2014 Smith Sunglass Wayward

9
SUN Fall 2014

description

 

Transcript of 2014 Smith Sunglass Wayward

Page 1: 2014 Smith Sunglass Wayward

S U NF a l l 2 0 1 4

Page 2: 2014 Smith Sunglass Wayward

While others speak of safety, wanderlust or product as art, our nearly 50 years of experience has helped us perfect what really matters—amplifying the thrill of the human experience.

Everything we do and every pillar in our character delivers on this simple idea.

Page 3: 2014 Smith Sunglass Wayward

By blocking specific color wave intersections as they pass through the lens, ChromaPop™ is able to eliminate color confusion, so your brain is recognizing truer color, faster. ChromaPop™ optimizes color and increases

clarity, enabling you to see the outside world with an unparalleled level of vibrancy.

experience world altering color and clarity

S E E T H E W O R L DD I F F E R E N T LY

—S cotty Lago

Page 4: 2014 Smith Sunglass Wayward

FPO

H O W W O R K S

1 . Y O U R E Y E P E R C E I V E S L I G H T T H R O U G H 3 C O L O R S

V LT : C O L O R U N M A N A G E D V LT : C O L O R M A N A G E DB Y C H R O M A P O P ™

3 . C O L O R C O N F U S I O N O C C U R SN AT U R A L LY

4 . C H R O M A P O P ™ F I LT E R SO U T C O L O R C O N F U S I O N

2 . C O L O R B E H A V E S L I K E A W A V E

GREEN REDBLUE

BLUE GREEN REDBLUE GREEN

V I S I B L E L I G H T

Green LightBlue Light Red Light

INT

EN

SIT

Y

300 400 500 600 700 800nm

V I S I B L E L I G H T F I L T E R E D A T 2S P E C I F I C P O I N T S

300 400 500 600 700 800nm

FILT

ER

FILT

ER

Green LightBlue Light Red Light

CH

RO

MA

PO

PL

EN

S V

LT

Individual BLUE, GREEN, and RED wavelengthsare easily recognized by the eye

Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas. We create greater definition and distinguish colors quickly and

more vividly.

Where light waves intersect color confusion is created. The eye has trouble making sense of color and definition

at these wavelength measurements.

By specifically filtering light that reaches the eye, colorconfusion is decreased. Color becomes more vivid and

saturated. Along with color saturation, clarity anddefinition are improved.

Where color wavelengths crossover, the eye has trouble distinguishing color.

Page 5: 2014 Smith Sunglass Wayward

ChromaPop™ b ene f its

1. IMPROVES SPEED OF VISUAL PROCESSING. SEE TRUER COLOR, FASTER.

2. NEW FILM-FREE POLARIZATION ELIMINATES GLUES AND HAZE. CREATES UNMATCHED VISUAL CLARITY.

3. VACUUM APPLIED ANTI-REFLECTIVE (A/R) COATING ON THE BACKSIDE OF ALL CHROMAPOP™ LENSES ELIMINATES BOTHERSOME SIDELIGHT REFLECTIONS.

4. TAPERED LENS TECHNOLOGY (TLT) CORRECTS LIGHT DISTORTION FOR TRUE OPTICAL CLARITY.

5. FOUR TO FIVE TIMES ANTI-SCRATCH PERFORMANCE OVER “PLASTIC LENSES.”

6. HYDROLEOPHOBIC COATING REPELS MOISTURE, GREASE, AND GRIME.

7. PROPRIETARY LENSES CRAFTED WITH SCIENCE AND ART TO BLEND COLOR AND CLARITY LIKE NO OTHER.

8. 10% LIGHTER THAN POLYCARBONATE, 15% LIGHTER THAN CR-39, AND 75% LIGHTER THAN GLASS.

9. PHOTOCHROMIC TECHNOLOGY PERMANENTLY ADDED TO AUTOMATICALLY ADAPT TO EVER-CHANGING LIGHT CONDITIONS.

Page 6: 2014 Smith Sunglass Wayward

LIFESTYLE

Medium Fit / CoverageChromaPop™ Polarized Lenses

Frame Material Anti-Reflective and Hydroleophobic Lens Coatings

Hydrophilic Megol Nose & Temple PadsOut-Of-Sight Spring Hinges

6 Base Lens Curvature

The Wayward exemplifies timeless style and Smith’s dedication to the world’s finest optics and fit. Combining

Italian craftsmanship with our revolutionary ChromaPop™ lenses, the Wayward is sure to become an instant classic.

