Chicago Efactor - Personal Branding
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Transcript of Chicago Efactor - Personal Branding
PRESENTATION TO THE E.FACTOR CHICAGO
BY HOWARD GREENSTEINPRESIDENT
THE HARBROOKE GROUP, INC.
PERSONAL BRANDING USING SOCIAL MEDIA:
THE BRAND CALLED “ME”
Social Media
Describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.
Social Software: “Software that’s no fun to experiment with by yourself.” (It needs friends in order to work)
Elements of Social Media
Social NetworksPhoto and video sharing sitesBlogs and Micro Blogging (like Twitter)PodcastsYour Site (in whatever form you make it)
How many of you have…
Facebook PageLinkedIn ProfileE.Factor ProfileMySpaceDigg, Stumble Upon, Del.icio.usBlog?Podcast or Video Cast?
What I hope you’ll learn
Social Media and Social Networks are easy for you to join
Having an Online Personal Brand can help you find valuable connections for your job, your business and your future
There are no ‘right answers’ about how to best interact
Social Network
Technically, a social network is a: social structure made of nodes (which are generally
individuals or organizations) that are tied by one or more specific types of interdependency...
Examples of Business Social Networking Sites
B2B LinkedIn
A “Must Use” destination XING
Social network with 20MM+ users. Business is facilitated as users connect other users.
4M+ paying users primarily in Europe; used to make business introductions and connect for sales leads.
E.Factor A business network for Entrepreneurs
Examples: Consumer Social Networking Sites
MySpace 180+ million users (and growing), 6th largest web
property (Alexa) The new way music gets discovered
Facebook 170+ million users, the place everyone wants to be now
for business and social connections. Fastest growing of all Social Networks; Huge in 12-34,
growing 35+. Facebook is the 2nd most-trafficked social media site in the world (comScore)
Imeem, BuzzNet, MOGTV Sites like IslandDoo
“Welcome to the Jungle”
Expression
Web 2.0 and Social Media
Branding
http://flickr.com/photos/infinitewilderness/657085433/
http://flickr.com/photos/mcdemoura/2990151584/sizes/m/
Aug 1997 – Fast Company – The Brand Called You
Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, you're not a "worker" at General Electric …You don't "belong to" any company for life, and your chief affiliation isn't to any particular "function." You're not defined by your job title and you're not confined by your job description.
Starting today you are a brand.
2005
What Peters Predicted has come to pass:Business Week Cover 5/2/05
“Blogs Will Change Your Business”
It’s not just the blogs – it is the bloggersRobert Scoble gets to call out Steve Ballmer at
MSFTJuly 11, blogger and former EW editor Jeff Jarvis
calls out Dell – eventually materially affecting their stock price
Brand called Barack
New Ways to think about Communications
“We are the authors of each other.” Doc Searls
“I am who I am because of who we are together.” Definition of the Zulu word Ubuntu.
(Ubuntu is also the name of popular variant of the Linux free operating system.)
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“Consumers” are now “Producers”
My Space Facebook LinkedIn Photo sharing Second Life Open Source Software
Your Digital Footprint can grow as big as you make it
http://flickr.com/photos/coppergecko/316162964
What is your brand?
HowardgrAskFrascoNurtureGirlGeek Mommy
Who owns your brand?
You manage your brandYour customers, partners, employers decide
what your brand means to them, every time they interact with you – or when they talk about you with their peers or extended networks
GeekMommy’s brand
Whatever it is, use it everywhere as a network ID – so people can find you. (Digg, Delicious, Stumble Upon, YouTube, etc)
Where is your Brand’s Home?
Where will your brand, your image, have it’s home online? A web page? Blog? Facebook? LinkedIn? E.Factor?
Other location?
Search Engines Love Blogs
Publish on a regular basis
A place to link back to when you comment elsewhere
A place for others to point to
Own your Home Base
Make It look Inviting
Build “outposts” and “passports”
A wonderful article by Chris Brogan-100 Personal Branding Tactics http://www.chrisbrogan.com/100-personal-branding-tactics-using-
social-media/
Outpost: Feeds of your content that show up in other networks, like on Facebook or LinkedIn
Passport: Accounts on other networks where you can find new connections, such as FB, Linked In, E.Factor, Flickr, YouTube, etc.
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Identity and Presence: A “Place” online
Shawn Gold of MySpace consistently describes MySpace pages like a college kid’s apartment. The outside has stuff he’d want everyone to see, like
what songs he listens to and pictures of his friends The next layer is what’s private- in the room that he only
shows his close friends or girlfriends Private pictures Notes Stuff parents can’t or shouldn’t see
Build a Network on LinkedIn
Read Guy Kawasaki’s Articles
http://blog.linkedin.com/2007/07/25/ten-ways-to-use/ Improve – list all your jobs Customize “connectability” your public profile to be
your name Add your blog or website to your profile Use LinkedIn before you meet with potential partners,
clients, employers – find common relationships – do diligence
LinkedIn Extreme Makeover http://blog.guykawasaki.com/2007/01/
linkedin_profil.html
EFactor
A Social Networking website where users create profiles that often contain photos and lists of personal interests, exchange private or public messages, and join groups of friends. Facebook also allows 3rd party developers to create
applications that leverage the Facebook platform to attract users to their web tools or sites.
Facebook Screens
“I know I got a bad reputation”
What is Whuffie? According to Tara Hunt: The sum of the reputation, influence, bridging
capital and bonding capital, access to ideas and talent, access to resources, potential access to further resources, saved up favors, accomplishments (resumes, awards, articles, etc.) and the Whuffie of those who you have relationships with.
“So, you can gain Whuffie through being nice, networked or notable.”
Source: http://www.horsepigcow.com/2008/08/05/you-cant-eat-whuffie-but-its-getting-harder-to-eat-without-it/
Pay it Forward, First
Blogger Sean Bohan asked: “Are you paying forward into Social Media’s equivalent of a 401k (relationships) by being an active participant?
What are you doing to give back to your community online, before you need something from them?
http://www.seanbohan.com/2008/09/23/outreach-is-networking-for-your-social-media-efforts/
“Teach Your Children Well”
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Peer to Peer
What is it?In the late 90’s we all decided to share our
music peer-to-peer- NAPSTERNow we share our networks, our locations, our
data, and bits of our lives - in Social Networks and sites
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What value does presence bring?
Reinforcing connections between far-flung people
Documenting personal (or business) details in a micro-blogging way - small thoughts captured quickly.
Chris Heuer calls it EM not IM - Everywhere/Everyone messaging
Chicago Junior League example
The brand that is Chris Brogan or Robert Scoble
TwitterFlickrVideosAudio utterz etcBlogsEver present at conferences
“And in the end…”
Thank you
Contact: [email protected] Site: Harbrooke.com
Blog: howardgreenstein.com/blogPhone +1 646 652 7270
Skype/Twitter/Flickr/and more: HowardGrEfactor:
http://www.efactor.com/p/profile/nopop&id=1629