Christopher Seid Cv Scribd 2-2012
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Transcript of Christopher Seid Cv Scribd 2-2012
8/2/2019 Christopher Seid Cv Scribd 2-2012
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CHRISTOPHERSEIDc(207)[email protected]
SUMMARY
Anaccomplishedcopywriterandcreativemarketingprofessionalspecializinginbrand,multi-channel(Web,retail,catalog)marketing
acrossarangeofmediachannels,industriesandcategories.Skilledatconceptdevelopment,copywriting,brandstorytelling,creative
directionandmarketingstrategy.Astrongcommunicatorcapableofbuildingsolidrelationshipsacrossanorganization.
EXPERIENCE
FOOTSMART,Atlanta,Georgia
CopyDirector&Writer 2011
Ledbrandvoice,copyand editorialdevelopment fortheFootSmartcatalogandfootsmart.comWebsite.Responsibilitiesincludeddefiningand
implementingthedistinctivevoiceoftheFootSmartbrand—itspersonality,attributesandkeymessages.Wroteandeditedcatalogcopy,emarketing
communicationsandcorporatecollateral.Demonstratedandmentoredbestpracticesofdirectresponsecopywritingprinciplesandtechniques.Leda
teamofthreewritersandoneeditorin theexecutionofallcopyelementsacrosscustomertouchpoints,includingfrontcovermessaging,produc
copy,versioned emails,homepagecopy,YouTubevideodescriptions andmore.Managedcopyprocess for 17annualcatalogswithnumerou
versions.Collaboratedregularlywithmerchandisers,designers,photoartdirectors,productdevelopers,vendors,contentandaccountmanagersand
humanresources.
THEORVISCOMPANY,Sunderland,Vermont
SeniorManager,SalesActivism/Copywriting 2010
Responsibleforsellingbrand,productsandoutdoorsportinglifestylethroughavarietyofmediachannels.ChampionedbrandDNAandmanaged
consistentandaccurateapplication(voiceandvisual)acrossstakeholdertouchpointsandmultiplechannels—catalog,Webandretail.Managedinput
andoutputofcopywritingandcontent—servingashubandconduitthroughwhichallrequestsfromaroundthecompanyformulti-channelcopyand
contentwerefunneled.Directedteamoffourfull-timecopywritersandonepart-timeintern,delegatingworkbasedonskillsetandavailability.
Ensuredcontentreflectedcoreattributesofbrandandwasalignedwithcompanystyleguide.Commentedonandcritiquedcatalogs,Web
pages and e-mails routed throughout company in preparation for final approval. Collaborated inside andoutsidecompany inmulti
channellandscapeasitaffectedcatalog,Web-pagedevelopmentandproductnaming,coordinatingwithdirectorsofmerchandising,print
andWebdesigners,marketinganalysts,listmanagersandcorporatecounsel.
L.L.BEAN,INC.,Freeport,MaineAssociateCreativeDirector,Copy 2004-2009
Managedandmentoredteamoffourcopywriters,twoeditors,andonegraphicdesignerindevelopingcopyandcontentforsixbranded,award-
winning specialty consumer catalogs (Outdoor Sporting,Kids,Home, Outdoor Discovery Schools,Direct-to-Business andTraveler). Wrote
productcopy,coverlines,headlinesandsectionopeners,aswellasmanagedcontent,copywriters,processandprojectsforthosecatalogsand
llbean.com.Responsiblefordirectingandmaintainingbrandvoicestandardsaswellashiringanddevelopingtalent.
Oversawcreativeconcepts,brandedcontent,productnaming,researchandproductpositioningacrossmultiplechannels,includingprint,Weband
retail.Directedconceptualdevelopmentforprintadvertising,DMandretailcollateral,includingpartnershipadswithSubaruandMountWashington
Observatory, L.L.Beanretail storesand theL.L.BeanVisacredit card,plus numerousnon-profitorganizationsandin-storeandin-catalogeven
promotions.CollaboratedwithdesignertodevelopdistinctivelookandfeelforWebdriversasdesignelementsinresponsetodensitychallengesand
emergenceofWebasprimaryshoppingchannel.
