CHICAGO BLACKHAWKS

2011 – 2012 Corporate Sponsorship Brochure

2011 – 2012 CHICAGO BLACKHAWKS

SPONSORSHIP BROCHURE

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TABLE OF CONTENTSDEMOGRAPHICS

THE BENEFITS OF CORPORATE SPONSORSHIPS

IN-ARENA BRANDING

MEDIA

PRINT

SCOREBOARD FEATuRES

BLACKHAWKS IN-ARENA & OuT-OF-ARENA PROMOTIONS

WEBSITE

EvENTS, yOuTH HOCKEy & CHARITIES

RETAIL PROMOTIONS & LOGO RIGHTS

HOSPITALITy

uNITED CENTER ADvERTISING

CONTACT

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THE FANS vOICE

nhl mlb nba nfl nascar

adults18 – 49 61.4% 53.7% 57.9% 55.0% 55.9%

averageage 44.9 47.6 45.6 47.2 47.0

some collegeor more 69.0% 63.7% 64.8% 61.2% 53.2%

no. of childrenin household (+1) 39.0% 36.4% 41.0% 38.1% 35.6%

work full-time(30+ hours) 57.4% 52.8% 51.8% 53.6% 53.8%

average household

income

$103,183 $95,023 $92,937 $91,736 $81,820

NHL FAN PROFILE COMPARISON

The Chicago Blackhawks officially launched the “The Fan’s Voice” program in

March of 2010. It is geared towards providing customers with the best possible

overall fan experience at the United Center.

“The Fans Voice” is a Blackhawks initiative to promote active feedback from fans.

The approach incorporates existing fans into the feedback process.

Located on all levels of the United Center, the program is staffed by the

Blackhawks Sales and Service Staff and Game Day volunteers. Together the

group collects comments from fans at all home games. Over 22,000 fans filled

out the survey during the 2010 – 2011 season.

72%of fans surveyed are more or

somewhat likely to consider

trying a product/service if that

product/service is an official

sponsor of the Blackhawks.

81% of fans surveyed are more or

somewhat likely to regularly

consume a product/service if

that product/service is an official

sponsor of the Blackhawks.

79% of fans surveyed are more or

somewhat likely to recommend

a product/service to family/friends

if that product/service is an official

sponsor of the Blackhawks.

NHL & CHICAGO BLACKHAWKS FAN DEMOGRAPHICS

comPared to all other maJor sPorts leagues, nhl fans are the most:

YOUTHFULaverage age

4561.4% are 18 – 49

AFFLUENTaverage hh income

$103,183hhi: $75k or more = 53.1%

EDUCATEDattended college

69%

TECH-SAvvYhdtv in household

64%own a mP3 Player = 40%

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SOuRCE: BASED ON GroupM MEDIA TARGET ANALySIS

Associate your brand with one of the most popular and recognizable logos in sports.

Reach an upscale, affluent audience with an average annual HH income of $103,000.

Highest income per capita of all major sports leagues.

Consistent advertising campaign covering Q1 and Q4 (October – April).

Turn key, impactful programs customized to meet your goals and objectives.

Provides a great platform to connect with consumers during their leisure time.

Immerse your brand in an environment about which the consumer is most passionate – Blackhawks Hockey.

Sponsorship sends a message that your brand is strong and vibrant and that you are continuing to invest in it.

THE BENEFITS OF CORPORATE SPONSORSHIPS

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200 LEvEL LED BOARD ADvERTISINGLocated around the arena bowl on the 200 Level, 360 degree exclusive messages rotate throughout each Blackhawks game during the in-game action. The LED signage makes for a great complement to all scoreboard features, public address announcements and on-ice promotions. Generate fan curiosity with a customized text or animated LED message.

DASHERBOARDS40 dasherboards (sold in pairs) surround the ice surface. Each dasherboard measures 3’ x 11’ and rotates throughout the season with one dasherboard on camera-side and the other dasherboard on non-camera side. Dasherboards receive constant television visibility during home TV broadcasts and secondary coverage in local and national newspapers, magazines and television broadcasts.

IN-ARENA BRANDING

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PENALTY BOx SIGNAGEProminent branding message within both the home and away team penalty boxes. Signage measures 17” x 142”. Receives TV camera visibility when players head to the penalty box.

PRACTICE JERSEY SPONSORSHIPBecome the exclusive sponsor of the Blackhawks practice jerseys worn during team practices and gameday morning skates. Includes sponsorship of the Practice Channel within the Blackhawks TV section of www.chicagoblackhawks.com.

