Choqoa. Marketing Different
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description
the Choqoa marketing presentation as it was given on the ICTLoket event: "Wie maakt het verschil ten opzichte van de concurrentie via zijn website?"
Transcript of Choqoa. Marketing Different
OVER
PASSIE, OBSESSIE, MISSIE
My Passion
My Passion
Barhunter, evangelist + sharing & sales
What I’m Doing With It
• Discovery Packs– Personal experience– Create connection
• Tasting Events– Share & Educate – Group Experience– Sense reactions– Create content
EXECUTIONThe Big Idea
What I’m Using to Promote It
What I’m Doing With It
• Blog– Central content depot– Mediahub (flickr, youtube, widgets)– Syndicate content – Content management
What I’m Doing With It
• Facebook– Personal account & FanPage updates (evolutie)– Exploring the limits of a network– Taggable content– Sharing & re-posting (from blog)– Local focus– Relationship management– Events
What I’m Doing With It
• Twitter– Global focus– Open / though niche– Professional network– Live search & multiple responses
Channel tactics phase 1
Content HostingLong formLong termClaim authorityGoogle Juice
(Flickr & YouTube – Reach & SEO)
Content DistributionShort formInstant & ResponsiveInstall NotorietyTraffic driverNetwork & people
Channel tactics phase 2
Content DistributionShort formInstant & ResponsiveInstall NotorietyTraffic driverNetwork & people
Content HostingLong formLong termClaim authorityGoogle Juice
Content TaggingEvents & announcementsSemi InstantInstall PresenceProbing Network & people
Int’l audienceFood ProfessionalsContinuous Search & MonitoringLead generation
Local AudienceFoodiesTrack network fx (shared friends & RSVP’s)Personal Approach
Shopping lead & conversionNetwork effect
New local audience (geek)Customer servicePeople who are less on FB
MOMENTS OF TRUTH
What I’m Using to Promote It
Examples
Examples
Examples
Pray For ‘Social Currency’
Examples
What I’m Doing With It
Examples
Examples
Mingle
How my passion designs my business
How my passion designs my business
How my passion designs my business
How my passion designs my business
How my passion designs my business
Monitoring
• Google Search + Alerts• Google Blogsearch• Facebook Search • YouTube embeds
• Tweetdeck (Live)– Personal streams (2)
– @Mentions & replies
– Live search (other than mentions)• Choqoa• Choqua• “chocolade”• Important brands
LEARNINGS
What I’m Using to Promote It
A Ripple Effect
The Good: it works!
• Direct contact with audience• Responsive contact (‘conversation’)• Deeper relations - though mostly swift
• ‘I found you through a friend’• Organic & spontaneous growth• Recommendations • Very few dropouts
The Bad: it’s not free!
• Time consuming• But rewarding• Detect the limits of your (personal) network• Find & Adapt “tone of voice”• Try to fail!
• Email marketing to drive Fans
The Ugly: no control?
• Network frequency & visibility– How many times do they visit facebook
– How swift do they check on Twitter
– How often do they look at their notifications
• Notification settings (email)• Appearance in News Stream
• Experimenting with blending channels• Create space to gain insights
Lose Control vs. Loose control
what
The Golden Circle
how
why
www.Choqoa.comTwitter.com/ChoqoaFaceBook.com/Choqoa
Evert-Jan De [email protected]://www.linkedin.com/in/ejdekort
