Choosing a fit-over sunglass

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Choosing a Fit-Over Sunglasses Imitation is the Sincerest Form of Flattery In almost every industry there’s competitive versions of the same type of product. The fit-over sunglass business is no different. There are plenty of options. You can buy a fit-over almost anywhere. You’ll find them in supermarkets and drug stores. Eyeglass shops and ophthalmologist offices. And all points in between. The reason for such abundance is that fit-overs are as popular today as they were in the 1800’s. They’re a simple, efficient and cost effective solution to a problem. They’re more effective than prescription sunglasses or photochromic lenses and a lot less expensive. If you’ve decided to get a pair the question is where and what should you buy? How much should you spend? With so many brands competing for your business it can be a little overwhelming. If you’re indeterminate, here’s a few pointers that might help. The first thing to recognize is that you’re ultimately going to lose them. On average, people lose their sunglasses about every 2 ½ years. Maybe yours will survive longer but you’ll eventually end up losing them. It’s as inevitable as a missing sock. With that understanding, decide how much money you feel comfortable paying for two years worth of service. Fit-over sunglasses start as low as $10 and go as high as $60. Paying anything more than that is unnecessary. You can find the best quality fit-overs, complete with all the bells and whistles for about $50 at most eyecare professionals and eyeglass stores. Regardless of what your price range is there are two features that every fit-over must have. Firstly, it must have an undercarriage and secondly, the temples need to be adjustable. At any quality or price level. You can, and should read why these two features are so important in these two documents: Buying a fit-over sunglass: What you should know! http://www.docstoc.com/docs/document-preview.aspx?doc_id=146131023 Fit-Over Eyewear: Flash vs. Function http://www.docstoc.com/docs/document-preview.aspx?doc_id=146291719 If you look at fit-overs at various price points you’ll notice that they appear to be very similar in design. From just a short distance away you wouldn’t be able to tell a $10 from a $50 model. The reason for this is that the advancements in fit-over design and technology happen at the high end of the price scale. Over time, the improvements are copied and added to the less expensive products. Expect the features at the lower end of the tier to be lesser in quality and performance but in general, they do make those products better than they were. It typically takes 2 to 3 years for the advancements to trickle down and become a feature of lower priced fit-overs but eventually, the budget conscious models find a way to replicate it in some form or another. As it is in the automobile industry, it’s to be expected. Much to the chagrin of the market leader. Which is us. Live Eyewear. We make Cocoons. They typically retail in the $50 range, so we’re positioned at the upper end of the spectrum. We’re proud, that our belief that Cocoons set the standard in fit-over eyewear, is agreed to by thousands and thousands of eyecare professionals worldwide. The reason I mention Cocoons is two fold. Firstly, if you’ve decided on an optical grade fit-over you can have a reference point as to what you should expect for your money. Most, if not all new developments within the fit-over industry have first appeared on Cocoons. The second reason is probably obvious. We, Live Eyewear, would like you to make Cocoons your choice. However, we won’t try and entice you with product puffery and sensationalism. We prefer that you’re educated and make an informed decision. The information we provide on fit-over technology and design is unbiased, but with that knowledge we find many people choose Cocoons. And if they don’t, they at least have the knowledge they need to make a better decision at any quality level. © 2013 Live Eyewear Live Eyewear is based in San Luis Obispo, California. We specialize in the design and manufacture of optical grade fit-over sunglasses. Our flagship brand Cocoons, is recognized worldwide for quality, performance and most of all, value. Cocoons have a lifetime warranty and are the only fit-over glasses in the world with a scratch resistant warranty on the lenses. For more information on Cocoons and Live Eyewear, visit us at www.cocoonseyewear.com

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A brief summary of the various fitover sunglass quality levels and price points.--

Transcript of Choosing a fit-over sunglass

Page 1: Choosing a fit-over sunglass

Choosing a Fit-Over SunglassesImitation is the Sincerest Form of Flattery

In almost every industry there’s competitive versionsof the same type of product. The fit-over sunglassbusiness is no different. There are plenty of options.You can buy a fit-over almost anywhere. You’ll findthem in supermarkets and drug stores. Eyeglassshops and ophthalmologist offices. And all points inbetween.

The reason for such abundance is that fit-overs areas popular today as they were in the 1800’s. They’rea simple, efficient and cost effective solution to aproblem. They’re more effective than prescriptionsunglasses or photochromic lenses and a lot lessexpensive.

If you’ve decided to get a pair the question is whereand what should you buy? How much should youspend? With so many brands competing for yourbusiness it can be a little overwhelming. If you’reindeterminate, here’s a few pointers that might help.

The first thing to recognize is that you’re ultimatelygoing to lose them. On average, people lose theirsunglasses about every 2 ½ years. Maybe yours willsurvive longer but you’ll eventually end up losingthem. It’s as inevitable as a missing sock.

With that understanding, decide how much moneyyou feel comfortable paying for two years worth ofservice. Fit-over sunglasses start as low as $10 and goas high as $60. Paying anything more than that isunnecessary. You can find the best quality fit-overs,complete with all the bells and whistles for about $50at most eyecare professionals and eyeglass stores.

Regardless of what your price range is there are twofeatures that every fit-over must have. Firstly, it musthave an undercarriage and secondly, the templesneed to be adjustable. At any quality or price level.You can, and should read why these two featuresare so important in these two documents:

Buying a fit-over sunglass: What you should know!http://www.docstoc.com/docs/document-preview.aspx?doc_id=146131023

Fit-Over Eyewear: Flash vs. Functionhttp://www.docstoc.com/docs/document-preview.aspx?doc_id=146291719

If you look at fit-overs at various price points you’llnotice that they appear to be very similar in design.From just a short distance away you wouldn’t beable to tell a $10 from a $50 model. The reason forthis is that the advancements in fit-over design andtechnology happen at the high end of the pricescale. Over time, the improvements are copied andadded to the less expensive products. Expect thefeatures at the lower end of the tier to be lesser inquality and performance but in general, they domake those products better than they were.

It typically takes 2 to 3 years for the advancementsto trickle down and become a feature of lowerpriced fit-overs but eventually, the budget consciousmodels find a way to replicate it in some form oranother. As it is in the automobile industry, it’s to beexpected. Much to the chagrin of the marketleader. Which is us. Live Eyewear.

We make Cocoons. They typically retail in the $50range, so we’re positioned at the upper end of thespectrum. We’re proud, that our belief that Cocoonsset the standard in fit-over eyewear, is agreed to bythousands and thousands of eyecare professionalsworldwide.

The reason I mention Cocoons is two fold. Firstly, ifyou’ve decided on an optical grade fit-over youcan have a reference point as to what you shouldexpect for your money. Most, if not all newdevelopments within the fit-over industry have firstappeared on Cocoons.

The second reason is probably obvious. We, LiveEyewear, would like you to make Cocoons yourchoice. However, we won’t try and entice you withproduct puffery and sensationalism. We prefer thatyou’re educated and make an informed decision.The information we provide on fit-over technologyand design is unbiased, but with that knowledge wefind many people choose Cocoons. And if theydon’t, they at least have the knowledge they needto make a better decision at any quality level.

© 2013 Live Eyewear

Live Eyewear is based in San Luis Obispo, California. We specialize in the design and manufacture of optical grade fit-over sunglasses. Our flagship brand Cocoons, is recognized worldwide for quality, performance and most of all, value. Cocoons have a lifetime warranty and are the only fit-over glasses in the world with a scratch resistant warranty on the lenses. For more information on Cocoons and Live Eyewear, visit us at www.cocoonseyewear.com