design - contdSample Design - contd

30 Depth Interviews amongst Cigar Connoisseurs

60 Depth Interviews amongst Arrived Adults who smoke premium cigarettes.

12 Focus Group Discussions amongst YUPPIES who smoke premium cigarettes.

Retail studyRetail study

ObjectivesObjectives

• Marketing need– Assess market size & potential– Explore ideal distribution channel (s)

• Research need – Market Scenario ( Past, Present & future)– Understand the distribution system– Consumer trends

Target AudienceTarget Audience

• Pan Beedi Shops • Tobacconists (Five stars, other premium outlets) • Exclusive Cigar shops • Other sales points ( Bars/Pubs /Restaurants)

Information AreasInformation Areas• Market Scenario

Stocking pattern • Brands of cigars stocked • New brands stocked• Units stocked of each• Reasons for stocking cigars• Mode of stocking ( If any special arrangements undertaken)

Sales pattern• Total sales per day/per week/ per month• Sales by brand • Highest selling brand• Proportion of increase/decrease from the past to current • Expectations of sales in the future

Pricing of the different brands• Price range stocked – highest priced brand& lowest priced brand

Information Areas - contdInformation Areas - contd

• Distributing system– Source of supply for cigars– Type of relationship with the supplier– Source of interaction– No of intermediaries involved in the supply chain– Supply service to the consumers– Margins sought on the sale – Bad/ Dead stock replacement– Awareness of number of manufactureres in the market– No of suppliers deal with– Problems encountered( if any) with the current system


• Consumer trends– Profile of consumers buying – Perceived profile by different brands– Proportion of old customers vs those that are just trying it out– Proportion of trials converting to regular users– Buying pattern for new buyers

• Questions asked• Factors considered- price, strength, size, brand name,

awareness & knowledge • Reasons for a customer trying a cigar for he first time

– Brands recommended by the retailer and reasons for it

Sample SizeSample Size Total Mum

baiDelhi Kol

kataChennai

Bangalore

Hyderabad

Panaji

Cochin

Total 244 42 42 40 37 30 25 27 11

Cigar Stores

8-16 1-2 1-2 1-2 1-2 1-2 1-2 1-2 1-2

Paan Beedi Shops

130 20 20 20 20 15 15 15 5

Stores stocking in 5 Star Hotels

40 10 10 3 5 3 3 5 1

Bars / Pubs / Restaurants

58 10 10 5 10 10 5 5 3

Awareness & Perception StudyAwareness & Perception Study


- Awareness and extent of knowledge about Cigar

- Awareness of brands

- Potential for Cigars among current premium cigarette smokers

Research ApproachResearch Approach

- Propose conducting a personal face to face interviews with a structured questionnaires with identified target sample

- Target sample profile- Men / Women- 25 – 40 years- Premium brand smokers of cigarettes- SEC A

Information AreasInformation Areas

Awareness and extent of knowledge about Cigars- Awareness of different tobacco consumption methods- Aided awareness of a Cigar- Source of awareness of a cigar

Friends, Movies, Magazines, Traveling abroad, Advertisement, others, etc

- Reasons for smoking a cigarette- Extent of knowledge about a Cigar- Aided Awareness of types of Cigars on either size, shape,

structure- Awareness of method of smoking a Cigar ( like or unlike a cigarette)


- Negatives associated with Cigars- Motivation to smoke a cigar- Barriers to smoking Cigars ( Price, Availability, Lack of

knowledge, one time use)- Usage pattern for Cigar as well as Cigarette – Ever trial , frequency of trial, last smoked when- Overall description of experience of smoking the cigar- Intention to smoke a cigar and reasons for it


Awareness & knowldedge of Cigar brands- Spontaneous & Aided Awareness of different Cigar brands- Source of awareness of the brands

Friends, Movies, Magazines, Traveling abroad, Advertisement, Retail outlets, Direct Marketing broachure others, etc

- The brand perceived to be ranked the best and reasons for it- Awareness of these brands in terms of price, type, strength- Trial of either of these brands ( Ever tried, No of times tried)- Overall description of experience of smoking the brand (s)- Rating of brands tried after trial


Potential for Cigars among current premium cigarette smokers

- Willingness to try cigars in the future and reasons for it

- Type of cigar would like to try ( Mild / Strong, Flavoured, other preference,etc )

- Brand would prefer to try

- Price at which willing to buy

- Expectations of a new cigar in the market

Sample SizeSample Size

Total Mumbai

Delhi Kolkata

Chennai

Hyderabad

Bangalore

TOTAL 800 200 200 100 100 100 100

SEC A1+/A1 400 100 100 50 50 50 50

Males 25-40 200 50 50 25 25 25 25

Females 25-40 200 50 50 25 25 25 25

SEC A2 400 100 100 50 50 50 50

Males 25-40 200 50 50 25 25 25 25

Females 25-40 200 50 50 25 25 25 25

Product Reactions & Pricing StudyProduct Reactions & Pricing Study


-Assess the acceptance of the product post smoking

-Future purchase intention of trying out the cigar if it was available in the market

-Identifying the right price band which will be acceptable to traditional smokers as well as experimenters and switcher’s.