ZAMBONI ENTRANCE SIGN3’ x 10’ back-lit sign located above the zamboni entrance and visible during each home game.

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Show your product during a Blackhawks TV segment. Let the Blackhawks TV staff produce your commerical with our in-house capabilities.

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BLACKHAWKS TvBecome a sponsor of Blackhawks TV and integrate your brand with behind-the-scenes footage only found at www.chicagoblackhawks.com and within each Blackhawks TV episode.

Complement in-arena sponsorship elements with a commercial schedule during Blackhawks TV episodes.

Product placement opportunities during Blackhawks TV broadcasts.

In-house production capabilities for sponsor commercials.

The 30 minute Blackhawks TV episodes air on WGN TV, Comcast SportsNet and NBC 5.

vIRTUAL SIGNAGE ADvERTISINGCutting edge technology that allows your brand to stand out during all home games broadcasted on Comcast SportsNet Chicago or WGN TV. This fresh and original messaging can be changed on short notice and home playoff games on Comcast SportsNet are included at no additional charge with a full season purchase.

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MEDIA

RADIO ADvERTISING

All Blackhawks home and away games (82 total + playoffs) are broadcasted on the Blackhawks flagship radio station, WGN 720 AM.

Blackhawks play-by-play creates a positive, foreground environment to ensure top-of-mind awareness for your products or services.

The Blackhawks can record and provide a Blackhawks radio personality to produce your commercials.

An on-going campaign for the entire season will translate into stronger recall.

Expand trade area by complementing an in-arena sponsorship with a Blackhawks radio sponsorship on WGN’s 50,000 watt signal.

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CONCOURSE BANNER ADvERTISINGReach thousands of fans with logo placement on 8’ x 12’ large format vinyl banners.

POCKET SCHEDULESBecome an exclusive advertiser on the back panel of thousands of schedules that are distributed throughout the Chicagoland area.

PROGRAM FULL PAGE ADFull page, 4-color advertisement promoting your products and their association with the Blackhawks.

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PRINT

BLACKHAWKS MAGAZINEBlackhawks Magazine contains in-depth features on Blackhawks players and coaches as well as other fascinating aspects of Blackhawks tradition. Blackhawks Magazine and its gameday insert form an effective combination of the visually entertaining features and up-to-the-moment statistics that Blackhawks fans want.

BLACKHAWKS DIGITAL MAGAZINE Available free of charge to all season ticketholders and by paid subscription for Blackhawks fans around the world. Rich media advertisements can also be placed in this digital version.

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SCOREBOARD FEATURESEntertain fans and incorporate your brand and message during a break in the action. Bring your brand to life with high impact motion graphics that draws the attention of a captive seating bowl audience.

Sponsorship of pre-game warm-ups and starting

lineups allows your brand to be intertwined with the

Blackhawks roster.

In-game messaging allows your company to reach

a captive audience in an emotional environment (complemented with a

game card can help increase retail traffic).

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A TV timeout feature gives your company the opportunity to entertain our fans and allows your

company to deliver a clean and uncluttered message.

Promoting a “once in a lifetime” experience allows

your company to help drive retail traffic and advertise

your key brands.

An intermission feature entertains the fans before

the players hit the ice and helps your company

build brand relevance among an upscale, affluent audience.

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In-arena and out-of-arena promotions are second to none when it comes to interaction between a brand and Blackhawks fans. Booth displays, game day giveaways, and fan participation games, each with a unique hockey-related theme, entertain fans during breaks in the action and give corporations the chance to interactively and directly promote their brand in a fan-friendly way.

GAME DAy GIvEAWAy PROMOTIONAL SuPPORTTELEvISION DROP-INSSponsor will receive one promotional announcement during each of the three games preceding the giveaway on Comcast SportsNet or WGN TV’s in-game broadcasts of the Blackhawks.

RADIO DROP-INSSponsor will receive one announcer drop-in during each of the three games preceding the giveaway on the Blackhawk Radio Network, WGN 720 AM.

INTERNET/PUBLICATIONSSponsor’s giveaway will be highlighted in all Blackhawk publications, including:

Blackhawks Magazine game program

Pocket schedules

chicagoblackhawks.com

Facebook & Twitter

PUBLIC ADDRESS ANNOUNCEMENTSIn-arena promotion of the sponsor giveaway will begin with one public address mention per home game during each of the three games preceding the giveaway.

