Chunwen Chen Portfolio_2012

Chunwen Chen

Portfolio Internal Communications | External Communications

Event photography | News report writing

E: [email protected]

M: +31 (0) 657 777 884

Last updated April 2012

mailto:[email protected]

►Philips Consumer Lifestyle

►Danone Baby Nutrition

►Danone Place Schiphol

►Chinese Radio & TV

• Training booklet

• Online consumer experience

• Internal newsletter

• Corporate presentation

• Internal training

• Health & Nature activities

• Article

• Event photography

• News report

Social Media Webcare Training Booklet The booklet is designed for internal use to train new Webcare agent in global team, and also to be used as guidance in BGs around the globe. Communication channels: intranet, sharepoint group, e-mail, print

1.1

Philips Consumer Lifestyle

Internal Communications

More

1.1

Training booklet

Re-design the Universial Code Finder website • Suggested a new interface for the website, based on study of consumer’s feedback • Simplified the steps to for consumers to find remote code that match their electronic devices • Reached higher KPIs: Web Goal Completion Rate from 62% to 65% within 3 months, Net Promotor

Score from – 2% to +10 % within 6 months

New look

Philips Consumer Lifestyle

Online consumer experience

More

http://www.urc.philips.com/

1.2

http://www.urc.philips.com/

1.2

Website interface

Feb 2012 edition

2.1

Danone Baby Nutrition


DBNews – internal newsletter A divisional quarterly newsletter, sent from Executive VP, to 11000 employees in all CBUs over the world. Distribution channels: corporate intranet, e-mail, plasma screen, available in print at Danone Place Schiphol (headquarter of Danone Baby and Medical Nutrition)

More

2.1

Feb 2012 edition

2.1

April 2012 edition

More

2.1

April 2012 edition

2.2

Danone Baby Nutrition


Danone Baby Nutrition Profile 2012 A corporate standard presentation for internal use educate employee about the company, in terms of its history, culture and strategy etc. Distribution channels: corporate intranet

3.1

Danone Place Schiphol


WHO Code Induction Training A compulsory training for every emplyee at DPS to understand the new company policy of marketing breast milk, after Danone entered the FTSE index. Communication channels: e-mail, event banner, training meeting, take-away package

Event banner Physical display

More

3.1

Event photos

3.2

Physical display



Health & Nature activities Diverse types of activities take place every month, attract 400 employees at DPS, to promot Danone as a people-focused company, who concentrate on building healthy working environment for employees. Communication channels: e-mail, event banner, and plasma screens.

More

3.2

Example activity

Activity announcement is designed and sent through plasma screen and e-mail

3.3



Article to share with Group Danone in Paris for corporate newsletter

We Embrace Wellbeing in DPS At Danone Place Schiphol (DPS), the headquarter of Danone Baby Nutrition and Medical Nutrition, we have established a dedicated Health & Nature team, who actively organizes health & nature related activities on a monthly basis. This helps to create a sense of wellbeing and a healthy working environment for all 400 employees at this location. Since 2009, we have successfully engaged an average of 60 to 70 participants per event to our Health & Nature activities. Various activities to engage employees The enthusiasm of our employees that participate in the activities becomes higher every year. This has also manifested in the excellent results of the latest Danone People Survey. The diverse selection of initiatives gives them many opportunities to get involved. By promoting efforts such as free offer of Actimel and fruit, lunchtime talks on specific health & nature related topics, relaxing chair massages, a corporate rate at a nearby gym and a monthly “ Take-the-Stairs Day” etc., we are committed to promoting Danone’s health mission and the spirit of wellbeing to all of our employees. This is not only for the purpose of ensuring that tasks are performed wisely in day-to-day work, but also to strive towards a healthy work life balance in line with our overall mission to “Bring health through food to as many people as possible”. As a people-focused company we concentrate

on initiatives which improve energy levels, morale, productivity and overall wellbeing in each individual employee. Positive feedback on our initiatives What do DPS employees say about our initiatives? To date, employees are very positive about their experience of our Health & Nature activities, according to both the recent Danone People Survey as well as a Wellbeing survey conducted at Schiphol. They appreciate the overall initiative and give praise to the activities they participated in. “Glad that these topics are being linked and that is being actively supported with people and time and resource, it does help me to see the company has an interest in me as an individual. Thank you!” We can say we really fulfilled our promise “to make Danone Place Schiphol a healthier and greener place to grow”.

4.1

Chinese Radio & TV

Event photography

Amsterdam International Fashion Week July 2011 Designer Sheguang Hu Show

More here: http://www.flickr.com/photos/chunwen89/sets/72157627081877921/

http://www.flickr.com/photos/chunwen89/sets/72157627081877921/




4.1

Chinese Radio & TV

Event photography

100 Lions Dance in Amsterdam to Celebrate 100 Years Chinese in the Netherlands July 2011




4.1


Chinese Radio & TV

Event photography

Chinese New Year Celebration in Den Haag City Hall January 2012




4.2

Chinese Radio & TV

News report

Dance Forum Taipei Performed

in Amsterdam By Chunwen Chen

Saturday night 10th September 2011, Dance Forum

Taipei, one of Taiwan's the most prominent dance

companies, gave a spectacular show in the

Tropentheatre in Amsterdam. The successful

performance brought up an exciting moment in the

theatre which is located in the centre of Amsterdam. It

was so wonderful that all audiences stood up while

could not stop clapping for a few minutes at the end of

the show.