Research approachResearch approach

Propose conducting a product placement study with regular smokers of cigars / experimenters [ atleast have tried once in the last 2 months and willing to try again].

Two alternative methods could be adopted :- Blind product test for the test brand

Study conducted with regular smokers of cigars using a structured questionnaire both at the pre-placement and the post placement stage.

Placement of the atleast 7 cigars for personal smoking over a 7 day period.

The cigars are to be placed in a blind form with no recognition of brand visible.

Information AreasInformation Areas

-Overall opinion about the cigar smoked-Experienced positives / negatives about the cigar smoked-Comparative ratings of the test cigar with current brand of cigar [ among cigar smokers ]-Future purchase intention if the product was available in the market. -Maximum price willing to pay for the cigar and minimum price willing

to pay without compromising quality.-Future purchase intention if the product was available in the market

at a specified price.-Ratings on selected attributes related to smoking

e.g. Quality of tobacco, Strength, Body, Satisfaction while smoking, Easy to draw, Not irritating to the throat,Tobacco packing is tight, Flavour of tobacco, Type of packaging, Grip while smoking, Ease of smoking,Reputation of the manufacturer, Tobacco is not dry, etc.

Sample SizeSample Size

Total Mumbai Chennai

Total 350 175 175

Yuppie Males 70 35 35

Females 30 15 15

Arrived Adults 100 50 50

Cigar Smokers 100 50 50

Occasional Smokers 50 25 25

Time estimatesTime estimates

Day 1 - Approval of the project Day 2-4 - Development of Qualitative research

guide and depth interview questionnaireDay 7 - Approval of the guide / depth interview

questionnaireDay 2-23 - Secondary Research data collection in

progressDay 9-17 - Recruitment of Focus Groups in progress

- Depth interviewing in progress- Submission of the Retail Study

Awareness –Perception Study & Product Test questionnaires for approval

Day 10 - Approval of Retail Study, Awareness & Perception Study and Product test questionnaires

Time estimatesTime estimates

Day 14-21 - Focus groups in progressDay 14 - Briefing to field teams for the Retail Study

- Receipt of materials for product placement

Day 15 - Retail Study in progressDay 16 - Briefing to Field Teams for the

Awareness & Perception StudyDay 19 - Briefing to field teams for the Product

Placement study

Time estimates – contd.Time estimates – contd.

Day 20-26 - Product Placement in progressDay 33 - Briefing to field teams for the Call backsDay 34-40 - Call backs for Product Placement in

progressDay 35 - Conclusion of Depth InterviewingDay 23-55 - Transcription, Translation, Data

coding,Data entry,Data processing and analysis in progress for Focus Groups, Depth Interviews, Retail Study and Product Placement study

Day 60 - Presentation of the findings

Cost EstimatesCost Estimates

Demand Estimation study [ including costs of secondary research and 5 primary interviews with Manufacturers and channels suppliers ] 50,000 – 00

Qualitative Usage & Attitude study involving 30 depth interviews to be conducted by our executives with high profile individuals across the cities of Mumbai, Delhi,Kolkata,Chennai,Bangalore and Hyderabad 135,000 – 00

Cost of conducting 12 Focus groups including all costs across the cities of Mumbai, Delhi, Kolkata, Chennai,Bangalore and Hyderabad 300,000 – 00

Cost of conducting 60 depth interviews among Arrived adults including all costs across the cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad 150,000 - 00

Cost Estimates Cost Estimates contd.contd.

Awareness & Perception Study involving 800 interviews to be conducted among premium cigarette smokers across the cities of Mumbai, Delhi,Kolkata,Chennai,Bangalore, Hyderabad. 200,000 - 00

Retail Study involving 244 interviews to be conducted among retailers of cigars across the cities of Mumbai, Delhi,Kolkata,Chennai,Bangalore, Hyderabad , Panaji and Cochin 61,000 – 00

Cost Estimates Cost Estimates contd.contd.

Product Reactions and Pricing Study involving 350 interviews to be conducted among smokers of cigars across the cities of Mumbai, Delhi, Kolkata,Chennai,Bangalore, Hyderabad , Panaji and CochinProduct placement and Call Back interview 96,250 – 00

8% Service tax would be charged extra on the total amount billed

Additional travel and stay by the executive on client’s insistenceto any destination would be charged at actuals.