SCOREBOARD ANNOUNCEMENTSSponsor giveaway will be promoted on our video scoreboard once every home game during each of the three games prior to the giveaway.

OUTDOOR MARqUEE SIGNSSponsor giveaway will be promoted on a rotating basis during each of the three home games prior to the giveaway on the United Center outdoor matrix boards.

GAME DAY GIvEAWAYSGame day giveaways provide immediate gratification with fans when they receive their high quality giveaway item. Sponsors receive a consistent game day giveaway promotional campaign which includes the following support below.

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BLACKHAWKS IN-ARENA & OUT-OF-ARENA PROMOTIONS

concourse disPlaysOpportunity to capture data, showcase product or provide special offers during the pre-game and intermissions.

on-ice Promotions Fan contests accompanied by sponsor LED and scoreboard branding during intermissions.

outdoor disPlays Interact with passionate Blackhawks fans prior to them entering the arena.

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Blackhawks fans from Chicago and around the world receive the most up-to-date news, stats, and schedules 24 hours a day at the official Blackhawks website. Fans can also purchase tickets, enjoy special promotions, and interact with players and coaches, all at www.chicagoblackhawks.com.

Website advertisers can sponsor an entire section of the website, purchase high impact website banners or use content integration to provide affinity and effective multi-messaging to a targeted audience.

RED & WHITE WEEKLY E-MAIL NEWSLETTERThe weekly e-mail newsletter allows sponsors to reach Blackhawks fans where they live and work. Place your branding message into our popular weekly newsletter alongside the news, contests, and other exciting content. Currently, the Blackhawks’ e-mail newsletter has over 30,000 subscribers.

BLACKHAWKS MOBILEGet into one of the newest and most relevant technologies available: Mobile marketing. Whether it’s a real-time voting campaign, a text-to-win sweepstakes or receiving a co-branded message, Blackhawks Mobile can create a unique campaign for your product or brand and alert over 100,000 subscribers with each message.20

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WEBSITE

56.9 million website Page views

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GAME CENTER Become the title sponsor of the Blackhawks Game Center and incorporate your message within the Game Center homepage takeover on game days.

TWITTERLet our award-winning Twitter feed,@NHLBlackhawks, alert our thousands of fans about your upcoming event or promotion. Sponsor each “Win” with a customized and downloadable special offer.

FACEBOOKSpeak directly to one of the NHL’s largest social media databases through the Blackhawks official Facebook page. Marketing solutions can be customized to hit a variety of demographics in a growing and active fan base. Increase your companies Facebook member base with a season long, “once in a lifetime” sweepstakes promotion.

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throughout the 2010-11 season

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Tap into the loyalty and passion of the Blackhawks fan base and associate your business with a Blackhawks on-ice or off-ice initiative.

YOUTH HOCKEY CAMPS/DAY CAMPS Chicago Blackhawks Youth Hockey Summer Camps consist of four (4) weekly camps for kids between the ages of 5-18 years old at three different rinks in the Chicagoland area. These custom camps teach the most effective individual skill development techniques available to young players today.

Chicago Blackhawks Day Camps consist of 10 to 12 day camps that take place throughout the season and accommodate 100 players each day.

TRAINING CAMP FESTIvALKick off the season in style by becoming a sponsor of the Blackhawks Training Camp Festival in September. Get your brand in front of thousands of die hard Blackhawks fans as they participate in a 5K run/walk/skate, street hockey tournament, indoor and outdoor interactive games and a public Blackhawks practice.

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EvENTS, YOUTH HOCKEY & CHARITIES

CHICAGO BLACKHAWKS CHARITIESAligning with Chicago Blackhawks Charities offers corporate sponsors the invaluable opportunity to associate their brand with a top flight charitable organization while helping to improve lives in the community.

BLACKHAWKS FAN CONvENTIONHelp celebrate the rich history and tradition with one of the Original Six NHL franchises by becoming a sponsor of the Blackhawks Convention each summer. The convention provides an environment for your products or services to create a dialogue with consumers as they roam the convention floor meeting Blackhawk legends like Stan Mikita, Bobby Hull, Tony Esposito and current superstars like Patrick Kane and Jonathan Toews.

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RETAIL PROMOTIONS & LOGO RIGHTS

The Blackhawks offer a wide variety of customized

retail promotions that focus on increasing

store traffic, incremental product sales and

producing measurable results. Leverage player

appearances, team merchandise, road trips

or a “VIP” experience as incentives for your

consumers. Internal promotions are also ideal for reinforcing

your customer base and boosting employee morale.