Combining the unmatched clarity and true color optimization of ChromaPop™ into the timeless styling of the

Wayward will ensure you see the world even better than the world sees you.

WAYWARD

FRAME MEASUREMENTS 54 44 18 135

RXCOMPATIBLE

BLACK / POLARCHROMIC IGNITOR

BLACK / POLAR GRAY GREEN

HAVANA / POLAR BROWN

MATTE BLACK / POLAR PLATINUM

MATTE BLACK / POLAR BRONZE MIRROR

MATTE BLACK /POLAR BLUE MIRROR

HAVANA / POLAR BLUE MIRROR

NEW

MSRP: $209

Page 7: 2014 Smith Sunglass Wayward

T H E G R A S S R E A L LY I S G R E E N E R

L U M I N O U S T R A N S M I T TA N C E %

T H E C L A R I T Y O F C H R O M A P O P ™

C H R O M A P O P ™ L E N S C O N S T R U C T I O N

the experience of ChromaPop™Utilizing a proprietary combination of new technologies, we have created the new “super” lens of the future. Specifically designed to enhance

colors and provide superior optical clarity, our line of ChromaPop™ lenses are the gold standard in world-class optics.

ChromaPop™ has an Abbe value of 45, making it optically superior. The higher the Abbe value, the more accurately a lens aligns the spectrum of light waves that pass through it. Lens materials with lower Abbe values are unable to focus these light waves accurately, resulting in “chromatic

aberration,” a vision defect that appears as distracting fringes of color around dark type and objects.

Vivid color management Enhanced chromatic contrast

Precise acuity and optical clarityPremium polarized glare elimination

THE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENER

THE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENER

Incredibly impact resistantSurprisingly scratch resistant

Lightest material availableInherent UV protection

all ChromaPop™ lens tints enhance color

0

10

20

30

40

50

60

70

80

LU

MIN

OU

S T

RA

NS

MIT

TA

NC

E %

WAVELENGTH (NM)

POLARCHROMIC IGNITORPOLARIZED GRAY GREENPOLARIZED BROWNPOLARIZED PLATINUMPOLARIZED BRONZE MIRRORPOLARIZED BLUE MIRROR

LIGHT STATE

DARK STATE

Page 8: 2014 Smith Sunglass Wayward

C H R O M A P O P ™ L E N S C O N S T R U C T I O N

S C I E N T I F I C A L LY A D V A N C E DChromaPop™ lens material

ChromaPop™ lenses employ a unique combination of patented color management and polarization techniques. The result is a lens that delivers dynamic color, exceptional clarity and high contrast.

This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop™ delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses. Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers the ChromaPop™ lenses.

This gives ChromaPop™ lenses a visual acuity approaching glass, with benefits that surpass other materials.

The patented Film-Free polarization coating is bonded to the lens surface

without adhesives. This process eliminates the potential for cracking, crazing and

delamination associated with other polarized lenses. ChromaPop™ polarized lenses provide edge to edge clear viewing

with 99.8% polarization efficiency and 100% UV protection.

Film-Free Polarization

Delivers a super slippery, smooth, easy to clean surface that repels water and debris.

Highly scratch resistant, hydrophobic (water repellent), super slippery, debris

resistant and anti-static.

Hydroleophobic Front and Backside Coatings

Ophthalmic grade backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and

internal reflections.

Opthalmic QualityBackside Anti-Reflective (A/R)

Coating — Six layers

Frontside Hydroleophobic Hard CoatingChromaPop™ Scientifically-Advanced Lens

Film-Free Polarized CoatingOphthalmic Quality Anti-Reflective (A/R) Coating

Backside Hydroleophobic Hard Coating

Page 9: 2014 Smith Sunglass Wayward

S U NF a l l 2 0 1 4

280 Northwood WayPO BOX 2999

Ketchum, Idaho 83340

800.635.4401

©2014 Smith Sport Optics, Inc.

WWW.SMITHOPTICS.COM