The show, Eastern Tale directed by choreographer

Ming-Lung Yang, is inspired by an ancient Chinese

story Yu Ji and Xiang Yu. However it closes with three

different endings. The story in the performance

describes what happens to Yu Jia and general Xiang

Yu who is defeated by Liu Bang. Despite the new

design of story ending, there are several creations that

deserve for attention. One is that the new dancing

style in show is a combination of using the elements

from Chinese opera and martial arts. Besides that, the

background music, played by Taipei Chinese

Orchestra, uses traditional instruments. According to

our interview with Yang, he mentioned that this new

dancing style attempts to integrate Eastern dancing

language and ancient Chinese music into a new form

of modern dance style, which expresses the charm of

Eastern modern dance to audiencs.

This performance given by Dance Forum Taipei is the

openning of an ongoing festival Taipei Today which

lasts for several months from 9 September utill 17

December 2011 in Tropentheatre Amsterdam. During

the festival, there will be continual performances by

cultural companies from Taipei, including Dance Forum

Taipei, Guoguang Opera Company, Taiyuan Puppet

Theatre and Cinema Taiwan.

Source:http://crtv.nl/readarticle.php?article_id=924

4.2

Chinese Radio & TV

News report

CinemAsia Film Festival Kicked off By Chunwen Chen

The 4th CinemAsia Film Festival opened on Thursday

evening at Het Ketelhuis located in Amsterdam, with the

Hong Kong director Pang Ho-Cheung’s latest film

Dream Home(維多利亞號) starring Josie Ho and Eason

Chan. During the kick-off ceremony, festival director

Doris Yeung presented with an inspiring speech which

brought extra pleasure to the audiences. Due to

particular circumstance, actress Josie Ho was not able

to participate in the opening as planned, while she

created a short video by which her wishes from Hong

Kong are carried to the ceremony. Conroy Chan, the

film producer of Dream Home, was also invited as a

special guest and got involved in the Q&A section with

regard to his film, at the end of the ceremony.

Films from China, Hong Kong, Taiwan, Indonesia, Japan

etc. are brought to the audiences in the 4th CinemAsia

Film Festival. The main theme of this year’s festival

focuses on “Underdog Hero” which tells the spirits of

social vulnerable groups who strive for their dreams in

the society. Film Dream Home is the representative of

this theme, it tells a story of a girl called Cheng Lai-

Sheung(Josie Ho) who wants to move into a new house

with magnificent sea view. Like the majority of low-

income citizens in Hong Kong, the increasing property

price smashed her dream. To achieve her dream, what

she has done by hook or by crook, however leads her to

a road of no return at the end. Some said this film is too

bloody and gives the audience an unpleasant feeling.

They wondered what the purpose is of producing this

film in such a horrible way. Film producer Conroy Chan

explained that this film is an expression of our

dissatisfaction on the social problems caused by the

property price, it enables the audience to realize the

disparity between poor and rich in the Hong Kong

society.

Besides Dream Home, still 8 movies produced by

China, Hong Kong and Taiwan directors, will be shown

during the Festival (from 20th to 30th May 2010).

Source:http://www.crtv.nl/readarticle.php?article_id=842

Chinese New Year Celebrated in

Several Cities in the Netherlands By Chunwen Chen

The year of the Rabbit has arrived, on the 3rd and the

5th of February 2011, the Chinese New Year was

celebrated in several cities: Eindhoven, Rotterdam and

The Hague in the Netherlands. The local celebrations

express people’s best wishes to the new year,

meanwhile they present the rich Chinese culture

through the event.

Eindhoven Co-organized to Celebrate Chinese New

Year

This is the third time to celebrated the Chinese New

Year in the province Noord-Brabant. Following by

celebrations in Tilburg and Breda in the last two years,

this year’s event took place in Muziekgebouw in

Eindhoven. The performances specially given by the

professional theatre Group of Nanjing Little Red

Flowers, created lively new year atmosphere in the

event.The Chinese New Year celebration was co-

organized by the city of Eindhoven, the Jiangsu

Representative Office, the Province of Noord- Brabant

and SA Brabant Development Agency (BOM). Opening

with the speeches of Mr. Rob van Gijzel, Mayor City of

Eindhoven and Mr. Zhang Jun, Ambassador of the

Peoples Republic of China, gave wishes to audience in

the ceremony. In the opening speech, they emphasised

that the two cities (Eindhoven and Nanjing) have built

the friendly sister relationship in the past years, and still

look forward to maintain a long-lasting relationship in

the future.

The Hague Continue the Traditional Celebration

Before the celebration of Chinese New Year, the city of

the Hague claimed that the local celebration in China

town, which used to be organized by Stichting

Chinatown, is cancelled due to budget cuts from

municipality. However, the government did not plan to

stop the traditional celebration in the city hall of the

Hague. On the 5th of Febuary , it was the ninth time to

celebrate the festival at the city hall in the Hague. This

event is pretty much welcomed by the local Chinese

community as well as the Dutch people. Every year, the

grand event attracts thousands of citizens to the city

hall. People participated in the celebration activities,

including spectacular performance, traditional dragon

dance and Chinese market.

4.2

Chinese Radio & TV

News report

Source:http://crtv.nl/readarticle.php?article_id=866

Chunwen Chen Portfolio_2012

Health & Medicine

Transcript of Chunwen Chen Portfolio_2012