Co-brand with the Blackhawks logo and

marks to help build brand awareness, differentiate

from the competition and reinforce your association

with one of the most popular teams in sports.

shell “view from the Penalty box”

sweePstakesEach Blackhawks home

game, one lucky fan and a guest receive the

opportunity to watch warm-ups from the

penalty box and receive other great prizes via

a season long in-store sweepstakes promotion with Shell retail outlets.

connie’s Pizza, dunkin donuts, ferrara Pan and mcdonald’s in-game Promotion cards help drive retail traffic and increase select product sales.

dominick’s/frito lay/gatorade viP exPerience sweePstakes End cap displays help drive incremental sales

and enhance retailer relationships.

culver’s “kid of the game”Fans can go to Culver’s to register to be the “Kid of the Game” and receive great prizes.

goodwill “go with the team” sweePstakesFans can register in-store for a chance to feel what it is like to be a player on the road.

A Blackhawks player appearance can help kick off the sweepstakes.

RETAIL PROMOTION OPPORTUNITIES

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BANqUET PARTIESA perfect venue for an all inclusive, pre-game reception business gathering. Accommodations for up to 100 people. The Blackhawks can provide a former player or a Blackhawks Ambassador for autographs and photos.

The Blackhawks offer first-class hospitality at the United Center’s clubs and banquet facilities, each with a different feel and each ideally suited for many types of events.

THE KETEL ONE CLUB & CHICAGO STADIUM CLUBThese restaurants provide a memorable dining experience for your key customers and prospects. Their exceptional food and service simplifies your pre-game dining needs.

GAMEDAY RENTAL SUITESOur 20, 40, or 80 person Game Day Rental Suites provide exquisite panoramic views of the United Center and can be rented on a per event basis. The all-inclusive packages make corporate entertaining memorable, turn-key and easy.

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HOSPITALITY

vIP HEAD COACH MEET & GREETS Receive VIP credentials and meet with the head coach to discuss the game minutes before face off!

SPONSOR vIP SKATESProvide your clients (or your clients’ children) with a “once in a lifetime” experience skating on the United Center ice as part of a private practice prior to a Blackhawks game or on a non-game day. Receive expert coaching by a Blackhawks coach or a member of the Blackhawks alumni association. Includes: Blackhawks jerseys, NHL helmets, sticks and gloves.

SEASON & GROUP TICKETSSeason tickets provide a great entertainment vehicle for catering to key clients and employees. Preferred seating locations are available for corporate sponsors. A group ticket package allows you to bring your employees or key clients out to select Blackhawks games without having to commit to the full season.

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The United Center is one of the premier sports and entertainment facilities in the country which hosts a wide range of events that target every demographic. Put your company name in lights and expose your brand to over 2,500,000 visitors each year.

“all-world” led messaging“All-World” advertising synchronizes the upper and lower LED boards and the upper

and lower LED scoreboard rings to insure maximum impact with the fans

125’ led text messaging Text messaging on two 125’ areas.

840’ led messaging Exclusive, sponsor animation

advertising that dominates the in-arena bowl area.

led static sign Measures 2’ x 17’ and can rotate

between games.

300 level led board advertisingThe United Center 300 Level LED board offers high impact, flexible messaging at all Blackhawks and Bulls games.

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UNITED CENTER ADvERTISING

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concourse signageConcourse signs are

back-lit and displayed during each event held at

the United Center.

outdoor marquee signage

The two United Center marquee signs welcome fans

to the United Center 24 hours a day, 365 days a year.

entitlement areas Own a piece of the United

Center by branding a specific area and differentiate from

the competition with a clean and uncluttered message.

theater box naming rights

The Theater Box area is a high end, exclusive area

that caters to an upscale, affluent demographic for all

Blackhawks and Bulls games. The area consists of 34 boxes,

4 seats per box and an all-inclusive food and beverage

package for each game.

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CHICAGO BLACKHAWKS CONTACT INFORMATIONTo become a member of the Chicago Blackhawks Corporate Sponsorship family, please call 312.455.7000.

MAILING ADDRESSChicago Blackhawk Hockey Team, Inc.1901 West Madison StreetChicago, IL 60612

WEBSITE ADDRESSwww.chicagoblackhawks.com

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CONTACT