2013 Chinese

Overseas Tourism

on the Rise

China’s Overseas Tourist Volume

83 million Chinese traveled abroad in

2012, spending $102 billion USD.

China has 1.2 times more tourists than the US, 3.5 times more than Japan

Chinese Overseas Tourist spent 41% more on foreign travel in 2012.

China is the world's largest international tourism source market

Chinese see opportunities in traveling to the US.

Chinese Overseas Tourism 2013

49% growth to 1.7 million Chinese tourists to the US in 2013.

Vacation Habits

1/2 of all Chinese Outbound Tourists stay between 3-7 days; 1/4 for more than 7 days

1/3 of all Chinese tourists want to travel to the U.S.

Theme travel are highly popular

among Chinese

Chinese travel longer and more to the U.S..

Reason for traveling

37.6% of All Chinese Netizens say leisure is the main reason for traveling.

Islands and Cruises are preferred trips

In 2012, 62 cruises came to China. By October 2013 more than 150 cruises will come to China.

Chinese prefer the easy, luxurious and convenient traveling on cruise ships

Many Chinese travelers who have cruised say cruises are romantic, high-end, value vacations.

Purchasing Power

5% of China’s population earn an average of 39,500 USD per year

Chinese High Net Worth individual will spend 19% of their total one year salary and spend up to three weeks vacation

60 million Chinese earn an average of US$ 39,500..

Shopping has become the biggest driving force for Chinese tourism

According to the World Luxury Association, 75 % of Chinese tourist purchase more than 3 luxury goods during their trips

Luxury goods are almost 60% more expensive within China

In 2013 China National Holiday, Chinese tend to spend 3 times more on luxury goods overseas

Luxury Overseas Spending

Chinese tourist love to purchase luxury goods.

Chinese US Travel Expenses

Chinese Overseas Tourists spend over $102 billion USD overseas outbeating USA and Germany. (Rise to US$190bn by 2015)

Chinese spend an average of US$7200 in travel expenses to the United States.

Over 1000 tourist groups went shopping at the Macy’s in New York

By 2020, Chinese Overseas Tourism will increase more than 100 million tourists.

Traveling Preferences

Chinese like safe, organized and cost-conscience travelers.

Chinese emphasize on safety, popularity and organized routes, when it comes to traveling

DIY tour statistics show that high-end hotels (4 stars and above) account for less than 10% of bookings and are declining

Mid-priced (3 stars, 2 stars) hotel accommodations are preferred by Chinese tourists

Chinese love DIY traveling

US Eases Chinese Visa Regulations

It will be more easier to travel to the U.S. for Chinese.

President Obama signed an executive order on Jan. 19, 2012, aimed to speed up the visa application process for Chinese tourists.

In 2012, tourist visa applications from China increased by 39%

US Department of State hired 250 new Agents to work in the Chinese consulate to speed Visa applications

Tourist companies are looking forward to an open tourist visa for Chinese

tourists.

Contact Us

Please contact us for more information

Stephen Chun Director-Sales and East China Operations 10500 NE 8th Street, Suite 1160, Bellevue, WA 98004 Tel:+1 (425)502-9398 Mobile: +1 (425)628-9098

stephenc@adsage.com www.adsage.com

Linking East and West with our performance advertising services