THEVIAGROUP,Columbus,OhioandPortland,Maine
CommunicationsDirector 2000-2003
Servedasco-principalandcopyleaderofColumbus,Ohio,office.Co-managedstaffofeight,institutingbestpracticesindirectmarketingandthe
creativeprocesstodriveintegratedmarketingstrategies,conceptsandtactics.ResponsibleforcopywritingandP&Lmanagement.Ledwritingforal
marketingcommunications,includingnewbusinesspresentations,marcomplans,printads,Websites,emailanddirectmailpieces.Co-authore
creativebriefs. Partneredwithdesign andstrategydirectors to create relevantanddistinctive advertisingintendedto growclients’businesses
Pitchedbusinessandpresentedworktoclients.
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ADDITIONALEXPERIENCE
BRANNWORLDWIDE,Wilton,Connecticut,AssociateCreativeDirector,Copywriter 1998-2000.Co-manageddepartmentofwritersand
artdirectors,creatingcatalogs,DRprintadsandCRMcampaignsinsupportofIBM’sentryintomulti-channelmarketingarena.Developed
presentations, wrote creative briefs andworked closely on strategy with clients and account management. Drove development o
marketingmaterials for relationshipmarketingacquisitionandupgradecampaign for IBMgold service loyalty program,yielding18%
responserate.MigratednewandexistingcustomerstopersonalizedextranetWebsites,buildingone-to-onerelationshipswithaccoun
representativesthroughoffersandincentives.
J.WALTERTHOMPSON, New York,New York,Copywriter, 1995-1997.Part of copywriter/art director team responsible for concept
development forintegrated campaigns, includingDRTV,print,directmail andcollateral, aswell as creative briefs,research,product
positioning andpresentations.Oversaw integratedDR print andmailcampaigns forSunMicrosystems.WroteDRTV spot forWeight
WatchersInternational.ResponsibleforMerck’sIvomecdirectmail,in-storedisplaysandcollateral.
EDUCATION
VERMONTCOLLEGE,Montpelier,Vermont
M.F.A.,CreativeWriting
AWARDS
1GoldMulti-ChannelMerchantAward:L.L.BeanSummerOutdoors,2009
1GoldMulti-ChannelMerchantAward:L.L.BeanKids;1SilverMCMAward:L.L.BeanHunting,2008
2GoldMulti-ChannelMerchantAwards:L.L.BeanOutdoor,SummerandWinter,2007
1GoldMulti-ChannelMerchantAward:L.L.BeanKids;1SilverMCMAward:L.L.BeanHunting,2006
ColumbusADDYAwards:InforonicsStationeryPackage;2000AmericanEagleAnnualReport,2000
1ShowMeritAward:OnlineBannersLaunchingBetterHealth.com,adivisionofiVillage.com,1998
CannesLionsInternationalAdvertisingFestivalWinnerandNetTech21AwardWinner:EnlivenBanners,1998
CannesLionsInternationalAdvertisingFestivalFinalistforwww.audiusa.com,1998
PUBLICATIONS
Author:SincerityistheHallmarkofaSuccessfulMarketer :http://tinyurl.com/aeljesAuthor:PrayerstotheOtherLife,1997MarianneMoorePoetryPrize;HeliconNinePress,KansasCity,Missouri
FREELANCECLIENTS
YMCAofCumberlandCounty
SafePassage
www.mainelifehomes.com
www.dibbitt.com
EMG3
SperryTop-Sider
MaineMagazine
UnumInsuranceMcCabe-Duval+Associates
Idexx
VOLUNTEERWORK
SafePassage,Yarmouth,Maine+GuatemalaCity,Guatemala
YMCAofCumberlandCounty,Freeport,Maine
TheTellingRoom,Portland,Maine