Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey.
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Transcript of Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey.
Example: Marketing to Cigar
Smokers
Smoking looks cool!
Thompson Cigar Catalog
Cigar Nexus Survey
• Tobacco & advertising
What are some attitude & behavioral dimensions you would consider for profiling users of healthcare?
PATH Segmentation and Profiling System is a method of segmenting adult populations based upon their health care values and priorities
Case example of health care profiling
http://www.pathinstitute.com/Applications/Solutions_PATH_Segmentation_&_Profiling.asp
http://www.pathinstitute.com/Default.asp
How similar are groups who access information?
Use of Web Health Information