50% advance of the total amount estimated payable at the time of commissioningof the research, balance 50% to be settled within 7 days after the presentation of the Final findings.

Indianet Team for WIMCOIndianet Team for WIMCO

Ranjit Ghosh24 years in Market Research [ first 14 years in AC Nielsen’s ]

Handled over 2000 research assignments involving FMCG,Financial Products and Services, Industrial products.

Research executive in-charge of handling Procter & Gamble account both while in ACNielsen’s as well as thereafter. Was involved in developing the brand Ariel in India.

For 10 years handled the Godfrey Philips portfolio [ during his stay in AC Nielsen’s ] involved in Smoker’s U & A studies, New Product development, Communications study, Product placement Tests, Retailer studies, Observation studies at point of purchase across India.

In addition, was involved in Qualitative work done prior to launchingIndia’s first branded cigarette meant for Ladies by Golden Tobacco.

Indianet Team for WIMCOIndianet Team for WIMCO

Tasnim Sabuwala

12 years of experience in the field of marketing Research –Qualitative & Quantitative Research.

Before joining Indianet she was working with ORG-MARG as a Senior Executive.

A Graduated in Sociology. During her years in ORG Marg, she was involved in Qualitative research conducting studies for large Indian business houses, Financial Institutions and FMCG Manufacturing companies.

For 2 years she was also associated with one of the most reputed packaging design agency in India IDI, a DMA Alia Group company helping them advise as a market research consultant on development of brand and it’s packaging for several large FMCG business houses.

Indianet Team for WIMCOIndianet Team for WIMCOMahjabeen Wadia

15 years of experience in Qualitative Research.

Prior to Indianet she was a Research Director with ORG MARG’s qualitative division - ‘Quest’.She has post graduated in Consumer Behavior (branch of Psychology)

Over the years has been involved in continuous and intense applications of research tools such as : Creative extended and /or reconvened panels

Brain stormingPsycho drama

Psycho drawings Synectics

Apart from market research she has been involved in a number of social research projects commissioned by the World Bank, UNICEF, USAIDS, ODA (UK) and GOI.

Indianet – the organisationIndianet – the organisation

Full service market research agency

QualitativeQuantitative

Headquartered in Mumbai.

Research and marketing offices in Mumbai and Delhi.

Having operations offices in Delhi, Chennai, Hyderabad, Bangalore and Kolkata.


Systems and Controls

Data Collection

# 1 Briefing

# 2 Stimulus for better interviewing

# 3 Maintaining online control while

data collection is in progress

Indianet – the organisationIndianet – the organisationBriefing

# 1 Only agency in India to have local

language 250 pages interviewing /

supervising manual for training.

# 2 Using OHP’s for clarity of understanding

– hear and see method.

# 3 5 mocks calls [ rehearsals ] before the

interviewers are sent to the field.

Indianet – the organisationIndianet – the organisationStimulus for better interviewing

#1 Actual pack shot pictures instead of brand

names for correct identification.

#2 Expressions card showing facial expressions

for identifying feelings.

#3 Executive help at all times – a briefing copy

giving guide to question by question pictorial

explanation about do’s and don’ts.

#4 Ready reckoner booklet for guidance on general

marketing research interviewing practices.

Indianet – the organisationIndianet – the organisationMaintaining online control while data collection

is in progress

#1 Linear organisation – reporting direct via

fax daily using PDPPPA system.

#2 Overnight feedback for corrective measures

#3 Supervisor Field in charge

Field Manager

Executive Management


Systems and Controls

Data Analysis

#1 Scrutiny & Coding of responses

#2 Translation checks of open ended responses.

#3 In house data entry and processing.

#4 Softwares in use

- Quantum

- SPSS

We’ve worked with……..We’ve worked with……..Adventure QuestBank Of IndiaBharat ForgeCadbury’sCellular Operation Associations Of IndiaCITIBank SecuritiesCoca ColaColgate PalmoliveDepartment Of TelecomGlobal Trust BankGodrej AgrivetGodrej FoodsGodrej GEGodrej SoapsHughes IspatHughes software systemHughes TelecomICICI

India Cement Ltd.Kotak MahindraMTVMerckPlatinum GuildParle AgroParle Products Ltd.Philips India Ltd.Pioma Industries Ltd.Procter & Gamble IndiaRaymondReliance TelecomSM FoodsSOTC KuoniStandard Chartered BankTranselektraUS AidZydus Cadilla

Thank YouThank You

Lifestyle product categories

• The sharp rise in the popularity of in gourmet coffee and microbrewery beers has led to a large increase in cigar smoking particularly among young and middle-aged white men (ages 18 to 44) with higher than average incomes and education.

Cigar Study (1)

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